Ericsson as the ICT Managed Services Provider of choice. Alexandros Skordaras Engagement Manager, Ericsson Managed Services

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1 Ericsson as the ICT Managed Services Provider of choice Alexandros Skordaras Engagement Manager, Ericsson Managed Services

2 he Networked society is appening 6,2 billion 1 billion 700 million mobile subscriptions mobile broadband subscriptions smart phone subscriptions 9 billion 5 billion 3 billion monthly mobile traffic 800 petabytes 8,000 petabytes globally WCDMA/HSPA 45% 85% coverage 5% LTE coverage 50%

3 perators are facing hallenges Business is changing Increased competition (Traditional, Vertical, Virtual) Survival of the Fittest (M&A, alliances) How/what to Share? lining ARPU (voice) eased cost ncial downturn reholder expectations Financial pressure Core Business Technology evolution Increased complexity: Layered Architectur All IP LTE M2M End-user focus Evolved customer demands Increased need for fast time to market Creates a need for operators to find a sustainable business differentiation

4 he Managed Services hallenge Handle complexity Quality Competence Financial value Track customer behavior Manage several players Optimize networks Shorten time-to-market Create financial value

5 ustomer centric anaged services igging deeper

6 s a methodology based on a artnership model Our approach is not a tool Our approach is not a theory Our approach is not a technology Our approach is not a software Necessary components but real value comes when all are connected within a full methodology

7 that is linked to your usiness objectives Status report ARPU increase ARMU increase Churn decrease Cost efficiency measurements Our approach not only helps you to lower your cost. It is squarely aimed at supporting you to reach your objectives Customer acquisition cost decrease Customer uptake increase Key services performance Key services availability Services margin

8 he managed services value locks Capacity models Structural efficiencies Smart Assets Strategies Evolve the business Increased Customer Experience Improved Business innovation Manage quality & complexity Faster Time to Market Improved Network Quality Network Optimization Cost efficiency 3rd Party Negotiations Work Automation Staff Optimization Off Shoring Consolidation of Operations ICT managed services Customer centric managed services

9 he managed services value locks Capacity models Structural efficiencies Smart Assets Strategies Evolve the business Increased Customer Experience Improved Business innovation Manage quality & complexity Faster Time to Market Improved Network Quality Network Optimization Cost efficiency 3rd Party Negotiations Work Automation Staff Optimization Off Shoring Consolidation of Operations ICT managed services Customer centric managed services

10 ur five levers of cost ptimisation Staff optimization Multi-skilled staff serving multiple technologies, increasing utilization Combining maintenance with roll-out activities Work automation Optimized planning reduces travel-time, idle time and increases service performance Automatic dispatching reduces no of dispatchers and shortens response-times Off-shoring Lower labor-cost Quality and efficiency gains compared to emerging markets Consolidation of operations Reducing resource need through managing fluctuation in work-load Economies of scale and scope increase competence and efficiency in operations 3rd party renegotiations Leveraging large buying power Global pool of sourcing professionals

11 inancial impact of utsourcing Network development Network O&M Service dev/bss Site Costs Customer mgmt Terminals Term. & roaming OPEX 1 Partly addressed 14.0% 0.7% Staff optimization p.p. EBITDA 0.5% Work automation 0.6% Off-shoring 0.5% Consolidation of operations 0.6% 3 rd Party negotiations 11.1% -21% Marketing and sales Other/G&A Own operations With outsourcing

12 he managed services value locks Capacity models Structural efficiencies Smart Assets Strategies Evolve the business Increased Customer Experience Improved Business innovation Manage quality & complexity Faster Time to Market Improved Network Quality Network Optimization Cost efficiency 3rd Party Negotiations Work Automation Staff Optimization Off Shoring Consolidation of Operations ICT managed services Customer centric managed services

13 ata explosion drives need or quality Ericsson ensuring quality during network launch Ericsson ensuring quality when taking over network

14 ime-to-market ricsson supports faster results Shorter time-to-profit when Ericsson assist network launch Revenue cost (operation) Time-to-market Establishment phase Network roll-out Commercial launch Time With Ericsson support Provider without support

15 he managed services value locks Capacity models Structural efficiencies Smart Assets Strategies Evolve the business Increased Customer Experience Improved Business innovation Manage quality & complexity Faster Time to Market Improved Network Quality Network Optimization Cost efficiency 3rd Party Negotiations Work Automation Staff Optimization Off Shoring Consolidation of Operations ICT managed services Customer centric managed services

16 d-customer experience urement pyramid Customer experience measures e.g. time for service activation Measurement creation Service measures e.g. service availability Technology measures e.g. NW availability urements evolution Monitoring tools 95% 10% 20% 70% 20% 30% 50% Customer experience measures Service measures Technology measures TODAY TOMORROW FUTURE

17 hy ericsson

18 e invented the first phase f Managed services dustry aturity Pioneering First operator outsourcing contracts Ericsson starts shaping the MS market Building momentum Mega deals Global NOCs Expanding & Industrializing Highly industrialized processes Truly global delivery model Expand in IT and Broadcast

19 orld s largest network perations provider Pioneer and leader in Managed Services More than 15 years of experience Supporting operators in 100 countries Managing networks with >950m subs Delivering on >300 managed services commitments We defined the telecom Managed Services business Optimized global and local delivery Multi-vendor and multi-technology Industrialized Managed Services Delivery Platform - utilized by more than 20,000 users Optimized for cost and quality, scalable to allow for growth

20 EXPERIENCE, ASSETS AND KILLS TO SUPPORT YOU IT Managed Operation 1 billion users charged and billed by our solutions 600+ operators with OSS solutions from Ericsson Application Development & Maintenance Application Test as a Service (TaaS) 400+ million users on IT platforms managed by Ericsson 1,200+ OSS/BSS software developers Hosting/Cloud Services 1 billion users served by our provisioning solutions 12,000+ consulting and Systems integration professionals Continuous investments in OSS/BSS Capabilities Pride group

21 lobal delivery and local elationships Global Service Center Regional Delivery Local Regional MEXICO Global Service Center Global Network Operations Center ROMANIA Global Service Center Global Network Operations Center INDIA Global Service Center Global Network Operations Center CHINA Global Service Center Global delivery ptimized delivery mix 4 Global Service Centers, 10 Regional Centers, 180 countries

22 e invest so that our ustomers don t have to 1 billion USD invested in processes, methods and tools Manages risk Improves agility Improves quality N Optimizing costs Industrialized Knowledge Shortens lead times

23 unique combination People and Culture Transition and Transformation High motivation Innovation Business ethic Scale and Strength 180 countries Financial stability 100,000+ employees rocesses and Tools anaged Services Delivery Platform est in class tools Skills and Capabilities Network and IT Multi-vendor Technology & Services leadership

24 partner to trust Join Ericsson s Managed Service Club We have strong financial stability which is key in long term engagements as managed services We are a reliable and ethical partner which have been proven over and over in our engagements We are committed to long term partnerships and industry innovation

25

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