Worldwide Cloud Computing Market Shares, Strategies, and Forecasts,

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1 Brochure More information from Worldwide Cloud Computing Market Shares, Strategies, and Forecasts, Description: This 2009 study has 712 pages, 211 Tables and Figures. Worldwide markets are poised to achieve significant growth as search engines use efficient automated process to drive new advertising and communications capabilities. Applications can be built without programming. Systems are poised for significant growth as Web based applications are used to implement automated process. A cloud computing system has many aspects related to a range of industries moving to leverage the Internet as a channel. The information available on the cloud is anticipated to increase substantially by The markets are anticipated to expand to provide broader reach of information and productivity improvements for the enterprise. Worldwide cloud computing is poised to achieve significant growth as enterprise software offered by vendors provides competitive advantage to users because the cost of improving search engine functionality is spread across the broad base of users. The markets are expanding in response to the need to provide core productivity improvements for personal and business innovation. People get better computing services paid for by advertising because 3 billion users is a very attractive audience. A move towards cloud computing signals a fundamental shift in how information is handled. The prospect of digitizing much of the world s information and making it searchable poses the prospect of a quantum increase in the quantity of information available; an increase by a factor of 1,000. At the most basic level, cloud computing on this scale contemplated represents utility computing. Google has long envisioned and prepared for this change in the scale of the quantity of information to be managed. For clouds to reach their potential, they need to be as easy to program as it is to navigate the Web. This new programming paradyne opens up growing markets for cloud search and software tools. Google and a host of other companies offer application development without programming capabilities to users. Typically, Google likes to start with free. Power users bear some of the costs. Google is perhaps reaching the limits of the current hardware architecture with a need to rethink the energy and server configurations. The mainframe can operate at 10 times savings over distributed systems in most cases and represents a replacement cloud based hardware configuration that is more efficient because of its shared workload capabilities. This is significant on the scale of cloud computing that Google contemplates. Developers can operate an application-testing infrastructure in the cloud. This is saving time and money compared to traditional test scenarios. Testing more extensively and enabling faster handoff from development to operations is achieved. Users get a transparent view of application performance, reliability and scalability. Extensive testing can be done before going into production. Users can test multiple architectures, variables, components, and configurations easily and independently. To proceed to deploy in the cloud, developers can push the debugged test environment live in a few simple steps. Cloud computing is being expressed as search engine software and Software as a service (SaaS). ERP, CRM and e-commerce companies participate in the market. Application development is being used in cloud computing to permit changes to code, using a syntax in place of a programming language, making systems more flexible. Automated process that is rigid is not supportive of competitive advantage. SOA Web services are being used in cloud computing systems to permit flexible response to changing market conditions. Virtualization is another aspect of cloud computing driving markets. Salesforce.com with 78% market share and NetSuite with 13% share are the providers of CRM cloud based computing. CRM software as a service cloud computing is implemented by saleforce.com in the context of providing application development so that systems are flexible and customers can have customized code. Real time analysis of information is being used to position companies to achieve competitive advantage. Cloud computing is a central aspect of the BPM initiative, providing up to date information in a usable format. Companies are implementing BPM solutions in the context of cloud computing that provides syntax to business users.

2 BPM, linking, calculation, SOA API integration, and Web page launch syntax are used in a model driven architecture at the line of business to develop applications in the cloud. The engine comes from a central code base that is worked on all year long by IT and shared with users via syntax. The syntax is available online. SOA components are used as part of the applications syntax. In this way, business analysts have access to BPM models that run without coding. Scalability and enterprise wide solution sets are achieving significant competitive advantage and improvements in productivity. Response to competition means adjusting unique enterprise resources to address opportunities and respond to change in markets. Needs and demands are integral to an integration infrastructure systems implementation. According to Susan Eustis, lead author of the study, innovation drives cloud computing market growth in every industry, and innovation depends on implementation of automated business process in every instance. Google, Yahoo, Salesforce.com, IBM, Hewlett Packard, Oracle, and Microsoft are among cloud computing market leaders. Cloud computing represents a way to give small and mid size business a market presence similar to that of a globally integrated enterprise. IBM is able to leverage its SOA market dominance to support innovation, providing software that supports flexible response to changing market conditions. SOA reaches into every industry and every segment of the economy via cloud computing. SOA drives innovation for the very large enterprises. Mid range size companies and very small organizations are adopting technologies similar to what the enterprise use, creating automated process to replace manual process. Cloud computing markets at $36 billion in 2008 are expected to reach $160.2 billion by Advertising drives cloud computing. The markets are comprised of search engines, communications technology, application development without programming, and CRN automation of process. Contents: EXECUTIVE SUMMARY Cloud Computing Cloud Computing Market Shares Cloud Computing Market Leaders Search Engine Based Cloud Computing Market Shares Google Saleforce.com Net Suite SuiteCloud Connect for Salesforce.com Microsoft.NET SQL Services IBM Cloud Computing Market Forecasts Amazon CloudFront Networks Of Computers Research Clouds 1. CLOUD COMPUTING MARKET DESCRIPTION AND MARKET DYNAMICS 1.1 Cloud Computing Permits User Web Services Access Cloud Computing Aspects 1.2 Web 2.0 Internet Scale Mainstream Applications Design Patterns Data Driven Cloud Computing Network Effects Collaboration Social Networking Heuristics Wiki-Style Collaborative Editing 1.3 Core Competencies of Web Social Networking Applications 1.5 Cloud Computing Impact On Business Cloud Computing Corporate Communications 1.6 Blogging Architecture of Participation Permalink Functionality 1.7 Web 2.0 Driven By Data Control Over The Database 1.8 Web 2.0 Advertising Business Google's Lightweight Programming Model Has Led To The Creation Of Numerous Value-Added Services

3 1.9 Scientific Collaboration Using Web OpenWetWare Project At MIT 2. CLOUD COMPUTING MARKET SHARES AND MARKET FORECASTS 2.1 Cloud Computing 2.2 Cloud Computing Market Shares Cloud Computing Market Leaders Search Engine Based Cloud Computing Market Shares Google Yahoo! CRM Software as a Service Cloud Computing Market Shares Saleforce.com Customization Saleforce.com Net Suite SuiteCloud Connect for Salesforce.com Application Development Cloud Computing Market Shares Microsoft.NET SQL Services IBM Saleforce.com Force.com Point and Click Configuration Amazon CloudFront Hewlett Packard Cisco Cloud Computing Cisco RightScale ServerTemplates Enomaly ebay Cloud Computing Oracle Cloud Computing Center Telecom Services and Other Cloud Computing Providers 2.3 SOA Component Services Market Shares 2.4 Cloud Computing Market Forecasts Search Engine Cloud Computing Market Forecasts CRM Cloud Computing Market Forecasts Application Development Cloud Computing Market Forecasts Cloud Computing Buzz 2.5 Instrumented Digital Devices Virtualization Mainframe Virtual Cloud COmuting Cloud Computing Positioning 2.6 Cloud Computing Energy Costs 2.7 Cloud Pricing Cloudworks Cloud Computing Pricing Hosting and Storage Pricing CloudWorks Hosted Exchange 2.8 SOA APIs Building a Robust Data Sensor Network Integration Layer SOA Infrastructure Market Driving Forces Building a Robust Data Integration Layer SOA Market Segment SOA Market Driving Forces SOA Market Shares Search Inside An Enterprise 2.9 Cloud Computing Regional Market Segments Google Regional Market Participation 3. CLOUD COMPUTING PRODUCT DESCRIPTION 3.1 Networks Of Computers Research Clouds 3.2 Google Cloud Computing Google Move Toward Clouds Signals A Fundamental Computer Architecture Shift Google Programming in the Cloud Google App Engine / Google Application Engine Google Building Open Source Operating System Google as Web OS Google MapReduce Cloud Computing

4 3.2.7 IBM-Google Cloud Joint Computing Initiative Google App Engine Google University of Washington Google Education Project IBM and Google Energy Cloud Computing Costs 3.3 IBM Cloud Computing IBM Cloud Portfolio Permits Customers To Redefine The Rules IBM DB2 Technology Sandbox IBM Public and Private Cloud Computing Initiatives IBM CloudBurst IBM Smart Business Test Cloud IBM Smart Business Services IBM Smart Business Desktop Cloud Smart Business Development and Test on the IBM Cloud IBM Cloud Value IBM CloudBurst and a Smarter Planet IBM CloudBurst IBM Strategy To Capture The Cloud Computing Opportunity IBM Cloud Services IBM Rational AppScan OnDemand Rational Cloud Computing Requirements Driven Development IBM Telelogic Focal Point IBM Cloud Services Resources for ISVs IBM Cloud Computing Framework 3.4 Microsoft Cloud Computing Microsoft Azure Services Microsoft Windows Azure Microsoft SQL Services Microsoft Scalable & Multicore Computing 3.5 Cisco Cloud Computing Cisco Virtualization Cisco Cloud Computing Balances Innovation With Operational Excellence Cisco Participation In Highly-Virtualized Environments 3.6 Saleforce.com Customization Saleforce.com Force.com Point and Click Configuration Saleforce.com Force.com Builder Application Customization Saleforce.com Force.com Helps Users Work Smarter Saleforce.com Force.com Customizations Saleforce.com Force.com Code On Demand Saleforce.com Force.com Power To Innovate In The Cloud Saleforce.com Force.com Point. Click. Create Saleforce.com Force.com Server Side Control Saleforce.com Innovation Saleforce.com Development and Test Environment Saleforce.com Developer Toolkits Saleforce.com for IT Saleforce.com Visualforce Saleforce.com Force.com Cloud Integration Saleforce.com Force.com Connect Integration Paths Saleforce.com CRM Mashup Extensions and Enterprise Apps Saleforce.com ERP Connectors Saleforce.com Desktop Productivity Applications Saleforce.com Middleware Connectors Saleforce.com Force.com Web Services Simplifies Custom Integrations 3.7 Saleforce.com Applications In The Cloud Saleforce.com Force.com Set Of Tools And Application Services 3.8 Oracle Sun Microsystems Sun Cloud Screencasts Oracle Sun Developer Technologies for the Cloud Oracle Sun Cloud Partner Initiative Oracle Sun Scale IT Efficiency Oracle Sun Reduce IT Capital Expenditures With Cloud Initiative Oracle Sun Open Cloud Oracle Sun Technologies for the Cloud

5 3.8.8 Oracle Cloud Computing Center Oracle Leverages Advantage of Having Software Reside In Data Center Oracle Amazon EC2 Database Cloud Strategy Partnership Products Oracle Amazon EC2 WebLogic Server Cloud Strategy Partnership Products 3.9 EMC VmWare Server Virtualizaton EMC VMware vcloud Suite Cloud Computing 3.10 Yahoo Cloud Computing Supports Open Systems Yahoo! Cloud Computing HP, Intel and Yahoo! Create Global Cloud Computing Research Test Bed HP Labs Cloud Computing Advanced Research Intel Cloud Computing 3.11 Hewlett Packard HP Cloud Services Research HP Department of Defense Cloud Computing Infrastructure Hewlett Packard HP Cloud Platform, Data Center HP Offers Cloud Computing Data Center As A Service Option To Existing Outsourcing Clients HP Cloud Research Opportunities And Challenges 3.12 HP, Intel and Yahoo! Create Global Cloud Computing Research Test Bed 3.13 Amazon Cloud Computing Infrastructure Services Amazon High Performance Computing Amazon SimpleDB Amazon Simple Storage Service (Amazon S3) Amazon Backup and Storage Amazon Simple Queue Service (Amazon SQS) Amazon Elastic MapReduce Amazon AWS Solutions Amazon AWS Premium Support Amazon Payments & Billing Services Amazon E-Commerce Amazon DevPay Amazon On-Demand Workforce Amazon Application Hosting Amazon CloudFront Content Delivery Amazon Media Hosting Amazon Search Engines 3.14 Intel Cloud Computing 3.15 AT&T Cloud Computing AT&T E-Commerce Cloud Computing AT&T Cloud Storage Service 3.16 CloudRamp CloudRamp Storage for Microsoft SharePoint 3.17 CloudScale Networks Tera AppLogic Cloud Computing Tera AppLogic Utility Computing Tera's AppLogic Grid Operating System Solution Tera AppLogic - Grid Operating System for Web Applications Tera AppLogic for Developing Web Applications Tera Cloudware Open Architecture For Cloud Computing 3.20 CloudWorks Cloudworks Hosted Exchange Cloudworks Professional Package Cloudworks Small Business Computing Cloudworks Small Business Computing with Custom Apps Cloudworks Dedicated Server 3.21 Dell Cloud Optimization Dell Planning For The Data Center Dell Designed-To-Order Dell Project Management Dell Cloud Computing Capacity On Demand Dell DCS Cloud Computing Custom Services Dell Cloud Computing Global Scaling 3.22 ebay Cloud Computing 3.23 Enomaly Automated Provisioning

6 Enomaly Cloud Computing For The Enterprise Enomaly Leverage Existing Resources Enomaly Virtual Infrastructure Management Enomaly Virtual Network Manager Enomaly VM Creator Enomaly Fine Grained Security & Group Management Enomaly Service Provider Cloud Enomaly Customer Dashboard Enomaly Application Center Enomaly ECP, Data Center 3.24 Net Suite SuiteCloud Connect for Salesforce.com Net Suite SuiteCloud Connect for Salesforce.com NetSuite Security/Infrastructure Net Suite Data Security Secure Data Center Facilities NetSuite Data Security NetSuite Availability 3.25 Progress Software Progress Software Cloud Based Application Infrastructure Software ROI Calculator 3.26 Panorama Software Cloud-Computing Service Analytics Panorama Infrastructure Software Panorama PowerApps Analytics Service 3.27 Progress Software Data Connectivity Products 3.28 RackSpace Rackspace Seamless Integration Rackspace Language-Specific APIs Rackspace Unlimited Scaling For Big Applications Rackspace Cloud Servers Rackspace Using Cloud Servers Rackspace Scale Up And Back Down Again Rackspace SLAs Rackspace 3.29 RightScale RightScale Scalable Website RightScale Grid Computing RightScale Scalable Cloud Grid Computing Deployment RightScale Cloud Computing For Testing And Development 3.30 Zeus Technology and Partner Serve Path / Go Grid Zeus Technology Cloud Computing Source: Zeus Technology Cloud Computing Zeus Technology Physical, Virtual and Cloud Zeus Technology Industry Solutions 3.31 Alexa Web Services Alexa Web Information Service Alexa Top Sites Alexa Site Thumbnail 3.32 Merchant Services 3.33 SAP and RIM Enterprise Mobility 3.34 Verizon 4. CLOUD COMPUTING TECHNOLOGY 4.1 Google Scale Mainstream Applications Gmail and Google Maps Google.com Search and Personalization Google Scholar Google Server Implementation for Web Google Replicates The Web pages Google Map / Reduce Framework Runs In Parallel On 1,000 Machines Google Global Work Queue Communication, Collaboration and Communities Google Spent $250 Million On Hardware Equipment, $1.4 Billion in Google Uses 1.8 Million Servers, Search Results, Images, Videos, s And Ads Google Dynamic Architecture Implementation Short Description of Google Search Engine Dynamic Architecture Google BigFiles

7 Google Repository 4.2 ebay Infrastructure Sun Storage Helps Keep The Store Open ebay s Infrastructure Evolution 4.3 Microsoft.Net Defines Reusable Modules Dynamically Microsoft Data Center Size Microsoft Combines Managed Modules into Assemblies Microsoft Architecture Dynamic Modular Processing 4.4 IBM WebSphere Application Server Feature Pack for Web IBM Web 2.0 Steps To Deploy Websphere Application Server Using Virtual Image Templates IBM WebSphere Application Server Feature Pack 4.5 Facebook 4.6 MySpace 4.7 Reunion 4.8 Software Release Cycle 4.9 itunes and TiVo 5. CLOUD COMPUTING COMPANY PROFILES 5.1 3Tera 5.2 Adobe 5.3 Amazon Amazon Web Services (AWS) Amazon Competition 5.4 AT&T 5.5 Cisco Cisco Networking For The Internet Cisco / PostPath Cisco / Jabber Cisco Next-Gen Unified Communications Cisco Focus On Development Of Conferencing And Collaboration, Leveraging Expertise In The Network Cisco Revenue Cisco Acquisitions and Investments Cisco Innovation Cisco Customers Cisco Value Incentive Program (VIP) Offering 5.6 CloudRamp 5.7 CloudScale Networks CloudScale Networks Data Centers 5.8 CloudWorks 5.9 Dell Dell Virtualization Solutions Dell Fast Deployment: Dell High Performance Computing 5.10 ebay ebay PayPal Skype ebay Key Acquisitions ebay Net Revenues ebay Marketplaces ebay Communications ebay Cloud Computing 5.11 EMC EMC Acquisitions EMC Symmetrix Virtual EMC's V-Max Symmetrix Solutions Selected EMC Partners Selected EMC Customers EMC Revenue EMC Segment Information EMC Segment Information EMC VMware Virtual Infrastructure EMC / Unisys and Expand Relationship in Enterprise Content Management EMC / VmWare, Inc.

8 VMware vcloud 5.12 Enomaly Enomaly ECP Service Provider Cloud Enomaly ECP Service Provider Customers 5.13 Eucalyptus 5.14 Google Google Revenue Google Q Revenue Summary Google Revenues by Geography Google Business Overview Google Client 5.15 Fujitsu Fujitsu OSS/NOS Fujitsu SOA Fujitsu CentraSite SOA Governance 5.16 Hewlett Packard (HP) Hewlett Packard (HP) SOA Hewlett Packard (HP) SOA Solutions Hewlett Packard (HP) SOA Systinet Governance HP Products and Services Segments Hewlett-Packard Technology Solutions Group Hewlett-Packard Enterprise Storage and Servers Hewlett-Packard Industry Standard Servers Hewlett-Packard Business Critical Systems Hewlett Packard Halo Telepresence Customers HP and Marriott HP and Tandberg Hewlett Packard Computer Industry Market Participant Hewlett Packard Global Provider Of Products HP Products and Services: Segment Information Hewlett Packard Technology Solutions Group Hewlett Packard Enterprise Storage and Servers HP and Tower Software Hewlett Packard Tower Software TRIM Context Hewlett Packard Scalable Computing & Infrastructure Organization (SCI) HP Data Center Compute Services Transformation 5.17 IBM IBM Business Partnering Strategy IBM Strategic Priorities IBM BPM Powered By Smart SOA IBM Delivers Integration and Innovation to Clients IBM Business Model IBM Unified Communications In The Cloud Architecture IBM LotusLive Cloud-Based Portfolio Of Social Networking And Collaboration Services IBM Revenue IBM Software Capabilities IBM Systems and Technology Capabilities IBM Worldwide Organizations IBM Security 5.18 Microsoft Corporation Microsoft Azure Services Platform Microsoft Windows Azure Microsoft Live Services Microsoft SQL Services Microsoft.NET Services Microsoft SharePoint Services & Dynamics CRM Services Microsoft Revenue Nine Months Microsoft Revenue Microsoft Segment Revenue Microsoft Server and Tools Revenue Microsoft Online Services Business Revenue Microsoft Business Division Revenue Microsoft Entertainment and Devices Division

9 Microsoft Competition Microsoft Security Vulnerabilities Microsoft Client Segment Microsoft Segments Open Text Livelink ECM Integration Microsoft Office SharePoint Server Microsoft Multinational Computer Technology Selected Microsoft Partners Microsoft Financials Microsoft Software Products 5.19 NetSuite NetSuite Revenue NetSuite Services Benefits NetSuite CRM Netsuite Revenue NetSuiteSuiteBuilder NetSuite SuiteTalk Oracle Oracle Software Strategy Oracle Software Business Oracle Competition In The Software Business Oracle Software License Updates and Product Support Oracle Software Description Oracle / BEA Systems Oracle Software Revenue by Region Oracle Corporate Strategy Active Acquisition Program Oracle / Sun Microsystems 5.21 Progress Software Progress Software Services Oriented Architecture Products Progress Application Platform Products Progress Software Data Infrastructure Products Progress Software Customers Progress Software / DataDirect Technologies Progress Software Regional Revenue Progress Software 2009 Second Quarter Revenue 5.22 Red Hat JBoss Enterprise SOA Platform JBoss Enterprise SOA Platform Partners 5.23 Research In Motion (RIM) 5.24 SAP CRM 5.25 Serve Path / Go Grid GoGrid 5.26 RackSpace Rackspace Mosso Cloud Computing Rackspace Mosso 5.27 RightScale 5.28 Salesforce.com Salesforce.com Force.com Salesforce.com Cloud Computing Salesforce.com Strategy 5.29 Trend Micro 5.30 Yahoo Yahoo! Strategy Yahoo! and Computational Research, Labratories Collaborate on Cloud Computing Research 5.31 Zeus Technology, Ltd Zeus Customers 5.32 Other Companies Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to

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