RetailVision 2013 The definitive view of the UK retail landscape

Transcription

1 Annual Report RetailVision 2013 The definitive view of the UK retail landscape Dr. Chris Duley, Commercial Director GMAP Consulting, Part of the Callcredit Information Group.

2 // 01 // RetailVision Report 2013 // Location emand Strategy hat if? Footfall Dr. Chris Duley is a Director of GMAP Consulting, the retail location planning arm of Callcredit Information Group. With over 20 years experience, Chris and the GMAP team hold the data, knowledge and technical expertise to understand and respond to the changing retail landscape. Having run projects for some of the largest UK and International retail brands, Chris client experience has taken him across the world, most recently with the opening of GMAP s Shanghai Office.

3 // // RetailVision Report 2013 // 02 Contents RetailVision 3 The RetailVision 2013 Report 4 UK map showing the location of the top 100 retail centres 5 Top 10 value and top 10 luxury centres 6 Top 50 centres by revenue 7 International services 10 It s an interesting time to be involved in retail. Successful retailers are embracing the multi-channel environment and offering their customers an increasingly seamless retail experience, whilst others fail and go to the wall. High streets are looking for new ways to stimulate footfall and establish their identity. Bigger isn t necessarily better anymore for the supermarkets. Convenience is king, with c-stores, coffee shops, sandwich shops, betting shops and collection points continuing to spring up across the UK. Increasing numbers of retailers and brands are also turning to international markets to help fuel their growth. Oh and my home city, Leeds, has seen the opening of the impressive Trinity, further cementing its regional dominance and putting more downward pressure on the surrounding towns and cities of Yorkshire. It s an important time to have access to good market and consumer data, insightful retail analysis and robust planning tools. Callcredit Information Group s GMAP Team has 25 years retail location planning experience working with retailers across many retail sectors and international markets. Our RetailVision classification system, remains the most comprehensive in the UK, and forms the backbone of much of our work with retailers, brands and property companies. Our UK system is now supplemented by increasing numbers of similar classifications in international markets, including most recently China, enabling us to offer the same level of insight into the retail landscape in overseas markets, something we are very excited about. Dr Chris Duley 2013 Callcredit Information Group Ltd. All rights reserved

4 // 03 // RetailVision Report 2013 // RetailVision RetailVision is the UK s most comprehensive retail dataset, helping planners, marketers and property consultants make smarter location decisions. RetailVision intelligence enables retailers and brands to rank retail centres across cities, regions and countries, to identify the right retail environments given the presence of benchmark and competitor brands, to measure market potential and monitor market share performance and crucially to estimate revenue potential of new store openings in a scientific, consistent and timely manner. RetailVision provides the most detailed listing of shopper catchments, retail centre revenues and customer profiling across the UK, covering 17,316 retail centres classified over 25 centre types, 4 retail categories and 5 brand classifications. 25 Centre Types Major City Centre City Centre Large Town Medium Town Small Town Large Village Medium Village Small Village Suburb Premier Shopping Urban Village Business Hub Convenience Hub Residential Retail Primary London Centre Secondary London Centre Tertiary London Centre Regional Out of Town Shopping Centre Local Out of Town Shopping Centre Large Retail Park Medium Retail Park Small Retail Park Factory Outlet Business and Industrial Park Leisure Park 17,316 Retail Centres (see map on page 5) 4 Retail Categories Fashion & Comparison 5 Brand classifications Electrical Grocery Homeware & DIY LUXURY PREMIUM MASS BUDGET VALUE

5 // // RetailVision Report 2013 // 04 Major cities and regional shopping centres retain retail revenues, whilst smaller towns and local shopping centres continue to face downward pressures The 2013 RetailVision Report reveals that the UK s largest retail destinations continue to maintain retail revenues, against a backdrop of increasing competition from online retailers and prolonged tough trading conditions. Major retail centres have further cemented their regional dominance and have put more downward pressure on the surrounding smaller towns and local shopping centres across the UK, where revenues have started to see some decline. These smaller retail destinations will have to work hard to stimulate footfall and establish their identity to attract shoppers. Trinity Leeds is the standout development during the period, and has pushed Leeds above Nottingham into 7th place in the ranking. Key findings: The top four retail centres: Oxford Street, Manchester, Birmingham and Glasgow retain their positions as the leading shopping destinations in the UK Although Manchester remains the top retail location outside of London, Westfield Stratford City Shopping Centre and Edinburgh have knocked the northern city out of the top 10 luxury retail centres While the majority of revenues have grown for the top retail centres, many lower tier towns and smaller shopping districts have seen revenues decrease Sunderland, Newport and Bradford have overtaken Blackpool as the top retail centres for value stores The retail centre rankings highlights a stable position amongst the top retail centres, largely due to the lack of largescale retail development during 2012/13. Trinity Leeds is the standout development during the period, and has pushed Leeds above Nottingham into 7th place in the ranking (4th outside London). The results highlight the opportunities and challenges faced by retail centres up and down the UK. Successful national and international retailers are continuing to extend their store footprint but the wider retail environment needs to be right to attract shoppers. The big centres can offer this; the question is can the smaller centres offer this too? In the current difficult economic climate we believe that RetailVision s comprehensive and multi-dimensional approach can help retailers, brands, property companies and town/shopping centre managers alike in identifying and implementing the right location strategies, and thus helping them derive maximum returns from their bricks and mortar investment Callcredit Information Group Ltd. All rights reserved

6 // 05 // RetailVision Report 2013 // UK map showing location of the top 100 retail centres Retail Centres Legend Top 100 Retail Centres Retail Centres (All)

7 // // RetailVision Report 2013 // 06 Top 10 Value Centres Rank Centre Number of Stores Value Stores as % of all stores 4 out the 10 value retail centres are located in Yorkshire. 1 Sunderland % 2 Newport % 3 Bradford % 4 Blackpool % 5 Romford % 6 Wakefield % 7 Southport % 8 Burton-upon-Trent % 9 Huddersfield % 10 Doncaster % Top 10 Luxury Centres Rank Centre Number of Stores Premium Stores as % of all stores 1 Knightsbridge % Edinburgh is the only entry in the top 10 luxury retail centres, outside of the South East. 2 Chelsea % 3 Westfield Shopping Centre - White City % 4 Oxford Street % 5 Docklands % 6 Bluewater Shopping Centre % 7 Covent Garden % 8 Westfield Stratford City Shopping Centre % 9 Guildford % 10 Edinburgh % 2013 Callcredit Information Group Ltd. All rights reserved

8 // 07 // RetailVision Report 2013 // Top 50 centres by revenue Comparison Rank 2012 Ranking Centre Centre Type Annual Revenue 1-1 Oxford Street Premier Shopping 1,471 m 2-2 Manchester Major City Centre 920 m 3-3 Birmingham Major City Centre 882 m 4-4 Glasgow Major City Centre 829 m 5 7 Westfield Stratford City Shopping Centre Regional Out of Town Shopping Centre 735 m 6 5 Knightsbridge Premier Shopping 705 m 7 8 Leeds Major City Centre 685 m 8 6 Nottingham Major City Centre 660 m 9 10 Edinburgh Major City Centre 654 m 10 9 Liverpool Major City Centre 645 m Leicester City Centre 635 m 12 7 Westfield Shopping Centre - White City Regional Out of Town Shopping Centre 607 m Kingston upon Thames Primary London Centre 576 m Bristol Major City Centre 568 m Reading City Centre 554 m Newcastle-upon-Tyne Major City Centre 532 m Southampton City Centre 497 m Cambridge City Centre 493 m Cardiff Major City Centre 490 m Norwich Major City Centre 490 m Croydon Primary London Centre 461 m Brighton City Centre 433 m Bluewater Shopping Centre Regional Out of Town Shopping Centre 425 m Meadowhall Shopping Centre Regional Out of Town Shopping Centre 417 m Chelsea Premier Shopping 417 m Sheffield City Centre 416 m Brent Cross Shopping Centre Regional Out of Town Shopping Centre 413 m Belfast Major City Centre 377 m

9 // // RetailVision Report 2013 // Trafford Centre Shopping Centre Regional Out of Town Shopping Centre 374 m Aberdeen City Centre 356 m Hull City Centre 341 m Plymouth Large Town 314 m Merry Hill Shopping Centre Regional Out of Town Shopping Centre 297 m Oxford Large Town 297 m Guildford Large Town 289 m Central Milton Keynes Large Town 288 m Metro Shopping Centre Regional Out of Town Shopping Centre 279 m Regent Street South Premier Shopping 278 m Exeter Large Town 265 m Derby Large Town 264 m Bath City Centre 264 m Watford - Hertfordshire Large Town 263 m Sutton - Greater London Primary London Centre 258 m Maidstone Large Town 255 m Crawley Large Town 245 m Covent Garden Premier Shopping 240 m Bromley Primary London Centre 240 m Stoke-upon-Trent Large Town 237 m Cribbs Causeway Shopping Centre Regional Out of Town Shopping Centre 231 m Peterborough Large Town 231 m We can provide a full breakdown of revenues split by retail mix and brand type all 17,316 UK retail centres. Please get in touch for data relating to your local area, or for any centres of interest Callcredit Information Group Ltd. All rights reserved

10 // 09 // RetailVision Report 2013 // The work the Callcredit team have done in the Asia Pacific region has provided us with a great insight into our consumer preferences and into the mix of retail channels available to us to meet these growing needs. Global Wholesale Solutions Manager, adidas

11 // // RetailVision Report 2013 // 10 International services All over the world retailers and brands have the same challenge: to identify the right locations for their brand and customers. In all markets we have obtained small area demographics and can provide local customised estimates of market demand. Callcredit s GMAP team has developed a growing suite of RetailVision classifications across international markets. RetailVision provides a ranked list of retail centres across a market, clustering stores for a portfolio of over 200 international retail brands (including Food & Beverage) and key local retailers. Retail Centres are classified by type (downtown/suburban, shopping mall/ street), contain an inventory of brands present and have an associated centre catchment definition. In all markets we have obtained small area demographics and can provide local customised estimates of market demand for key products/retail sectors blending our analysis and data with international market research data from established NETWORK PLANNING GRAPHIC providers. RetailVision intelligence helps retailers and brands to rank retail centres across cities, regions and countries, to identify the right retail environments given the presence of benchmark and competitor brands. To measure market potential and monitor market share performance and crucially to estimate revenue potential of new store openings in a scientific, consistent and timely manner. Coupled with their global consumer segmentation system CAMEO, Callcredit can also help retailers understand their customers and locate and target consumers for their brand across the RetailVision centre hierarchy. We have RetailVision classifications nationally or for key city regions in the following countries: Netherlands Republic of Ireland Norway China South Korea Japan Spain Taiwan Hong Kong Philippines We are constantly expanding our global range of RetailVision systems, so please contact us for the latest list of RetailVision countries and city regions. India Indonesia Thailand Vietnam Australia Malaysia Singapore 2013 Callcredit Information Group Ltd. All rights reserved

12 To find out more about our GMAP Consultancy Services call or visit Callcredit Information Group Enabling Smarter Decisions About Callcredit Information Group Callcredit Information Group has a leading edge approach to using consumer information in credit referencing, marketing services, interactive solutions and consultative analytics. This enables our clients to cost-effectively identify, engage and convert more new customers and optimise existing customer revenues. Callcredit s GMAP Consulting Team can help you plan your retail location strategy with the following services: Retail market definition and trade area analysis Retail centre definitions within cities Retail channel distribution roadmaps Catchment evaluation and overlap analysis Drivetime and distance profiling Territory planning and optimisation Market sizing and demand/spend estimation Sales and market share analysis Site selection and location planning Site metrics/scorecard analysis and performance benchmarking Network optimisation and scenario modelling Store sales predictions Market entry analysis, evaluation and planning Customer segmentation and profiling Prospect targeting and media planning 2013 Callcredit Information Group Ltd. All rights reserved