Five Key Trends. Three out of Four 83 million per year One million per week 4.9 billion Under 30

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1 Where are we going?

2 Five Key Trends

3 Five Key Trends Three out of Four 83 million per year One million per week 4.9 billion Under 30

4 Three out of Four

5 Three out of Four - World Population 7.35 Billion Asia 4.39 billion Africa billion Europe 738 m LAC 634 m North America 360 m Oceania 39 m

6 Population Africa will add another 500 million people Asia will add another 600 million people Europe will shrink by 4 million North America will add 60 million people

7 Three out of Four - Asiafrica

8 83 million

9 83 million

10 83 million

11 83 million

12 83 million

13 Where are the 83 million?

14 Dubai Mall 83 million

15 One million per week

16 The World Today 54% Urban The World in % Urban Our Urban World Africa in cities of one million Africa today 50+ cities of one million

17 One million per week

18 One million per week

19 One million per week

20 Cities as Economic Engines

21 Cities as Economic Engines

22 Cities as Economic Engines

23 4.9 billion by 2030

24 4.9 billion (by 2030)

25 4.9 billion by 2030

26 4.9 billion (by 2030)

27 The Shifting Global Middle Class Brookings Institution scholar Homi Kharas estimates that the European and American middle classes will shrink from 50 percent of the total to just 22 percent. Rapid growth in China, India, Indonesia, Vietnam, Thailand, and Malaysia will cause Asia s share of the new middle to more than double from its current 30%. By 2030, Asia will host 64% of the global middle class and account for over 40% of global middle-class consumption.

28 Huawei Nancy Ajram

29 Winning the War on Poverty 25 years ago: 37% of humanity lived below the poverty line Today, 9% 1990 East Asia and Pacific: 60% lived below poverty line Today, 7.2% 1990 South Asia: 50.6% of world lived below poverty line Today, below 15%

30 Under 30

31 Under 30

32 Under 30

33 Under 30

34 $56 trillion (by 2030)

35 Middle Class Spending

36 Family Travel: Emerging Middle Classes According to research, a family trip is the second highest priority for emerging middle classes, after buying a car Source: World Economic Forum, Travel and Tourism Competitiveness Report, 2015

37 International Family Travel: Room for Growth Across 9 key emerging markets, a Credit Suisse study found that just 8% of holidays are international trips Brazil, China, and Turkey growing rapidly and may have passed an inflection point India and Indonesia travelers also increasing rapidly

38 Smartphone Boom 7 billion mobile phone subscriptions globally 9.2 billion by % of those will be mobile broadband 2 billion smart phones today 5.6 billion smart phones by 2019

39 Top Smartphone Vendors in China

40 Smartphone Wars Three years ago, Samsung had 1/3 of the global market share for smart phones. Today, Samsung has 1/5; Apple has 1/7. Rankings 1. Samsung 2. Apple 3. Huawei 4. Xiaomi 5. Lenovo

41 E-Commerce Exploding

42 Alibaba-stan 600 Million Subscribers $250 bln annual transactions $25 billion IPO historic Nearly 3.5 mill selling products $14 billion in sales in one day- November 11, 2015 Ali-pay, secure payments system, handles $780 bln in transactions yearly

43 The India Prize Amazon (15% of market share) Vs. Flipkart (44% of market share) Vs. Snapdeal Key Investors in Flipkart: Tiger Global Management, Accel Partners, Naspers $15 billion valuation Amazon Prediction: India will be its next biggest market after the U.S within a decade

44 The Car Share Wars UBER LYFT DIDI CHUXING (China) OLA (India) GrabTaxi (SE Asia) Careem (Dubai)

45 Emerging Market Growth

46 Air Traffic Growth US = 2% Asia-Pacific and Africa = 6-7% Middle East = 10%+

47 Global Destination Cities 2016 Source: MasterCard 2015 Global Destination Cities Index

48 International Visitors to the U.S and Projections Source: International Trade Administration

49 International Travelers to the US Rank Country of Origin Number of Tourists Rate 1 Canada 20,704, % 2 Mexico 18,413, % 3 United Kingdom 4,900, % 4 Japan 3,758, % 5 China 2,591, % 6 Germany 2,271, % 7 Brazil 2,218, % 8 South Korea 1,764, % 9 France 1,752, % 10 Australia 1,450, % Top 10 Total 59,827, % Total International US Visitation 77,510, % Source: 2015 U.S. Dept. of Commerce National Travel and Tourism Office Report

50 International Student Nationalities Rank Country of Origin Number of Students Rate 1 China 304, % 2 India 132, % 3 South Korea 63, % 4 Saudi Arabia 59, % 5 Canada 27, % 6 Brazil 23, % 7 Chinese Taipei 20, % 8 Japan 19, % 9 Vietnam 18, % 10 Mexico 17, % Source: 2015 Institute of International Education at Project Atlas

51 Top US Destination Cities for International Travelers Rank City # of Tourists (000) Rate 1 New York City, NY 10, % 2 Miami, FL 5, % 3 Los Angeles, CA 4, % 4 Orlando, FL 4, % 5 San Francisco, CA 3, % 6 Las Vegas, NV 3, % 7 Honolulu, HI 2, % 8 Washington, DC 2, % 9 Chicago, IL 1, % 10 Boston, MA 1,609 4,2% Source: 2015 U.S. Dept. of Commerce National Travel and Tourism Office Report

52 Top US Destination States for International Travelers Rank State Number of Tourists Rate (000) 1 New York 10, % 2 Florida 9, % 3 California 8, Nevada 3, % 5 Hawaii 3, % 6 Texas 1, % 7 Massachusetts 1, % 8 Illinois 1, % 9 Guam 1, % 10 Arizona 1,044 2.&% Source: 2015 U.S. Dept. of Commerce National Travel and Tourism Office Report

53 North America Destination Cities Source: MasterCard 2015 Global Destination Cities Index

54 The Next Wave of Tourists/Travelers: Forecast Growth from China 129% India 47% Taiwan 39% South Korea 36% Australia 27% Decliners: Venezuela -25% Argentina -15%

55 Chinese Tourism million million $215 billion spent million $264 billion forecast

56 China Speed Fastest growing outbound tourism market in the world Now accounts for 11% of global tourism expenditures

57 China Size Top spenders in international travel and tourism since 2012 Top source market for international tourists worldwide

58 Chinese Travel to the U.S. 2014: 2.19 million 2015: 2.56 million 129% forecast growth from By 2020, China will be #3 behind Canada and Mexico Source: ITA Travel and Tourism Market Report, 2015

59 China and U.S Travel Bottom Line ~ $58 million a day injected into local economies around the country, an investment that supported more than 109,000 U.S. jobs Source: ITA Travel and Tourism Market Report

60 China s growing middle class and travel $35,000 per year household spurs travel Between , 21 million crossed that mark By 2023, another 61 million

61 India Traveler Source: National Travel and Tourism Office 2014 Market Profile: India

62 India Traveler Source: National Travel and Tourism Office 2014 Market Profile: India

63 Brazil Traveler Source: National Travel and Tourism Office 2014 Market Profile: Brazil

64 Brazil Traveler Source: National Travel and Tourism Office 2014 Market Profile: Brazil

65 Targeting Cities Cities Are the Economic Engines of the World and host to urban consumers and travelers

66 New York s Top 5 Feeder Cities 2015 Source: MasterCard 2015 Global Destination Cities Index

67 LA s Top 5 Feeder Cities 2015 Source: MasterCard 2015 Global Destination Cities Index

68 Miami s Top 5 Feeder Cities 2015 Source: MasterCard 2015 Global Destination Cities Index

69 So, What Could Go Wrong?

70 The Uprisings How am I supposed to make a living?

71 Where are we?

72 Syria Refugee Crisis

73 The Middle East/West Asia

74 ISIS/ISIL/ Islamic State

75 Geopolitical Flash Points

76 Geopolitical Flashpoints

77 Geopolitical Flashpoints China hard landing South China Sea Tensions North Korea Nuclear Venezuela implosion ISIS continued attacks in West Putin adventurism in Eastern Europe leading to NATO showdown US presidential elections European elections and the rise of populist nationalism and protectionism Gathering tide of anti-globalization sentiment

78 Dubai Dubai World Central Trade, Logistics, Finance and Tourism Hub Dubai Logistics Corridor (DLC) SEAPORT FREEZONE AIRPORT 21

79 : ; 6' "$ $8<=>$ $8<>7,$ Dubai 1978

80 : ; 6' "$ $8<>7,$ : ; 6' "$ $8<>7,$ Dubai 1980s

81 Dubai Today

82 Dubai Today

83 Emirates Airlines

84 Emirates Today Emirates route map Over 160,000 seats per day Boston and Kiev will be operated by the end of FY2013/ destinations in 6 continents 15 new destinations launched in 2012

85 UAE Geography &' ( ) *) ++, +, - $., /. *) ( 012$+/ 2) 31/ ' $ %"#$! "#$! "#$%&'( $) *%+,% /012+3%/2" #*% %03% 6%5+. $%,/2751%,$+8 %9. : 02% ;'( $) %/2" #*% %0%<%5+. $%,/2751%

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