How To React To A Ban On Using A Mobile Phone While Driving

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1 Banning the use of mobile phones while driving John Klee Corporate Communications Manager 3M United Kingdom plc

2 Ban introduced July

3 Which of the following best describes your reaction to the ban? Positive Neutral Negative July 08 19% 26% 56% Oct 08 31% 28% 41% July 09 43% 25% 33% June 10 42% 22% 37% June 11 38% 27% 35%

4 To what extent do you comply with the policy? Oct 08 July 09 June 10 June 11 Comply fully 59% 49% 45% 49% Most of the time 38% 48% 50% 46% Do not comply 3% 3% 6% 5% 4

5 What are your principal reasons for complying with the policy? Oct 08 July 09 June 10 June 11 Comply with all policies 68% 65% 64% 67% Insurance fears 38% 40% 38% 40% Danger of an accident 45% 51% 55% 56% Base: Those complying with the policy all or most of the time. More than one option available for selection 5

6 Has the policy influenced the way you use your personal phone while driving? Oct 08 July 09 June 10 July 11 Never used mobile phones when driving 43% 39% 39% 37% Used to use but have now stopped 22% 24% 16% 22% Reduced usage 20% 22% 26% 26% No change 15% 16% 19% 15% July 2011: 48% have changed their personal usage as a result of the ban 6

7 Driver distraction survey

8 Driver distraction survey Online survey amongst UK businesses Conducted November 2008 January 2009 More than 1,600 responses with more than 1,000 using their car for business purposes 8

9 Do you use a hands-free phone while driving? Drive on business? Total 0 days p.w. 3 days+ p.w. 3 days+ p.w. (sales) 62% 45% 74% 92% 9

10 Does it have a negative effect on your ability to react to difficult driving situations? Drive on business? Total 0 days p.w. 3 days+ p.w. 3 days+ p.w. (sales) 56% 55% 54% 52% 10

11 How much more likely are you to have an accident if using a hands-free while driving? Drive on business? Total 0 days p.w. 3 days+ p.w. 3 days+ p.w. (sales) 61% 62% 57% 55% Slightly more/much more 11

12 Have you ever missed a turning when using a hands-free while driving? Drive on business? Total 0 days p.w. 3 days+ p.w. 3 days+ p.w. (sales) 30% 18% 36% 52% 12

13 Would the roads be safer if drivers were banned from using hands-free phones? Drive on business? Total 0 days p.w. 3 days+ p.w. 3 days+ p.w. (sales) 44% 38% 22% 13

14 Do you think using a hands-free while driving should be banned? Drive on business? Total 0 days p.w. 3 days+ p.w. 3 days+ p.w. (sales) 22% 22% 21% 10% 14

15 Driver distraction survey More likely to crash Would be safer if banned Should be banned days 2-3 days 2-3 days (sales) 15

16 Which of the following is the biggest distraction while driving? % Talking on a hands-free phone 22 Children crying 22 Eating/drinking 20 Adjusting radio 16 Smoking 11 Directions from satnav 4 Passenger talking 4 Radio playing 0 Percentage selecting first 16

17 Which of the following should be banned while driving? % Looking at a map 71 Looking for a CD in the glovebox 69 Programming a satnav 69 Using a mobile on a bike 69 Dialling out on a hands-free mobile 54 Lighting a cigarette 53 Eating or drinking 44 Talking on a hands-free mobile 19 Listening to the radio 0 17

18 Summary 61% think talking on a hand free phone makes a crash more likely It is rated the biggest in-car distraction, along with crying children More than a quarter admit to having had a near miss driving while talking on a hands-free 44% believe the roads would be safer if banned by law but just 24% think it should be 18

19 What effect on your work if banned? Drive on business? Total 0 days p.w. 3 days+ p.w. 3 days+ p.w. (sales) 59% 31% 70% 82% Slightly/seriously negative effect 19

20 Banning the use of mobile phones while driving John Klee Corporate Communications Manager 3M United Kingdom plc

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