The changing face of psychology

Size: px
Start display at page:

Download "The changing face of psychology"

Transcription

1 The changing face of psychology After 50 years of stagnation in research practices, psychology is leading reforms that will benefit all life sciences Psychology is championing important changes to culture and practice, including a greater emphasis on transparency, reliability, and adherence to the scientific method. Photograph: Sebastian Kaulitzki/Alamy In 1959, an American researcher named Ted Sterling reported something disturbing. Of 294 articles published across four major psychology journals, 286 had reported positive results that is, a staggering 97% of published papers were underpinned by statistically significant effects. Where, he wondered, were all the negative results the less exciting or less conclusive findings? Sterling labelled this publication bias a form of malpractice. After all, getting published in science should never depend on getting the right results.

2 You might think that Sterling s discovery would have led the psychologists of 1959 to sit up and take notice. Groups would be assembled to combat the problem, ensuring that the scientific record reflected a balanced sum of the evidence. Journal policies would be changed, incentives realigned. Sadly, that never happened. Thirty-six years later, in 1995, Sterling took another look at the literature and found exactly the same problem negative results were still being censored. Fifteen years after that, Daniele Fanelli from the University of Edinburgh confirmed it yet again. Publication bias had turned out to be the ultimate bad car smell, a prime example of how irrational research practices can linger on and on. Now, finally, the tide is turning. A growing number of psychologists particularly the younger generation are fed up with results that don t replicate, journals that value story-telling over truth, and an academic culture in which researchers treat data as their personal property. Psychologists are realising that major scientific advances will require us to stamp out malpractice, face our own weaknesses, and overcome the ego-driven ideals that maintain the status quo. Here are five key developments to watch in Replication The problem: The best evidence for a genuine discovery is showing that independent scientists can replicate it using the same method. If it replicates repeatedly then we can use it to build better theories. If it doesn't then it belongs in the trash bin of history. This simple logic underpins all science without replication we d still believe in phlogiston and faster-than-light neutrinos. In psychology, attempts to closely reproduce previous methods are rarely attempted. Psychologists tend to see such work as boring, lacking in intellectual prowess, and a waste of limited resources. Some of the most prominent psychology journals even have explicit policies against publishing replications, instead offering readers a diet of fast food: results that are novel, eye catching, and even counter-intuitive. Exciting results are fine provided they replicate. The problem is that nobody bothers to try, which litters the field with results of unknown (likely low) value. How it s changing: The new generation of psychologists understands that independent replication is crucial for real advancement and to earn wider credibility in science. A beautiful example of this drive is the Many Labs project led by Brian Nosek from the University of Virginia. Nosek and a team of 50 colleagues located in 36 labs worldwide sought to replicate 13 key findings in psychology, across a sample of 6,344 participants. Ten of the effects replicated successfully. Journals are also beginning to respect the importance of replication. The prominent outlet Perspectives on Psychological Science recently launched an initiative that specifically publishes direct replications of previous studies. Meanwhile, journals such as BMC Psychology and PLOS ONE officially disown the requirement for researchers to report novel, positive findings.

3 2. Open access The problem: Strictly speaking, most psychology research isn t really published it is printed within journals that expressly deny access to the public (unless you are willing to pay for a personal subscription or spend 30+ on a single article). Some might say this is no different to traditional book publishing, so what's the problem? But remember that the public being denied access to science is the very same public that already funds most psychology research, including the subscription fees for universities. So why, you might ask, is taxpayer-funded research invisible to the taxpayers that funded it? The answer is complicated enough to fill a 140-page government report, but the short version is that the government places the business interests of corporate publishers ahead of the public interest in accessing science. How it s changing: The open access movement is growing in size and influence. Since April 2013, all research funded by UK research councils, including psychology, must now be fully open access freely viewable to the public. Charities such as the Wellcome Trust have similar policies. These moves help alleviate the symptoms of closed access but don t address the root cause, which is market dominance by traditional subscription publishers. Rather than requiring journals to make articles publicly available, the research councils and charities are merely subsidising those publishers, in some cases paying them extra for open access on top of their existing subscription fees. What other business in society is paid twice for a product that it didn t produce in the first place? It remains a mystery who, other than the publishers themselves, would call this bizarre set of circumstances a solution. 3. Open science The problem: Data sharing is crucial for science but rare in psychology. Even though ethical guidelines require authors to share data when requested, such requests are usually ignored or denied, even when coming from other psychologists. Failing to publicly share data makes it harder to do meta-analysis and easier for unscrupulous researchers to get away with fraud. The most serious fraud cases, such as Diederik Stapel, would have been caught years earlier if journals required the raw data to be published alongside research articles. How it s changing: Data sharing isn t yet mandatory, but it is gradually becoming unacceptable for psychologists not to share. Evidence shows that studies which share data tend to be more accurate and less likely to make statistical errors. Public repositories such as Figshare and the Open Science Framework now make the act of sharing easy, and new journals including the Journal of Open Psychology Data have been launched specifically to provide authors with a way of publicising data sharing. Some existing journals are also introducing rewards to encourage data sharing. Since 2014, authors who share data at the journal Psychological Science will earn an Open Data badge, printed at the top of the article. Coordinated data sharing carries all kinds of other benefits too for instance, it allows future researchers to run meta-analysis on huge volumes of existing data, answering questions that simply can t be tackled with smaller datasets.

4 4. Bigger data The problem: We ve known for decades that psychology research is statistically underpowered. What this means is that even when genuine phenomena exist, most experiments don t have sufficiently large samples to detect them. The curse of low power cuts both ways: not only is an underpowered experiment likely to miss finding water in the desert, it s also more likely to lead us to a mirage. How it s changing: Psychologists are beginning to develop innovative ways to acquire larger samples. An exciting approach is Internet testing, which enables easy data collection from thousands of participants. One recent study managed to replicate 10 major effects in psychology using Amazon s Mechanical Turk. Psychologists are also starting to work alongside organisations that already collect large amounts of useful data (and no, I don t mean GCHQ). A great example is collaborative research with online gaming companies. Tom Stafford from the University of Sheffield recently published an extraordinary study of learning patterns in over 850,000 people by working with a game developer. 5. Limiting researcher degrees of freedom The problem: In psychology, discoveries tend to be statistical. This means that to test a particular hypothesis, say, about motor actions, we might measure the difference in reaction times or response accuracy between two experimental conditions. Because the measurements contain noise (or unexplained variability ), we rely on statistical tests to provide us with a level of certainty in the outcome. This is different to other sciences where discoveries are more black and white, like finding a new rock layer or observing a supernova. Whenever experiments rely on inferences from statistics, researchers can exploit degrees of freedom in the analyses to produce desirable outcomes. This might involve trying different ways of removing statistical outliers or the effect of different statistical models, and then only reporting the approach that worked best in producing attractive results. Just as buying all the tickets in a raffle guarantees a win, exploiting researcher degrees of freedom can guarantee a false discovery. The reason we fall into this trap is because of incentives and human nature. As Sterling showed in 1959, psychology journals select which studies to publish not based on the methods but on the results: getting published in the most prominent, career-making journals requires researchers to obtain novel, positive, statistically significant effects. And because statistical significance is an arbitrary threshold (p<.05), researchers have every incentive to tweak their analyses until the results cross the line. These behaviours are common in psychology a recent survey led by Leslie John from Harvard University estimated that at least 60% of psychologists selectively report analyses that work. In many cases such behaviour may even be unconscious. How it s changing: The best cure for researcher degrees of freedom is to pre-register the predictions and planned analyses of experiments before looking at the data. This approach is standard practice in medicine because it helps prevent the desires of the researcher from influencing the outcome. Among the basic life sciences, psychology is now leading the way in advancing pre-registration. The journals Cortex, Attention Perception & Psychophysics, AIMS

5 Neuroscience and Experimental Psychology offer pre-registered articles in which peer review happens before experiments are conducted. Not only does pre-registration put the reins on researcher degrees of freedom, it also prevents journals from selecting which papers to publish based on the results. Journals aren t the only organisations embracing pre-registration. The Open Science Framework invites psychologists to publish their protocols, and the 2013 Declaration of Helsinki now requires public pre-registration of all human research before recruitment of the first subject Guardian News and Media Limited or its affiliated companies. All rights reserved.

Compass Interdisciplinary Virtual Conference 19-30 Oct 2009

Compass Interdisciplinary Virtual Conference 19-30 Oct 2009 Compass Interdisciplinary Virtual Conference 19-30 Oct 2009 10 Things New Scholars should do to get published Duane Wegener Professor of Social Psychology, Purdue University Hello, I hope you re having

More information

Slide 5 At A level you can see the big gap that is currently widening in Wales

Slide 5 At A level you can see the big gap that is currently widening in Wales Notes on presentation for Science and the Assembly Girls in STEM Slide 1 It s not a revelation to say that there is a problem with the number of girls taking sciences at school and choosing STEM careers

More information

Understanding Agile Project Management

Understanding Agile Project Management Understanding Agile Project Management Author Melanie Franklin Director Agile Change Management Limited Overview This is the transcript of a webinar I recently delivered to explain in simple terms what

More information

customer experiences Delivering exceptional Customer Service Excellence

customer experiences Delivering exceptional Customer Service Excellence Delivering exceptional customer experiences Customer Service QA can work with you to create customer experiences that consistently reflect the aims, values and aspirations of your organisation. Every organisation

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

INFORMATION MANAGEMENT AND WHY IT MATTERS. CIO Research Report 2014

INFORMATION MANAGEMENT AND WHY IT MATTERS. CIO Research Report 2014 INFORMATION MANAGEMENT AND WHY IT MATTERS CIO Research Report 2014 2 CIO RESEARCH REPORT 2014: INFORMATION MANAGEMENT AND WHY IT MATTERS 3 3 The role of a CIO has never been more exciting or complicated.

More information

Get out of debt faster

Get out of debt faster Get out of debt faster Unleash the money-saving power of balance transfer credit cards. The Beginner s Guide to Balance Transfers Table of Contents creditcard.com.au Introduction 1 Balance Transfer Basics

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Consumer Action Law Centre Policy and Campaigns Plan 2015-16

Consumer Action Law Centre Policy and Campaigns Plan 2015-16 Consumer Action Law Centre Policy and Campaigns Plan 2015-16 Consumer Action Law Centre is an independent, not-for profit consumer organisation based in Melbourne. We work to advance fairness in consumer

More information

Performance Management Is performance management really necessary? What techniques are best to use?

Performance Management Is performance management really necessary? What techniques are best to use? Performance Management Is performance management really necessary? What techniques are best to use? This e-book is a guide for employers to help them discover tips and methods of performance management,

More information

Clinical Trials. Clinical trials the basics

Clinical Trials. Clinical trials the basics Clinical Trials Clinical Trials This brochure is for people making decisions about cancer treatment. You may be thinking about a clinical trial for you or your child but need to know more before you decide.

More information

Current reporting in published research

Current reporting in published research Current reporting in published research Doug Altman Centre for Statistics in Medicine, Oxford, UK and EQUATOR Network Research article A published research article is a permanent record that will be used

More information

INTERVIEW TIPS 1. PREPARING BEFORE THE INTERVIEW PRINT OFF YOUR JOB APPLICATION RESEARCH THE COMPANY PLAN YOUR JOURNEY

INTERVIEW TIPS 1. PREPARING BEFORE THE INTERVIEW PRINT OFF YOUR JOB APPLICATION RESEARCH THE COMPANY PLAN YOUR JOURNEY INTERVIEW TIPS If you've been invited to interview, it means you've passed the first part of the screening process. Congratulations! Your CV must have demonstrated that you have relevant experience for

More information

Prediction The Evidence it Doesn't Work and a Popular Theory that Leads to Losses

Prediction The Evidence it Doesn't Work and a Popular Theory that Leads to Losses Forex Trading Strategy Mistakes 3 X Common Trading Errors Which Cause Losses We all know that 95% of all Forex traders lose money and most of these traders have no hope of winning because they base their

More information

DESCRIBING OUR COMPETENCIES. new thinking at work

DESCRIBING OUR COMPETENCIES. new thinking at work DESCRIBING OUR COMPETENCIES new thinking at work OUR COMPETENCIES - AT A GLANCE 2 PERSONAL EFFECTIVENESS Influencing Communicating Self-development Decision-making PROVIDING EXCELLENT CUSTOMER SERVICE

More information

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION RAKUTEN MARKETING Measuring the Modern Shopper Measuring the Modern Shopper Introduction Modern retailing is developing fast and the lines between online and offline are increasingly blurred. We have come

More information

A Beginner s Guide to Trading Status. jelfsmallbusiness.co.uk 01905 888397

A Beginner s Guide to Trading Status. jelfsmallbusiness.co.uk 01905 888397 A Beginner s Guide to Trading Status jelfsmallbusiness.co.uk 01905 888397 If you re thinking of starting your own business, then you may have come across the term trading status. But what is it, and how

More information

HOW TO USE VIDEO TO MOTIVATE LEARNING

HOW TO USE VIDEO TO MOTIVATE LEARNING HOW TO USE VIDEO TO MOTIVATE LEARNING Catherine de Salvo Director, Scott Bradbury Ltd. trainingzone How do you use video to motivate learning? If you are considering using video as part of your online

More information

Statistical Fallacies: Lying to Ourselves and Others

Statistical Fallacies: Lying to Ourselves and Others Statistical Fallacies: Lying to Ourselves and Others "There are three kinds of lies: lies, damned lies, and statistics. Benjamin Disraeli +/- Benjamin Disraeli Introduction Statistics, assuming they ve

More information

List-Building Secrets

List-Building Secrets The Step-by-Step System to Grow Your Coaching Business By Michelle Schubnel Helping coaches around the world attract great clients and build thriving, rewarding and profitable coaching businesses. Table

More information

Returning to Work Following Traumatic Brain Injury. Patient Information Booklet. Talis Consulting Limited

Returning to Work Following Traumatic Brain Injury. Patient Information Booklet. Talis Consulting Limited Returning to Work Following Traumatic Brain Injury Patient Information Booklet Talis Consulting Limited Returning to Work: Returning to work following a head injury is often seen as a very important goal

More information

What you need to know about NIH grant writing

What you need to know about NIH grant writing What you need to know about NIH grant writing 2 NIH grant preparation: Know your resources 3 Understanding the NIH grant process 4 Study sections, peer review and the importance of the cover letter 6 Writing

More information

Moving on! Not Everyone Is Ready To Accept! The Fundamental Truths Of Retail Trading!

Moving on! Not Everyone Is Ready To Accept! The Fundamental Truths Of Retail Trading! Moving on If you re still reading this, congratulations, you re likely to be in the minority of traders who act based on facts, not emotions. Countless others would have simply denied the facts, and moved

More information

Four Processes that Drive How People Connect with Your Church

Four Processes that Drive How People Connect with Your Church Four Processes that Drive How People Connect with Your Church Produced by It might surprise you to hear that what we at Church Community Builder care most about isn t software (although we believe we have

More information

Legislation to encourage medical innovation a consultation. British Medical Association response. Executive Summary

Legislation to encourage medical innovation a consultation. British Medical Association response. Executive Summary Legislation to encourage medical innovation a consultation British Medical Association response Executive Summary This consultation is about proposed primary legislation to liberate doctors from perceived

More information

NHS LQF 360 ETHICAL DILEMMAS

NHS LQF 360 ETHICAL DILEMMAS NHS LQF 360 ETHICAL DILEMMAS Right Management, 75 King William Street, London, EC4N 7BE T 0207 4696660 F 020 7469 6770 www.right.com Right Management 2009. All Rights Reserved. INTRODUCTION This document

More information

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered

More information

Chapter 8 Is this a good business? How to measure company returns

Chapter 8 Is this a good business? How to measure company returns Chapter 8 Is this a good business? How to measure company returns In the previous chapter, we learnt that profits and cash received (cash flow) are rarely the same value. We looked at free cash flow conversion

More information

Principles of a Successful Compensation Plan

Principles of a Successful Compensation Plan Principles of a Successful Compensation Plan by Daniel O. Jensen Introduction A compensation plan that fails to motivate distributors can stagnate a company as fast as any other factor. While there are

More information

10 Tough questions to ask before buying a vehicle

10 Tough questions to ask before buying a vehicle 10 Tough questions to ask before buying a vehicle Thank you for visiting our dealership today. This message is provided by Heyward Allen Cadillac Buick GMC and was created as a public service for men and

More information

Your appraisal 360. product guide. Competency Frameworks

Your appraisal 360. product guide. Competency Frameworks Your appraisal 360 product guide Competency Frameworks ver 1.0 2 of 11 Third Eye Resolutions Ltd Contents What Appraisal360 feedback does for you... 4 Ways of buying Appraisal360... 5 System only packages...

More information

A New Age for Advertising Copy Testing Facial Expression Measurement Technology. Brian Sheehan Newhouse School, Syracuse University

A New Age for Advertising Copy Testing Facial Expression Measurement Technology. Brian Sheehan Newhouse School, Syracuse University A New Age for Advertising Copy Testing Facial Expression Measurement Technology Brian Sheehan Newhouse School, Syracuse University Age- old problems with copy testing Advertising copy testing has always

More information

Running a Successful Club Publicity Officer

Running a Successful Club Publicity Officer Tips for Young Farmer Leaders Running a Successful Club Publicity Officer Welcome to running Successful Clubs Tips for Leaders - a guide to help you run a strong and successful Young Farmers Club. The

More information

UNISON activist briefing Talking to your MP about the Trade Union Bill

UNISON activist briefing Talking to your MP about the Trade Union Bill 1 October 2015 Remember your MP is paid for by your taxes, they are accountable to you and you are well within your rights to ask them any questions (politely!). If your MP is a Conservative this is a

More information

Training and Development (T & D): Introduction and Overview

Training and Development (T & D): Introduction and Overview Training and Development (T & D): Introduction and Overview Recommended textbook. Goldstein I. L. & Ford K. (2002) Training in Organizations: Needs assessment, Development and Evaluation (4 th Edn.). Belmont:

More information

HOW TO WRITE A LABORATORY REPORT

HOW TO WRITE A LABORATORY REPORT HOW TO WRITE A LABORATORY REPORT Pete Bibby Dept of Psychology 1 About Laboratory Reports The writing of laboratory reports is an essential part of the practical course One function of this course is to

More information

The Money Charity is the UK s leading financial capability charity.

The Money Charity is the UK s leading financial capability charity. The Money Charity is the UK s leading financial capability charity. We believe that being on top of your money means you are more in control of your life, your finances and your debts, reducing stress

More information

hij Teacher Support GCSE Psychology 4180 Preparing to Teach Unit 1 Making Sense of Other People Specimen Answers

hij Teacher Support GCSE Psychology 4180 Preparing to Teach Unit 1 Making Sense of Other People Specimen Answers hij Teacher Support GCSE Psychology 4180 Preparing to Teach Unit 1 Making Sense of Other People Specimen Answers In the candidates responses which follow, any spelling or grammatical errors in the original

More information

The brain s game of telephone

The brain s game of telephone Huntington s disease research news. In plain language. Written by scientists. For the global HD community. A multiple sclerosis drug that works for Huntington's disease: the real deal or too good to be

More information

THE OPTIMIZER HANDBOOK:

THE OPTIMIZER HANDBOOK: THE OPTIMIZER HANDBOOK: LEAD SCORING Section 1: What is Lead Scoring? Picture this: you re selling vehicles, and you have a list that features over two hundred different leads, but you re only allowed

More information

Developing Policies, Protocols and Procedures using Kotter s 8 step Change Management Model

Developing Policies, Protocols and Procedures using Kotter s 8 step Change Management Model 2013 Developing Policies, Protocols and Procedures using Kotter s 8 step Change Management Model Marion Foster Scottish Practice Management Development Network [Pick the date] IMPLEMENTING CHANGE POWERFULLY

More information

Chair: Stephen Darvill (Logica) Raporteur: Edward Phelps (EURIM) SUMMARY OF ROUND TABLE STATEMENTS AND DISCUSSION

Chair: Stephen Darvill (Logica) Raporteur: Edward Phelps (EURIM) SUMMARY OF ROUND TABLE STATEMENTS AND DISCUSSION 1 Summary Report of the Directors Round Table on Information Governance, 1600-1800, 24 th November 2008, The Boothroyd Room, Portcullis House, Westminster Chair: Stephen Darvill (Logica) Raporteur: Edward

More information

for a millionaire mindset

for a millionaire mindset Dragos Roua for a millionaire mindset Miracles are simple. Whenever life gets complicated, that s a pretty good sign you re refusing a miracle. Copyright 2009 Dragos Roua All rights reserved. No part of

More information

Critical analysis. Be more critical! More analysis needed! That s what my tutors say about my essays. I m not really sure what they mean.

Critical analysis. Be more critical! More analysis needed! That s what my tutors say about my essays. I m not really sure what they mean. Critical analysis Be more critical! More analysis needed! That s what my tutors say about my essays. I m not really sure what they mean. I thought I had written a really good assignment this time. I did

More information

Article on Change Management vs. Behavioural Change Management By Jonathan Gardner. Where change management fails and what to do about it?

Article on Change Management vs. Behavioural Change Management By Jonathan Gardner. Where change management fails and what to do about it? Article on Change Management vs. Behavioural Change Management By Jonathan Gardner Where change management fails and what to do about it? Change Management : one of the buzzwords of our time. But what

More information

Using Retrocausal Practice Effects to Predict On-Line Roulette Spins. Michael S. Franklin & Jonathan Schooler UCSB, Department of Psychology.

Using Retrocausal Practice Effects to Predict On-Line Roulette Spins. Michael S. Franklin & Jonathan Schooler UCSB, Department of Psychology. Using Retrocausal Practice Effects to Predict On-Line Roulette Spins Michael S. Franklin & Jonathan Schooler UCSB, Department of Psychology Summary Modern physics suggest that time may be symmetric, thus

More information

Charity Trading. There may be a number of reasons that charities choose to start trading:

Charity Trading. There may be a number of reasons that charities choose to start trading: Charity Trading What is charity trading and why is it important? Learning about charity trading is essential if you are an existing charity looking to start trading, or if you are looking to start a charitable

More information

Social Business Plan Template

Social Business Plan Template Social Business Plan Template Your one page plan... 3 Your service from your customer s point of view... 3 Market research... 3 Vision, mission and objectives... 6 What will you do? (your activities)...

More information

Are Cash and Comps Enough for Your Loyal Players?

Are Cash and Comps Enough for Your Loyal Players? Are Cash and Comps Enough for Your Loyal Players? Don t Bet On It! Player Rewards: Beyond Cash and Comps Twenty-five years after the debut of airline frequent flyer programs, the good news is that loyalty

More information

Process and Results. The Twin Challenges of Performance Management

Process and Results. The Twin Challenges of Performance Management Process and Results The Twin Challenges of Performance Management By Dennis E. Coates, Ph.D. A large, exclusive retirement community began using performance appraisal several years ago. Although the completed

More information

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline WAYS TO 5IMPROVE OUTBOUND SALES PERFORMANCE: Best practices to increase your pipeline table of contents Intro: A New Way of Playing the Numbers Game One: Find the decision maker all of them Two: Get ahead

More information

7 must-answer questions

7 must-answer questions 7 must-answer questions The SAP Center of Excellence A practical guide for leaders setting a strategy for an SAP COE 1 Good question(s) For organizations with large SAP investments already in place, or

More information

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

GUIDE TO RETIREMENT PLANNING FINANCIAL GUIDE. Making the most of the new pension rules to enjoy freedom and choice in your retirement

GUIDE TO RETIREMENT PLANNING FINANCIAL GUIDE. Making the most of the new pension rules to enjoy freedom and choice in your retirement GUIDE TO RETIREMENT PLANNING Making the most of the new pension rules to enjoy freedom and choice in your retirement FINANCIAL GUIDE WELCOME Making the most of the new pension rules to enjoy freedom and

More information

Seeing the Value in Customer Service

Seeing the Value in Customer Service CCA WHITE PAPER - HOW TO PUT THE DNA OF CUSTOMER SERVICE INTO UK BOARDROOMS 13 Seeing the Value in Customer Service Dr Marco Busi Centre Manager, Centre for Business Process Outsourcing Glasgow, Scotland

More information

Three Secrets For Profitable Straddle Trading

Three Secrets For Profitable Straddle Trading Three Secrets For Profitable Straddle Trading Introduction Welcome to our free report, "The Three Secrets To Profitable Straddle Trading". It's no secret that options have exploded in popularity over the

More information

Financial Planning in Your 20s and 30s

Financial Planning in Your 20s and 30s Financial Planning in Your 20s and 30s Financial planning varies throughout the different stages of life. Older people are often focused on planning for a comfortable retirement, while younger people often

More information

LEADERSHIP COMPETENCY FRAMEWORK

LEADERSHIP COMPETENCY FRAMEWORK LEADERSHIP COMPETENCY FRAMEWORK 1 Introduction to the Leadership Competency Framework The Leadership Competency Framework focuses on three levels of management: Team Leaders/Supervisors responsible for

More information

Getting your emails opened (AND read)

Getting your emails opened (AND read) Newsletters or SPAM? We all hate SPAM. Email is such an effective means of communication that it is surely unthinkable not to use email to communicate with our prospects and customers. But no-one wants

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

WEEK SIX Performance Management

WEEK SIX Performance Management WEEK SIX Performance Management Performance Management: objective-setting and systematic performance review Monitoring Performance: control/monitoring systems, absence control and the design of disciplinary

More information

e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES

e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES 1 The Online Opportunity Given the UK Government s recently announced plans to get 12.5

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

The Code of Good Impact Practice. June 2013

The Code of Good Impact Practice. June 2013 The Code of Good Impact Practice June 2013 Inspiring Impact The Code of Good Impact Practice has been developed through a sector-wide public consultation and the input of a working group of 17 organisations

More information

Beating Roulette? An analysis with probability and statistics.

Beating Roulette? An analysis with probability and statistics. The Mathematician s Wastebasket Volume 1, Issue 4 Stephen Devereaux April 28, 2013 Beating Roulette? An analysis with probability and statistics. Every time I watch the film 21, I feel like I ve made the

More information

PRIVATE CLIENT LAWYERS can t Market?

PRIVATE CLIENT LAWYERS can t Market? PRIVATE CLIENT LAWYERS can t Market? It s said too often that, because of the nature of the purchase, private client lawyers can t market the way commercial lawyers can. Doug McPherson of Size 105 Boots

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

A guide to Sage 50 Accounts from your Accountant

A guide to Sage 50 Accounts from your Accountant A guide to Sage 50 Accounts from your Accountant As a small business owner you obviously want what s best for your business. That s why finding the right accountancy software is absolutely vital. Good

More information

SMALL BUSINESS IT SECURITY PRACTICAL GUIDE

SMALL BUSINESS IT SECURITY PRACTICAL GUIDE SMALL BUSINESS IT SECURITY PRACTICAL GUIDE How to make sure your business has comprehensive IT security protection #protectmybiz Small businesses come in all shapes and sizes. But in today s world, no

More information

Thanks a lot for the introduction.

Thanks a lot for the introduction. Thanks a lot for the introduction. I was really looking forward to be here in Sao Paulo. Some of you know me already. My name is Thomas Goletz. I m one of the cofounders and investors of Netresearch App

More information

An Introduction to Managing Research Data

An Introduction to Managing Research Data An Introduction to Managing Research Data Author University of Bristol Research Data Service Date 1 August 2013 Version 3 Notes URI IPR data.bris.ac.uk Copyright 2013 University of Bristol Within the Research

More information