CAREERS IN OIL + GAS MEDIA KIT

Transcription

1 CAREERS IN OIL + GAS MEDIA KIT

2 INSIDE CAREERS IN OIL AND GAS MEDIA KIT Introduction About the Petroleum HR Council About Careers in Oil + Gas Quick Facts Why Advertise with us? The Careers in Oil + Gas Job Board Recruitment Advertising and Sponsorship Packages Sponsorship Benefits Advertising Specifications & Guidelines Resources Contact Information

3 About the Petroleum HR Council The primary resource to address human resource issues in the petroleum industry. 4 Proactively seek solutions through collaborative partnerships 4 Anticipate the evolving needs of the industry 4 A catalyst for change Key priorities of the Council: 4 Labour Market Information (LMI) 4 Occupational Information and Tools, including Careers in Oil and Gas Petroleum HR Council a division of Enform Effective April 1, 2013, the Petroleum HR Council became a division of Enform: PETROLEUM HR COUNCIL S HUMAN RESOURCE SERVICES ENFORM S SAFETY AND ONE INTEGRATED NATIONAL ENTITY + = TRAINING SERVICES SERVING CANADA S OIL AND GAS INDUSTRY About Enform: 4 The safety association for Canada s upstream oil and gas industry 4 Represents all six sectors of the industry 4 The primary resource and advocate for improving the industry s safety performance About Careers in Oil + Gas Careers in Oil + Gas is Canada s leading website portal reaching hundreds of thousands of job seekers interested in oil and gas employment opportunities. It provides resources to learn more about the industry and hosts a job board focusing on the oil and gas industry. The website is operated by the Petroleum Human Resources Council (a division of Enform), a not-for-profit organization that projects labour market trends and provides strategic HR intelligence to support the oil and gas industry. The Council s research shows that in the next decade 125,000 to 150,000 workers will be needed to fill labour shortages.

4 Quick facts about CAREERS IN OIL + GAS MONTHLY TRAFFIC STATISTICS: Average monthly unique visitors: 22,500 Average monthly total visitors: Percentage of returning visitors: 27, % CANADIAN TRAFFIC BY PROVINCE: VISIT STATISTICS: Average time spent on site: 0:02:22 MIN 24.45% 6.10% 2.79% 0.37% Average page views per visit: 2.74 PAGES % % 3.12 % 2.07 % 3.73 % 1.74 % TOP SOURCE OF TRAFFIC: SEARCHES 52.61% Our pages are consistently at or near the top of oil and gas-related searches TRAFFIC BY COUNTRY: Canada United States 37.72% 14.72% United Kingdom India Malaysia 5.43% 4.84% 1.85%

5 The Careers in Oil + Gas Job Board Our job board offers recruiters and employers an easy and effective way to recruit hundreds of thousands of potential candidates through our job posting service. By setting up an employer account, you will have the ability to: 4 Manage job postings seamlessly post, edit, cancel or extend postings 4 Purchase individual job postings, or buy bundles and save 4 Purchase sponsorship packages for preferred discounts on job postings 4 Pay securely using our online payment system 4 Review receipts and account information 4 Upload company logo 4 Share your social media pages to connect with job seekers one-on-one 4 Option to share your job posting with our Twitter followers 4 Registered job seekers receive instant job alerts, so they know about your posting immediately 4 Your jobs postings are linked to value-added career information and tools found on the site Recruitment Advertising Our recruitment advertising options provide prime placement and exposure to hundreds of thousands of job seekers interested in Canada s oil and gas job opportunities. Website Sponsorship Become a Premium or Featured Employer 4 Companies purchasing Premium or Featured Employer sponsorship packages receive preferred pricing on job postings 4 Sponsorships provide your company with year-round exposure regardless of when your job posting expires 4 Sponsors posting jobs will also have their postings featured on Careers in Oil + Gas Twitter and Facebook feeds Sponsorship Packages: Premium Premium Sponsorship - $10,000 4 Unlimited job postings for one year 4 Featured Employer listing 4 Featured Employer page 4 Prime exposure on the Careers in Oil & Gas website with 2 display ads (option to rotate ads throughout the year) 4 Recognition as a Featured Employer in the Careers enewsletter 4 Employee featured as a Day in the Life profile or other sponsored content (afterwards content will live on the website) 4 Sponsored content for Careers enewsletter (afterwards content will live on the Careers in Oil + Gas website) 4 Profiled on our social media channels (Facebook, Twitter, etc.) Featured Sponsorship - $5, % discount on job postings for one year 4 Featured Employer listing 4 Featured Employer page 4 Exposure on the Careers in Oil + Gas website with 1 display ad 4 Profiled on our social media channels (Facebook, Twitter, etc.)

6 Sponsorship Benefits Banner Advertising 4 Display ads are an effective way to get your company noticed among job seekers 4 Banner ads are strategically placed and delivered on all pages of the site (run-of-site) 4 Ads are wide skyscraper format, 160x600 pixel (see sample on right) Featured Employer Listing This is a directory listing companies hiring in the oil and gas industry. The Featured Employer listing includes your company logo and links to your recruitment/home page. Featured Employer Page The Featured Employer page is a company profile page that carries your recruitment branding message to job seekers. This page tells the job seeker why they should work for your company and includes links to your current job postings. This page displays: 4 Company logo 4 Company description (up to 250 words) 4 Links to recruitment/home pages 4 Links to company social media pages 4 Gallery of your company photos 4 Links to feature articles and sponsored content (if applicable) Company videos may be included in your page. Please contact us for information on customizing your Featured Employer page. Sponsored Content 4 These are feature editorials written in collaboration with our team of journalists to further reinforce your recruitment brand with potential employees. Featured content gives you the opportunity to tell stories relating to the world of work in the petroleum industry and the unique role your company plays in it. 4 Content could include - profiles of employees in your organization, job search tips and what you look for in new hires, hot jobs in your industry, unique employee programs, or sustainable initiatives that matter to our readers. 4 Premium sponsors can choose from the following options for sponsored content (up to 500 words): Day in the Life Profile - Career profile of an employee in your organization Feature Editorial Article of interest, including interviews/quotes from your company reps Existing Articles Existing corporate article that is edited and/or re-purposed for job seekers

7 Marketing in Careers in Oil + Gas enewsletters Our Careers in Oil + Gas enewsletter is the perfect medium to announce your events, news or listings. Delivered to over 7,000 inboxes on a bi-monthly basis, we feature the latest oil and gas career news, industry happenings and feature articles. Our readership is made up of job seekers, students, oil and gas employees, counsellors and educators, HR representatives/recruiters and government. The Council enewsletter, delivered bi-monthly to almost 4,000 subscribers, made up of industry representations and Council stakeholders. Ad placements for the enewsletter: Sponsors are showcased and will include your company logo, links and company description. Social Media Facebook.com/careersinoilandgas 3,561 Likes (as of May 1, 2014) Twitter@careersinoandg 985 Followers (as of May 1, 2014) Advertising Specifications Accepted Pixel Dimensions 160x600 Accepted File Formats JPEG, PNG 72dpi Max File Size Notes Wide Skyscraper Display Ads Company Logos 190x70 JPEG, PNG 72dpi 50 kb a) Wide skyscraper ads are served as ROS (Runof-Site) in-page/left-side across the Careers in Oil & Gas website. Specific page placement cannot be guaranteed. 50 kb b) Ads must be built to conform to stated specifications. c) Creative should click through to a Webpage, NOT an application or file. d) No flashing, animated, expandable or pop-up ads. e) Save/name files as per example: language_ size_client_campaign_creativeversion (Example: en_300x250_gm_cadillac_c01.jpeg) f) Premium sponsors receive 2 skyscraper ads - 2 creative designs accepted d) Ad files should be saved in the smallest size possible, optimized for web/fast viewing. Links URL URL N/A URL links open a new, smaller browser window and should link to a corporate website or recruitment/ careers page. Job Postings Sponsorships E-Newsletters Each job posting remains live for 30 days unless otherwise set by the employer in the account. Sponsorships are offered as one year subscriptions. Ads and newsletter sponsorships must adhere to content and ad guidelines, terms of use. Content is reviewed and approved by the Council and may be edited for appropriateness. Careers enewsletter advertising is due by the 15th of the month prior to the issue you would like your ad to appear in.

8 Advertising Guidelines General Policies All ad content in the form of job posting advertisements and sponsorship advertising prescribe to policies outlined by the Petroleum Human Resources Council (the Council): General Terms of Use Job Board Posting Sales Contract and Terms of Use Sponsorship Sales Contract and Terms of Use Content Guidelines Privacy Policy Ad content and files submitted must meet all stated ad, design and technical specifications. Ads not meeting specifications may be returned to the advertiser for rework, and/or denied inclusion on the website. Please note that the Council does not provide graphic design services. The Petroleum HR Council reserves the right to review and approve and/or decline ad content and employer accounts at any time, in accordance with our policies. Please allow 2-3 business days for your ad to be approved. We are open during regular business hours from 8:30 4:30 pm, Monday to Friday. Note that we are closed during Canadian statutory holidays. Sponsorship Advertising Sponsorship advertising in the form of display (banner) ads and logos may be uploaded within the Employer Account directly by the advertiser, subject to review. Additional content included in the sponsor package (feature article, Day in the Life, etc.) may be submitted as per agreed upon timelines between the sponsor and the Council. Sponsorships are offered as one year subscriptions, and will run one for one year from the date the ad is live on the website. Job Posting Advertisements Job posting ads must be for positions in Canada. Postings from international companies may be accepted, so long as the position is located in Canada, and/or the international company has Canadian-based offices and employment is offered at a Canadian-based location. Each job posting remains live for 30 days unless otherwise set by the employer in the account. Job postings are charged at a bundled rate of 5 postings for $1,000, or individual postings at 1 posting for $450. Employers purchasing less than 5 postings are charged the individual rate of $450 each. For example: 7 postings purchased would be charged $1,900 + taxes (bundled rate $1,000 + $450 + $450 individual posting). Additional discounts on job postings can be applied with the purchase of a sponsorship package. Job posting discounts for Sponsors are automatically applied to your account at time of purchase. We do not provide recruitment services or maintain a resume database of candidates. Job seekers with a Careers in Oil & Gas account, will be notified of your job (via an career alert) on an opt-in basis. Recruitment Agencies and Third Parties Recruitment agencies or other similar organizations may perform recruitment activities on behalf of an oil and gas company. Agencies posting jobs must be approved administrators by the oil and gas company they are performing services for. Activities may include the purchase of advertising, administration, account set-up, payment and direct contact with the Council in posting employment ads. The Council may require additional verification that the third party is an agency of record on behalf of the company. Featured Employer Sponsorship advertising is reserved for Canadian oil and gas companies only. Third-party recruitment agencies may purchase the sponsorship package on behalf of employers and handle related administration. Job postings must clearly state the employer and position. All required account details must be completed in the employer account set-up process. Anonymous employers will not be accepted. Non-Employer Advertisers Public organizations and institutions requesting additional exposure on the site may advertise on the website through our sponsorship program, and must adhere to our policies. Please contact the Council directly for information on customizing your advertising package. Have more questions? Please feel free to contact us directly, and we would be happy to help.

9 Have a question? We re here to help! For questions about purchasing job postings or sponsorship packages: E: advertise@careersinoilandgas.com For existing customers or for questions about your current job postings or sponsorship package: E: info@careersinoilandgas.com Phone us at: Toll Free: