FIREBALL WORLD CHAMPIONSHIPS 2014 Sponsorship Opportunities สมาคมสโมสรราชวร ณในพระบรมราช ปถ มภ

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1 FIREBALL WORLD CHAMPIONSHIPS 2014 Sponsorship Opportunities สมาคมสโมสรราชวร ณในพระบรมราช ปถ มภ Submitted to: Vuttichai Thangmettajittakul, Singha Corporation Submitted by: Jordan Rumsby, Director of Sailing, Royal Varuna Yacht Club Date: 28 th December 2014

2 Document contents HM THE KING Fireball World Championships 2014 event summary Why sponsor the Fireball World Championships? Fireball World Championships 2014 event schedule: Race schedule Social event schedule Media Partners and PR Sponsorship investment levels Sponsorship rights package details: Title Sponsor Co-Sponsors Supporting Sponsors Official Suppliers Media Partners Event visuals

3 FIREBALL DINGHY ONE OF THE LARGEST SAILBOAT CLASSES IN THE WORLD

4 Royal Patronage and association with HM KING BHUMIBHOL Established by ROYALITY Royal Varuna Yacht Club founded by HSH Prince Bhisadej with His Majesty the King and other members of the Royal Family participating in Royal Varuna Yacht Club events, having been introduced to the sport by Prince Bhisadej. HIS MAJESTY sport King Bhumibhol and Princess Ubolratana, both keen sailors, regularly sailed at Royal Varuna Yacht Club. Each received a gold medal completing in their OK sailing dinghies during the 1967 SEA games. ROYAL PATRONAGE On 26 April 1965, His Majesty The King became patron of the Royal Varuna Yacht Club and officially opening the present facility on 14 September The KING S CUP Royal Varuna Yacht Club owns and organises the King s Cup held in Phuket each year to mark His Majesty's birthday. Grassroots Sailing Programme Royal Varuna Yacht Club

5 Fireball World Championships 2014 (23 rd March 4 th April 2014) Largest Dinghy Championships in Asia 2014 Supported by and held at the prestigious Royal Varuna Yacht Club, Yacht Club in Pattaya, Thailand. This International event has been held at the Royal Varuna Yacht Club 4 times in the past 30 years. Organised by the Royal Varuna Yacht Club, and the auspices of the Yacht Racing Association Of Thailand. Fireball Dinghy is one of the most popular dinghy classes in the world. With 40 boats, 80 participants and their families, 140 expected to attend the Championships from all corners of the globe. Thai and worldwide Magazine, Radio and Online media coverage provides tangible media value to sponsors. PR exposure for the regatta and in both sailing and International tourism media. Varying sponsorship investment options available to suit your budget and business objectives. The Fireball World Championships, and all RVYC activities are not for profit.

6 FIREBALL WORLD CHAMPIONSHIPS 2014 Held at the prestigious surroundings of Royal Varuna Yacht Club

7 LOCATED ADJACENT TO THE GULF OF THAILAND Some of the best sailing conditions in the world

8 Why sponsor the Fireball World Championships? HIGH NET WORTH AUDIENCE Access a concentrated group of high net worth individuals During their leisure time with no distractions and time constraints These individuals are expensive to reach through traditional media Nothing is more luxurious and prestigious than a Yacht club this is where Asia s elite play. Sailing regattas are an ideal platform for B2B networking both on shore and during the social evening schedule. HOSPITALITY A 12 days social event with no distractions from the office, a perfect time to entertain business guests. Fantastic hospitality and meeting room facilities at the impressive Royal Varuna Yacht Club. Opportunity to entertain key clients each day, with Sponsor s very own spectator area. Use the Sponsor Gala Dinner event to invite your guests to a special event, brought to you by the Title Sponsor. SUPPORT SAILING and SUPPORT GREEN Sailing is a renowned green sport to support. Environmentally friendly, encouraging outdoor sport and leisure. Some of the best sailors will descend on Royal Varuna Yacht Club and compete. A family friendly event.

9 FIREBALL WORLD CHAMPIONSHIPS 2014 Access to large groups of high net worth individuals Sailing participants audience profile Male: 71% Female: 29% Total Family income over US$75,000 per year 68% ABC1 audience Source: Target Group Index 2012

10 Access to large groups of high net worth individuals

11 FIREBALL WORLD CHAMPIONSHIPS 2014 Race schedule

12 Race schedule Pre Worlds event (23 rd 28 th March) Sunday 23 rd March- Registration Day 09:00-16:30 Registration at Royal Varuna Yacht Club Monday 24 th March Pre Fireball Worlds event 10:00 Main competitors briefing 13:00 Race 1 and 2 18:30 Opening ceremony Tuesday 25 tth March 13:00 Race 3 and 4 Wednesday 26 th March 13:00 Race 5 and 6 Thursday 27 th March 11:00 Race 7 and 8 18:30 Dinner and prize giving

13 Race schedule Fireball World Championships Sunday 30 th March 13:00 Championship race 1 and 2 Monday 31 st March 13:00 Championship race 3 and 4 Tuesday 1 st April 13:00 Championship race 5 and 6 Wednesday 2 nd April Lay day no racing Thursday 3 rd April 13:00 Championship race 7 and 8 Friday 4 th April 11:00 Championship race 9 and 10 19:30 Dinner Gala event, prize giving and closing ceremony

14 FIREBALL WORLD CHAMPIONSHIPS 12 day social event

15 Social programme Monday 24 th March Opening ceremony presented by Royal Varuna Yacht Club including title sponsor showcase 19:00 Opening ceremony 19:30 Opening dinner with cocktails and wine Thursday 27 th March Pre-event prize giving and party presented by co-sponsor 19:00 Prize giving 19:30 Party and BBQ buffet at beach bar Saturday 29 th March Members and guests dinner presented by title sponsor 18:30 Dinner on veranda 19:30 Entertainment at beach bar, opportunity to meet RVYC members and guests. Tuesday 1 st April Sundown party at beach bar presented by co-sponsors 18:30 Beach bar cocktails Friday 4 th April Closing night dinner and party presented by title sponsor 18:30 Closing dinner gala on veranda 19:30 Regatta prize giving and closing ceremony 20:30 Closing party Every evening the Beach Bar will be open for a happy hour.

16 FIREBALL WORLD CHAMPIONSHIPS 2014 Extensive media value from Thai and regional radio, print & online

17 Media Partners Domestic, regional and international journalists attending and covering the event nationally and regionally. Numerous exclusive interviews and features. Extensive Media value from local and international TV, radio, print and website. Media partners include:

18 PR exposure The Regatta enjoys widespread press coverage from both Sailing media titles and Tourism channels and sites. Press communications for the event will be handled by a specialist team to maximise potential client exposure. Examples of online press exposure

19 FIREBALL WORLD CHAMPIONSHIPS 2014 Sponsorship investment levels

20 Fireball World Championships sponsorship investment levels Title Sponsor 250,000 THB Co-Sponsors 100,000 THB Supporting Sponsors 50,000 THB Increase in value and benefits Suppliers / Media Partners

21 Fireball World Championships sponsorship investment levels Title Sponsor One Title Sponsor forms a strategic alignment with the event and enjoys headline representation, significant brand profiling, exclusive client entertainment and extensive media exposure. Co-Sponsors A small number of Co-Sponsors who reinforce the brand values of the event and enjoy a focused level of association for a particular product category. The sponsorship enables extensive marketing opportunities with participants, visitors, and sailing fans across Thailand and South East Asia. Supporting Sponsors Official Sponsors of the regatta at lowest entry cost, providing ample opportunities to activate the sponsorship during the 12 days of events, while off shore rights are reserved for the Title Sponsor. Suppliers Official Suppliers to the event provide products and services that the event would otherwise have to procure, in exchange for recognition and association with the event. Media Partners Media Partners are suppliers to the event for advertising and PR coverage in exchange for recognition and association with the event.

22 Title Sponsor rights package 250,000 THB Title Rights Rights to Title Sponsor and present the (Sponsor name) Fireball World Championships 2014 for PR and advertising use Off-Shore Rights Bow sticker with composite Sponsor logo / Event logo on hull of all racing yachts. Marks (Buoys) solus Sponsor logo on all Race Days and all classes Start and Finish boat with Event Battle Flag (Fireball World Championship) with Sponsor logo alongside On-Shore Rights Naming rights for Championship, Championship opening dinner and closing party Right to Sponsor and present branded overall prizes at closing party. Logo prominently displayed on Main Backdrop on Presentation stage Logo displayed on roll up posters at social functions and around Royal Varuna Yacht Club. Posters of various sizes prepared for distribution to yacht clubs and other outlets. Logo on J-Flags at Royal Varuna Yacht Club Logo prominently displayed entrance signage

23 Title Sponsor rights package 250,000 THB Media Rights Logo on official press releases / race reports Inclusion in all TV / Radio / Print advertisement produced Logo on official event website with link to Sponsor website Experiential / Presence Marketing Rights Right to include promotional literature in skipper's bags Branded Sponsor tents on front lawn of Royal Varuna Yacht Club for promotional purposes Sponsor's representative will be invited to attend official functions Merchandising Rights Logo on Regatta merchandise polo shirts, skippers bags Hospitality Rights and Off-Shore Racing Morning breakfast on top of veranda (5 guests per day during Championships) Tickets for each party during Regatta Right to use the Regatta for corporate hospitality activities

24 Co-Sponsor rights package 100,000 THB Title Rights Rights to use the title Official Co-Sponsor of the Fireball World Championships for PR and advertising use Naming Rights to one Race Day Off-Shore Rights Branded Banner on Committee Boat on sponsored Race Day. Composite banner with Race Day Co Sponsor and Event logo On-Shore Rights Logo displayed on Main Backdrop on Presentation Stage Logo displayed on roll up posters at social functions, event venue and press conferences Posters of various sizes prepared for distribution to yacht clubs and other outlets. Logo on J-Flags at Royal Varuna Yacht Club Logo on Entrance signage

25 Co-Sponsor rights package 100,000 THB Media Rights Logo on official press releases / race reports Inclusion in any TV / Radio / Print advertisement produced Logo on official event website with link to Sponsor website Experiential / Presence Marketing Rights Right to include promotional literature in skipper's bags Sponsor's representative will be invited to attend official functions Right to present prizes during co-sponsors race day Merchandising Rights Logo on Regatta merchandise polo shirts, skippers bags Hospitality Rights Tickets for each party during Regatta

26 Supporting Sponsors rights package 50,000 THB Title Rights Rights to use the title Official Supporter (or Supporting Sponsor) of the Fireball World Championship 2014 On-Shore Rights Logo displayed on Main Backdrop on Presentation Stage Logo displayed on roll up posters at social functions, event venue and press conferences Posters of various sizes prepared for distribution to yacht clubs and other outlets. Logo on J-Flags at Royal Varuna Yacht Club Logo on Entrance signage Media Rights Logo on official event website with link to Sponsor website Experiential / Presence Marketing Rights Right to include promotional literature in skipper's bags Sponsor's representative will be invited to attend official functions Merchandising Rights Logo on Regatta merchandise polo shirts, skippers bags Hospitality Rights Tickets for each party during Regatta

27 Official Supplier rights package Title Rights Rights to use the title Official Supplier of the Fireball World Championships 2014 On-Shore Rights Logo displayed on Main Backdrop on Presentation Stage Logo displayed on roll up posters at social functions, event venue and press conferences Posters of various sizes prepared for distribution to yacht clubs and other outlets. Media Rights Logo on official press releases / race reports Inclusion in any TV / Radio / Print advertisement produced Logo on official event website with link to Sponsor website Merchandising Rights Logo on Regatta merchandise T-shirts Hospitality Rights and Off-Shore Racing Tickets for each party during Regatta

28 Media Partner rights package Title Rights Rights to use the title Official Media Partner of Fireball World Championships 2014 On-Shore Rights Logo displayed on Main Backdrop on Presentation Stage Logo displayed on roll up posters at social functions, event venue and press conferences Posters of various sizes prepared for distribution to yacht clubs and other outlets Media Rights Logo on official press releases / race reports Inclusion in any TV / Radio / Print advertisement produced Logo on official event website with link to Sponsor website Merchandising Rights Logo on Regatta merchandise T-shirts Hospitality Rights and Off-Shore Racing Tickets for each party during Regatta

29 Previous Royal Varuna Yacht sponsors and suppliers include:

30 Examples of Regatta Sponsor branding Sponsor Bow sticker with composite Sponsor logo / Event logo on hull of all racing yachts

31 Examples of Regatta Sponsor branding Sponsor branded flags on Regatta Commissioning boat

32 Examples of Regatta Sponsor branding Title Sponsor branded Marks (Buoys) solus Title Sponsor logo on all race days and all classes

33 Examples of Regatta Sponsor branding Fireball World Championships 2014 Event Battle Flags and J-Flag examples

34 Examples of Regatta Sponsor branding Title Sponsor Gala evening party with dinner, band music and prize giving

35 Examples of Regatta Sponsor branding Title Sponsor branded trophies and prize giving for all Regatta winners (and for guests if required)

36 Examples of Regatta Sponsor branding Sponsored private breakfast top veranda

37 Examples of Regatta Sponsor branding Sailors shirts and bags example

38 Strong Race Management Royal Varuna Yacht Club with representatives from the International Fireball Association together organising Fireball World Championship RVYC is known worldwide as a premier championship venue and recently held the IODA Asian Championships, Laser 4.7 World Championships, OK Dinghy World Championships, Fireball World Championship, and manages the Phuket King s Cup. International Race Officers Racing controlled by internationally registered race officers International Jury Four international jurors drawn from different continents to ensure fair racing Results/Scorers Computerized results provided within 2 hours of completion of racing to ensure daily news reporting via website and print media. Official Measurers An official measurer assures all boats comply with handicap rules.

39 THANK YOU FOR YOUR TIME For more information please contact: Jordan Rumsby, Sailing Director Royal Varuna Yacht Club T: E: A: 286 Moo 12 Pratumnak Road, Banglamung, Chonburi W: สมาคมสโมสรราชวร ณในพระบรมราช ปถ มภ

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