KNIME UGM 2014 Partner Session
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1 KNIME UGM 2014 Partner Session DYMATRIX Stefan Weingaertner DYMATRIX CONSULTING GROUP 1
2 Agenda 1 Company Introduction 2 DYMATRIX Customer Intelligence Offering 3 PMML2SQL / PMML2SAS Converter 4 Uplift Modeler 5 Interactive Scorecard Builder 6 Q&A 2
3 Company Introduction 3
4 DYMATRIX Analytics for Business Advantage» Solution provider for analytic CRM, Customer Intelligence, Marketing Automation and Campaign Management ( regular and big data)» Focus on customer insights, based on best of breed technologies for revenue acceleration and marketing efficiencies» Recent expansion into industrial analytics» Project execution excellence proven in 900 projects with mid- and large cap companies from a variety of industry sectors» Successful development and deployment of unique analytics automation software products - for precision, reliability and scalability» Owner managed and independent 4
5 DYMATRIX - Analytics is the Differentiator» More than 300 man-years analytics/data mining consulting and solution deployment across all industries» Expertise with most of the market-leading advanced analytics tools KNIME SAS Enterprise Miner IBM SPSS Modeler R Hadoop Mahout Angoss Knowledge Studio MS SQL Server Analysis Services many more» Cutting edge analytical solution offerings (DynaMine & DynaCision)» Focus on embedded analytics (process integration) and analytics automation (DYMATRIX-solution DynaMine)» Big Data Analytics Pioneer» Comprehensive offering of training courses (tool-independent & toolspecific trainings) 5
6 Product Portfolio The Customer Insight Suite Analytics Insights Automation Results DynaCampaign» Intelligent multi-channel campaign planning, target group selection and response measurement» Integration of all historical and current online and offline data DynaMine» End2end automation of data science processes» Intelligent model management for automation of preprocessing, training & scoring of models DynaSocial» Identify and quantify customer reviews, requirements and needs DynaCision» Intelligent real time decision models» Credit limit controlling, next best offer, churn prevention etc. 6 Customer 6 Intelligence Solutions
7 Referenzen References Telecommunication Travel, Transportation Retail / e-commerce Service Provider 7
8 References Banks, Insurances Media & Entertainment Utilities, Industry Public Sector Schwäbisch Hall 8
9 DYMATRIX Customer Intelligence Offering 9
10 Customer Intelligence Excellence» KNIME Solution Nodes» DYMATRIX CI Solutions (KNIME Services under the hood) 10
11 Our KNIME Solution Nodes & KNIME Consulting Services PMML2SQL / PMML2SAS Converter» Convert PMML to executable SQL Code for In- Database-Scoring» Convert PMML to executable SAS Code for Model Scoring within SAS Uplift Modeling + Analytical Consulting + Technical Consulting + Node Development + Trainings» Train a predictive model that predicts the incremental response to marketing actions» For up-sell, cross-sell, churn and retention activities Interactive Scorecard Builder» Powerful interactive Scorecard Building Nodes for Design of Credit or Marketing Scorecards» Comes with Interactive Binning Nodes for both interval and nominal inputs» Supports PMML 4.1 including Reason Codes 11
12 PMML2SQL / PMML2SAS Converter 12
13 PMML2SQL / PMML2SAS Converter Export PMML, SQL or SAS Scorecode 13
14 Uplift Modeler 14
15 N O A C T I V E C O M M U N I C A T I O N churn stay Uplift Modeling - the idea behind & benefits A C T I V E C O M M U N I C A T I O N stay» Uplift modelling uses both the target group and control group to train a predictive model that focuses on the incremental response.» The only segment that provides true incremental responses is the Persuadables» The Uplift Tree Modeler provides a modeling technique that can separate customers into the 4 segments» Traditional response modelling often targets the Sure Things being unable to distinguish them from the Persuadables churn Persuadables Sure Things Lost Causes Do Nothings or Sleeping Dogs By only targeting the Persuadables in an outbound marketing campaign, the contact costs and hence the return per unit spend can be significantly improved. 15
16 DYMATRIX Uplift Tree Nodes 3 Export PMML, SQL or SAS Scorecode 1 Uplift Tree Model 2 Validate Uplift Tree Model 16
17 Interactive Scorecard Builder 17
18 Scorecards - the idea behind» Scorecards represent a powerful and easily interpretable formulation of predictive models, originated in retail banking to estimate and rank-order consumer credit risk» As a generalized additive model using binned representations of its input fields, the scorecard formulation is also frequently used to predict other types of binary and continuous outcomes: marketing response churn prevention fraud detection revenue potential and many more DYMATRIX Interactive Scorecard Builder 18
19 Interactive Scorecard Builder in a Nutshell» The Interactive Scorecard Builder comes with 7 KNIME Nodes Nominal Binner (Based on WoE) Nominal Binner Apply Advanced Discretization (sophisticated Numeric Binner based on WoE) Advanced Discretization Apply Scorecard Builder Scorecard Apply Scorecard Evaluation» Consequently supports PMML 4.1 Scorecard Standard for platform independent batch or realtime scoring ( Many more features integrated Reason Codes Subsequent manual adjustments of scorecards Scorecard-versioning to satisfy requirements for documention 19
20 Interactive Scorecard Builder - Workflow 2 Interactive Binning of Numeric Inputs based on Weight of Evidence (WoE) 1 Interactive Binning of nominal Inputs based on Weight of Evidence (WoE) 20
21 Interactive Scorecard Builder - Workflow 3 Interactive Scorecard Builder Configure Scorecard (Base Points, Base Odds, Points to double the odds etc.) Edit Score Points Edit Reason Codes 21
22 Interactive Scorecard Builder - Workflow 4 KS Statistic to evaluate Scorecard Accuracy 22
23 DYMATRIX Interactive Scorecard Builder Deployment in Zementis ADAPA 23
24 Contact DYMATRIX CONSULTING GROUP GmbH Zeppelin Carré Lautenschlagerstrasse 2 D Stuttgart Your Contact Person: Stefan Weingaertner Thank your for your attention. Please contact us for further questions! Phone Fax Web s.weingaertner@dymatrix.de 24
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