Driving Legal Leads. Dan Fallon. ppc display cro analytics training
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1 Driving Legal Leads Dan Fallon
2 Welcome You are not here for: a PPC training day a sales pitch an SEO talk You want to do digital better PPC is more than just PI Online ads are more than just PPC Traffic is only half the battle
3 Driving Digital Conversions
4 realityhouse
5 Making PPC Work
6 PPC Doesn t Work
7 Our Clients Don t Search Keyword Avg. Monthly Searches (exact) Est CPC immigration solicitors london solicitors london solicitors in london london solicitors employment solicitors london family solicitors london family law solicitors london divorce solicitors london conveyancing solicitors london immigration solicitors in london criminal solicitors london property solicitors london personal injury solicitors london housing solicitors london no win no fee solicitors london employment law solicitors london uk immigration solicitors london criminal defence solicitors london legal aid solicitors in london best solicitors in london
8 Do You Speak My Language? Keyword Avg. Monthly Searches (exact) Est CPC turkish solicitors in london portuguese solicitors in london indian solicitors in london italian solicitors in london greek solicitors in london polish solicitors london tamil solicitors in london pakistani solicitors in london gay solicitors london iranian solicitors in london polish solicitors in london romanian solicitors in london french solicitors in london spanish solicitors in london muslim solicitors in london russian solicitors in london nigerian solicitors in london irish solicitors in london
9 We Aren t That Kind Of Firm Keyword Avg. Monthly Searches (exact) Est CPC corporate lawyer commercial solicitor patent lawyer human rights lawyers media law firms commercial law firms intellectual property lawyer ip lawyer corporate law firms construction lawyers copyright lawyer ip lawyers patent lawyers construction solicitors intellectual property law firms media law firm transport solicitors maritime solicitor copyright lawyers finance lawyer ip solicitors technology lawyers trademark lawyers company solicitor
10 Is Search Enough?
11 Remarketing One visit is rarely enough 1 96% of visitors leave without getting in touch 2m19s is the average time on a legal website 3.5 visits on average, before conversion 2 2 Sources: 1. Forrester Research, May Search Star Google Analytics Legal Client Pool
12 Remarketing
13 Remarketing: Events & HR Search Star Legal Insights Event Osborne Clarke Graduate Recruitment
14 Remarketing
15 Display: Anything Is Possible Finance Tech Legal Agriculture Recruitment Relevant Media Student Local News Broadsheets Newlyweds Homebuyers In-Market Audiences Retirement Planners New Parents London Regions Geographic Targeting International Cities Postcodes
16 Video?
17 Video: On-Site TV Ad Brand Video Talking Head Customer Stories
18 Video: Offsite
19 LinkedIn: Niche B2B
20 Mobile: Do It Now! We drive 20-30% of legal traffic from mobiles CPA is typically 50-80% of PC/Tablet vs.
21 Don t Waste Traffic
22 Focus On Conversion Getting traffic to your site is only half the battle Making sure the traffic converts wins the battle It s all about the website Conversion Rate Optimisation is key
23 Thank You!
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