GOOD FOOD MONTH 2016

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1 2016

2

3 GOOD FOOD MONTH 2016 Since its inception in Sydney in 1998, Good Food Month has expanded to 5 locations across the country and showcases feature events and highlights, the much loved Hats Off Dinners and Let s Do Lunch. Our devoted audience have embraced their love of Good Food Month in Brisbane, Canberra, Melbourne, Perth and of course the home city of Sydney with a variety of crowd favourite events including talent such as Massimo Bottura, David Thompson, Rene Renzepi, Yotam Ottolenghi + many more. Our goal is to provide a continuously improving event to both our participants, sponsors and the community and we invite you to explore the opportunity with us and become part of one of Australia s most loved food festivals.

4 GOOD FOOD MONTH REGISTRATIONS We're kicking off registrations for The Age Good Food Month presented by Citi 2016, and this year a few things have changed. Going forward the program is all about bringing last years The Age Good Food Guide to life. To that end, event registrations are by invitation only and free. We have a new and vastly improved website about to launch, and this will be the primary tool for promotion. A short print program will also go out in the The Age, featuring a few events selected at our discretion to drive attention online. We've simplified categories down to: Exclusive and One Offs (No event offers in this category) Hats Off Dinners (for hatted restaurants only) Let's Do Lunch ($38 lunch deal matched with either a glass of Yalumba wine, Coopers Beer or Thatchers Cider)

5 Key Dates 2016 Registrations Open Print Deadline All Registrations Close Program launches Wed 27 th July Fri 16 th Sep Fri 26 th Aug Tues 04th Oct

6 YOU C AN WH Y WOR K WITH U S? The Age Good Food Month presented by Citi, is the most exciting cultural food event on the food lovers calendar. It presents a unique opportunity for chefs, sommeliers and restaurateurs to connect with a diverse audience of local, national and international visitors, that love to drink and dine. Whether it s getting the chance to work and collaborate with international and local chefs, brand awareness, sales for your business or just looking to put on a kick-ass event, Good Food Month is the perfect platform to engage with. Bring your brand to life in an exciting interactive environment. Reach a brand new audience of food lovers. Leverage your marketing budget by association with our campaign. Directly communicate and educate thousands of new and existing customers. Boost new business and build customer loyalty. Launch new menus and get instant feedback from the customer. Align your brand with Australia s favourite food event.

7 Good Food Month Snapshot 6,523,630 Combined reach through media/pr, social media, website & consumer events 88% Of visitors are likely or highly likely to return again in % Of attendees are likely to visit the actual restaurant after attending an event as part of GFM $6,459,179 Good Food Month Marketing Value 80% Of attendees were new to Good Food Month 9.0 / 10 Consumer satisfaction rating for Good Food Month Source: 2015 Repucom consumer surveys

8 Food Audience Snapshot 1.5 million Festival attendees nationally 63% Single or couple without children Average 150 Events Per festival 76% Female skew 77% University qualified Average age 63% Income over $100k p/a 80% Attended event for the first time

9 MARKETING & COMMUNICATIONS 2016 INITIATVES & STRATEGIES

10 Marketing Strategies to Target all Major Audiences Core Audience : Food & lifestyle Enthusiasts Females /Household Expenditure Influencers Business Diners Over arching and Segmented Strategies to speak to all markets Youth : Under 30 s Market The Local, Interstate & International Traveller

11 All New Community Reach & Engagement Bringing your message as part of Good Food Month to an all new heightened consumer reach Transit Advertising Ferry Advertising Major Venues Partnerships Tourist Centres Wi Fi Hotspots Major Foot Traffic Activations Special Events & Launches City Flags & Billboard Advertising & Activations

12 Unprecedented Media Partnerships & Integration

13 Good Food Month Program Will Reach Unprecedented Market Across Digital & Print Fairfax Network The Age Program Insertion, Mastheads Online & Print, Good Food Month Database, Good Food Month Online & Social, goodfood.com.au, Fairfax Events Database & On ground. Venue & On Ground Distribution Letterbox Drop, Major Foot Traffic Centres, Hotel Chains, Tourist Centres, Arts Centres, Shopping Centres, Cinema Chains, Libraries, Cafes, Campuses Partner Distribution Fairfax Partners, Media Partners, Sponsor Partners, Promotional Partners, Members Program Partners, B2B, Restaurant Partners, Charitable Partners Downloads & Direct Links Social & Digital Advertising, Wi-Fi Takeovers, Transit Wi-Fi In Store I- Beacons, QR Codes in Posters Venue POS &, Download Links via Members Programs, B2B, Media Partners, Media Kits

14 All New & Invigorated Marketing Support Provided to You Digital Marketing Including Imagery Event Highlight Reels & Campaign Videos Translation/Foreign Language Overviews to target visitors & tourists Online Assets Social Media Marketing Including Social images and assets tailored for all main social portals [Twitter, Instagram, Facebook,, Snapchat] Social Media Teaser and Campaign Videos Competition Assets and Imagery to run on your social and online sites [linked to major prizes provided by Fairfax Media Events] Hashtags and Handles Social Media Guides providing insight on optimum posting times and frequency Social Media Copy Examples and Templates for ease of use Collateral & Program Including Digital Version of Program for your social & online sites Individualised Digital asset of your restaurant/event for your won advertising, social or online use. Marketing Materials available for in house brochure distribution, bill fold inclusion & mini posters

15 CONTACT US The Age Good Food Month presented by Citi is organised by: Fairfax Events Level 3, 655 Collins Street, Docklands, 3008 W goodfoodmonth.com.au E foodandwineevents@fairfaxmedia.com.au Lisa Marshall T E lisa.marshall@fairfaxmedia.com.au Asha Xavier T E asha.xavier@fairfaxmedia.com.au

16 CONTACT US Bringing your message to market Good Food Month wants to showcase your event or restaurant across the Good Food Month Network of assets Giving you the opportunity to feature in the Good Food Month Weekly Newsletter, Good Food Month Online & Social Channels and spotlighted in unique stories and features. To do this we want you to share your assets and imagery with us. Elements such as menu s, photo s, signature dishes, preparation videos, highlight videos, media releases and behind the scenes information will help us take your brand to market and our network audience. Our team will provide you with a dedicated portal address to upload your images and activity and the collaboration will be supported by our media and marketing team who are here to assist. Darrin Parker T Sally Morris T Elysia Vickas T E darrin.parker@fairfaxmedia.com.au E sally.morris@fairfaxmedia.com.au E elysia.vickas@fairfaxmedia.com.au