WIE PUBLISHER MIT RTA GEWINNEN

Size: px
Start display at page:

Download "WIE PUBLISHER MIT RTA GEWINNEN"

Transcription

1 WIE PUBLISHER MIT RTA GEWINNEN Torben Heimann Managing Director DACH, Improve Digital cjruslan - Fotolia.com

2 Wie Publisher mit RTA gewinnen Topic Timing Market Insights Erfahrungen & Empfehlungen Fragen 5 min 20 min 5 min 2

3 Key insights and outlook What is happening around us?

4 Programmatic will Account for 42% of Global Display-Related Ad Spend in % 45% RTB Global Programmatic spend in bn USD Global Total spend in bn USD Display-Related media inventory includes all display-related formats: banners, video and social, on both desktop and mobile devices. Source: MAGNA GLOBAL s New Programmatic Forecasts, September

5 In the US Programmatic will Account for 82% Display-Related Ad Spend in 2018 only the most premium digital inventory (sponsorship, full episode video, nonstandard formats) will still be transacted through traditional mechanisms. Display-Related media inventory includes all display-related formats: banners, video and social, on both desktop and mobile devices. Source: MAGNA GLOBAL s New Programmatic Forecasts, September

6 1. Internet becoming largest ad-segment Internet advertising is closing in on TV advertising to become the largest entertainment and media advertising segment. In 2013, total Internet advertising revenue was US$117.2bn. The figure will increase to US$194.5bn in 2018, a 10.7% CAGR meaning that it is closing in on TV advertising revenue as the largest advertising segment. This is a significant advance from 2009, when total TV advertising revenue was US$132.0bn and total Internet advertising revenue just US$58.7bn. Source: PWC Global Entertainment & Media Outlook, October

7 2. Mobile overtakes classifieds Mobile advertising will overtake classifieds in Global mobile Internet advertising revenue is forecast to leapfrog classified advertising to become the third-largest Internet advertising channel. But after four particularly strong years between 2010 and 2013 driven by the launch of the ipad, annual mobile revenue growth is falling back to the levels seen before the ipad s introduction and advertisers must do more than simply migrating large-screen banners to handhelds. Source: PWC Global Entertainment & Media Outlook, October

8 3. Search remains dominant Search will retain its dominant position. Global paid search Internet advertising has the largest share of total Internet advertising revenue, at US$48.4bn in While its overall share of the market will diminish as video and mobile advertising become increasingly important, continued growth will see search pull further ahead of the other categories of Internet advertising in terms of revenue generated, hitting US$73.8bn in Source: PWC Global Entertainment & Media Outlook, October

9 4. Video growth the fastest Within Internet advertising, video will see the sharpest growth. Global video Internet advertising revenue will rise at a 23.8% CAGR to 2018, ahead of mobile s 21.5% CAGR. The largest video service, YouTube, spent years perfecting its pre-roll ad format. Now TrueView ads are deployed widely, and new consumer devices are multiplying distribution. Source: PWC Global Entertainment & Media Outlook, October

10 5. Advertisers go programmatic Advertisers are looking to programmatic and native advertising to improve display ad performance. While search offers spend and targeting efficiencies, advertisers have grown frustrated with the worsening performance of online display ads. In response, many are moving toward programmatic ad-trading platforms that offer greater planning control, while others are adopting native advertising formats, so named because they match the form and function of the user experience. Source: PWC Global Entertainment & Media Outlook, October

11 6. Targeting multi-devices Tracking users in a multi-device world presents new challenges. Targeting users of the first generation of Internet devices was relatively straightforward, thanks to desktop Web browser cookies. But many new mobile devices lack cookie tracking, while the use of multiple devices by individual consumers further complicates targeting. In a more splintered world, efforts are under way to help advertisers improve their targeting of consumers. Source: PWC Global Entertainment & Media Outlook, October

12 The New Landscape Opens Up A Range Of Opportunities To Take Best Advantage Source: MilwardBrown, March

13 For Advertisers Programmatic means Efficient Audience Reach by cherry-picking right impressions at scale 13

14

15 If you don t cannibalize yourself, someone else will. Steve Jobs 15

16 This is happening already: New digital ecosystems winning rapidly 16

17 Wie Publisher mit RTA GEWINNEN und die größten Fehler vermeiden

18 1 MITGESTALTEN statt zusehen Es soll so bleiben wie es ist MURPHY73 / photocase.com

19 2 RTA ZUR CHEFSACHE MACHEN Lead, don t follow

20 3 IHRE GANZHEITLICHE STRATEGIE FINDEN UND VERFOLGEN Ertragsmaximierung Programmatic ist keine Nische rowan / photocase.com

21 4 HOLISTISCHE YIELD-OPTIMIERUNG STATT WASSERFALL(E) Ertragsmaximierung

22 4 HOLISTISCHE YIELD-OPTIMIERUNG STATT WASSERFALL(E) Direct Premium Sales Manuelle etkp Optimierung Retargeting Low CPM Campaigns Unsold Inventory ecpm RTB Google Networks, etc.

23 4 HOLISTISCHE YIELD-OPTIMIERUNG STATT WASSERFALL(E) Direct Premium Sales Manuelle etkp Optimierung VS Programmatic Revenue Optimisation Retargeting ecpm Low CPM Campaigns Unsold Inventory Improve Digital RTB Google Networks, etc.

24 4 HOLISTISCHE YIELD-OPTIMIERUNG STATT WASSERFALL(E) Direct Premium Sales Manuelle etkp Optimierung VS Larger Programmatic Revenue Optimisation ecpm Retargeting Low CPM Campaigns Improve Digital Unsold Inventory RTB Google Networks, etc.

25 4 HOLISTISCHE YIELD-OPTIMIERUNG STATT WASSERFALL(E) Direct Premium Sales ecpm Retargeting Manuelle etkp Opptimierung VS Almost Holistic Programmatic Revenue Optimisation Low CPM Campaigns Improve Digital Unsold Inventory RTB Google Networks, etc.

26 4 HOLISTISCHE YIELD-OPTIMIERUNG STATT WASSERFALL(E) ecpm Direct Premium Sales Retargeting Holistische Umsatzmaximimerung Jede Impression Jeder Demand + Automatisierung Low CPM Campaigns PMP PDR Improve Digital Unsold Inventory RTB Google Networks, etc.

27 4 HOLISTISCHE YIELD-OPTIMIERUNG ALLE FORMATE SIND MÖGLICH Creative Formats IAB formats Any non standard size Native & text with picture Rich media Video Pixel based Inventory Types Web Text Mobile web Mobile in-app 27

28 4 HOLISTISCHE YIELD-OPTIMIERUNG ALLE FORMATE SIND MÖGLICH 28

29 4 HOLISTISCHE YIELD-OPTIMIERUNG ALLE FORMATE SIND MÖGLICH 29

30 4 HOLISTISCHE YIELD-OPTIMIERUNG ALLE FORMATE SIND MÖGLICH 30

31 4 HOLISTISCHE YIELD-OPTIMIERUNG ALLE FORMATE SIND MÖGLICH 31

32 5 BRINGEN SIE IHRE GANZE MANNSCHAFT AUF GLEICHEN KURS Direct Sales, Automatisierung, Yield

33 NUTZEN SIE ALLE VERTRIEBSKANÄLE 6 Direkter persönlicher Verkauf PMP PDR Direkter automatisierter Verkauf Indirekter automatisierter Verkauf 33

34 6 NUTZEN SIE ALLE VERTRIEBSKANÄLE Verkaufen Sie flexibel Volumina, Preise, Transparenz PMP PDR

35 7 KEINE HINTERTÜRCHEN KÄUFER FINDEN DEN GÜNSTIGESTEN WEG Tier 1 Premium Agencies Advertisers Tier 2 Retargeting Retargeter 1 Retargeter 2 Retargeter 3 Tier 3 Low-CPM Agency 1 Agency 2 Agency 3 Agency 4 Agency 5 Tier 4 Internal Campaigns Tier 5 Yield Exchange SSP CPM/RTB Google Ligatus Tier 6 Remnant House Ads Pixels/ Blanks

36 7 KEINE HINTERTÜRCHEN KÄUFER FINDEN DEN GÜNSTIGESTEN WEG Tier 1 Premium Agencies Advertisers Tier 2 Retargeting Retargeter 1 Retargeter 2 Retargeter 3 Tier 3 Low-CPM Agency 1 Agency 2 Agency 3 Agency 4 Agency 5 Tier 4 Internal Campaigns Tier 5 Yield Exchange SSP CPM/RTB Google Ligatus Tier 6 Remnant House Ads Pixels/ Blanks

37 8 MAXIMALER WETTBEWERB FÜR JEDE IMPRESSION UND JEDEN DEMAND Kurze Blockliste granular steuern

38 8 MAXIMALER WETTBEWERB FÜR JEDE IMPRESSION UND JEDEN DEMAND Ad- Exchanges 3rd Party Netzwerke RTB Performance Re- Targeting Eigene Kampagnen

39 8 MAXIMALER WETTBEWERB FÜR JEDE IMPRESSION UND JEDEN DEMAND Vermeiden Sie 1st look

40 8 MAXIMALER WETTBEWERB FÜR JEDE IMPRESSION UND JEDEN DEMAND Augenscheinlich gutes Angebot 200% über bestehendem Geschäft Ein Partner bietet einen Premium Preis für First Look auf alle Impressionen, und nimmt dann nur die wertvollen vor der Auktion

41 8 MAXIMALER WETTBEWERB FÜR JEDE IMPRESSION UND JEDEN DEMAND Entfernt man den First Look Partner aus der Second-Price Auction, können die Preise dramatisch fallen In diesem Beispiel fällt der Preis um 50%

42 8 MAXIMALER WETTBEWERB FÜR JEDE IMPRESSION UND JEDEN DEMAND Gibt man einem First Look Partner bevorzugte Kaufmöglichkeit, benachteiligt man andere und riskiert Umsatz 36% aller Umsätze sind hier über 3. Wenn der First Look Partner kauft, kann niemand zu höheren Preisen kaufen!

43 8 MAXIMALER WETTBEWERB FÜR JEDE IMPRESSION UND JEDEN DEMAND Impressions 360 Platform First Look Partner sehen jede impression (und User) vor allen anderen Wenn Sie es machen machen Sie es in Ihrer Optimierungstechnologie

44 9 NICHT BLIND WEDER INVENTAR ANBIETEN NOCH ES MACHEN LASSEN Ein gutes System gibt volle Kontrolle durch Transparenz und granulare Steuerung. Balancieren Sie Transparenz und Umsätze. 44

45 9 NICHT BLIND WEDER INVENTAR ANBIETEN NOCH ES MACHEN LASSEN ecpm Revenue +247% +268% kallejipp / photocase.com Blind Open Blind Open

46 9 NICHT BLIND WEDER INVENTAR ANBIETEN NOCH ES MACHEN LASSEN Lernen Sie die Details kennen

47 NEHMEN SIE EINE SSP 10 Maximale Effizienz Maximale Effektivität Maximaler Ertrag

48

49 Contact Us DACH Torben Heimann MD DACH T Improve Digital DACH Nußbaumstr München 49

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

The State of Programmatic in Norway

The State of Programmatic in Norway The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding

More information

Channel Connect 4 Search

Channel Connect 4 Search Channel Connect 4 Ganzheitliche Kampagnen Marco Senftleben Head of Account Management Ganzheitliche Kampagnen 2008 Eyeblaster. All rights reserved Welcher Weg führt zur Conversion? Erwarteter Tatsächlicher

More information

Application Optimization, Visibility and Control for the Hybrid Enterprise

Application Optimization, Visibility and Control for the Hybrid Enterprise Application Optimization, Visibility and Control for the Hybrid Enterprise Optimierung, Visibilität und Kontrolle in ein einer Welt der Hybrid Enterprise René Bagia Enterprise Sales Executive, Riverbed

More information

TOP 5 Betriebsgeheimnisse

TOP 5 Betriebsgeheimnisse TOP 5 Betriebsgeheimnisse 5,1 Mrd Menschen haben ein Mobiltelefon nur 4.2 eine Zahnbürste Erste Kampagne mit mehr als 250.000 Tagesbudget in 2012 Frauen spielen mehr Spiele Gartenhüttenabverkäufe laufen

More information

Search Engines Chapter 2 Architecture. 14.4.2011 Felix Naumann

Search Engines Chapter 2 Architecture. 14.4.2011 Felix Naumann Search Engines Chapter 2 Architecture 14.4.2011 Felix Naumann Overview 2 Basic Building Blocks Indexing Text Acquisition Text Transformation Index Creation Querying User Interaction Ranking Evaluation

More information

BP1 Mobile App Management: Solutions for ios and Android. Gary Barton Mobility Architect Citrix Receivers and Gateways Group

BP1 Mobile App Management: Solutions for ios and Android. Gary Barton Mobility Architect Citrix Receivers and Gateways Group BP1 Mobile App Management: Solutions for ios and Android Gary Barton Mobility Architect Citrix Receivers and Gateways Group Agenda 1. Synergy Announcements 2. Mobile Management Market 3. Citrix Vision

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

DAS ALSO MICROSOFT ONLINE MEETING «NUTSHELL» September 2015 startet um 13.30 Uhr. Wir lizenzieren Microsoft -Software

DAS ALSO MICROSOFT ONLINE MEETING «NUTSHELL» September 2015 startet um 13.30 Uhr. Wir lizenzieren Microsoft -Software DAS ALSO MICROSOFT ONLINE MEETING «NUTSHELL» September 2015 startet um 13.30 Uhr Wir lizenzieren Microsoft -Software DAS ALSO MICROSOFT ONLINE MEETING SEPTEMBER 2015 Wir verkaufen nur Original-Microsoft

More information

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project MONETISING MOBILE MEDIA Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project The Year of Mobile??? WiFi: rubiconproject The Year of Mobile??? WiFi: rubiconproject The Year

More information

Reif für die Insel? Multi-Channel-Marketing in einer digitalen Ökonomie andreas.helios@adobe.com

Reif für die Insel? Multi-Channel-Marketing in einer digitalen Ökonomie andreas.helios@adobe.com Reif für die Insel? Multi-Channel-Marketing in einer digitalen Ökonomie andreas.helios@adobe.com Sonntag Abend, 13.07.2014, 0:30 Uhr Multi-Channel-Marketing Brauch ich das? Umsatz Gewinn Source: Cap Gemini

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Programmatic Transparency is a Two-Way Street

Programmatic Transparency is a Two-Way Street AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked

More information

Software / FileMaker / Plug-Ins Mailit 6 for FileMaker 10-13

Software / FileMaker / Plug-Ins Mailit 6 for FileMaker 10-13 Software / FileMaker / Plug-Ins Mailit 6 for FileMaker 10-13 Seite 1 / 5 Mailit 6 for FileMaker 10-13 The Ultimate Email Plug-In Integrate full email capability into your FileMaker 10-13 solutions with

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

BP9 - Citrix Receiver Optimierung: So verbessern Sie Management und Benutzerkomfort. Systems Engineer, Citrix Systems GmbH

BP9 - Citrix Receiver Optimierung: So verbessern Sie Management und Benutzerkomfort. Systems Engineer, Citrix Systems GmbH BP9 - Citrix Receiver Optimierung: So verbessern Sie Management und Benutzerkomfort Oliver Lomberg Ralph Stocker Systems Engineer, Citrix Systems GmbH Systems Engineer, Citrix Systems GmbH Simplicity vs.

More information

Ein Leben ohne Dropbox, ist möglich und sinnvoll. Novell, Inc. All rights reserved.

Ein Leben ohne Dropbox, ist möglich und sinnvoll. Novell, Inc. All rights reserved. Ein Leben ohne Dropbox, ist möglich und sinnvoll. Harald Gemmer 1 Carpe diem Mobile Life 2 Mehr iphones sind verkauft als jeden Tag Babies geboren werden über 110 verschiedene Android Devices 81% nutzen

More information

NATIVE ADVERTISING, CONTENT MARKETING & CO. AUFBRUCH IN EIN NEUES GOLDENES ZEITALTER DES MARKETINGS?

NATIVE ADVERTISING, CONTENT MARKETING & CO. AUFBRUCH IN EIN NEUES GOLDENES ZEITALTER DES MARKETINGS? NATIVE ADVERTISING, CONTENT MARKETING & CO. AUFBRUCH IN EIN NEUES GOLDENES ZEITALTER DES MARKETINGS? 2014 in Frankfurt am Main DATUM 11.11.2014 SEITE 2 Christian Paul Stobbe Director Strategy Düsseldorf

More information

Elena Chiocchetti & Natascia Ralli (EURAC) Tanja Wissik & Vesna Lušicky (University of Vienna)

Elena Chiocchetti & Natascia Ralli (EURAC) Tanja Wissik & Vesna Lušicky (University of Vienna) Elena Chiocchetti & Natascia Ralli (EURAC) Tanja Wissik & Vesna Lušicky (University of Vienna) VII Conference on Legal Translation, Court Interpreting and Comparative Legilinguistics Poznań, 28-30.06.2013

More information

Microsoft Certified IT Professional (MCITP) MCTS: Windows 7, Configuration (070-680)

Microsoft Certified IT Professional (MCITP) MCTS: Windows 7, Configuration (070-680) Microsoft Office Specialist Office 2010 Specialist Expert Master Eines dieser Examen/One of these exams: Eines dieser Examen/One of these exams: Pflichtexamen/Compulsory exam: Word Core (Exam 077-881)

More information

Erfolgreiche Zusammenarbeit:

Erfolgreiche Zusammenarbeit: Erfolgreiche Zusammenarbeit: Agile Manager, Application Lifecycle Management und HP Quality Center Thomas Köppner, Technical Consultant, HP HP Agile Manager im Zusammenspiel mit HP Quality Center 2 Thomas

More information

Mit einem Auge auf den mathema/schen Horizont: Was der Lehrer braucht für die Zukun= seiner Schüler

Mit einem Auge auf den mathema/schen Horizont: Was der Lehrer braucht für die Zukun= seiner Schüler Mit einem Auge auf den mathema/schen Horizont: Was der Lehrer braucht für die Zukun= seiner Schüler Deborah Löwenberg Ball und Hyman Bass University of Michigan U.S.A. 43. Jahrestagung für DidakEk der

More information

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013 March 2014 IAB report on Programmatic Trading The Netherlands 2012-2013 Introduction and summary IAB report on Programmatic trading The Netherlands 2012-2013 2 Introduction Worldwide the Netherlands is

More information

Ad Networks vs. Ad Exchanges: How They Stack Up

Ad Networks vs. Ad Exchanges: How They Stack Up Ad Networks vs. Ad Exchanges: How They Stack Up An OpenX whitepaper July 2010 Web publishers have always had a wide choice of different ad networks to partner with to generate ad revenue. Recently, ad

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers.

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. Mobile Programmatic Playbook A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. MARCH 2015 1 This document has been developed by the IAB Mobile Programmatic Buying

More information

Upgrading Your Skills to MCSA Windows Server 2012 MOC 20417

Upgrading Your Skills to MCSA Windows Server 2012 MOC 20417 Upgrading Your Skills to MCSA Windows Server 2012 MOC 20417 In dieser Schulung lernen Sie neue Features und Funktionalitäten in Windows Server 2012 in Bezug auf das Management, die Netzwerkinfrastruktur,

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

University of Adelaide. Digital Media Presentation 17.3.2015

University of Adelaide. Digital Media Presentation 17.3.2015 University of Adelaide Digital Media Presentation 17.3.2015 TODAYS SPEAKERS Matthew Hofmeyer MEC Group Business Director Lee-Anne Bishop MEC Digital Director Jordan King News Corp Australia Digital Sales

More information

Mobile Advertising Insights Q3 2013

Mobile Advertising Insights Q3 2013 Mobile Advertising Insights Q3 2013 Market Color Highlights Pricing in Q3 has held near all-time highs, defying traditional summer slowdown with Competitive Factor up 30% ecpm increased 9% Q/Q, maintaining

More information

Online Advertising Glossary. by Delta Projects

Online Advertising Glossary. by Delta Projects Online Advertising Glossary by Delta Projects Glossary Above-the-fold Most webpages are not entirely visible at the first glance, and you have to scroll down to see the entire page especially on mobile.

More information

Voraussetzungen/ Prerequisites *for English see below*

Voraussetzungen/ Prerequisites *for English see below* English Programme im akademischen Jahr 2013/2014 English Programme in the Academic Year 2013/2014 *for English see below* Im akademischen Jahr 2013/2014 freuen wir uns Ihnen erneut ein Programm mit englischsprachigen

More information

IAC-BOX Network Integration. IAC-BOX Network Integration IACBOX.COM. Version 2.0.1 English 24.07.2014

IAC-BOX Network Integration. IAC-BOX Network Integration IACBOX.COM. Version 2.0.1 English 24.07.2014 IAC-BOX Network Integration Version 2.0.1 English 24.07.2014 In this HOWTO the basic network infrastructure of the IAC-BOX is described. IAC-BOX Network Integration TITLE Contents Contents... 1 1. Hints...

More information

FOR TEACHERS ONLY The University of the State of New York

FOR TEACHERS ONLY The University of the State of New York FOR TEACHERS ONLY The University of the State of New York REGENTS HIGH SCHOOL EXAMINATION G COMPREHENSIVE EXAMINATION IN GERMAN Friday, June 15, 2007 1:15 to 4:15 p.m., only SCORING KEY Updated information

More information

So what is this session all about?

So what is this session all about? 1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session

More information

PlayTime Media is the Best Way to Deliver Your Brand Message

PlayTime Media is the Best Way to Deliver Your Brand Message PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet

More information

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012 Agenda + ONLINE VIDEO AS

More information

TIn 1: Lecture 3: Lernziele. Lecture 3 The Belly of the Architect. Basic internal components of the 8086. Pointers and data storage in memory

TIn 1: Lecture 3: Lernziele. Lecture 3 The Belly of the Architect. Basic internal components of the 8086. Pointers and data storage in memory Mitglied der Zürcher Fachhochschule TIn 1: Lecture 3 The Belly of the Architect. Lecture 3: Lernziele Basic internal components of the 8086 Pointers and data storage in memory Architektur 8086 Besteht

More information

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web What ll we cover! What is AdWords for video?! Why use AdWords

More information

Vorläufiges English Programme im akademischen Jahr 2015/2016 Preliminary English Programme in the Academic Year 2015/2016 *for English see below*

Vorläufiges English Programme im akademischen Jahr 2015/2016 Preliminary English Programme in the Academic Year 2015/2016 *for English see below* Vorläufiges English Programme im akademischen Jahr 2015/2016 Preliminary English Programme in the Academic Year 2015/2016 *for English see below* Im akademischen Jahr 2015/2016 freuen wir uns Ihnen erneut

More information

Online Video. Boosting branding and conversion

Online Video. Boosting branding and conversion Online Video Boosting branding and conversion Online Video Video is an inventory source that has been available in the Delta DSP for some time now, and the results of video campaigns have overall been

More information

Vorläufiges English Programme im akademischen Jahr 2015/2016 Preliminary English Programme in the Academic Year 2015/2016 *for English see below*

Vorläufiges English Programme im akademischen Jahr 2015/2016 Preliminary English Programme in the Academic Year 2015/2016 *for English see below* Vorläufiges English Programme im akademischen Jahr 2015/2016 Preliminary English Programme in the Academic Year 2015/2016 *for English see below* Im akademischen Jahr 2015/2016 freuen wir uns Ihnen erneut

More information

Nexage Analytics Report December 2013

Nexage Analytics Report December 2013 Nexage Analytics Report December 2013 Programmatic: Becoming the strategic technology foundation of mobile advertising Programmatic is gaining steam. It has rapidly shifted from a disruptive force to the

More information

Neueste Microsoft Server Technologien - Vorteile und Nutzen im Überblick Michael Faden Technology Solution Professional Datacenter Microsoft Schweiz

Neueste Microsoft Server Technologien - Vorteile und Nutzen im Überblick Michael Faden Technology Solution Professional Datacenter Microsoft Schweiz Neueste Microsoft Server Technologien - Vorteile und Nutzen im Überblick Michael Faden Technology Solution Professional Datacenter Microsoft Schweiz Die Microsoft Cloud OS Vision Microsoft Cloud Erfahrung

More information

It is also possible to combine courses from the English and the German programme, which is of course available for everyone!

It is also possible to combine courses from the English and the German programme, which is of course available for everyone! English Programme im akademischen Jahr 2015/2016 English Programme in the Academic Year 2015/2016 *for English see below* Im akademischen Jahr 2015/2016 freuen wir uns Ihnen erneut ein Programm mit englischsprachigen

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

Symbio system requirements. Version 4.x

Symbio system requirements. Version 4.x Symbio system requirements Version 4.x Stand: September 2015 2015 Ploetz + Zeller GmbH Symbio system requirements 2 Content 1 Symbio Client... 3 1.1 Overview... 3 1.2 Symbio Client... 3 1.2.1 Minimum hardware

More information

MUK-IT 63. Roundtable. Herzlich Willkommen bei der Software AG. Anton Hofmeier VP Sales Terracotta DACH / MdGL

MUK-IT 63. Roundtable. Herzlich Willkommen bei der Software AG. Anton Hofmeier VP Sales Terracotta DACH / MdGL MUK-IT 63. Roundtable Herzlich Willkommen bei der Software AG Anton Hofmeier VP Sales Terracotta DACH / MdGL Überblick February 15, 2013 2 Software AG www.softwareag.com 5.500 Mitarbeiter >1Mrd Umsatz

More information

THE BASICS OF PROGRAMMATIC

THE BASICS OF PROGRAMMATIC 1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How to use real-time, automated technology for B2B digital advertising PROGR AMMATIC BA SICS Programmatic 101 for B2B

More information

Internationale Gute Praxis für den Umgang mit Baggergut

Internationale Gute Praxis für den Umgang mit Baggergut Internationale Gute Praxis für den Umgang mit Baggergut und das Sedimentmanagement für die Elbe 7 R 7. Rostocker t k B Baggergutseminar, t i 25. 25 + 26 26. S September t b 2012 Axel Netzband 1 Annual

More information

IAB/PwC Internet Advertising Revenue Report

IAB/PwC Internet Advertising Revenue Report IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 2015 April 21, 2016 2015 Full Year and Q4 2015 IAB/PwC Digital Ad Revenue Report Highlights Apr. 2016 Sherrill Mane SVP, Research, Analytics

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance CASE STUDY TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance Part 1 - TalkTalk combines CRM knowledge with Google Analytics Premium, DoubleClick Bid Manager and YouTube

More information

SAP Fiori: Verbesserte Anwendererfahrung mit Apps für Geschäftsfunktionen

SAP Fiori: Verbesserte Anwendererfahrung mit Apps für Geschäftsfunktionen SAP Fiori: Verbesserte Anwendererfahrung mit Apps für Geschäftsfunktionen Roger Klaus, Mobile Solutions and User Experience, SAP Consulting Switzerland SAP Infotag für die Versorger, 27. Februar 2014 Usage/Reach

More information

Point of View: Programmatic Ad Viewability in China

Point of View: Programmatic Ad Viewability in China Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are

More information

Rhythm Q2 2010 Mobile Video Advertising Report

Rhythm Q2 2010 Mobile Video Advertising Report Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This

More information

ETK Technical Workshop 17.11.2011 User Centric vs. Device Centric

ETK Technical Workshop 17.11.2011 User Centric vs. Device Centric ETK Technical Workshop 17.11.2011 User Centric vs. Device Centric René Princz-Schelter Head of PreSales Alcatel-Lucent Enterprise Germany emphasized Member of EMEA Marketing Team 1 2 Dynamic Enterprise

More information

SAP GLOBAL DIVERSITY POLICY

SAP GLOBAL DIVERSITY POLICY SAP GLOBAL DIVERSITY POLICY Date 29.8.2006 1 TABLE OF CONTENTS Cover Sheet... 2 PREFACE... 3 1 DEFINITION... 4 2 OBJECTIVES AND SCOPE... 4 2.1 KEY TARGETS FOR DIVERSITY AT SAP... 5 2.2 COMPLIANCE/SANCTIONS...

More information

I Textarbeit. Text 1. I never leave my horse

I Textarbeit. Text 1. I never leave my horse BEJ Musterprüfung Englisch (11020) 1 I Textarbeit Text 1 I never leave my horse 1 5 10 15 20 Police officers in Ireland don t carry guns. But they often ride through Dublin on horses. Julie Folan is a

More information

Certificate SAP INTEGRATION CERTIFICATION

Certificate SAP INTEGRATION CERTIFICATION Certificate SAP INTEGRATION CERTIFICATION SAP SE hereby confirms that the interface software MCC SR2015 for the product MCC SR2015 of the MEIERHOFER AG. has been certified for integration with SAP ECC

More information

Developments in the Austrian Surveying Education

Developments in the Austrian Surveying Education Gert STEINKELLNER, Austria Key words: University Curriculum, Advanced Technical College, Civil Engineer, Assistant Surveyor. ABSTRACT In Austria was a substantial change of surveying education during the

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Governance, Risk und Compliance (GRC) in der Cloud

Governance, Risk und Compliance (GRC) in der Cloud Governance, Risk und Compliance (GRC) in der Cloud die richtige Entscheidung rechtzeitig - in einer komplexen und unsicheren Geschäftswelt 9. Sicherheitstag der BSI Allianz für Cybersicherheit Frank Dieter

More information

ISO/IEC 27001:2013 Thema Änderungen der Kontrollen der ISO/IEC 27001:2013 im Vergleich zur Fassung aus 2005 Datum 20.01.2014

ISO/IEC 27001:2013 Thema Änderungen der Kontrollen der ISO/IEC 27001:2013 im Vergleich zur Fassung aus 2005 Datum 20.01.2014 ISO/IEC 27001:2013 Thema Änderungen der Kontrollen der ISO/IEC 27001:2013 im Vergleich zur Fassung aus 2005 Datum 20.01.2014 Legende: gering mittel hoch Änderungsgrad A.5 Information security policies

More information

Virtual Disk Optionen mit XenDesktop: Provisioning Services, Machine Creation Services und Personal vdisk

Virtual Disk Optionen mit XenDesktop: Provisioning Services, Machine Creation Services und Personal vdisk Virtual Disk Optionen mit XenDesktop: Provisioning Services, Machine Creation Services und Personal vdisk Danny Wannagat, Senior Systems Engineer Germany Paul Murray, Senior Systems Engineer, XenDesktop

More information

Dokumentation über die Übernahme von. "GS-R-3" (The Management System for Facilities and Activities) "Sicherheitskriterien für Kernkraftwerke"

Dokumentation über die Übernahme von. GS-R-3 (The Management System for Facilities and Activities) Sicherheitskriterien für Kernkraftwerke Dokumentation über die Übernahme von "GS-R-3" () in die "Sicherheitskriterien für Kernkraftwerke" REVISION D APRIL 2009 1. INTRODUCTION BACKGROUND 1.1 This Safety Requirements publication defines the requirements

More information

Exemplar for Internal Assessment Resource German Level 1. Resource title: Planning a School Exchange

Exemplar for Internal Assessment Resource German Level 1. Resource title: Planning a School Exchange Exemplar for internal assessment resource German 1.5A for Achievement Standard 90887! Exemplar for Internal Assessment Resource German Level 1 Resource title: Planning a School Exchange This exemplar supports

More information

Is Cloud relevant for SOA? 2014-06-12 - Corsin Decurtins

Is Cloud relevant for SOA? 2014-06-12 - Corsin Decurtins Is Cloud relevant for SOA? 2014-06-12 - Corsin Decurtins Abstract SOA (Service-Orientierte Architektur) war vor einigen Jahren ein absolutes Hype- Thema in Unternehmen. Mittlerweile ist es aber sehr viel

More information

RTB FOR AIRLINES SEPTEMBER

RTB FOR AIRLINES SEPTEMBER RTB FOR AIRLINES SEPTEMBER 2012 SUMMARY In this time of turbulence in the aviation industry, airlines have one thing in common, a focus on cost reduction and an increase in efficiency. This whitepaper

More information

The Carnegie Conference Walt Disney World Resort January 24, 2013

The Carnegie Conference Walt Disney World Resort January 24, 2013 Display Planning & Buying Real Time Bidding Custom Networks Nt Retargeting Rt ti Search Retargeting Dynamic Creative Data Management Display Campaign Design & Audience Management The Carnegie Conference

More information

2014 Full Year and Q4 2014 IAB/PwC Digital Advertising Revenue Report

2014 Full Year and Q4 2014 IAB/PwC Digital Advertising Revenue Report 2014 Full Year and Q4 2014 IAB/PwC Digital Advertising Revenue Report April 2015 Welcome 2014 IAB/PwC Digital Ad Revenue Report Agenda 2014 Full Year and Q4 Digital Ad Revenue Highlights Sherrill Mane,

More information

XV1100K(C)/XV1100SK(C)

XV1100K(C)/XV1100SK(C) Mcafee Saas Endpoint Protection Kmu XV1100K(C)/XV1100SK(C) All rights reserverd. Any reprinting or unauthorized use wihout the written permission of Mcafee Saas Endpoint Protection Kmu Corporation, is

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

Internet Advertising Glossary Internet Advertising Glossary

Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the

More information

BP8 Citrix Integrations with System Center Configuration Manager 2012

BP8 Citrix Integrations with System Center Configuration Manager 2012 BP8 Citrix Integrations with System Center Configuration Manager 2012 Prasanna Padmanabhan, Manager Product Development, Citrix Systems Inc. Hans Schermer, Senior Systems Engineer, Citrix Systems GmbH

More information

Deliver The Best Ad To The Right Place At The Perfect Time

Deliver The Best Ad To The Right Place At The Perfect Time Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are

More information

DC1 Citrix Cloud Strategy Solutions for Private, Hybrid & Public Clouds. Olivier Maes, Sr Director Cloud Platform Group, Citrix Systems

DC1 Citrix Cloud Strategy Solutions for Private, Hybrid & Public Clouds. Olivier Maes, Sr Director Cloud Platform Group, Citrix Systems DC1 Citrix Cloud Strategy Solutions for Private, Hybrid & Public Clouds Olivier Maes, Sr Director Cloud Platform Group, Citrix Systems Cloud is not Cloud Cloud is not is top not down Who made the initial

More information

English Programme im akademischen Jahr 2014/2015 English Programme in the Academic Year 2014/2015 *for English see below*

English Programme im akademischen Jahr 2014/2015 English Programme in the Academic Year 2014/2015 *for English see below* English Programme im akademischen Jahr 2014/2015 English Programme in the Academic Year 2014/2015 *for English see below* Im akademischen Jahr 2014/2015 freuen wir uns Ihnen erneut ein Programm mit englischsprachigen

More information

369,- * Back-to-School- Notebook 2012. 499,- * Kaufen Sie einen Windows 7-PC und erhalten Sie Windows 8 Pro für nur 14,99. HDD II-12 DVD ±RW.

369,- * Back-to-School- Notebook 2012. 499,- * Kaufen Sie einen Windows 7-PC und erhalten Sie Windows 8 Pro für nur 14,99. HDD II-12 DVD ±RW. Qualität aus Deutschland II-12 320 GB HDD DVD ±RW 39,6 cm Back-to-School- Notebook 2012 369,- * TERRA MOBILE 1509P TERRA MOBILE 1509P Original Windows 7 Professional 64-Bit 6 GB DDR3 RAM 750 GB S-ATA Festplatte

More information

Businessmodelle des SaaS Eco-Systems Chancen, Risiken und kritische Erfolgsfaktoren

Businessmodelle des SaaS Eco-Systems Chancen, Risiken und kritische Erfolgsfaktoren Businessmodelle des SaaS Eco-Systems Chancen, Risiken und kritische Erfolgsfaktoren Partnering for the Cloud 14 th of Mai, 2013 Ulrich Hubert und Klaus Kaufmann Fujitsu Enabling Software Technology 0 Copyright

More information

AP WORLD LANGUAGE AND CULTURE EXAMS 2012 SCORING GUIDELINES

AP WORLD LANGUAGE AND CULTURE EXAMS 2012 SCORING GUIDELINES AP WORLD LANGUAGE AND CULTURE EXAMS 2012 SCORING GUIDELINES Interpersonal Writing: E-mail Reply 5: STRONG performance in Interpersonal Writing Maintains the exchange with a response that is clearly appropriate

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Outlook insights Hot Topics

Outlook insights Hot Topics Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:

More information

SPICE auf der Überholspur. Vergleich von ISO (TR) 15504 und Automotive SPICE

SPICE auf der Überholspur. Vergleich von ISO (TR) 15504 und Automotive SPICE SPICE auf der Überholspur Vergleich von ISO (TR) 15504 und Automotive SPICE Historie Software Process Improvement and Capability determination 1994 1995 ISO 15504 Draft SPICE wird als Projekt der ISO zur

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

Run SAP Implementation Partner Program Guide 2009 ADOPTING THE RUN METHODOLOGY INTO YOUR SAP IMPLEMENTATIONS

Run SAP Implementation Partner Program Guide 2009 ADOPTING THE RUN METHODOLOGY INTO YOUR SAP IMPLEMENTATIONS Run SAP Implementation Partner Program Guide 2009 ADOPTING THE RUN METHODOLOGY INTO YOUR SAP IMPLEMENTATIONS Executive Summary The foundation for business process availability is laid in the technical

More information

The study was conducted through a 15-minute online survey and was undertaken by 350 people.

The study was conducted through a 15-minute online survey and was undertaken by 350 people. Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online

More information

Upgrade-Preisliste. Upgrade Price List

Upgrade-Preisliste. Upgrade Price List Upgrade-Preisliste Mit Firmware Features With list of firmware features Stand/As at: 10.09.2014 Änderungen und Irrtümer vorbehalten. This document is subject to changes. copyright: 2014 by NovaTec Kommunikationstechnik

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

DV4 - Citrix CloudGateway: Access and control Windows, SaaS and web applications. Systems Engineer, Citrix Systems GmbH

DV4 - Citrix CloudGateway: Access and control Windows, SaaS and web applications. Systems Engineer, Citrix Systems GmbH DV4 - Citrix CloudGateway: Access and control Windows, SaaS and web applications Rob Sanders Oliver Lomberg Systems Engineer, Citrix Systems Systems Engineer, Citrix Systems GmbH Corporate PC Corporate

More information

PROGRAMMATIC ADVERTISING: SEPARATING THE FACTS AND FICTION

PROGRAMMATIC ADVERTISING: SEPARATING THE FACTS AND FICTION PROGRAMMATIC ADVERTISING: SEPARATING THE FACTS AND FICTION November 3 rd, 2014 David Minkin, Executive Director of Revenue Operations dminkin@theatlantic.com The Basics THE BASICS The 3 questions every

More information

AD2 - The future of mobile enterprise applications: Live from the Citrix Labs

AD2 - The future of mobile enterprise applications: Live from the Citrix Labs AD2 - The future of mobile enterprise applications: Live from the Citrix Labs Steve Parry, Senior Director, Citrix Labs Christian Gehring, Enterprise Presales Architect, Citrix Systems Citrix Labs Citrix

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

Building an Architecture Model 1. 1. Entwerfen Sie mit AxiomSys ein Kontextdiagramm, das folgendermaßen aussieht:

Building an Architecture Model 1. 1. Entwerfen Sie mit AxiomSys ein Kontextdiagramm, das folgendermaßen aussieht: Building an Architecture Model 1 1. Entwerfen Sie mit AxiomSys ein Kontextdiagramm, das folgendermaßen aussieht: Wie Ihnen aus der vergangenen Lehrveranstaltung bekannt ist, bedeuten Sterne neben den Bezeichnungen,

More information

Programmatic Trading The Netherlands 2014

Programmatic Trading The Netherlands 2014 Programmatic Trading The Netherlands 2014 March 2015 IAB programmatic study The Netherlands 2014 1 Participating companies The following companies participated to the 2014 programmatic study: IAB programmatic

More information