Sitecore Commerce. The Art of Commerce is driven by the Experience Presented by Thomas Møller Jensen

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1 Sitecore Commerce From the moment the consumer become aware of a brand or business until well beyond their purchase. Our customers knows that the brand experience has to be completely deliberate and by design. The Art of Commerce is driven by the Experience Presented by Thomas Møller Jensen May 19 th

2 Introduction to the next 30 min Objectives Understand the positioning and role of Sitecore in the Commerce market Agenda Commerce Driven by The Experience Sitecore Commerce Market Strategy Sitecore Commerce Experience - Technical Overview Demo How to engage Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

3 The art of Commerce is driven by the Experience Evaluation 3 Commerce Purchase Consideration 2 Pre- Commerce Introduction Discovery Brand Strength Reviews Word of mouth Relevancy Commitment Validation Experimentation Reconsideration 4 Post- Commerce Experience Interruption Engagement Awareness 1 Formulation Advocate Loyalty

4 A Closer look at the Experience Commerce category Transactional Commerce Conversion metrics Shopping experience separated from brand experience. (side by side solution) Segmentation and promotions Direct-path-to-purchase flow Static Product information with a (sell me approach) Experience Commerce Value metrics Harmonization of brand and shopping experience. Exploration and customer moments Context aware and data driven personalized experiences. Engaging and visual content comes alive (inspire me approach) Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4

5 Sitecore s Market Strategy for Commerce How do we stand out from the competition in the market

6 Facts about Sitecore Commerce Fully integrated to Sitecore Experience Platform Rebirth of Microsoft Commerce Server Released to market in August 2014 Disrupting the Commerce Market

7 CEO and founder of Sitecore made the following statement to the board in 2007 CMS is a dead product, there is no longer any value in publishing static content to the web. We need to create a new product and innovation to survive in the future. - CEO Michael Seifert.

8 20 years providing commerce solutions makes me respond Pure ecommerce is a dead end! Today there is little value in publishing a catalog to the web with a buy button We need to provide business with a platform that enables them to engage with their customers in an intelligent, personalized and inspiring dialog - with no boundaries between structured product information and any unstructured content, be it text, numbers, video or social - and be ready to do it

9 Magic Quadrant for Digital Commerce March 9th 2016 By 2018, more than 50% of commerce sites will integrate technologies from more than 15 vendors to deliver a digital customer experience. By 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure/price/quote (CPQ) tools to dynamically calculate and deliver product pricing. By 2018, 30% of cross-border purchases made by Asian shoppers will match the delivery experience of online commerce in those shoppers' home countries. By 2018, social networks' "buy" buttons will contribute 2% of brands' digital commerce sales. By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 9

10 Gartner Cool Vendor Visionary: WCM Magic Quadrant Leader: Magic Quadrant for Web Content Management Challenger: Magic Quadrant for Horizontal Portals Visionary: Magic Quadrant for Multichannel Campaign Management Leader: Gartner Magic Quadrant for Web Content Management, Positive rating in Gartner WCM Marketscope Leader: The Forrester Wave : Web Content Management Systems, Q Strong Performer: The Forrester Wave WCM for Online Customer Experience Visionary: Gartner Magic Quadrant for Digital Marketing Hubs Positive Rating: Partner MarketScope for User Experience Platforms Strong Performer: The Forrester Wave Digital Experience Delivery Platforms Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 10 Co

11 Where are we headed with Commerce at Sitecore... Past: Digitize Content and Commerce Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

12 Sitecore Commerce Experience Overview

13 How Sitecore s commerce solutions stands out from the crowd Experience for the Consumer (Context Marketing) Sitecore Experience Platform Sitecore Commerce Connect Sitecore Commerce Connect Customer insight that INTELLIGENCE informs business decisions (xdb) (xdb) Powerful matching of product to purchaser (Sitecore Commerce) CONTENT COMMERCE INTELLIGENCE (xdb) AX Retail clients Value in bridging the gap between online and offline shopping experiences. Shared services between POS, shipping, payments, returns... High end retailers and CPG manufacturers Brand Customer experience Cross selling B2B Multi Catalog/Price Markets & Segments Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

14 Sitecore Product Summary Provides an integrated, end-to-end B2C omni-channel commerce solution based on the Microsoft platform Sitecore s Experience Platform and Microsoft Dynamics AX for Retail will come together to provide an integrated, end-to-end omni-channel commerce solution based on the Microsoft platform. Sitecore will serve all digital channels such as Web, mobile Web, native mobile, print, , social, etc. as well as serving as the anchor-point for digital marketing campaigns while leveraging Dynamics AX for commerce and other channels. Dynamics AX will serve physical channels such as point-of-sale, mobile point-of-sale, call centers with Dynamics AX itself providing full back-office ERP capabilities such as order management and supply chain automation. Sitecore Commerce powered by Commerce Server delivers seamless a fusion of content, commerce, and campaigns across diverse enterprise scenarios Flexibility to accommodate a diverse array of scenarios including B2C, B2B, and B2x hybrid deployments. Extremely robust customer experience management capabilities (WMCS, marketing automation, search, personalization, analytics, e- mail). The industry s only fully integrated, single business user experience solution for merchandisers. Robustness needed to accommodate large enterprise deployments with requisite high traffic volumes. Easy upgrade path for existing Commerce Server customers. Sitecore has an open Commerce policy that recognizes the need for different commerce Sitecore solutions for different XP situations, all of which can take advantage of the rich value of the Sitecore Experience Platform Based on Sitecore Experience Platform A searchable blend of structured and unstructured content gets customers what they re looking for fast Powerful matching of product to purchaser Actionable insights increase conversion rates Omni-channel commerce Operational efficiency Included in Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

15 Commerce Data Provider Sitecore Commerce powered by Reference Storefront Merchandising Manager Your Own Commerce Experiences Sitecore Experience Platform Sitecore Commerce Connect Products, Cart, Checkouts, Payments, Click/Collect, Userprofiles, Pricing, Shipments/Status PIM Integration PIM Microsoft Dynamics Integration Microsoft Dynamics Catalog Customers Orders Pricing Inventory/Warehouse Fulfillment Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 16

16 Commerce Data Provider Integration Web Services Sitecore Commerce powered by Commerce Server Reference Storefront Merchandising Manager Your Own Commerce Experiences Sitecore Experience Platform Sitecore Commerce Connect Cart, Pricing, Products, Customers, Inventory, Profiles, Userprofiles, Shipments, Pricing, Payments, Shipments/Status and Checkouts Products, Cart, Checkouts, Payments, Click/Collect, Transaction Adapters Inventory & Pricing ERP / Order fulfillment Sitecore Commerce Server Connect PIM Integration PIM Catalog & Inventory Sitecore Commerce Server Orders CRM Integration CRM Profiles Discounts/Promotions Desktop Business Tools Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 17

17 Commerce Data Provider Sitecore Commerce powered by All Reference Storefront Merchandising Manager Your Own Commerce Experiences Sitecore Experience Platform Sitecore Commerce Connect Cart, Pricing, Products, Customers, Inventory, Userprofiles, Shipments, Pricing, Payments, Shipments/Status and Checkouts Products, Cart, Checkouts, Payments, Click/Collect, Other Integration? Any ecommerce or ERP Integration Any ecommerce / ERP / Order Fulfillment System Catalog Orders Inventory/Warehouse Customers Pricing Fulfillment Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 18

18 How to engage? Q&A 19

19 Just connect with Thomas Møller Jensen Per avere piu informazioni e demo visitate il nostro stand C13. Potete anche vedere la brochure sulla vostra sedia. TMJ@sitecore.net Commerce architecture expert with 20 years of worldwide enterprise experience. Worked on solutions for procurement, supply chain management, marketing, selling, fulfillment and servicing in the space of B2C/B2B/B2B2C Sitecore Corporation A/S. All rights reserved. Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

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