Start Your Journey Into the Cloud with SAP HANA Cloud SAP PartnerEdge program for Application Development July, 2013

Transcription

1 Start Your Journey Into the Cloud with SAP HANA Cloud SAP PartnerEdge program for Application Development July, 2013

2 Legal Disclaimer The information in this document is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This document is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information on this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP AG. All rights reserved. 2

3 Why develop cloud applications? Why develop with SAP HANA Cloud? How SAP offers end-to-end-value for partners

4 Cloud not only hype, but reality 59% of large enterprises indicate that Cloud solutions are already used in their companies* Further growth expected: 21% of the remaining respondents say that their companies plan to use Cloud solutions in the future 79% of the respondents consider Cloud Computing to be important for the business success of their companies. Source: TNS Infratest Online Survey Q on behalf of SAP with 601 respondents of large enterprises from US, UK, Germany and Brazil 61% see mobile devices significantly improve value and usefulness of Social Cloud solutions 65% agree that the most important long-term benefits of Cloud are greater business flexibility and agility vs. cost savings 46% agree to the statement, that embedding social capabilities into important business workflows is critical to their company s success Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012) 2013 SAP AG. All rights reserved. 4

5 US$ - Billions Software-as-a-Service market - a big opportunity growing fast 30 Market Size: Cloud Application Services (SaaS) $US 17B Market Opportunity 1 17,4% CAGR 2 4 times higher growth of cloud applications market compared to on-premise applications market : Market opportunity in 2013 and Market growth Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, , 2Q12 Update 2: Source: IDC, Goldman Sachs research estimates 2013 SAP AG. All rights reserved. 5

6 Where Cloud can help your application business Cost Time Agility Opportunities No server costs Operations by cloud provider Instant runtime provisioning Shorter development cycles Always on latest feature set New channels Extended reach 2013 SAP AG. All rights reserved. 6

7 Cloud partner ecosystem dynamics Change of focus and revenue mix Revenue structure of SAP partners changes with shift from project to product business Today Geographic focus Local service focus Future Global reach (via marketplace); local responsiveness Higher margins! Product business Reselling Managed Services Implementation Business model Profitability Upfront revenue Professional service focused Less sales; more implementation Pure costumer specific Driven by implementation projects (1-10%) trend to be negative Specific development for customer Recurring revenue Product sales focused + renewals More sales; less implementation Increased customer interaction Higher & driven by solution sales (10-20%) Packaging of solutions Higher ROI 20 Faster innovation cycle 10 0 Today* * Sample mid-size Service Partner Source: SAP Future Innovation Lower focus on innovation Value for Customer Perfect fit to individual customer needs Profitable dev for long tail of customer needs through reduced CAPEX High agility & low TCO Lower costs for using One-stopshopping (Partner Partner - Customer) 2013 SAP AG. All rights reserved. 7

8 Cloud is one of 5 Market Categories, where SAP together with the Ecosystem is determined to win SAP is the market leader in Enterprise Applications, Cloud Applications, Mobile and Analytics SAP has 200,000+ Small, Medium and Large customers, with 250,000+ subsidiaries SAP s 2015 Objective is 1,000,000 Customers and 1 Billion Users SAP s Addressable Market ($B) $220B Database SAP s Five Markets Cloud Mobility Cloud Mobile $110B BI/Analytics Middleware BI/Analytics Middleware Applications Analytics Core ERP + Suite Core ERP + Suite Technology & Database SAP HANA 2013 SAP AG. All rights reserved. 8

9 Partners playing pivotal role in all 5 markets categories - they are crucial in cloud Strategic imperatives Co-Innovation Drive game-changing co-innovation and proliferation of partner applications to accelerate market adoption of all SAP platforms Routes-to-Market Expand & specialize all routes-to-market, optimize coverage and accelerate growth across all segments Services Capacity Scale high quality service capacity and expert skills of our partner ecosystem with special focus on fast growth markets and innovations 10k Packaged Applications 2015 goals 40%+ Partner Revenue 400k Trained Partner Consultants An open ecosystem of partners.... to drive scale, market adoption & provide customer choice 2013 SAP AG. All rights reserved. 9

10 Why develop cloud applications? Why develop with SAP HANA Cloud? How SAP offers end-to-end-value for partners

11 Our Purpose: A cloud platform to extend the enterprise to power consumer grade experiences Mobile devices Employee Networks Social Networks Need an innovative cloud platform to: Engage with your customers with new experiences Your Interests Extend the enterprise to the network Empower with real-time insights Supplier Networks Distribution Networks 2013 SAP AG. All rights reserved. 11

12 The SAP HANA Cloud platform Effective end-to-end support for your cloud business SAVE: Develop cloud applications quickly and easily with low cost SAP HANA SAP Cloud INNOVATE: Build new types of applications in the cloud, leveraging SAP HANA in-memory technology EXTEND: Leverage native integration with the SAP portfolio cloud and onpremise MONETIZE: Sell applications via the SAP store into the SAP installed base 2013 SAP AG. All rights reserved. 12

13 Your value from SAP HANA Cloud SAVE: No server landscape required (hardware AND operations) Platform and infrastructure management by SAP Subscription model pricing Low effort for developer training due to usage of standard tools/languages Faster innovation cycles INNOVATE: Benefit from frequent update cycles for SAP HANA Cloud to leverage the latest platform service innovations Explore the possibilities to develop applications that span system boundaries Combine and integrate cloud services into new solutions (e.g. collaboration in your business network) EXTEND: Direct integration of cloud applications with on premise applications via our cloud connector component Re-use shared services across SAP solutions (cloud and on-premise) Broad support of standard (REST, SOAP, etc.) to integrate with any business application system MONETIZE: Get an additional Go-To-Market channel with the SAP Store: Reach close to 200,000 SAP customers Increase the value of your application with an official SAP certification Get more out of your investment: sell your application multiple times, maintain only a single code base. Roll out innovations quickly to all your customers SAP AG. All rights reserved. 13

14 SAP HANA Cloud platform Open, standards-based, modular services accelerate software development in the cloud Standards-based development and run-time environment Federated identity management via the ID service Persistency service leveraging the speed of in-memory technology Remotely monitored and managed via a webbased Operations Console Scalable Document Service for managing unstructured data Connectivity service enabling seamless integration with SAP and other systems Foundation for additional, well-integrated application platform service capabilities (Integration, Portal, Mobility ) Built for leveraging the SAP Store Services released for non-productive usage (beta) first before being released for productive usage. Please consult SAP for details 2013 SAP AG. All rights reserved. 14

15 Standards-based development environment Eclipse plug-in IDE Leveraging open source projects from Eclipse and Apache JDBC and JPA (w/ EclipseLink) persistence providers Support for OSGi and WAR application packaging No restricted classes 2013 SAP AG. All rights reserved. 15

16 Deploy with Confidence SAP Global Data Center Operations Data Center World-class Tier-3 and 4 data centers Customer data always stays in same national jurisdiction SAP managed data centers and selected partners operating according to SAP standards BS25999 CERTIFIED ISO CERTIFIED Note: SAP HANA Cloud currently operated in Germany based data center roadmap for additional data center support available from SAP on request 2013 SAP AG. All rights reserved. Public 16

17 Introduction to SAP HANA Cloud Get on-board with SAP HANA Cloud SAP HANA Cloud AppServices Portal Mobile Collaboration Integration HTML5 SAP HANA Cloud Runtime for JAVA SAP HANA Cloud Tools for JAVA SAP HANA Cloud connectivity, persistency and identity service SAP HANA DBServices In-Memory Transactions Analytics XS Text Predictive Planning SAP HANA Cloud SAP HANA Cloud Infrastructure Layer SAP Cloud Public Cloud SAP HANA One on AWS Hosting Partner Cloud (Telco / Hosting Partners) 2013 SAP AG. All rights reserved. Public 17

18 Persistency Service Database Access On-Demand Leveraging the Speed of HANA Structured storage using Sybase ASE and HANA (via JDBC) 1 HTTPS Internet Dedicated database user and schema isolated by account space Schema HANA ASE JDBC JDBC SAP HANA Cloud Apps JPA Schema Object persistence using JPA 2.0 with EclipseLink and relational persistence using JDBC Embedded Apache Derby database for local development 2 1 Current version uses MaxDB for structured storage, ASE planned for H1/ Alternate database can be configured 2013 SAP AG. All rights reserved. 18

19 Why develop cloud applications? Why develop with SAP HANA Cloud? How SAP offers end-to-end-value for partners

20 SAP PartnerEdge program for Application Development The Innovation pack for SAP Hana Cloud Community Attract Educate Excite Partnering On-board Enable Coach GTM and SAP Store Delight Promote Transact Customer Discover Purchase Quick ROI Any company that develops and markets packaged applications can join: Cloud ISVs Systems Integrators VARs SAP Customers 2013 SAP AG. All rights reserved. 20

21 Packaged cloud applications fuel the growth of the cloud market Packaged Applications Criteria by SAP Standardized (NOT built specifically to the needs and environment of an individual customer) Fully functional Standard license agreement Upfront or recurring license fee Standard support and maintenance terms Implementation mainly by configuration 2013 SAP AG. All rights reserved. 21

22 A Comprehensive Offering Suited For Partners Needs Community: Collaboration amongst Developers Connect and benefit from the technical expertise of your peers Partnering: Flexible Pricing & Lower Startup Costs Flexible startup packages for software development licenses and resources based on your company s needs GTM Support: Industry Leading application Store Showcase your solutions on our industry leading SAP Store for Cloud Applications, sell them and deploy them Market Potential: Immense Growth & Opportunity Take advantage of the $17B+ market opportunity and reach our 200K SAP customers 2013 SAP AG. All rights reserved. 22

23 End to End Engagement Across the Lifecycle Get Started Become a Partner Build Publish & Sell Process Scope & Deliverables Learn about the SAP PartnerEdge program for Application Development - the SAP HANA Cloud Innovation pack Focus on Packaged Applications Requirements Applications must be built on the SAP HANA Cloud platform Fully functional applications Register as Partner and sign agreement Develop Use Case and Business Plan Nominate Solution Train and enable resources Build and package application Identify runtime resource requirements for application Get cloud application reviewed and certified for integration scenarios. Define SAP HANA Cloud application Offering Solution Price Maintenance Terms EULA that meets SAP s standards Provide SAP Store Content Publish content in SAP Store Generate Demand Sell SAP HANA Cloud applications via SAP Store SAP Support & Enablement Content for Partner SAP Application Development Partner Center Application Development Partner Offering First Touch Presentation Customer & Partner testimonials FAQs One global contract SAP Idea Place SAP Community Network SAP Developer Center Positioning & Messaging FAQs Learning maps Code samples Product documentation Application Review and Certification FAQs SAP Store criteria Campaigns-in-a-box and tools Inclusion in SAP Events and Press/Analyst coverage FAQs 2013 SAP AG. All rights reserved. 23

24 Community Access via the SAP Developer Center Learn about the SAP HANA Cloud platform and try it out! Simple removes barriers for learning and trial Guided step by step exercises Community developers sharing applications and samples Hands-on access to free trial Instantly - deploy your first applications 60 minutes after signing up 2013 SAP AG. All rights reserved. 24

25 Powerful Enablement via the Application Development Partner Center A single entry point to Learn about SAP s PartnerEdge program for Application Development Partner Get access to learning content and development sandbox Get help Become a partner Access specific tools to build, publish, sell solutions SAP AG. All rights reserved. 25

26 Act Now! Get ready for take-off into the cloud with SAP HANA Cloud and take advantage of a $17B market opportunity reaching out to close to 200k SAP customers Visit and Contact and get started immediately 2013 SAP AG. All rights reserved. 26

27 THANK YOU!

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