Swissotel the Bosphorus, İstanbul / 15 Şubat 2012

Transcription

1 Swissotel the Bosphorus, İstanbul / 15 Şubat 2012 Yeni Nesil İş Modelleri- Bulut Bilişime IBM Yaklaşımı Baran Erdoğan Business Development Executive Cloud and Managed Services IBM Global services

2 Agenda Cloud Computing-Quick Recap Weapons of innovation Private Cloud Public Cloud Innovating business in Turkey with IBM SmartCloud Conclusion

3 Cloud Computing -Recap

4 Cloud Computing Cloud computing is a model for enabling cost effective business outcomes by using shared application and computing services.

5 Cloud Computing Cloud is a new delivery and consumption model providing visibility, control and automation: On-demand self-service Ubiquitous network access Resource pooling Request driven provisioning and scheduling Measured service / Pay-per-use

6 Cloud Computing Service Models Cloud Services Business Process as a Service (BPaaS) Customers consume business outcomes (e.g. payroll processing, HR) by accessing business services via Webcentric interfaces on multi-tenant and shared infrastructures without the need to manage or control the underlying resources Cloud Components Services Software as a Service (SaaS) Platform as a Service (PaaS) Customers use applications (e.g. CRM, ERP, ) from multiple client devices through a Web browser on multitenant and shared infrastructures without the need to manage or control the underlying resources Customers use programming languages, tools and platforms to develop and deploy applications on multitenant and shared infrastructures with ability to control deployed applications and environments without the need to manage or control the underlying resources Components Software Infrastructure as a Service (IasS) Customers use processing, storage, networks, other computing resources with ability to rapidly and elastically provision and control resources to deploy and run software and services without the need to manage or control the underlying resources Hardware

7 Spectrum of Deployment Options Private Cloud Managed Private Cloud Hosted Private Cloud Shared Cloud Services Public Cloud Services Enterprise Data Center Enterprise Data Center Enterprise Enterprises Users Third-party operated Third-party hosted and operated Free Register Credit Card Click to contract Private Public Hybrid

8 Tool to Rethink and Reinvent IMPROVED OPERATIONS Efficiency Rethink IT Rapidly deliver services Integrate services across cloud environments Increase efficiency Reinvent Business Faster time to market for new services Focus on differentiated processes Meet changing customer expectations, realtime access to technology Transformation INNOVATIVE BUSINESS MODELS Economics of Computing are Changing

9 Where are we now? Source: Gartner Report 2010 We re here Source: IBM Market Insights Assessment, with IDC, Gartner and other data source inputs and IPR consultation through August 2010

10 Weapons of Innovation

11 Private Cloud

12 Cloud-Enabled Data Center Model Administrators Service Request & Operations Self-service UI Dev & Test Zone QA Zone Production Zone Application Lifecycle Management Development Tool Integration Multi-tier infrastructure Multi-tier infrastructure Web / App / Database Virtual Servers, Storage, Network Cloud Administration Service Management Service Automation Service Automation Provisioning Monitoring Usage & Accounting Usage & Accounting BSS OSS

13 Private Cloud Stack Cloud Management Service mgmt Is more effective with well instrumented, dynamic platforms IBM Tivoli Monitoring Tivoli Service Automation Manager Tivoli Provisioning Manager IBM Tivoli Usage and Accounting Manager Common management platform drives delivery economics IBM Systems Director / VMControl IBM Systems and Platform Management drive event information, energy utilization & monitoring, availability, etc up to service mgmt x86 VM VM VM VMware, KVM, Power PowerVM LPAR LPAR SONAS, SVC, XIV System z VM zvm VM Robust virtualized infrastructure delivers high utilization, runtime choice for workload Cloud Endpoints

14 TSAM Web UI TSAM Admin UI Mail Client Linux VM TUAM UI 1 2 Business user selects service offering Administrator from approves the request if the service catalog (a software stack), necessary (many levels of approval are defining the start and end dates possible when they with customisable workflow), and need the service. Available capacity reservation is checked. Usage reports for the can resources be analysed is made. many ways and traced to service offering, Provisioning event is requestor, Security and credentials, resources. and Details could recorded with accounting A service Overall request 3 timeline is generated, from request forwarded Drives to operational fine-granular to be fed network to billing virtual TPM access system workflows details to generate details so that resource 11 SRM. This acts as an audit trail for who for aix, windows, 8 are Linux ed VMto the Virtual machine is usage started machine, can be from 5 mins to invoices. 60+ mins can be tracked. requested what, how much and when. (x86/system p requestor & z) creation. and becomes ready to use. (depending upon size of image payload) 9 Service Request Manager catalog, only 4 Service Automation Manager 5 Provisioning Manager 7 Usage & Accounting Manager Triggers Mgmt plan hypervisor selection, resource Tivoli reservation, Process Automation writes Engine Creates AIX LPAR definition Orchestration HMC, workflows metering record when completed, Creates VM machine from image deploys image from NIM, connects to tracks relationship Tivoli of VM Service to requestor. VIO storage, applies network IP / Automation template, VLAN, Managerand applies network IP/ VLAN, security credentials, and security, and instantiates OS & SW instantiates OS & SW stack. stack. 6 AIX VM AIX VM AIX VM Linux VM Win VM Linux VM 6 10 Tivoli Usage & Accounting Manager TUAM applies rate and cost information to resource usage details to generate financial reports. phyp Hypervisor VMware Hypervisor CPU Memory Disc Network CPU Memory Disc Network

15 IBM Cloud on İzmir BCRS Center

16 What do we provide İzmir Cloud Operational investments IT Infrastructure Management Help Desk Data Center IT Service management Availability Information security Capacity Management Performance management CAPEX Hardware Software Cusotmer Satisfaction IBM Quality Focus on your services instead of infrastructure

17 What workloads are inside İzmir Cloud Production systems Disaster Recovery systems As a Summary: Your whole IT infrastructure

18 İzmir Cloud General Overview Cusotmer IBM Application Layer IT Service Management Middleware/Database Layer Operating system layer Sanallaştırma Katmanı Virtualization layer Hardware layer Network Layer B a c k u p M o n it o ri n g I S E C K a p as it e Y ö n et i m i Pe rfo rm an ce Ma na ge m en t Av ail ab ilit y Ma na ge m en t Inci dent /Pro ble m/c han ge man age men t

19 Smart Business Desktop Cloud

20 Workplace shifting: Anywhere IT Any Device Any Location Online or Offline Any or No Client OS Desktop OS or Application Self-Service and Consume Centralized Secured Utilized Cost Efficient Green DATA APPS OS Manage + HYPERVISOR

21 Mapping User Groups Shared Services Workstation Blade Virtual Client Fullstream Client Streaming Virtual Client with Offline Mode Traditional Distributed PC/Laptop 15% 15% Data Entry Workers Limited Customization/ apps Structured Task Workers Standard/Adv. Customization/ apps 30% 30% Knowledge workers Limited multimedia and device redirection Knowledge workers Std/Adv. multimedia and device redirection, mobile Full Spectrum of Sample End User Use Cases Power Users Engineers Traders 10% Knowledge workers Mobile, disconnected

22 IBM Smart Desktop Cloud view Apps Remote office Access Fabric Desktops Tablets, Thin clients & Repurposed PCs Work-at-home User data Active Directory

23 Desktops on Android/ ipad!

24 Final Picture-CCRA Cloud Service Consumer Cloud Service Provider Cloud Service Developer Service User Consumer Business Manager Consumer Administrator Partner Clouds User Interface Service Delivery Portal API Common Cloud Platform API Cloud Services BSS Business Support Services OSS Operational Support Services Offering Mgmt Order Mgmt Accounting & Billing Contract Mgmt Service Definitions Software-as-a-Service - Platform as-as-service - Metering Customer Mgmt Entitlements Invoicing SLA Reporting Reporting & Analytics Service Automation Mgmt e.g. Lotus Live e.g. Desktop Cloud Infrastructure-as-a-Service - e.g. Compute Cloud Virtualized Infrastructure Server, Storage, Network Operational Console Provisioning Monitoring & Event Mgmt Continuity Mgmt, Backup / Restore Service Delivery Catalog Configuration Mgmt Incident, Problem & Change Mgmt Asset Mgmt Pricing / Rating Subscriber Mgmt Peering & Settlement Service Offering Catalog Service Request Mgmt Image Lifecycle Mgmt Service Level Mgmt Capacity, Perform. Mgmt Service Development Portal Developer Service Def. & Developm.. Tools Managed Environment Management Environment Customer In-house IT Virtualization Mgmt Service Provider Portal Image Creation Tools Service Business Manager Service Operations Manager Security & Resiliency 24

25 Public Cloud

26 IBM SmartCloud Enterprise Enterprise virtual IT infrastructure Internet Customer Servers and personal computers (PCs) Customer firewall IBM owned and managed Enhanced security IBM firewall IBM unique security and authentication model Pay-per-use IBM delivery centers

27 What is inside? The production site is at ibm.com/cloud/enterprise More information on the offering at ibm.com/cloud/solutions/enterprise The solution provides the following: Choice of nine virtual server configurations Choice of Microsoft Windows Server and Linux operating systems Choice of preconfigured software from which to build private image libraries Option to add multiple blocks of persistent storage Network isolation options (such as VPN/VLAN) Premium support options as a supplement to forums Choice of six sites (US two sites, Canada, Germany, Japan and Singapore) Payment options: Pay-as-you-go Per hour usage charges for virtual servers, software images, persistent storage and static Internet Protocol addresses Per gigabyte charge for Internet data transfer Reserved capacity packages with preferred server pricing

28 Three simple steps for compute resources in minutes Click and choose the service you need Choose the hardware and usage configuration Application provisioned and ready to run Step 1 Step 2 Step 3

29 Standard software images Middleware and operating systems: middleware IBM Lotus IBM WebSphere IBM DB2, Informix and Cognos IBM Tivoli 32-bit and 64-bit Linux SUSE Linux Enterprise Server (SLES) 11 Red Hat Enterprise Linux (RHEL) 5.5 Microsoft Windows Server Windows Server 2003 and 2008 Development and test tools: IBM Rational software Aviarc and Servoy... development tools requirements, collaboration, quality, build and assets

30 To learn more about IBM SmartCloud Enterprise, visit: ibm.com/cloud/solutions/enterprise

31 WHAT IS NEXT?

32 IBM SmartCloud Enterprise + a managed, hosted, cloud infrastructure and services, via an IBM owned & architected, standardized, multi-tenant, private access, secured, hosted infrastructure.. Provides a core set of multi-tenant services to manage virtual server, storage, network and security infrastructure components including managed operational production services Dynamic pricing on an image per month service basis. Standardized platform & management services, capacity, and scalability via a portal based service catalogue. SBCE+ will provide foundational infrastructure for many other solutions and workloads, such as ISV s, SaaS, PaaS, SAP, and numerous other plays.

33 IBM Smart Cloud Enterprise +(plus) Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Enterprise data center Enterprise A Enterprise B Managed private cloud Hosted private cloud Shared cloud services IBM hosted IaaS with committed SLAs; management above the hypervisor with ITIL-based practices Shared management environments Shared or dedicated managed environments: IBM hardware (p- and x- ), with IBM (PowerVM) and VMWare virtualization managers Integration with existing IBM Strategic Outsourcing delivery tools and processes Standard set of software images (OS, middleware, databases) offered in fixed sizes and SLA packages Server create/modify/destroy requests through web portal as pre-approved changes Cloud based ITIL processes such as image lifecycle mgmt, asset/license mgmt, and configuration mgmt

34 How to create SmartCloud Enterprise+ Virtual Machine Capacity (server / storage) + Service Category Software Image + + Managed Services Client Portal Capacity Service Category Software Image Managed Services 64-bit System x Virtual Machine 8 CPU, 16GB RAM, 384GB Storage 99.5 Silver SLA 24-hr service request fulfillment RHEL Linux 5.4 DB2 Enterprise Edition v9.7.1 Enterprise (includes base and essential service package) A-La-Carte Standard MW/DB Monitoring Standard MW/DB Patch Management

35 Service Level Package Options Package VM Availability SLA Infrastructure Services Bronze 98.5% 32-bit and 64-bit System x Windows & Linux 64-bit System p - AIX Any VM sizes 24-Hour Service Request Fulfillment Silver 99.5% Includes Bronze Infrastructure Services, plus Selectable location for VM Deployment VM Mobility Support Gold 99.7% Includes Silver Infrastructure Services Storage mirroring 48-Hour Total Service Request Fulfillment Automated Restart on VM failure Platinum 99.9% Includes Gold Infrastructure Services Storage replication across 2 locations 72-Hour Total Service Request Fulfillment

36 Operating System and Software Images Operating Systems x86 Red Hat Enterprise Linux (32 and 64-bit) SUSE Linux Enterprise Server 11 for x86 (32-bit and 64-bit) SUSE Linux Enterprise Server 10 SP2 for x86_64 Windows Server 2008 R2 Datacenter with pay for use licensing (Windows Server 2008) Operating System pseries AIX 6.1 IBM and non-ibm software will be included in the service catalog Websphere Application Server Websphere Portal and Lotus WCM Websphere smash Websphere MQ DB2 Enterprise Edition Informix Lotus Domino Lotus Forms Turbo Lotus Web Content Management IBM Mashup Center Rational Asset Manager Rational Build Forge Rational Quality Manager Rational Requirement Composer Rational Team Concert Apache Tomcat MySQL MS SQL MS Exchange Microsoft Internet Information Server Oracle Weblogic

37 Base Level of Managed Services Provided Operating Systems Monitoring and Management Monitoring of OS Components Patch Management Anti-Virus on Windows OS OS License Management OS Level Security and Compliance Security Policy Management Security Compliance Support Audit Support Management Regulatory Program Management ITIL based Managed Services Service Catalogue Service Request or Activation and Deactivation (SA&D) Incident, Problem and Change Management (with support for Integration Services) Event Management Configuration Management Asset Management

38 Optional Managed Services Management above the Operating System (e.g. database and middleware) Monitoring and response to alerts Patch Management Vulnerability Management for Managed Environment Scanning using IBM commercial offering Response to alerts and events Business Continuity/Disaster Recovery service for the managed environment with customer definable RPO/RTO Customer Help Desk Integration with Integration Services

39 Innovating business in Turkey with IBM SmartCloud

40 Please visit us in Demo Area Hear their story from them P1M1 - Business Optimization in Cloud EKARE - Carbon Footprints on Cloud LABRİS Enterprise Security on Cloud IBM Transform your company with cloud

41 CONCLUSION Cloud could be a next innovative step for your business and IT Please visit our team in cloud demo area and lets look for next steps together. Think cloud before innovating!!

42 THANK YOU!! Any Questions?

43 Swissotel the Bosphorus, İstanbul / 15 Şubat 2012 MSP03050-USEN-07 internal +BP