BBA310 Class #7156 Spring 2015 Revision 1.2 NORTHERN ARIZONA UNIVERSITY DEPARTMENT OF BUSINESS AND ADMINISTRATION SYLLABUS

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1 NORTHERN ARIZONA UNIVERSITY DEPARTMENT OF BUSINESS AND ADMINISTRATION SYLLABUS Class: BBA310 Principles of Marketing (class# 7156, 3 credit hours) Semester/Location/Dates: Spring /Online (start date January 12, ) BbLearn: Need help with BbLearn? Visit For general technology help, please visit the NAU Student Tech Center at Instructor: Damon Chu, NAU Paradise Valley campus Contact: Telephone: Blackboard Messaging: During the semester, please use your Blackboard account s secure message feature instead of to insure communication with your instructor. Using Blackboard s message feature not only reduces the issue of s lost to the spam box but also provides a documented trail of your correspondences and attachments. Availability: Appointments can be made for discussions either in-person or by teleconference. Department Chair: Dr. Alex Steenstra The Department of Business and Administration strives to provide a quality learning experience in all classes. Every online class has an observer who provides support and guidance to your instructor. Dr. Alex Steenstra, Ph.D., Department Chair welcomes you to the course and encourages you to work with your instructor for a successful semester. Course Description: Welcome to BBA310! The purpose of marketing is to engineer customer demand. All businesses ranging from large multinational corporations to the local mom & pop yogurt shop want customers to buy their products and services. Demand Engineering is more than pop up ads on the internet. You will learn basic concepts and apply best practices through case studies, team exercises and individual assignments. We will cover many topics including the elements of the marketing mix, the strategic planning process, influences on marketing decisions, ethical business behavior, and corporate social responsibility. Prerequisites: BBA Milestone or BBA Condition Admission and (ENG 105, Principles of Accounting: Financial, College Algebra or higher, and Principles of Economics: Micro) Required Course Materials: Marketing, 12 th edition by Lamb, Hair, McDaniel. Cengage Learning, ISBN: Syllabus is subject to change by the instructor. Any changes will be announced. Page 1 of 14

2 Teaching Method: The course content will be presented through textbook reading, online discussion board, application exercises/assignments, research activities and case studies. COURSE OBJECTIVES Upon completion of this course, the successful student should: A. Discuss the contribution of marketing to the economy and understand the marketing concept. B. Explain the relationship of the marketing plan to the company s strategic plan and discuss how external forces influence marketing strategy. C. Explain market segmentation, targeting, and positioning strategies and the development of effective marketing mixes for both domestic and international markets. D. Understand product development issues, the product life cycle, and how to develop an effective product strategy. E. Discuss ethical issues in marketing practices. Business ethics, corporate social responsibility, and global issues are integrated throughout this course. IMPORTANT: Online Course Guidelines 1. Each week, our class modules open on MONDAYS at 8:00 am and close on SUNDAYS at 11:59 pm MST. 2. Each week, you must log in and make your postings prior to THURSDAY at 11:59 pm MST. Remember, post early in the week! Post your responses in the text box; please do NOT submit it as an attachment. All online responses should be concise, but meaningful and substantive. The standard in this course is a 2 to 3 paragraph post per question incorporating material from the text, lecture, AND outside sources to support your statements. Sources must be cited and referenced. 3. You must respond substantively to at least ONE (1) of your peers for each chapter as noted in the Assignment Due column of the course schedule. Subsequent posts to your peers are due SUNDAYS by 11:59 pm MST. 4. Quizzes are due on SUNDAY at 11:59 pm MST of the appropriate week (see course schedule). 5. All online Exams must be taken within the scheduled dates and times. Exams open and close on a specific date and at a specific time. Students must complete the exams before the stated deadlines. Exam deadlines will be announced. Syllabus is subject to change by the instructor. Any changes will be announced. Page 2 of 14

3 6. Individual Assignments are due on SUNDAY at 11:59 pm MST of the appropriate week (see course schedule). 7. There are NO synchronous meeting requirements in this course. COURSE SCHEDULE (Subject to Change) All time are MST (Mountain Standard Time) Week # 1 Start Date Jan 12, Topics & Reading (Online Week: Monday through Sunday) Course and Syllabus Overview Overview of Marketing (ch 1) Assignments Due Vocab quiz (ch 1) DUE SUN by (This quiz is for practice. There are no points awarded.) Self-Introduction DB posting. DUE THURS. by peers introductions. DUE SUN. by Chapter 1 DB posting. peers chapter 1 2 Jan 19, Strategic Planning (ch 2) Ethics and Social Responsibility (ch 3) Vocab quizzes (ch 2,3) DUE SUN by Chapter 2 DB posting. peers chapter 2 Chapter 3 DB posting. peers chapter 3 Syllabus is subject to change by the instructor. Any changes will be announced. Page 3 of 14

4 Week # Start Date Jan 26, Topics & Reading (Online Week: Monday through Sunday) The Marketing Environment (ch 4) Developing a Global Vision (ch 5) Feb 2, Consumer Decision Making (ch 6) Business Marketing (ch 7) Feb 9, Take Exam #1 (ch 1-7) Assignments Due Vocab quizzes (ch 4,5) DUE SUN by Chapter 4 DB posting. peers chapter 4 Chapter 5 DB posting. peers chapter 5 Submit ethics assignment articles (3) for instructor approval. Submission due SUN. by Vocab quizzes (ch 6,7) DUE SUN by Chapter 6 DB posting. peers chapter 6 Chapter 7 DB posting. peers chapter 7 Take Exam #1 due SUN. by Syllabus is subject to change by the instructor. Any changes will be announced. Page 4 of 14

5 Week # 6 7 Start Date Feb 16, Feb 23, Topics & Reading (Online Week: Monday through Sunday) Segmentation and Target Markets (ch 8) Market Research (ch 9) Product Concepts (ch 10) Developing and Managing Products (ch 11) Assignments Due Vocab quizzes (ch 8,9) DUE SUN by Chapter 8 DB posting. peers chapter 8 Chapter 9 DB posting. peers chapter 9 Vocab quizzes (ch 10,11) DUE SUN by Chapter 10 DB posting. peers chapter 10 Chapter 11 DB posting. peers chapter 11 Syllabus is subject to change by the instructor. Any changes will be announced. Page 5 of 14

6 Week # Start Date 8 Mar 2, 9-10 Mar 9, Mar 16, Mar 23, Topics & Reading (Online Week: Monday through Sunday) Pricing Concepts (ch 19) Setting the Right Price (ch 20) Marketing Channels (ch 13) Spring Break (no class) Take Exam #2 (ch 8,9,10,11,13,19,20) Assignments Due Vocab quizzes (ch 19,20) DUE SUN by Chapter 19 DB posting. peers chapter 19 Chapter 20 DB posting. peers chapter 20 Vocab quizzes (ch 13) DUE SUN by Chapter 13 DB posting. peers chapter 13 Submit your ethics assignment (written paper and presentation) DUE SUN. by Submit two print ads for instructor approval. Submission due SUN. by Take Exam #2 due SUN. by Syllabus is subject to change by the instructor. Any changes will be announced. Page 6 of 14

7 Week # Start Date Mar 30, Apr 6, Topics & Reading (Online Week: Monday through Sunday) Services (ch 12) Retailing (ch 15) Promotion Planning (ch 16) Advertising and Public Relations (ch 17) Assignments Due Vocab quizzes (ch 12,15) DUE SUN by Chapter 12 DB posting. peers chapter 12 Chapter 15 DB posting. peers chapter 15 Vocab quizzes (ch 16,17) DUE SUN by Chapter 16 DB posting. peers chapter 16 Chapter 17 DB posting. peers chapter 17 Syllabus is subject to change by the instructor. Any changes will be announced. Page 7 of 14

8 Week # Start Date Apr 13, Apr 20, Topics & Reading (Online Week: Monday through Sunday) Sales Promotion and Personal Selling (ch 18) Customer Relationship Management (ch 21) Assignments Due Vocab quizzes (ch 18) DUE SUN by Chapter 18 DB posting. peers chapter 18 Submit your print ad assignment (written paper and presentation) DUE SUN. by Vocab quizzes (ch 21) DUE SUN by Chapter 21 DB posting. peers chapter Apr 27, Social Media and Marketing (ch 22) Vocab quizzes (ch 22) DUE SUN by Chapter 22 DB posting. peers chapter May 2, (Sat) Take Exam #3 (ch 12,15,16,17,18,21,22) Take Exam #3 due May 6 th (Wed) by The exam will become available on Saturday, May 2 nd at 8:00 am. Syllabus is subject to change by the instructor. Any changes will be announced. Page 8 of 14

9 GRADES/ASSIGNMENT OF POINTS ASSESSMENT COMPONENT POINTS Vocabulary Quizzes (20) 200 Exams (3) 350 Individual Assignment (Marketing Ethics) 100 Individual Assignment (Print Advertisement Analysis) 100 Weekly Discussion Board Topics 250 Total 1000 A = 900 points or higher (90%) B = (80%) C = (70%) D = (60%) F = below 600 points Exams and Quizzes Exams will consist of questions from the text, lecture materials, online discussion boards, and cases. The exam format consists of written questions. Make-up exams will be permitted only if approved by the instructor; approval must be granted prior to the scheduled exam. The vocabulary quizzes are presented in a choose the correct term format. Vocabulary quiz #1 is a practice quiz. There are no quiz make-ups. Assignments Various types of homework and cases/exercises will be assigned throughout the semester. All assignments are to be submitted online. Late assignments will NOT be accepted. Points will be deducted for poor grammar, use of slang, and misspelled words therefore you should proofread your work carefully prior to submitting it. Written assignments will be reviewed by the plagiarism software, SafeAssign. Syllabus is subject to change by the instructor. Any changes will be announced. Page 9 of 14

10 Online Discussion Questions This course will have online discussion board threads based on current chapter readings and topics covered in class. You are expected to contribute to these discussion boards. Guidelines to threaded discussions are provided below. In the online discussions your responses will be assessed on whether you are: 1. Offering ideas or resources and inviting a critique of them. 2. Asking challenging questions of your peers. 3. Articulating, explaining and supporting positions on your ideas. 4. Exploring and supporting statements by adding examples (professional and/or personal). 5. Reflecting on and re-evaluating personal opinions. 6. Offering a critique of others posts. NOTE: Your discussion grade also depends upon your reading other students posts. Posting only on the day the discussion is due to close will result in lowering your grade. Attendance Attendance online is important. If you must be absent for an entire week, notify me prior to the start of the week. If I do not hear from you, your absence will be considered as unexcused. Withdrawal Policy: The deadline to drop this course is January 22, without appearing as a W on your transcript. The last day to drop with a W is March 13,. After this date, a drop fee and petition is required (see registrar s information). Please understand this instance is only for students with special extenuating circumstances beyond their control. Be prepared to provide justification. April 24, is the last day to officially withdraw from the university. Incomplete Policy: An Incomplete will be given only if a student, through no fault of his/her own, is unable to complete the course and has an excused absence from the final exam. Students receiving this grade must contact the instructor ASAP and no later than the first week of the following term to set up the contract for completing the course. It is the student s responsibility to ensure that all remaining requirements for an Incomplete are satisfied. Honor Policy: Exams will be closed book and are to be the sole work of each student. Anyone cheating or assisting a fellow student during an exam will receive a zero for that exam and possibly a grade of F for the class. In addition, plagiarism will not be tolerated. If either policy is violated, university procedures will be followed and the undergraduate dean will be notified. If warranted, additional action will be taken. In short, academic dishonesty will not be tolerated. Online Classroom Management Membership in the academic community places a special obligation on all members to preserve an atmosphere conducive to a safe and positive learning environment. Part of that obligation implies the responsibility of each member of the NAU community to maintain an environment in which the behavior of any individual is not disruptive. Syllabus is subject to change by the instructor. Any changes will be announced. Page 10 of 14

11 It is the responsibility of each student to behave in a manner which does not interrupt or disrupt the delivery of education by faculty members or receipt of education by students, within or outside the classroom. The determination of whether such interruption or disruption has occurred has to be made by the faculty member at the time the behavior occurs. It becomes the responsibility of the individual faculty member to maintain and enforce the standards of behavior acceptable to preserving an atmosphere for teaching and learning in accordance with University regulations and the course syllabus. At a minimum, students will be warned if their behavior is evaluated by the faculty member as disruptive. Serious disruptions, as determined by the faulty member, may result in immediate removal of the student from the instructional online environment. Significant and/or continued violations may result in an administrative withdrawal from the class. Additional responses by the faculty member to disruptive behavior may include a range of actions from discussing the disruptive behavior with the student to referral to the appropriate academic unit and/or the Office of Student Life for administrative review, with a view to implement corrective action up to and including suspension or expulsion. Code of Conduct Responsibility: I will be prepared, attentive, and professional in my scholastic endeavors. I will take responsibility for my actions and make every effort to learn as much as possible from the educational opportunities presented to me. Respect: I will meet my commitments to others and treat everyone with respect and civility. I will respect our learning environment and help preserve its physical condition. Integrity: I will be a reliable and honest contributor to individual and group assignments. I will not seek or help others gain unfair advantage in completing academic requirements. I understand that there are severe consequences for academic dishonesty. Expectations about Behavior Responsibility: Participate, but don t dominate and pay attention. Respect: Make sure language and conversations are appropriate to the classroom setting and behave in a polite and professional manner. Integrity: Do not engage in any act of academic dishonesty, including but not limited to: 1) sharing a calculator during a quiz or exam, 2) pre-programming a calculator for use during a quiz or exam unless specifically authorized by the instructor, 3) using notes or books during an exam unless specifically authorized by the instructor, 4) looking at another s exam or allowing another student to look at your exam, 5) exchanging exams, passing notes or text messages, 6) discussing answers during an exam, 7) having another take an exam for you or taking an exam Syllabus is subject to change by the instructor. Any changes will be announced. Page 11 of 14

12 for another, 8) unauthorized possession of or access to examination materials by any means, including electronic transmission, theft, photocopying, electronic or failing to return exams, 9) altering exams or assignments while in student s possession for review in an attempt to obtain a more favorable grade, 10) unauthorized collaboration on assignments, 11) submitting the same paper or substantial portions of a paper for multiple classes, 12) fabrication of information and citations, 13) submitting other s words, ideas, materials or work without properly acknowledging and appropriately referencing them, 14) altering, forging or misusing an academic record, and 15) electronic theft of computer programs, data, or text belonging to another. Note on communication: is one of our primary communication modes in an online course. Yet many s (i.e., unpunctuated and sloppily written) are far too informal for business communication. Because of this, all correspondence must be properly punctuated. NORTHERN ARIZONA UNIVERSITY POLICY STATEMENTS SAFE ENVIRONMENT POLICY NAU s Safe Working and Learning Environment Policy prohibits sexual harassment and assault, and discrimination and harassment on the basis of sex, race, color, age, national origin, religion, sexual orientation, gender identity, disability, or veteran status by anyone at this university. Retaliation of any kind as a result of making a complaint under the policy or participating in an investigation is also prohibited. The Director of the Office of Affirmative Action & Equal Opportunity (AA/EO) serves as the university s compliance officer for affirmative action, civil rights, and Title IX, and is the ADA/504 Coordinator. AA/EO also assists with religious accommodations. You may obtain a copy of this policy from the college dean s office or from the NAU s Affirmative Action website If you have questions or concerns about this policy, it is important that you contact the departmental chair, dean s office, the Office of Student Life ( ), or NAU s Office of Affirmative Action (928) (voice), (928) (fax), (928) (TTD) or STUDENTS WITH DISABILITIES If you have a documented disability, you can arrange for accommodations by contacting Disability Resources (DR) at (voice) or (TTY), ( ) or (fax). Students needing academic accommodations are required to register with DR and provide required disability related documentation. Although you may request an accommodation at any time, in order for DR to best meet your individual needs, you are urged to register and submit necessary documentation ( 8 weeks prior to the time you wish to receive accommodations. DR is strongly committed to the needs of student with disabilities and the promotion of Universal Design. Concerns or questions related to the Syllabus is subject to change by the instructor. Any changes will be announced. Page 12 of 14

13 accessibility of programs and facilities at NAU may be brought to the attention of DR or the Office of Affirmative Action and Equal Opportunity ( ). INSTITUTIONAL REVIEW BOARD Any study involving observation of or interaction with human subjects that originates at NAU including a course project, report, or research paper must be reviewed and approved by the Institutional Review Board (IRB) for the protection of human subjects in research and researchrelated activities. The IRB meets monthly. Proposals must be submitted for review at least fifteen working days before the monthly meeting. You should consult with your course instructor early in the course to ascertain if your project needs to be reviewed by the IRB and/or to secure information or appropriate forms and procedures for the IRB review. Your instructor and department chair or college dean must sign the application for approval by the IRB. The IRB categorizes projects into three levels depending on the nature of the project: exempt from further review, expedited review, or full board review. If the IRB certifies that a project is exempt from further review, you need not resubmit the project for continuing IRB review as long as there are no modifications in the exempted procedures. A copy of the IRB Policy and Procedures Manual is available in each department s administrative office and each college dean s office or on their website: If you have questions, contact the IRB Coordinator in the Office of the Vice President for Research at or ACADEMIC INTEGRITY Integrity is expected of every member of the NAU community in all academic undertakings. Integrity entails a firm adherence to a set of values, and the values most essential to an academic community are grounded in honesty with respect to all intellectual efforts of oneself and others. Academic integrity is expected not only in formal coursework situations, but in all University relationships and interactions connected to the educational process, including the use of University resources. An NAU student s submission of work is an implicit declaration that the work is the student s own. All outside assistance should be acknowledged, and the student s academic contribution truthfully reported at all times. In addition, NAU students have a right to expect academic integrity from each of their peers. ACADEMIC CONTACT HOUR POLICY Based on the Arizona Board of Regents Academic Contact Hour Policy (ABOR Handbook, 2-224), for every unit of credit, a student should expect, on average, to do a minimum of three hours of work per week, including but not limited to class time, preparation, homework, studying. Syllabus is subject to change by the instructor. Any changes will be announced. Page 13 of 14

14 RESEARCH INTEGRITY The Responsible Conduct of Research policy is intended to ensure that NAU personnel including NAU students engaged in research are adequately trained in the basic principles of ethics in research. Additionally, this policy assists NAU in meeting the RCR training and compliance requirements of the National Science Foundation (NSF)-The America COMPETES Act (Creating Opportunities to Meaningfully Promote Excellence in Technology, Education and Science); 42 U.S.C , Section 7009, and the National Institutes of Health (NIH) policy on the instruction of the RCR (NOT-OD ; Update on the Requirement for Instruction in the Responsible Conduct of Research ). For more information on the policy and the training activities required for personnel and students conducting research, at NAU, visit: SENSITIVE COURSE MATERIALS University education aims to expand student understanding and awareness. Thus, it necessarily involves engagement with a wide range of information, ideas, and creative representations. In the course of college studies, students can expect to encounter and critically appraise materials that may differ from and perhaps challenge familiar understandings, ideas, and beliefs. Students are encouraged to discuss these matters with faculty. CLASSROOM DISRUPTION POLICY Membership in the academic community places a special obligation on all participants to preserve an atmosphere conducive to a safe and positive learning environment. Part of that obligation implies the responsibility of each member of the NAU community to maintain an environment in which the behavior of any individual is not disruptive. Instructors have the authority and the responsibility to manage their classes in accordance with University regulations. Instructors have the right and obligation to confront disruptive behavior thereby promoting and enforcing standards of behavior necessary for maintaining an atmosphere conducive to teaching and learning. Instructors are responsible for establishing, communicating, and enforcing reasonable expectations and rules of classroom behavior. These expectations are to be communicated to students in the syllabus and in class discussions and activities at the outset of the course. Each student is responsible for behaving in a manner that supports a positive learning environment and that does not interrupt nor disrupt the delivery of education by instructors or receipt of education by students, within or outside a class. The complete classroom disruption policy is in Appendices of NAU s Student Handbook. Syllabus is subject to change by the instructor. Any changes will be announced. Page 14 of 14

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