birt Analytics data sheet Reduce the time from analysis to action

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1 Reduce the time from analysis to action BIRT Analytics is the newest addition to ActuateOne. This new analytics product is fast and agile, and adds to the already rich Actuate BIRT product lineup the simpleto-use advanced analytic features the new economy requires. These features include visual data mining and predictive analytics, capabilities that, when combined with the operational and management reach of ActuateOne, best other business intelligence suites and tools.

2 Overview BIRT Analytics provides fast, free-form and fun visual data mining and predictive analytics to any user in the enterprise. The product reduces common business latencies such as.waiting for the analyst to give you an answer, or.waiting for IT to add that data structure to the warehouse, or wishing there were clear reasons why people responded to that web ad. BIRT Analytics supports users who are not data scientists, supports building an analytics culture, and equips anyone with the need for immediate answers with the visual data mining tools required to assemble, access and profile all their data while seeking those answers. BIRT Analytics can access and load disparate data sources, including new sources such as social media and Internet data and even Big Data. USER ACCESS AND COLLABORATION BIRT Analytics allows any business user to access and more importantly actually make use of the information required to make sound decisions, all without programming a single line of code or learning a difficult analytic language. BIRT Analytics transforms these complex analytic techniques into everyday business concepts such as market segments, buyer profiles and time-series forecasts. This ease of access and responsiveness encourages collaboration, as more people can actually get to important data and make equally important discoveries about their customers and their business. Does not require new talent to be productive; big data projects are crippled by the scarcity of high-skill resources required by Hadoop Map Reduces initiatives EASY DATA ACCESS BIRT Analytics makes accessing virtually any data source simple, fast and efficient. Flexible, non-imposing data architecture; does not prescrib how users must use or integrate data Works on all the data without pre-modeling and sampling, which eliminates the slowest, most complex steps of traditional data mining tools Scales to support billions of records initial configuration allows 25 million records; other data discovery products lack this capacity Loads and integrates personal Excel files on the fly Eliminates roadblocks of traditional model-driven warehouses such as slow ETL, fixed star schemas, and formal metadata, all of which eliminate flexibility Connects to social and internet data sources including Facebook, Twitter, Salesforce, Google Analytics and Cheetah Mail Does not require learning a special analytic language such as R or SAS Supports collaboration through the data Allows for data enhancement at the user level as the analysis evolves Gives users selections of data sets to qualify in and out particular data Offers highly visual methods for segmentation, distribution, clustering, profiling common attributes, comparing seasonality and mapping geographic locations Offers an easy means to not only describe past behavior but also to predict future patterns based on that past.

3 NEW ANALYTICS CAPABILITIES BIRT Analytics gives users critical insight into data and actually encourages exploration through ease of use and new, requisite tools for analyzing emerging data sources. Supports visual data mining AND predictive analytics, while most products support one or the other but not both Supports the creation of new data, either through enrichment, prediction or import on the fly, to allow new ideas to flourish during analysis Offers visualizations for charting: Frequency (mean) distribution to determine how often does this value occur? Central tendency (median) to answer what is the bell curve distribution? Clusters and outliers Cumulative occurrence of values as a percentage of completeness Segmenting attributes including this and that; this not that; these but not those all within a Venn diagram Anticipating next values in a time series Includes internal marketing and campaign management applications Creates Venn diagrams with resolution changes Produces predictions, trend lines and forecasts in moments IMMEDIATE INSIGHT DISTRIBUTION ACROSS THE ORGANIZATION BIRT Analytics is a key member of the ActuateOne platform, which includes published dashboards, scorecards, interactive reporting and mobile applications. Unlike competitive discovery-only products, BIRT Analytics speeds the communication and operationalization of discoveries by sharing its data throughout the larger ActuateOne platform, immediately tying impactful analysis to the business. It even helps improve customer communication management activities and campaigns that target messages and offers to customers within statements and online account applications. BIRT Analytics allows organizations to quickly realize their number one goal in performing analysis of this kind to gain immediate and sustainable competitive advantages. Users can be up and ready to engage in sophisticated data analysis that will launch the business forward with minimal training. USAGE SCENARIOS BIRT Analytics fulfills the requirements commonly expressed by users in competitive, data-driven industries that enjoy large customer and consumer audiences such as financial services, healthcare, telecommunications, government, gaming, utilities, technology and retail. Organizations to which BIRT Analytics provides instant value and return on investment include the following: Marketing o Campaign management (What worked?) o Social Media (What are they saying?) o Web Analytics (What is working/not working on our website?) o Next-best-offer determination (What incentive should we offer next?) Customer insight investigation behavioral insights Churn analysis o Cross selling o Recency, frequency, and monetary value (RFM) of purchases o Product and sales forecasting Machine efficiency for IT applications o Web analytics o Log evaluation Medical, insurance, and gambling applications o Cancer trials o Hospital operations o Casino operations Decision-making applications Logic for decision-making applications that automate business processes Notice that the majority of these activities focuses on identifying the best customers or products in order to generate revenue, or in identifying cost reduction opportunities such as better targeting, eliminating fraud or improving operating efficiencies. In nearly all cases, the analysis is customer-centric, either picking the best, or dropping the worst, and leads to instant improvements in the business.

4 Instantaneous results provide BIRT Analytics competitive advantage by allowing everyday business users to discover what they need to know while providing them the means to put those discoveries into action. FEATURES AND BENEFITS The new BIRT Analytics provides all the features users need by enabling the use of Internet data, social media data, and more big data. Predictive analytics can be used to foresee both opportunities and potential issues, offering outstanding ROI and preventing problems before they occur. FEATURES BIRT Analytics gives users immediate answers to their most critical questions. Fast analytics end users go from questions to real insight in minutes without IT intervention; they can: o Skip the need for star or snowflake schemas which impose structure upon data far too early in the process o Skip metadata modeling until they understand what must be modeled or operationalized o Iterate quickly, saving whatever work is relevant o Generate both targeted list (the information to be used) and forecast goals for targets, which is ideal for scorecards Easy to use o Business-user level skills; don t need to be a data scientist to use the product o Drag and drop data segmentation o Instant Advanced Analytics o Immediate visualizations o Shared visuals via the built-in gallery to users in a group o Shared datasets simply by saving them o Easily enhanced and changed data sets to tailor and steer the analysis o Excellent for marketing, finance and business analyst departments in addition to IT o Easy application development o Support for sharing, triggering events, sending s as a result of analysis Powerful technology that Integrates disparate data sources o Social profiles, web statistics, machine logs, demographics, spreadsheets, databases, internet applications, etc. o Built-in data connectors for ODBC, Twitter, Facebook, Google Analytics, CheetahMail, SFDC o Spreadsheets, CSV files and report data (future) o Robust, secure and (Vertically) scalable o Very fast data prep times (load into internal inmemory columnar database) o Processes billions of records in moments o Incrementally add, enrich and forecast data as you work. o Maintains quality, security and integrity of data down to the cell level. o Included built-in workflow interface for defining prediction paths Visual data mining allows users to visually explore relationships, detect patterns, link causes and effects, cluster and classify groups, identify outliers, locate geographically. o Profiling data to determine correlation and relationships o Venn diagrams for discovering relationships and performing set analysis o Pareto charting for long tail analysis, o Geospatial mapping of values against interactive maps o Clustering with bubble charts for classification, pattern detection o Bar charts for comparison Predictive analytics map potential outcomes, extrapolate forecasts over time. o Time series analysis extrapolates values based on past data Analytics to create forecasts and future predictions o Expression builder creates new functions and data categories o Consolidated and optimized statistical functions to perform common analytic practices What kind of questions will BIRT Analytics answer?

5 Steps and formulas to perform specific types of analysis: o Churn analysis o Cross selling o Forecasting o Improved campaign efficiency o Recency, frequency, monetary value (RFM) o Social media analysis o Web analytics o Best product to recommend In addition to its other features, BIRT Analytics creates result data for ActuateOne, allowing users to export data sets for operational use in further analysis, targeting and publishing via the ActuateOne platform. Provides an on-ramp for incorporating new analysis into any business process Creates data including: target lists, customers, next product to offer, forecasts, risky candidates, territories Exports data as CSV, or save dataset within the columnar, in-memory database. BENEFITS BIRT Analytics provides the best and most immediate value for Business Intelligence users, giving them the ability to tap new data sources and foresee issues in an instant. It allows for freeform input, eliminates latency, allows for progressive analysis over time, lets users work quickly and easily and provides highly visual results, often delivering surprising results in moments. BIRT Analytics provides fast ROI due to its ability to handle very large (billions) of records of data quickly and easily. Allows free form data input Collect and integrate data from any source, including data provided by ihub. Mix and match data sets. Create new data sets. Create predictions, all with no programming, no modeling and no preprocessing. Produces amazing results BIRT Analytics users experience emotional epiphanies, insights and immense personal pride in their discoveries in surprisingly little time. The first Ah ha occurs when they see all THEIR raw data in one place. The second Wow! is when they begin to segment their data and start their investigation. Eliminates business latencies Speeds information discovery and feeds data to management and operational BI systems, further reducing business latency. o Analytic latency employee/analyst responsiveness generate faster insight. o IT latency improves IT responsiveness and lowers infrastructure costs. o Business process latency improves efficiency (lowers costs), identifies revenue optimization and improves management accuracy and accountability. o Closes the gaps between analysis, business processes and IT efficiencies. o Gives users the power of progressive analysis Users can build upon yesterday s work through constant evolution and refinement. Simplifies advanced analytics Users need only become familiar with the interaction within the interface, which takes approximately 15 minutes. (Three half-day training sessions are recommended.) They can then begin to analyze and hone their new skills in no time. Speeds users to insight Data load is fast, even for billions of records. Calculations are almost instantaneous, producing immediate results. This reduces the time from analysis to action. Produces highly visual analysis Drag data sets and values into interface to see visuals change, all without modeling or programming. Provides immediate answers to improve any organizations bottom line boosts revenue, reduces costs and improves employee productivity.

6 LICENSING BIRT Analytics licensing is available as a subscription or under a traditional perpetual use purchase (software plus maintenance). Deployments require a license for each instance of BIRT Analytics, each user that connects to that instance and the anticipated capacity of the BIRT Analytics data store. CONCLUSION The new BIRT Analytics is available now to handle both existing big data sources and to tap the burgeoning data sources of the future. With the rapid escalation of information available today, appropriate tools to handle that data are becoming absolutely essential to the success of any business, institution or agency. BIRT Analytics makes that data available to any user in any organization, providing instant access to the kinds of data and sheer volume of data that can no longer be ignored. Actuate Corporation 951 Mariners Island Blvd. San Mateo, CA Tel: (888) Web: