BA (Hons) Retail Marketing Management
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1 BA (Hons) Retail Marketing Management 2014/15 Award title BA (Hons) Retail Marketing Management Programme code(s) BHRMM Faculty Carnegie Faculty School School of Events, Tourism and Hospitality
2 Our Student Charter Our Student Charter outlines what you can expect from Leeds Beckett University during your time here, as well as what you should do to get the most out of your studies. Our Charter was developed by our University and the Students Union together. It is summarised here: Your University s commitments to you To help you get the most out of your University experience we aim to: Provide high standards of learning and teaching Offer a flexible and relevant curriculum Provide a supportive, inclusive and welcoming environment Prepare you for employment and lifelong learning Deliver responsive customer service Your Students Union s commitments to you To help you get the most out of your University experience we aim to: Represent students on and off campus Be open, democratic and fair to all Assist students with academic and welfare issues Support active student engagement Your commitments to us To get the most out of your University experience you should: Take an active part in your learning Give us feedback and information Seek support and advice when you need it Act responsibly See section 6 of this handbook for further information. 2
3 Our Student Entitlements As a full-time or part-time campus-based undergraduate student you are entitled to: 1. Access online learning materials and resources for every module through a virtual learning environment and have access to the resources and information of an up to date library. 2. Opportunities for on-going feedback on your work and progress towards your assessments in every year of your course. 3. Participate in a course induction, which will be provided at the beginning of each year of your course. 4. A meeting with your personal tutor once per semester. [All new and first year students will be invited to a meeting with their personal tutor within four weeks of the start of their studies]. 5. A course that has been informed in its development by external stakeholders (e.g. employers, professional bodies). 6. Participate in Personal Development Planning within the context of your course. 7. Have the opportunity to engage in embedded activities within your course which develop and enhance your graduate employability and lifelong learning. 8. Receive clear dates at the beginning of each module about your assessment, submission dates, when and how you receive formative feedback on assessment during every module, and how you will receive feedback on marked assessments within the 4 week feedback period. 9. Receive clear and easy to understand information about your course and the services available to you. 10. Be engaged, via your course student representative, in your course review, evaluation and development processes. 11. Have your questions to our University s services responded to within the advertised timescales in our corporate service standards. 12. Normally be given your course timetable no later than four weeks before the beginning of each semester. 3
4 Contents 1 Welcome to the Course Studying on this Course Assessment and Feedback Where to Get Help What to do if you Relevant Policies
5 1 Welcome to the Course 1.1 Message from the Dean It gives me great pleasure to welcome you to Carnegie Faculty. I speak for all the staff when I say we trust you find our faculty and, indeed, the whole university a place of great opportunity, potential and growth for you as a student. We hope to see you not only grow academically, through your lectures, tutorials and assignments, but also see you develop as a person through all the other amazing activities that take place at Leeds Beckett University. There are chances to take part in a wide variety of extra-curricular activities; from joining Students Union societies, work placement experiences, volunteering opportunities both in the UK and abroad, studying another language, representing your university in a sports team, or taking work opportunities through the Job Shop. All will help build your CV. So remember to use your time at university wisely, as the few years you are here will seem to go very fast when you look back on them. Make great new friends, learn a lot, grow as a person, be proud of your accomplishments and rise to all the opportunities and challenges that life as a Carnegie student will offer you. Professor Andrew Slade Deputy Vice Chancellor 1.2 Message from your Course Leader This handbook provides you with information that you will need to succeed on your course. You should find it helpful when you first start, when you are preparing for assessment and at any time that you need help or advice in connection with your studies here. You will also receive a module handbook for each module you study on your course. The course team is looking forward to working with you this year and we hope that your time studying with us at Leeds Beckett University is both enjoyable and successful. On behalf of our University and the whole course team I would like to wish you well in your studies. Name Chris Morley Course Leader Retail Marketing Management 5
6 1.3 Academic Calendar Our standard student academic calendar is summarised below: w/c Monday Student Calendar Student Welcome & Induction Week Semester 1 Teaching Starts Christmas Break Bank Holiday / Christmas Break Christmas Break Formal examinations period Formal examinations period Futures Fest / Welcome / Refreshers Semester 2 Teaching Starts Easter Break Bank Holidays Bank Holiday Formal examinations period Formal examinations period Bank Holiday
7 Full details of this and future standard student academic calendars are at: Once you have enrolled, you will have a student login. You can then find confirmation of your personal timetable by selecting the appropriate link after logging on the Student Hub from Key Contacts Students will be supported by a wide range of staff whilst on the BA (Hons) Retail Marketing Management course. The course team comprises academics with experience from across the sector, some with over 20 years experience of supporting Leeds Metropolitan University students in hospitality and leisure/retail related courses. The course team will consist of the Course Leader, Module Leaders and a Personal Tutor. At Undergraduate level Personal tutoring will be provided by the Course Leader who will provide both academic and pastoral support as required. Where appropriate, they will signpost students to additional support (e.g. Counselling services, Disability support services, Academic Librarian, Careers staff etc.). Course Leader and Personal Tutor Chris Morley and Alistair Macauley will be providing course, module and pastoral support to students. We will be based in Macaulay 110 and phone/ contact details are as follows Alistair [email protected] Tel Chris [email protected] Tel
8 Student Liaison Officer Nikki Hutchinson Course Representative Details about being a course rep are available at Course Administration Team Julie Nunns and Emma Ellis G02 Macaulay Hall [email protected] /3465 Academic Librarian Lisa Bastiani 134 James Graham Building [email protected], Keeping in Touch Academic and administrative staff at our University use your student address to contact you. It is important that you check this account regularly. You can forward s from your student address to a preferred personal address. However quarantine and spam filters needed by our University mean that s sent from external addresses may be delayed, blocked or deleted. It is therefore important that your student address is the only address that you use to contact University staff. You can find how to forward your student address to a preferred personal address or mobile device from: We will inform you of cancelled classes / activities / course notices as soon as possible. Please monitor X Stream and your student address for announcements For each module, the module handbook will include the preferred method of communicating general information about that module to you. Please make sure that you inform your course admin team whenever you change your address and contact details. It is important that you also update your records yourself. To do this, select the appropriate link from the My Account tab after logging in from the Student Hub at: This will ensure we can always contact you in an 8
9 emergency, and that you receive any important University communications that we may need to send you. 2 Studying on this Course 2.1 Programme Specification The programme specification is a concise description of your course's aims and objectives and how you will be taught and assessed to achieve the required learning outcomes. It includes information on course structure and the maintenance of academic standards. The full programme specification for this course can be found in appendix A of this handbook. Course Structure The course structure outlines the modules that will be delivered on this course. Full details of the structure for this course can be found in the programme specification (appendix A). Course Learning Outcomes All courses benchmarked against the Framework for Higher Education Qualifications in England, Wales and Northern Ireland (FHEQ). The FHEQ can be viewed on the Quality Assurance Agency website: For more details on the Course Learning Outcomes specific to this course please view the programme specification. 2.2 Course Resources The programme specification specifies the physical and online resources available to students on this course. 2.3 Graduate Attributes All graduates from our University will be enterprising, digitally literate and have a global outlook. These three graduate attributes are developed with specific, appropriate emphasis in each course and you will be assessed about each of them at every academic level. They will provide you with capabilities which are essential for your employability and wider life as you move on from your studies here. A summary of how the development and assessment of graduate attributes for this course are provided in the programme specification. 2.4 Work-Related Activities The programme specification outlines what work-related activities are associated with this course. 9
10 2.5 Opportunities for Graduates The programme specification includes details of any accreditations, career paths, further study options and other opportunities for graduates. 2.6 External Examiner The External Examiner assures that you are assessed fairly in relation to other students on the same course and also the standard of your own award in relation to students in other higher education institutions nationally on similar courses. The details of the External Examiner for this course are as follows: Dr Rosemary Varley Subject Director (Marketing and Retail) School of Management and Science, London College of Fashion Your Student Administrator can provide details of the External Examiner s report on request. Further details on all External Examiners report can be located here: 3 Assessment and Feedback 3.1 Assessment Assessment Strategy Information on the various methods of assessment can be found in the programme specification (appendix A). University Assessment Regulations Our University s assessment regulations are contained within the Academic Principles and Regulations (sections C3 and C4 in particular). The regulations are available at: Assessment Schedule Please note the exam/assessment periods in the academic calendar (see Section 1) and make sure that you are available during that period. Examination Your examination timetable will be made available to you via X Stream. 10
11 Coursework Your coursework schedule can be found in your module handbook, normally along with any reassessment coursework and schedule. Submitting Assignments The handing in of completed assessment will be in accordance with agreed Faculty submission procedures. In all but exceptional cases these should be via the faculty receptions and/or Turn-it-in where specified. Normally assignments should be handed in to the faculty receptions via designated assignment post boxes. All hand-in dates will be advised in the module handbooks and will be between Monday and Thursday each week. Assignment post boxes will be emptied periodically by the Receptionist/Student Administrator who will record receipt of work on the appropriate class list. This will take place at least once each day in accordance with hand-in deadlines. Students have a responsibility to abide by the required presentation and submission requirements for assessment. This should include the preparation of the formal assignment hand-in form for all coursework submissions. Copies will be available for students at the point of submission and via X-Stream. All assignments will be logged within the faculty. Receipts will not be given. You are expected to keep a copy of your work. Academic staff will not take assessment submissions and will direct students to the formal process. In the event of you submitting an assessment other than through the formal procedure, the date of submission will be recorded as the date the assessment is received at reception. Any exceptional agreement for submissions by post should be by recorded delivery to the faculty offices. The process for assessments requiring electronic submission will be detailed in the module handbook. Student administrators will arrange for return of work and notification of marks to students. In normal circumstances collection will be via the relevant reception and provisional marks notified via X-Stream or through your Module tutor. Written feedback provides information about performance, but more importantly, information about how to improve and learn from the assignment. Summative feedback reflects the criteria and marking scheme combined. It provides commentary under each criterion. You should plan to ensure your availability to meet deadlines for assessment and possible reassessment. Students are advised not to book holidays or time away from the University during this period. Exceptionally arrangements may change or need clarification, for example, specific details of examinations. This will be communicated via the Portal and course notice board. 11
12 It is important that you keep copies of all work submitted until after you have graduated. In the event of your submitted work being lost you will be required to produce a copy of the work. If you are unable to do so, your mark will be recorded as a non submission Giving your Feedback about this Course We are keen to work with you to enhance your course. Opportunities for you to feedback to us formally include: course meetings, end of module evaluation, mid module review, internal student experience surveys, course rep forums, the NSS and other student surveys. Informal feedback is also welcome at any time either via your personal or module tutor or via your course rep. 3.3 What Happens with your Feedback about this Course? Your feedback helps us to continually enhance this course. You can find out what actions have been taken in response to your feedback through your Course Rep, the Students Union, your tutors or through the Library. Your Faculty also provides updates on action taken through the Like it and You Said, We Did posters prominently displayed around our University. 3.4 Getting Feedback on your Assessed Work Our University has committed to a four week turnaround for feedback. Each module handbook will provide you with specific guidelines on the turnaround for feedback. The programme specification explains how feedback will be provided on both formative and summative assessments (see appendix A). 3.5 How do I Get my Results? Provisional results in most cases will be made available through X Stream. These results are not final and are subject to change following scrutinisation by the External Examiner. Confirmed results from module assessments and decisions on progression to the next level or awards (if you are in the final level) are available on the Results Online system from: Results will only appear within Results Online five working days after the date of the Board of Examiners meeting (the meeting where your end of year outcome will be decided) or the Examination Committee meeting (the meeting where modular outcomes are decided). If you are unsure about when you might receive your results or have queries relating to your results, you should contact your Student Administrator. 12
13 3.6 Issues with Assessment Extenuating Circumstances and Mitigation If you are experiencing problems which are adversely affecting your ability to study (called 'extenuating circumstances'), then you can apply for mitigation. The University operates a fit to sit / fit to submit approach to extenuating circumstances which means students who take their assessment are declaring themselves fit to do so. You can collect an extenuating circumstances form from your student admin office, your Student Liaison Officer or you can print one via the hub web pages. Completed forms along with appropriate evidence must be submitted to your student admin office within the timescales given in the guidance. Late submissions will normally be rejected. Outcomes from the mitigation panels, which are held once a month, will be ed to you via your student account. Examples of extenuating circumstances include personal or family illness, bereavement, family problems or being a victim of crime. Further guidance on extenuating circumstances and mitigation can be found at: Late Submission Without any form of extenuating circumstances, standard penalties apply for late submission of assessed work. These range from 5% to 100% of the possible total mark, depending on the number of days late. Full details (section C1.5) of the penalties for late submission of course work are available at: Re-assessment If you have not passed a module at the first attempt you will be eligible for re-assessment. You will need to make sure you are aware of the relevant re-assessment process (e.g. whether it is coursework, an examination, a presentation or other form of assessment / when it will take place / what the deadline is). Reassessment details can be found in your module handbook along with the date for resubmission. You will be advised via Results Online of your options for re-assessment. You are advised to contact your Course Leader, Student Administrator or personal tutor for any necessary clarification. Student Appeals If you feel that you have in some way been disadvantaged during your studies and this is reflected in your results, then you may have grounds for an academic appeal. 13
14 After your results are available on Results Online you have 15 working days to submit a request for an appeal hearing. You will find the information you need, including grounds for appeal, when and how to appeal and frequently asked questions at: You are strongly advised to seek guidance from the Students Union Advice Service on whether you have grounds for an appeal and the completion of the paperwork see Section 4 for Students Union Advice Service contact details. Cheating, Plagiarism and other forms of Unfair Practice Our University wants to give you credit for your learning and for work which you have done yourself. Academic misconduct occurs when you have not done the work yourself. Academic misconduct can take many forms and may be intentional or unintentional. The different forms may include: cheating, plagiarism and other forms of unfair practice. Plagiarism includes self-plagiarism where a student submits work for credit that they have already received credit for either in this University or anywhere else. Plagiarism also includes a lack of in-text referencing. Unfair practice includes collusion, ghost writing and falsification of data. To help you understand very clearly what is and is not permitted and how to use other people s ideas in your assessed work, it is strongly recommended that you familiarise yourself with The Little Book of Cheating, Plagiarism and Unfair Practice, available from the Student Hub at: The serious consequences of plagiarism and other types of unfair practice are detailed in section C9 of the Academic Regulations at: If you are unsure on how to reference your work correctly please seek advice from your tutors or from Skills for Learning (see Section 4). 4 Where to Get Help 4.1 Personal Tutors Your personal tutor (see Key contacts in Section 1) will usually be an academic member of staff who teaches you on your course. Your Course Leader will make sure that you are given the name and contact details of your personal tutor at the beginning of each year, usually in your course induction. Normally, your tutor will aim to follow you right through the duration of your course. 14
15 Your personal tutor has an important role to play in supporting you in academic and personal matters while you are studying on this course. The meetings will include discussion about career aspirations, your course, your progress, and your academic results. You may want to set objectives for academic and life goals which you can store on your e-portfolio. Personal tutors are not trained counsellors and will signpost you to other University services if they can t help you. These services may, for example, be the Students Union, the counselling service or the student hub. In the first year your tutor will probably initiate communication to set up the meetings at a mutually convenient time, but later in your course it should be your responsibility to set up the meeting. If you ask information to be kept confidential it will be and a note will be kept securely in your University notes with an indication of who can access the information. You are entitled to have one meeting per semester with your personal tutor in each year of your course. But your personal tutor may ask you to come to see them more frequently and you should feel free to contact them if you need to see them urgently. Please see Section 6 for details of our personal tutor policy. 4.2 Student Hub If you have any questions about or problems with life at our University, the first place to call, or pop into is the Student Hub. The team can help with a broad range of enquiries including: funding and money advice, being an international student, disability, counselling and wellbeing support, student cards, accommodation, fee payments, support from the Students Union, how to access on-line services, getting help with your CV, preparing for an interview, careers guidance and getting a part-time job. Details of these and other services are available at There is a Student Hub on the ground floor of the Rose Bowl at City Campus and one also in Campus Central at Headingley. Our telephone number is and our address is [email protected]. We work closely with Faculties, the Students Union, all University Services and external organisations to make sure that if we don t know the answer to your question we will know who will. You can also use 'my Hub' which is an online resource available 24/7 where you can access information and guidance about a range of services, register and make appointments with Services, register for workshops and employability tutorials, search for job vacancies and use a range of careers resources. 15
16 4.3 Disability and Dyslexia Support Disability Support is available from the Disability and Dyslexia Centre. The Disability Advisers will work with students to ensure support is provided to meet their individual needs: Disabled students can also access the Disability Resource Areas in each library and the support provided by the Library Learning Support Officers. 4.4 Library Help Academic Librarian Your academic librarian (see Contacts in Section 1) liaises with your lecturers to ensure physical and electronic information resources for your subject are available. They are available to support you personally and will work with you throughout your time here to help you develop information and digital literacy skills. Skills for Learning Skills for Learning provides a wide range of web resources on topics including plagiarism, graduate attributes, group skills, research, maths, critical awareness and reflective skills, Harvard referencing, essay writing and time management. For full information and contact details of the workshop and individual support programme see: Help and Information Points If you have any questions about using the library or concerns about IT, such as logging-in, printing or using our various software packages you can get help: from the Help and Information Point on the ground floor of each library online: by phone (including 24/7 IT support). Library Website The Library s website ( provides access to thousands of resources and information about Library services. You can also access key services via your smart phone or tablet. Distance Learners If you are registered on a distance-learning course, you may be eligible for the Library s Offsite help and advice. The service offers help with accessing electronic resources, access to other libraries, postal book loans and journal article supply. For details of eligibility and the full range of services provided you can access Offsite at: 16
17 4.5 Students Union Advice Service The Students Union advice service offers free, independent and confidential advice and representation to students. Professional advisers are employed directly by the Students Union to represent your interests even if you are in dispute with our University. Advice is available on a large number of issues including: academic problems, housing, money health and wellbeing. Tel: (0113) or [email protected]. There are full details of all services available at: 5 What to do if you 5.1 are absent for more than one day You must notify your Student Administrator if you are absent for more than one day (for example for an interview, emergency unforeseen circumstances, or for compassionate leave). If you are going to apply for mitigation you will need to provide written evidence of the reason for your absence (see section 3). Please ensure you provide the following details: Name ID Course Modules you will be absent from International Students Please be aware that our University fully complies with United Kingdom Border Agency policy at all times. There are legal reporting requirements relating to UKBA immigration procedures in the UK for all non-eu students studying in the UK with a Tier 4 student visa. Full attendance is mandatory for all Tier 4 students. For up to date information about visas, immigration issues and other related information, contact the International Student Advice Centre at [email protected] for advice and guidance. Failure to meet Border Agency attendance requirements as required by the terms and conditions of your immigration status could lead to your academic sponsorship being withdrawn and your visa being revoked. 17
18 5.2 are ill If you are absent because of illness for more than seven consecutive days (including weekends), you must provide us with a Fit Note. If you are absent through illness on the day of an examination or assignment deadline and you intend to apply for mitigation, you must also provide us with details and any available evidence as soon as possible. Contact your Student Administrator to get a copy of the appropriate extenuating circumstances form. You can hand in or send a Fit Note to your Student Administrator. Further information is available in the General Regulations (section 6) at: have a comment, compliment or complaint We are committed to providing a high quality experience for all our students. We welcome comments and compliments from students, and find them valuable for on-going improvements to our provision. Comments and compliments about your course can be raised with your course representative or directly with your personal tutor. If you have a specific complaint about an act or omission of our University, you may be able to make a complaint under the Student Complaints Procedure. In the first instance, you should raise the matter as soon as possible with the member of staff most directly concerned, or with the person who can best resolve it. If this does not resolve the matter, or if the complaint is too serious to be addressed in this way, then you should make a formal complaint in writing. Information about how to make a complaint, including the student complaints procedure and a complaints form, is available online at: are considering withdrawing from the course If you are considering withdrawal from your course you should speak to your personal tutor, a member of staff at our Student Hub or the Students Union to discuss your reasons. If there is a problem, University or Students Union staff may be able to help. It may be possible to arrange temporary withdrawal from your course and if you decide to withdraw permanently or temporarily, you must complete a withdrawal form. This form must be submitted as soon as possible to your faculty office as withdrawals cannot normally be backdated. For further details see General Student Regulations at: 18
19 6 Relevant Policies 6.1 Student Charter Our University and Students Union recently agreed upon the Student Charter which outlines what is expected of students of Leeds Beckett University and what students can expect from our University. The most recent version of our Student Charter is at: Student Entitlements Our student entitlements, listed at the front of this handbook, will help to ensure the student charter is embedded as part of our approach to providing a good quality, consistent learning experience for all our full-time and part-time undergraduate students. You can find the full student entitlements from: Personal Tutors You are entitled to have one meeting per semester with your personal tutor in each year of your course. See Key Contacts in Section 1 for details of how to contact your personal tutor. See Section 4 for an overview of the support you can expect from your personal tutor. You can find full details of our personal tutor policy from the Student Hub webpages: Safety, Health and Wellbeing Policy Statement Our University is committed to providing a vibrant, ethical and sustainable working environment that values wellbeing and diversity. This commitment exists alongside our wider legal and moral obligations to provide a safe and healthy working environment for our staff, students and members of the public who may be affected by our activities. There are further details at (see H - Health and Safety Policy Policy Statement). Smoking No smoking is permitted in any of our University buildings, this includes the use of vapour cigarettes (or other similar devices); if you do smoke outside our buildings please make sure that you stand at least five metres way from building entrances and boundaries. Use of Laptops within our University If you need to charge your laptop battery, please make sure that the battery charger/lead are undamaged, and only plug it into a designated power socket if you are unsure of 19
20 where these are, please ask a member of staff. Please make sure your battery charger cables do not create a trip hazard. Fire Safety Procedures Fire information is present on Fire Action Notices displayed in all our University buildings. These are normally present in corridors. Please read and follow the instructions. All fire exit routes are clearly identified. You should familiarise yourself with the location of fire exit routes and fire assembly points for the buildings that you may use in the course of your studies. If you discover a fire, you should sound the alarm by operating the Fire Alarm Call Point. You should report the circumstances and site of fire using the emergency number indicated on the Fire Action Notice. Do not tackle the fire unless you have been trained to do so. Evacuate the building to the fire assembly point indicated on the Fire Action Notice. Do not re-enter the building until officially authorised to do so. On hearing the Fire Alarm, everyone should proceed calmly to the nearest available safe fire exit, as indicated by the green and white fire exit signage. Take appropriate action to assist visitors and mobility-impaired persons or wheelchair users to a safe refuge. Upon exiting the building, continue on to the fire assembly point so as not to impede the remaining evacuees exiting the building. Evacuation is practised through fire drills. However, you should regard any continuous sounding of the alarm as a fire incident and act accordingly. Disabled Students You are expected to declare any disability that would affect your safety in the event of a fire, e.g. hearing impairment or the use of a wheelchair. If you are referred to the Disability Adviser, a Personal Emergency Evacuation Plan (PEEP) will be developed for you as appropriate. Disabled students must declare their disability, to the University, for it to be taken into consideration. You can find further information about the support available to disabled students studying at our University and contact details on our website: First Aid First Aid Notices (green and white) are displayed in all University buildings alongside the Fire Action Notices (predominantly blue and white) and alongside, or adjacent to, each First Aid 20
21 box. First Aid Notices provide all the information you may require to seek and summon assistance. First Aider contact details can also be obtained from the Student Hub or from Security: City Campus, internal ext or Headingley Campus, internal ext Accident and Incident and Reporting All accidents and incidents and dangerous occurrences, must be reported to, and recorded by University staff. Accident report forms (HS1) are available at faculty reception offices, Security and Student Hubs. Infectious Disease Campus-based students who have been diagnosed with a serious infectious disease such as TB, measles, meningitis or chicken pox should notify their course leader or administrator as soon as possible giving information regarding which groups of students (and/or colleagues and clients on placements) you have been in contact with and when. For diseases such as TB or meningitis, the West Yorkshire Health Protection Team may also wish to speak to you (or your family) to determine if others require screening or medication. You should follow advice given by the hospital or your GP about when it is safe to return to University. 6.5 University Regulations There are two sets of regulations you need to be aware of, The University Academic Principles and Regulations and The General Regulations: Leeds Beckett University Students. The Academic Principles and Regulations relate specifically to your studies and your course. They cover issues such as assessment, progression and award requirements amongst a range of other issues. The General Student Regulations deal with a range of issues which apply to all students of our University. 6.6 Academic Principles and Regulations Our University Academic Principles and Regulations can be found at: You should familiarise yourself with the Academic Principles and Regulations. The following sections are of particular relevance to your course: Assessment general provisions (C1) Achievement of credit (C2) Student progression (C3) Conferment of awards (C4) 21
22 Management of assessment (C5) Conduct of assessment: coursework and other assessed work (C6) Administration and conduct of examinations (C7) Written examinations: regulations for candidates (C8) Cheating, plagiarism and other forms of unfair practice (C9) Disabled students and students with specific learning difficulties (C10) Boards of examiners and examination committees (C12) Disclosure of assessment results (C14) Extenuating circumstances and mitigation (C15) Appeal against a decision of a board of examiners or examination committee (C16) The Students Union Advice service ( is able to offer advice and guidance on how to understand and use the Academic Principles and Regulations. Where students are undertaking any form of research project, reference should be made to the Research Ethics Policy and Research Ethics Procedures which can be found at: General Regulations The General Student Regulations are available at the following web link: You should familiarise yourself with the student regulations relevant to you. 22
23 Appendix A Programme Specification The course covers a range of material of relevance to the contemporary retail sector. It aims to provide students with a firm foundation of knowledge and skills needed to develop careers in retailing, supply chain management, product marketing and related activities such as shopping centre management; all of which are studied from a perspective of increased internationalisation. The course recognises that an increasing proportion of retail activity is controlled by businesses with a presence in more than one country. Consequently, the course reflects the increased social, commercial and cultural implications of internationalisation within the sector. Throughout the course three perspectives will be investigated; retailing operations; the social, cultural and retail business environment and aspects of internationalisation. In addition to specific retailing subjects, studies over the three levels of the course cover generic management subjects, such as organisational theory, marketing, accounting, finance and strategy in order to prepare students for a career in the retail industry. The course aims to produce graduates who can work effectively in retailing and related activities in order to meet the long term interests of consumers in the local, national and global context. They will be able to develop cost-effective solutions within normal commercial constraints. They will also be able to work in interactive situations and in activities where empathy with customers is important. The course structure provides the opportunity for the development of the student's ability in these areas and the graduate will be able to reconcile the threefold requirement of efficient production, consumer satisfaction and social responsibility. It will allow students to investigate areas of the retailing sector of the industry in which their interests and future aspirations lie. It will prepare them for management positions within those areas, either directly, or after an additional period of training and development. Graduate Profile The BA (Hons) Retail Marketing Management has been designed to meet the need for graduates who can effectively manage resources within the retail chain, for the benefit of the consumer, in a socially responsive and socially responsible manner. The vocational orientation towards consumer services provides a firm foundation of knowledge and skills so that graduates will have the flexibility to develop careers in areas related to retailing, the management of supply chain processes, product marketing to retailers and related activities such as shopping centre management. Graduates will have a holistic perspective of the retail chain that provides a firm foundation for graduate careers and focuses on using modern methods of delivering quality services and products, particularly within retailing. The course will enhance the student's ability to work in conserving environments of reduced hierarchies, team working, customer service and project orientation. Educational Aims The educational aims of the programme are designed to Provide a systematic understanding of the key aspects of retail activity, including a coherent knowledge of retail operations, the social cultural and business environment of retailing and internationalisation in retailing. 23
24 Produce graduates who can work effectively in retailing and related activities in order to meet the long term interests of consumers in the local, national and global context. Develop the student s ability to establish cost-effective solutions within normal commercial constraints. Develop the student s ability to work in interactive situations and in activities where empathy with customers is important. Provide a high quality learning experience based upon a coherent and integrated programme of applied learning, which reflects the dynamic and diverse nature of retailing. Provide a supportive environment which progressively fosters independence in learning and which establishes a base for life-long learning and continuing professional development. Develop reflective, independent learners who are able to show competence in a range of personal and professional skills, which will enhance their employability and contribution to society in general. Embrace the philosophy of widening participation by offering flexible modes of study for students with traditional and non-traditional backgrounds. Intended Learning Outcomes The notion of level of study or achievement is one that may be used to calibrate progression through the course. Within the programme, academic and intellectual progression is secured by imposing increasing demands on the learner, over time, in terms of the acquisition of knowledge and skills, the capacity for conceptualisation and increasing autonomy in learning. Put simply, as student s progress within the programme of study they will tackle work of increasing complexity and will do so with greater reliance on their own learning abilities. The learning outcomes of the International Faculty Scheme Document apply (Section 2.4 of the Scheme Document) which have been based on the QAA National Qualifications Framework. In addition the following are course specific learning outcomes for the BA (Hons) Retail Marketing Management programme of study at each level are detailed below; Level 4 Learning Outcomes On successful completion of level 4, students will be able to begin to understand the relevant theories, principles and practices applicable to their area of study; begin to work effectively as an individual and in groups through development of appropriate key skills; collect information, ideas and concepts from recommended sources and organise them appropriately; adopt an enquiring and reflective approach to study. Level 5 Learning Outcomes In addition to further development of level 1 outcomes, on successful completion of level 5, students will be able to: 24
25 integrate and analyse relevant knowledge and reflect on it; analyse, evaluate and utilise information to generate solutions to problems; synthesise theory and practice and where relevant apply to their professional domain; deploy a range of academic and key skills appropriate to their subject area. It should be noted that students are encouraged to undertake a period of work experience and this may take a number of different formats. Whatever method is adopted students would be expected to have achieved some of the following by: Undertaking a period of training and development that is rigorous and professional in nature, which enables them to take initiative and accept responsibility within the organisation. Developing a number of qualities and transferable skills that are necessary for employment in situations that require them to exercise of personal responsibility, which will include the potential for decision making. Reflecting upon their experiences through a portfolio or similar process, which will be based on a specific learning and training agreement. Level 6 Learning Outcomes In addition typical holders of Bachelors degrees without honours, referred to, as Unclassified degrees will be able to: apply the methods, techniques and (where applicable) modes of practice that they have learned and review, consolidate, extend and apply their knowledge and understanding; consider abstract data, concepts and/or raw materials and frame appropriate questions to achieve a solution or identify a range of solutions to be a problem; communicate information, ideas, problems and solutions, in a variety of formats appropriate to both specialists and non-specialist audiences. On successful completion of the Bachelors degree with Honours (in addition to the above), students will be able to: initiate, plan, design, research and sustain an extended piece of independent intellectual work based on individual initiative A Knowledge and Understanding A critical understanding of the development of knowledge in their particular subject domain of retailing. Understand the need of both a multi-disciplinary and inter-disciplinary approach to study, drawing as appropriate, from service, research and professional reflective practice. Understand the subject through both academic and professional reflective practice. Develop research and problem-solving abilities to critically understand, interpret and analyse information appropriate to their context of study. An understanding and critical awareness of: the moral, the ethical, environmental and legal issues which underpin best practice 25
26 B Intellectual Skills Consider abstract data and concepts and frame appropriate questions to achieve a solution or identity a range of solutions to a problem Assess and evaluate evidence Interpret data and text Describe and analyse information Develop a reasoned argument and identify basic assumptions Take responsibility for their own learning and continuing professional development C Practical Skills Plan, design, execute and communicate a sustained piece of independent work using appropriate media to communicate the findings Research and assess subject specific facts, theories, paradigms, principles and concepts D Key Skills Introduction The general aims and objectives of the Faculty Scheme and the specific objectives of the course explicitly state the Faculty's commitment to a wide range of methods of skills development. The Scheme has adopted a strategy to ensure that all students will be exposed to a complete range of skills including operational and transferable skills, personal interpersonal skills, study skills and employability skills. However, within individual modules, there is variety in the extent to which skills development has been made explicit, depending on the philosophy and rationale of the programme. The QAA Benchmarks for unit 25: Hospitality, Leisure Sport and Tourism identifies the generic key skills that the student will acquire are to Communicate effectively using written and verbal presentations across a broad range of cultural, ethnic and social groups. Be equipped with the life skills of effective communication, numeracy and information technology. Continue to plan and manage own future learning and reflective practice. Use a range of tools, techniques and apply creativity to solve problems. Self-appraise and reflect on own and others practice, to improve performance. Plan and manage own learning using a range of methods, and begin to develop the ethos of life long learning. The Faculty have developed a range of key skills. These are transferable skills, which play an essential role in developing personal effectiveness for adult and working life, and in the application of specific vocational skills. They provide a foundation for continual learning to enable and empower individuals who, inevitably, face a series of choices in work, education and training throughout their lives. As the structure of industry and commerce continues to change more rapidly than ever before, with new products, services, technology, work roles and settings, all employers and employees need these key skills to enable them to adapt and respond creatively to change. 26
27 These skills are developed and enhanced by the CPD modules, and are progressive between levels 4 and 5 of the course. The key skill areas specifically developed are Operational Planning and management of learning Communication and presentation Interactive and group skills Data collection and interpretation Knowledge and understanding Managing tasks and solving problems Self-appraisal and reflection on practice Synthesis and creativity Employability The key skill competencies at both levels 4 and 5 are detailed in the Faculty Scheme Document 2.5, Appendix C Key Skill Statements. The mapping of the key skills against the modules is appended for information. Assessment Learning and Teaching, Strategy Assessment, learning and teaching strategies, which focus on learner development, are consistent with the broad concept of capability in Higher Education. The Course is committed to The development of independent reflective/reflexive students who are self aware. An ALT strategy which acknowledges differences in students and the need to meet the requirements of different constituencies of the student body. Integrating and embedding the philosophies of access and equal opportunities within the curriculum. The development of students who will be able to communicate effectively, to work as members of teams, to appraise, and where appropriate, solve complex problems, to think analytically and critically and be flexible, capable and creative. The development of opportunities for learner choice in pursuit of self-determined learning needs. Initiatives developed in the Faculty will use a number of methods in achieving this. The organisation, administration and management of the curriculum and its delivery will be informed by, and developed to be, demonstrably appropriate to planned changes in teaching, learning and assessment. The BA (Hons) Retail Marketing Management embraces the ALT strategy developed by the University and implemented by the Faculty. The course will ensure that Appropriate teaching methods are engaged, enabling students to achieve the specified learning outcomes of each module, level and the course. Learning takes place in an informed and supportive environment. Students are encouraged to understand the relationship between the learning outcomes and the assessment, thus enabling the students to achieve those learning outcomes. Assessments are designed, which accurately match the learning outcomes, and embrace the taxonomy of learning domains. 27
28 Assessments are marked and constructive feedback given appropriate to the level and the learning outcomes of the module. This enables the students to understand how their performance has been evaluated and how they can subsequently improve. Teaching and Learning Teaching methods used within the course are diverse and provide variety to the student learning experience and these include lectures, seminars, workshops and tutorials together with significant use of flexible and blended learning. The teaching method deployed matches the aims and learning outcomes of each module, and will vary between modules. Knowledge and understanding, intellectual skills, practical skills and key skills are dispersed throughout the modules, and are clearly articulated to students in the module handbooks. Active Learning Active learning will be used as the foundation of the learning process. Learning contracts may be used within the course as one method of planning and development for the student. Learning contracts are a framework for structuring and planning the student s learning experience. This is a flexible process that is continually negotiable. A learning contract may be used for assessment purposes as well as to support the student in the learning process. A negotiated learning contract may be developed to support the students enrolled for distance learning. Personal tutors and mentors will be a major resource in facilitating the academic and personal development of the student. The course will identify the specific role of the personal tutor and these staff will essentially give the course its identity. Assessment Assessment is integral to the learning process and assessment methods are designed to match the learning outcomes of each module. The mode of assessment is designed to match the level and individual module learning outcomes, University guidelines in the form of a taxonomy of assessment domains are used (see Appendix C Faculty Scheme Document). A varied balanced diet of assessment methods are used which include, reports, presentations, essays, seen and unseen examinations, case studies, portfolios and practicals. The mapping of assessments is tabled for information. Programme Structure And Requirements, Levels, Modules Credits & Awards The BA (Hons) Retail Marketing Management is studied across three levels, with each level consisting of eight modules. The course will focus on the key aspects of the management of diversity, the influence of culture and its impact on consumption and retailing. A key feature of the course will be a range of Options to allow flexibility and encourage the student to follow a particular personal interest within retailing. The course is designed to give students flexibility to develop their academic and vocational interests. Each level has been developed within the Faculty Scheme framework and in conjunction with other degrees and HND qualifications offered by the Hospitality and Retailing Subject Group, and offers some commonality with these courses. These modules are referred to as Scheme Core of which there is one at level 6. `Subject Group Core` modules, of which there are two at level 4 and 5 and one at level 6. The remaining modules are `Course Core` modules is also the opportunity, at both levels, 28
29 to allow the student to customise the course to their interests and career ambitions, through `Option` modules. There are no pre-requisite modules contained in this programme of study, whilst double modules are limited to the Independent Project at level 3. Modules will be framed to encourage industry co-operation and participation, in particular students will be encouraged to take the Individual Personal Development/Industry Based Learning module and the Industry Consultancy Project will be used to further develop the professional skills for the Industry. Each module has a value of 15 credit points, equivalent to 150 hours of student learning, and there are 120 credits or eight modules at each level of study. Each academic year is divided into two 14 week semesters. For modes of study, see section
30 Induction to Level 4 This level is intended to develop the students operational knowledge of the Retail Industry and covers the key issues, trends and developments facing the contemporary retail industry. It acts as the underpinning for the student. Level 4 Subject Group - core Course - core Consumer Behaviour and Marketing Employee Behaviour Principles of Business Finance Introduction to Research and Evaluation Introductio n to Retail Operations Retail Business and Consumer Environment Regulation and the Consumer Individual Personal Development Level 4 no Option Modules available Induction to Level 5 The induction to level 5 of the course will develop the knowledge required to manage a retail business in the global economy. Students will be encouraged to build on the knowledge gained from the previous year at Level 4; and increase the application of knowledge and theoretical concepts to the operational/vocational element, and encourage them to seek employment throughout the retail supply chain. Level 5 Subject Group - core Course - core Option Marketing Communication Business Analysis and Planning Level 5 Option Modules Select one from : Organisational Design and Development Managing Retail Development CPD for Managers Supply Chain Management Negotiations Option European Business Practice and Culture Small Business Development Independent Personal Development Supervised Work Placement Students will have the opportunity to undertake an industrial work placement for 48 weeks and are assisted through the process by the Placement Office. This process will enhance the students` future career prospects by allowing them to focus on a particular sector of the retailing industry, and will 30
31 encourage the student to undertake work-related responsibilities. A feature of this component will be a structured work-placement portfolio which the student will develop to demonstrate a range of learning outcomes based upon the student s own skills audit and negotiated learning and training agreement. All students will be allocated a work-placement tutor to facilitate the learning and act as a point of contact with the University Induction to Level 6 The induction at level 6 will primarily focus around the Individual Project process and procedure, focusing the student on being able to prepare a proposal for a research topic, and also introducing the Industry Consultancy Project module. The focus at level 3 is to develop the students into potential managers and encourage them to seek employment throughout the retail supply chain, with the ability to be able to develop and implement strategic decisions. The level maintains flexibility to allow the students to develop in an area of particular interest, to gain further expertise, and to enhance their own particular career aspirations. Students who have taken a supervised work placement of 48 weeks will be adjusted back into university life, updated on University procedures, facilities and staff. Level 6 Subject Group - core Course - core Option Individual Project Individual Project Strategic Leadership and Entrepreneurship Business Level Strategy Industry Consultancy Project Comparative Retail Studies Key Account Management Retail Marketing Option Level 6 Option Module Select one (Excluding the Option not already selected from Key Account Management and Retail Marketing)) Key Account Management/Retail Marketing Culture and Enterprise Study Managing Multi-Channel Retailing Industry Based Learning 3 Added Value The students have the opportunity to study Individual Personal Development/Industry-Based Learning at all levels. The course will also add value through a number of field trips throughout the duration of the course and the optional opportunity also exists of being able to studying a semester at an overseas exchange university in the Spain, Holland or Scandinavia. 31
32 Support For Students And Their Learning Induction All levels undertake an induction programme in the first week of the course this ensures that the new student and the progressing student is fully equipped to operate effectively as an undergraduate on the programme, consequently the following is offered Structured induction programme at three levels (see previous section for details) University facility orientation Diagnostic analysis of IT and numeracy skills Study skills University regulations and procedures Course Student Support Students enrolled on the BA (Hons) Retail Marketing Management will be supported throughout their studies by personal tutors and course teams. The students will be encouraged to take ownership of their own learning and development with appropriate systems being maintained to track students through their programme of study. All students will have access to: Personal Tutors for pastoral care, personal development and general academic guidance; Programme Leader/ Level Leader - for course advice or information; Module tutors - for specific advice regarding individual module; Student Liaison Officer for personal advice, support and guidance; Administration office - administrative guidance, support and assistance. Administrator specifically for International Students International student support and guidance officer Course Written Materials A range of written materials are provided to the students to support their learning, both on and offsite. These are available through hard copy and the university on-line facilities and comprise of: Programme specification; Student Handbook; Module Handbooks; Students Placement Handbook; Learning contracts / E-portfolios / Individual Progress Files or similar. University Student Support Services A range of personal and academic support services are provided centrally and are available direct, or by referral from the Programme and Level Leaders, Personal Tutor or Module tutor and include: Helpzones; Placement portal Counselling services; Health Centre; Accommodation; Finance support; Health and Safety; 32
33 International Office; Disability support; Child care; Chaplaincy. Other University Services A further range of services are provided centrally and these include Extensive library and IT provision Skills for Learning materials, available on-line and in the Library Individual student accounts A wide range of Language provision Students Union Refectory, coffee shops and vending Criteria For Admission The BA (Hons) Retail Marketing Management subscribes to the University Admissions Policy, of a normal entry offer and identifies a minimum entry threshold below which the course would not normally make or confirm an offer. Applications will be sought for both traditional and non-traditional entry routes, the admissions criteria which follow state the current requirements, and are subject to annual review. Applicants should have studied at least two years, post 16. Applicants should have GCSE grade C or equivalent in English Language and a D or equivalent in Mathematics. They should also have passes at grade C in at least 3 other subjects. An applicant who is claiming significant proportions of accreditation of prior learning can be accommodated through existing procedures. Course applicant profile Entry Point Level 4 Traditional Entry Applicants will normally enter after studying for two years at post-16 education with: 240 tariff points, with at least 160 from 6/12/18 unit awards of which 20 can contribute from Key Skills level 2 or above, (subject to annual review) Plus, One GCSE English at `C` or above or equivalent One GCSE Maths at `D` or above or equivalent Plus three other GCSE s at `C` or above or equivalent Those wishing to study the language Option will normally enter with the qualification of a GCSE `C` or higher or equivalent in French, German or Spanish, to be eligible to study the language Option. From the traditional route post with a range of qualifications GCE Advanced Subsidiary, GCE Advanced Level, VCE Advanced Subsidiary, VCE Advanced Level Single Award, 33
34 VCE Advanced Level Double Award, NVQ level 3 Supervisory Award BTEC National Diploma The Leeds University Progression Module with 30 UCAS Tariff points From overseas students who wish to pursue a retailing career with equivalent UK entry qualification. Non traditional backgrounds will be considered and encouraged. Applicants with traditional retailing industrial experience but wish to update skills, knowledge and understanding for the 21 st century. Appeal to those who wish to develop a language (German, Spanish, French; English overseas students only) within the context of retailing. Entry Point Level 5 Applicants wishing to enter directly at level 2 of the BA (Hons) Retail Marketing Management will be required to follow procedures in accordance with the University Regulations. The demonstration of appropriate knowledge competencies and relevant industrial experience is required and will be submitted to the Scheme Approval Board for approval. Entry Point Level 6 Appeal to those of significant supervisory or management industrial experience wishing to enhance their skills, knowledge and expertise. Appeal to those with a general HND in Retailing or related subject (or equivalent UK / overseas qualifications) wishing to enhance their qualification with a more contemporary degree award. Career changing and part-time entry route Those with non-traditional qualifications and backgrounds are encouraged, as are those wishing to formalise their experience, or to update skills, knowledge and understanding. A part-time mode of attendance is available for those currently working in the retailing industry Modes of Study Students are able to study for the BA (Hons) Retail Marketing Management Degree in one of three modes of attendance. Sandwich Mode Studying level 4 and 5, embarking on a 48 week paid work placement and returning to study level 3 over a four-year period. Full-time Mode Studying levels 4, 5 and 6 with no placement. All students will be encouraged to study the IPD/IBL options. 34
35 Part-time Mode Studying each level over two years, under University regulations, whilst employed in the retailing industry. Modules studied will, where possible, be arranged to facilitate attendance on one / two days a week. Accreditation of Prior Learning will be encouraged where appropriate. Methods For Evaluating And Improving The Quality And Standards Of Teaching And Learning The overall responsibility for the academic provision within the Faculty lies with the Associate Dean (Students & Curriculum). Operational management of the Scheme will be the responsibility of the Faculty Scheme Leader who will work closely with the Programme and Level Leaders and the Subject Group Leader. Where appropriate the Faculty Scheme Leader will be advised by other functional Principal Lecture Roles. Administrative support underpins the course and provides academic staff with assistance in the effective and efficient implementation and operation of the Scheme's policies and procedures. In particular, this will include assisting the Programme and Level Leaders and Personal Tutors in the careful application and operation of systems and procedures for accurately recording and tracking student study programmes and progress. To ensure that procedures and policies are adhered to a quality and evaluation system is in place which includes the following mechanisms. Mechanisms for review and evaluation Module Leader s report following standardisation, moderation, feedback and module evaluation meetings Level Leader Reports External Examiner Reports University, Course and Module evaluations, which are undertaken by students Course Management & Course Team Meetings Annual Review & Planning Days Employer Liaison Student Representatives and Student Forums Curriculum Area Review / Periodic Review Committees and mechanisms with responsibility for monitoring and evaluating quality and standards Annual Review, to which student group representatives are invited to attend Scheme Management Team Boards of Examiners Faculty Academic Committee Faculty Board Mechanisms for improving quality and standards Personal Development Reviews Staff development, including both subject and professional updating Subject Group research and consultancy Subject Group and Course team meetings Subject Group and Course team planning days Peer observation 35
36 Industry contribution to module development, delivery and review Regulations Of Assessment A Summary of assessment requirements The assessment regulations which apply to Leeds Met awards are accessible in full via section C of the Academic Regulations: Final Award Classification Honours Degree 25% level 2 contribution across aggregate of eight modules. 75% level contribution across aggregate of eight modules Final year top up award 100% level contribution across eight modules. Classification will be awarded in line with the following aggregate marks and the University Standard Assessment Regulations. 70% First 60-69% Upper Second 50-59% Lower Second 40-49% Third All assessed work will be marked in accordance with the Standard University conventions as identified in The University Standard Assessment Regulations Volume 1 section C5. B External Examiners The External Examiner appointed to the course will: Approve assignment briefs and examination papers Review examination scripts and course work, and moderate marks where necessary Attend the Board of Examiners Report on aspects of quality and standards Indicators Of Quality And Standards Scheme and Course Approval and ongoing review Curriculum Area Review 2001 QAA Subject Review Unit (achieved a score of 22 out of 24) External Examiners, who confirm that standards are being met 36
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