What Is Sports and Entertainment Marketing?

Size: px
Start display at page:

Download "What Is Sports and Entertainment Marketing?"

Transcription

1 1 What Is Sports and Entertainment Marketing?

2 WHAT IS MARKETING? Marketing the creation and maintenance of satisfying exchange relationships Four Parts of Marketing Creation Maintenance Satisfaction Exchange Relationship

3 WHAT IS MARKETING? Creation Production Development Maintenance Must continue as long as a business operates. Satisfaction Must meet the needs of both businesses and customers. Exchange Relationship Both parties involved give and receive something.

4 Satisfying Customer Needs Identify your customer and the needs of your customer Develop superior products Operate your business profitably

5 Sports and Entertainment Marketing Marketers of sports and entertainment marketing must assess: 1. Consumer demand 2. The competition 3. The financial valuation of the goods and services they offer

6 What is marketing? Page 5 Marketing is the creation and maintenance of satisfying relationships.

7 THE MARKETING MIX Marketing Mix How a business blends the following four elements Product Distribution (Place) Price Promotion

8 THE MARKETING MIX Product what a business offers to satisfy needs goods and services Distribution the locations and methods used to make products available to customers

9 THE MARKETING MIX Price amount customers pay for products Promotion ways to make customers aware of products encourages customers to buy

10 Marketing Mix Considerations Discretionary income the amount of money individuals have available to spend after paying for necessities Striking the right balance between price, distribution and promotion is important.

11 A Marketing Mix Example in the Sports Industry The product the Super Bowl offers is a game between the best teams of the AFC and NFC. Consumer costs extend beyond ticket prices and include travel and lodging expenses. Distribution includes the location of the host city and ticket sales. Promotion involves media outlets and related-product contests.

12 A Marketing Mix Example in the Entertainment Industry State fairs need to appeal to rural and urban residents set reasonable ticket prices advertise about the fair determine fair location plan ticket sales

13 Page 8 What are the elements of the marketing mix?

14 CORE STANDARDS OF MARKETING Core Standards of Marketing The foundation of all marketing activities Distribution Marketing-Information Management Pricing Product/Service Management Promotion Selling

15 CORE STANDARDS OF MARKETING Distribution Distribution involves determining the best way to get a company s products and services to customers.

16 CORE STANDARDS OF MARKETING Marketing-Information Management gathering and using information about customers to improve business decision making -

17 CORE STANDARDS OF MARKETING Pricing the process of establishing and communicating to customers the value or costs of goods and services

18 CORE STANDARDS OF MARKETING Product/Service Management designing, developing, maintaining, improving and acquiring products or services to meet customer needs

19 CORE STANDARDS OF MARKETING Promotion using a variety of communication forms, including advertising, to distribute information about products, services, images and ideas to achieve a desired outcome

20 CORE STANDARDS OF MARKETING Selling any direct and personal communication with customers to assess and satisfy their needs

21 CORE STANDARDS OF MARKETING Financing A company must budget for its own marketing activities and provide customers with assistance in paying for the company s products and services.

22 Page 10 List and provide an example of each core standard of marketing.

23 Lesson 1.2 Sports Marketing

24 WHY SPORTS MARKETING? Sports Marketing using sports to market products Demographics common characteristics of a group age, marital status, income, education -

25 New Sports, New Opportunities Continual innovation provides new opportunities Extreme sports Arena football

26 Gross Impression Gross Impression The number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer -

27 Timing Fans want products and services that identify them with winning teams and athletes. Marketing efforts may need to be tweaked based on changes in winning trends.

28 P. 14 Why are gross impression and timing important in sports marketing?

29 THE VALUE OF SPORTS MARKETING Sports marketing is a multi-billion-dollar global industry that has a definite impact on the economy.

30 Emotional Value Emotional connections to teams motivate fans to buy tickets to games.

31 So Many Channels High profile sporting events generate strong promotional revenues for broadcasters.

32 P. 15 Name three ways that sporting events help boost the local economy and/or national economy.

33 Lesson 1.3 Entertainment Marketing

34 ENTERTAINMENT FOR SALE Entertainment Marketing Influencing how people choose to spend their time and money on entertainment

35 What Exactly is Entertainment? Entertainment Whatever people are willing to spend their money and spare time viewing rather than participating in -

36 P. 18 What are the two ways of looking at entertainment marketing?

37 EVOLUTION OF ENTERTAINMENT AND ENTERTAINMENT MARKETING At the beginning of the twentieth century, audiences needed to travel to the entertainment source. Audience feedback was instantaneous and live. Technology distanced entertainers from their audiences.

38 The Beginning of Change Disneyland represented a new approach to the marketing mix of entertainment. Movies = Theme Parks

39 The Big Eye in Every Room The Early Days of Television and Marketing TV changed the marketing of entertainment in a profound way. Television s Increasing Influence Ratings The number of viewers the programming attracted

40 Change Accelerated Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses.

41 Technology and Customer Feedback Audiences can use a variety of communication technologies to provide entertainment feedback. -

42 P. 22 Name a few benefits of television to marketers and advertisers.

43 Chapter Review p. 11 Encore # s 1-2 p. 16 Encore # s 1-2 p. 22 Encore # s 1-2 p. 24 Chapter 1 Assessment # s 1-12

44 Collecting Chapter 1 Intermission Questions (7)

Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling

Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.

More information

CRM have on your club? Stuart Dalrymple

CRM have on your club? Stuart Dalrymple What impact can CRM have on your club? Stuart Dalrymple Stuart Dalrymple Career Summary Founder & Managing Director: Goodform Ltd 2002 Marketing Director: Newcastle Utd FC Marketing Director: Warwickshire

More information

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to

More information

Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800

Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800 Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800 Course Description: This course introduces the student to the major segments of the Sports

More information

Sports Management Test

Sports Management Test Sports Management Test 1. Product/service management involves products. a. developing c. improving b. maintaining d. all of the above 2. Marketing is the creation and maintenance of a. sales c. a favorable

More information

RED BANK REGIONAL HIGH SCHOOL CURRICULUM MAP Course Title: Hospitality & Entertainment Marketing Grade Levels: 11, 12

RED BANK REGIONAL HIGH SCHOOL CURRICULUM MAP Course Title: Hospitality & Entertainment Marketing Grade Levels: 11, 12 What is Hospitality Marketing Marketing Basics Hotel Marketing: A competitive Industry The Importance of Hospitality Marketing Types of Hospitality Markets Key Players in Hospitality Operations Selling

More information

What Is Sports and Entertainment Marketing?

What Is Sports and Entertainment Marketing? C H A P T E R 1 What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing PHOTO AT LEFT ß GETTY IMAGES/PHOTODISC From $50 to $4 Million Michelle

More information

SPORTS & ENTERTAINMENT MANAGEMENT

SPORTS & ENTERTAINMENT MANAGEMENT OFFICE OF CURRICULUM & INSTRUCTION SPORTS & ENTERTAINMENT MANAGEMENT Grades 10-12 Prerequisite: Marketing Credits: 2.5 ABSTRACT The course takes the students interest in the sports and entertainment field

More information

SPORT MARKETING MIX STRATEGIES

SPORT MARKETING MIX STRATEGIES Alexandru Lucian MIHAI Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania SPORT MARKETING MIX STRATEGIES Keywords Sport marketing Marketing mix Market position JEL Classification M31 Abstract

More information

Writing Topics WRITING TOPICS

Writing Topics WRITING TOPICS Writing Topics Topics in the following list may appear in your actual test. You should become familiar with this list before you take the computer-based TOEFL test. Remember that when you take the test

More information

LESSON PLANS. Contents

LESSON PLANS. Contents LESSON PLANS Contents Total Instructional Time... 2 Lesson: Ticket Pricing... 3 Lesson: Stadium Staffing... 4 Lesson: Ingress & Egress... 5 Lesson: Parking... 6 Lesson: Concessions... 7 Lesson: Sponsorships...

More information

You will see a giant is emerging

You will see a giant is emerging You will see a giant is emerging Let s Talk Mainstream Sports More than 290 million Americans watch sports (90% of the population) Billion dollar company with less - 72% (18-29 years old), 64% (20-49 years

More information

Monroe Township Schools. Curriculum Management System

Monroe Township Schools. Curriculum Management System Monroe Township Schools Grade 10-12 July 2003 Anticipated Implementation Date: September 2004 Board Approval Date: April 2004 Table of Contents Monroe Township Schools Administration and Board of Education

More information

Retailer Increases Sales with Digital Signage in Stores

Retailer Increases Sales with Digital Signage in Stores Retailer Increases Sales with Digital Signage in Stores Norsk Tipping, the Norwegian lottery, uses the Cisco Digital Media System to promote its games on networked digital signs in 4,500 retail stores.

More information

PEQUEA VALLEY SCHOOL DISTRICT. Curriculum Guide for

PEQUEA VALLEY SCHOOL DISTRICT. Curriculum Guide for Course: PEQUEA VALLEY SCHOOL DISTRICT Curriculum Guide for Sports Entertainment Marketing Course Number: 1938 Grade Level: 9-12 Course Length (Days): 90 Number Minutes per Day: 82 Clock Hours per Year:

More information

Business Model Generation Project Cinema and Movie Theater Subscription Service

Business Model Generation Project Cinema and Movie Theater Subscription Service Business Model Generation Project Cinema and Movie Theater Subscription Service This document presents a business model for the cinema and movie theater industry based on the nine key building blocks for

More information

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.

More information

Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary

Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Monday, August 18, 2014, 9:45PM District Basic Sports & Entertainment Marketing

More information

Non-personal communication

Non-personal communication Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images

More information

Audiences create Sports

Audiences create Sports Audiences create Sports Top 10 Sports in the World Soccer 100+ countries, 4.1 billion viewers FIFA World Cup alone garner 1.5+ billion audiences Cricket 25+ countries, 650 million viewers Cricket World

More information

THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE. 2015-16 Marketing Guide

THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE. 2015-16 Marketing Guide THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE 2015-16 Marketing Guide Dear Prospective Sponsor: The Santa Rosa Junior College Ice Hockey Club is making plans for the upcoming hockey season.

More information

Integrated Marketing Communication Strategy

Integrated Marketing Communication Strategy Integrated Marketing Strategy Dr. Richard Sjolander 2003 The Purpose of Integrated Marketing s is to Communicate with a Target Audience Promotion: or Applied marketing communication Attempts to: Inform

More information

Page 1 CoachVille LLC Share Freely With Attribution www.coachville.com

Page 1 CoachVille LLC Share Freely With Attribution www.coachville.com Page 1 CoachVille LLC Share Freely With Attribution www.coachville.com Page 2 CoachVille LLC Share Freely With Attribution www.coachville.com The Purpose Use the Coach Approach Business Model to build

More information

SPOrTrONS SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM. Introduces

SPOrTrONS SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM. Introduces SPOrTrONS Introduces SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM THE POWER OF SPORTRONS SPORTRONS is a full service creative marketing agency that assists both Advertising Brands and Sports/Entertainment

More information

CHAPTER FIVE CONCLUSIONS, DISCUSSIONS AND RECOMMENDATIONS

CHAPTER FIVE CONCLUSIONS, DISCUSSIONS AND RECOMMENDATIONS CHAPTER FIVE CONCLUSIONS, DISCUSSIONS AND RECOMMENDATIONS This chapter presents (1) summary of the study, (2) summary of the findings, (3) discussions of the results, (4) conclusions, and (5) recommendations

More information

Divergent Brand Building Strategies: How Do They Match Up? By Kirk L. Wakefield, PhD

Divergent Brand Building Strategies: How Do They Match Up? By Kirk L. Wakefield, PhD Divergent Brand Building Strategies: How Do They Match Up? By Kirk L. Wakefield, PhD In competitive selling environments, brand identity is an important differentiator for both the sales professional and

More information

Get your Business Facebook Page Up and Running Like a Pro!

Get your Business Facebook Page Up and Running Like a Pro! Get your Business Facebook Page Up and Running Like a Pro! The time has passed when it is just a good idea to use Facebook for your business. Today, it is almost essential to your marketing strategy and

More information

Marketing Plan RSU Hillcats

Marketing Plan RSU Hillcats Marketing Plan RSU Hillcats List Table of Contents Executive Summary Overview The RSU Marketing Management Spring 2008 class has been retained by the RSU Athletics Department to develop a marketing plan

More information

Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least

Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least consider being there to promote your business? Today,

More information

International IPTV Consumer Readiness Study

International IPTV Consumer Readiness Study International IPTV Consumer Readiness Study Methodology The Accenture International IPTV Study is based on structured telephone interviews using a standard questionnaire and quantitative analysis methods

More information

South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports

South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports South Carolina Sports and Entertainment Marketing Standards Correlation to Virtual Business Sports Sports and Entertainment Marketing Activity/Course Code: 5425 A. Safety 1. Identify methods of reducing

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Audience Insights African Americans

Audience Insights African Americans Audience Insights African Americans CDC s Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication (OADC), Division of Communication Services (DCS),

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

South Plainfield Public Schools Sports & Entertainment Marketing Scope and Sequence of Curriculum Grades 10-12 Date August 2011

South Plainfield Public Schools Sports & Entertainment Marketing Scope and Sequence of Curriculum Grades 10-12 Date August 2011 Unit (Domain): Part I: What is Sports and Entertainment Marketing? Essential Question(s): What seven key functions is the basis of all marketing activities? What is sports marketing? What is entertainment

More information

Search Engines are #1 Way to be Found

Search Engines are #1 Way to be Found Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top

More information

7096 TRAVEL AND TOURISM

7096 TRAVEL AND TOURISM CAMBRIDGE INTERNATIONAL EXAMINATIONS Cambridge Ordinary Level MARK SCHEME for the October/November 2014 series 7096 TRAVEL AND TOURISM 7096/23 Paper 2 (Alternative to Coursework), maximum raw mark 100

More information

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu.

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu. Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-4-2002 Making Viewers Happy While Making Money for the Networks: A Comparison

More information

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12

Building/Level: High School Subject Area: Sports & Entertainment Marketing Grades 10-12 2 Weeks 1. Marketing Basics How do the basic concepts of marketing start the business process? How do the seven functions of Marketing interrelate with each other? Characteristics of Marketing Functions

More information

Like all football clubs, PSG suffered from unsold seats for the less-popular games. Even when it was able to sell tickets for

Like all football clubs, PSG suffered from unsold seats for the less-popular games. Even when it was able to sell tickets for Case Studies, E. Thompson Research Note 2 January 2004 Paris Saint-Germain Football Club Scores With CRM Strategy French soccer club Paris Saint-Germain switched from mass marketing to more targeted customer

More information

Advertising and Sales Promotion

Advertising and Sales Promotion Advertising and Sales Promotion 1 The Role of Advertising What is the difference between Advertising and Publicity? Since a company pays for advertising, it has control over the message it wants to deliver.

More information

Strategies for Marketing, Sales, and Promotion

Strategies for Marketing, Sales, and Promotion Introduction to e-commerce Strategies for Marketing, Sales, and Promotion Objectives In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating

More information

We Add Vibe to Brands Worldwide

We Add Vibe to Brands Worldwide www.advybepr.com AD VYBE COMMUNICATION Press Release December 2012 Communicate with the world using mass media solutions We Add Vibe to Brands Worldwide ADDING VIBE TO BRANDS On National Cable Television

More information

5.1. Relationship Marketing Via the Internet. The Ability To Target People. Cost Effective Database

5.1. Relationship Marketing Via the Internet. The Ability To Target People. Cost Effective Database Previous Menu 5.1 Technology Series Relationship Marketing Via the Internet FOCUS Key considerations in using the internet for relationship marketing. By Rodger Stotz, CPIM, Maritz Inc., and Bruce Bolger,

More information

A case study from Football Queens Park Rangers. Joe Kyle, Head of Marketing

A case study from Football Queens Park Rangers. Joe Kyle, Head of Marketing A case study from Football Queens Park Rangers Joe Kyle, Head of Marketing Presentation overview To share some insights into CRM implementation To demonstrate the benefits of a CRM approach within a sports

More information

BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM

BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM YOUR REGION THE PEACE REGION 02 BY 2016, GRANDE PRAIRIE WILL SERVICE A POPULATION OVER 265,000: $151

More information

Evan Krauss, EVP of advertising sales at Shazam

Evan Krauss, EVP of advertising sales at Shazam Evan Krauss, EVP of advertising sales at Shazam by wearetelescopic - Wednesday, May 16, 2012 https://www.jwtintelligence.com/2012/05/qa-evan-krauss-evp-of-advertising-sales-at-shazam/ When Evan Krauss

More information

PRACTICAL 1. Lab Manual. Practical. Notes

PRACTICAL 1. Lab Manual. Practical. Notes Practical Lab Manual PRACTICAL 1 OBJECTIVE: To understand the concept of a message in communication and to learn how to construct/ write a clear message. INTRODUCTION: You have learnt to define communication

More information

Super Bowl Investing

Super Bowl Investing Suggested Grade & Mastery Level High School All Levels Suggested Time Three to four class periods Teacher Background Super Bowl Investing The Super Bowl is one of the most watched TV events. It is predicted

More information

BEYOND RATINGS New Metrics for New Media Benchmarks for exploiting TV show websites. RESEARCH REPORT EXCERPT July 2003

BEYOND RATINGS New Metrics for New Media Benchmarks for exploiting TV show websites. RESEARCH REPORT EXCERPT July 2003 BEYOND RATINGS Benchmarks for exploiting TV show websites A Bell Fund Report for Broadcasters, Producers, Advertising Agencies & Everyone in the Business of Capitalizing on Net Assets for Television Properties

More information

Marketing Plan Template

Marketing Plan Template 1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It

More information

Sports Marketing August 19-23

Sports Marketing August 19-23 Last Day of Summer Teachers Institute Sports Marketing August 19-23 Introduction to Sports and Entertainment Marketing, Sports Reporter Interview, Name Game Finish Sports Reporter Activity, Introduction

More information

Digital Marketing VS Internet Marketing: A Detailed Study

Digital Marketing VS Internet Marketing: A Detailed Study Digital Marketing VS Internet Marketing: A Detailed Study 1 ATSHAYA S, 2 SRISTY RUNGTA 1,2 Student- Management Studies Christ University, Bengaluru, Karnataka, India Abstract: The article talk about digital

More information

*X234/301* X234/301 BUSINESS MANAGEMENT HIGHER NATIONAL QUALIFICATIONS 2011 WEDNESDAY, 25 MAY 1.00 PM 3.30 PM

*X234/301* X234/301 BUSINESS MANAGEMENT HIGHER NATIONAL QUALIFICATIONS 2011 WEDNESDAY, 25 MAY 1.00 PM 3.30 PM X2/01 NATIONAL QUALIFICATIONS 2011 WEDNESDAY, 2 MAY BUSINESS 1.00 PM.0 PM MANAGEMENT HIGHER Candidates should attempt all questions in Section One and two questions from Section Two. Read all the questions

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

OFF THE GRID. Marketing to the Next Generation Media Consumer

OFF THE GRID. Marketing to the Next Generation Media Consumer OFF THE GRID Marketing to the Next Generation Media Consumer BACKGROUND AND OBJECTIVES Consumers are increasingly spending less time with live television and more time with online content as well as premium

More information

Exploring Media. Time. Activity Overview. Activity Objectives. Materials Needed. Trainer s Preparation. 30 minutes

Exploring Media. Time. Activity Overview. Activity Objectives. Materials Needed. Trainer s Preparation. 30 minutes Exploring Media Time 30 minutes Activity Overview This module provides an introduction into how the curriculum defines media and its purposes. Activities allow participants to brainstorm the many types

More information

Market Research Methodology

Market Research Methodology Market Research Methodology JANUARY 12, 2008 MARKET RESEARCH ANALYST Market Research Basics Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors

More information

Developing a Water Conservation Public Awareness Program: A Guide for Utilities. Texas Water Development Board www.twdb.state.tx.

Developing a Water Conservation Public Awareness Program: A Guide for Utilities. Texas Water Development Board www.twdb.state.tx. Developing a Water Conservation Public Awareness Program: Texas Water Development Board www.twdb.state.tx.us Table of Contents Introduction...3 Your Utility Goals...3 Utility Water Resources...4 Identify

More information

HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County. Department of Curriculum and Instruction

HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County. Department of Curriculum and Instruction Business and Information Technology HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County Department of Curriculum and Instruction Sports & Entertainment Marketing Grades

More information

ADVERTISING AND SALES PROMOTION

ADVERTISING AND SALES PROMOTION C.B.C.S.S. B.Com Programme Semester V Complementary Course- 1 ADVERTISING AND SALES PROMOTION 1. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity

More information

Types of Entertainment Products. Media Product Marketing

Types of Entertainment Products. Media Product Marketing Types of Entertainment Products Media Product Marketing 2 Chapter Objectives Identify types of entertainment products. Define evergreen products. Describe location-based entertainment (LBE). Explain the

More information

Entertainment Marketing

Entertainment Marketing September Sports & Entertainment Marketing 1 Marketing Concepts Explain basic marketing What is marketing? concepts.. What are the activities Define marketing mix. involved? Define 7 key marketing flier

More information

ADVERTISING THROUGH TELEVISION

ADVERTISING THROUGH TELEVISION ADVERTISING THROUGH TELEVISION Lecturer Andreea BUDACIA Ph.D Romanian American University 1B, Ezpoziției Avenue, Sector 1, Bucharest andreeabudacia@yahoo.com Abstract: Enterprises promote their goods and

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Social Media Tips & Tools for Customer Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Who Is Growth Marketing? Why should your business use social media? Why should your business

More information

BRAVO, ENCORE! a collaboration of. the ENCORE OAKVILLE MEWS CINEMAS ADFILMS LTD.

BRAVO, ENCORE! a collaboration of. the ENCORE OAKVILLE MEWS CINEMAS ADFILMS LTD. 1 BRAVO, ENCORE! a collaboration of the ENCORE OAKVILLE MEWS CINEMAS & ADFILMS LTD. 2 Characters ENCORE OAKVILLE MEWS CINEMA The OAKVILLE MEWS is a locally owned and operated fivescreen cinema playing

More information

Five Key Questions of Media Literacy. Five Core Concepts

Five Key Questions of Media Literacy. Five Core Concepts PMS 187 U Five Key Questions of Media Literacy 2005 / Center for Media Literacy PMS 187 C 1. 2. Who created this message? What creative techniques are used to attract my attention? 3. How might different

More information

television audience measurement - a guide

television audience measurement - a guide television audience measurement - a guide TV audiences - who measures them? Nielsen Television Audience Measurement have been providing the ratings measurement service in Ireland since 1996. Their current

More information

Mobile Banking Questionnaire NON-USERS

Mobile Banking Questionnaire NON-USERS Instructions to the Interviewer: Interviewer to note down the details in the grid given below Respondent Details Respondent Number Interview Details Date of the Interview: Start Time of the Interview:

More information

Social Media Tips & Tricks. Mace Berrin Director, AGlobalBeat

Social Media Tips & Tricks. Mace Berrin Director, AGlobalBeat Social Media Tips & Tricks Mace Berrin Director, AGlobalBeat Introduction Who is Mace Berrin? 25 year Technology Senior Manager specializing in Business Strategy and Business Process Re-Engineering Operated

More information

It s undeniable that the cable industry has been in a bit of turmoil over the

It s undeniable that the cable industry has been in a bit of turmoil over the Are Sports Really the Glue Holding the Cable Bundle Together? It s undeniable that the cable industry has been in a bit of turmoil over the last several years. The growth rate of cable subscriptions has

More information

Larry H. Miller Sports & Entertainment. Eric Schulz VP of Marketing

Larry H. Miller Sports & Entertainment. Eric Schulz VP of Marketing Larry H. Miller Sports & Entertainment Eric Schulz VP of Marketing 1 AGENDA Who is the Larry H. Miller Sports & Entertainment Group? Mobile Marketing Why Me Inc? Landing Page Demos 2 Larry H. Miller Sports

More information

Florida State Ticket Marketplace. Gary Huff, Associate Director Florida State University Athletics Administration

Florida State Ticket Marketplace. Gary Huff, Associate Director Florida State University Athletics Administration Florida State Ticket Marketplace Gary Huff, Associate Director Florida State University Athletics Administration Abstract With the advent of digital ticketing - tying admission to events to a unique bar

More information

Engaging consumers is key. Brands try to win the hearts of consumers through social media. What can we learn from those experiences across brands?

Engaging consumers is key. Brands try to win the hearts of consumers through social media. What can we learn from those experiences across brands? Engaging consumers is key Brands try to win the hearts of consumers through social media What can we learn from those experiences across brands? We went on a safari Goal: Identifying what is driving consumers

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

SYLLABUS. To order textbooks or obtain information about book titles you may go to www.exstudies.adams.edu and click on the ASC Bookstore icon.

SYLLABUS. To order textbooks or obtain information about book titles you may go to www.exstudies.adams.edu and click on the ASC Bookstore icon. SYLLABUS Instructor: Email: Ms. Heather M. Wuebker, MBA hwuebker@hotmail.com COURSE DELIVERY: Print-Based Correspondence Course CREDIT HOURS: Three Semester Hours COURSE MATERIALS: To order textbooks or

More information

INCLUDED IN: DIMENSIONS ESSENTIALS

INCLUDED IN: DIMENSIONS ESSENTIALS DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.

More information

1. Product Life Cycle of Vitamin water

1. Product Life Cycle of Vitamin water 1. Product Life Cycle of Vitamin water We believed that vitamin water is in its Maturity stage of the Product Life Cycle. The product was launched in the U.S around the year of 2000. Most people are already

More information

Demolition City Roller Derby

Demolition City Roller Derby Demolition City Roller Derby 2015 Sponsorship Packet We Are... Simply The Best! The fastest growing competitive sport in the world exploded onto Evansville s athletic scene in 2007 with Demolition City

More information

SPORTS MARKETING 2013

SPORTS MARKETING 2013 SPORTS MARKETING 2013 September 2012; 476 pages; ISBN# 1-57783-183-7; $385.00 (print or electronic edition) Published by Richard K. Miller & Associates (RKMA) 1 MARKET SUMMARY 1.1 The U.S. Sports Market

More information

CABLE SERVICES Which cable company do you subscribe to:

CABLE SERVICES Which cable company do you subscribe to: CABLE ADVISORY COMMITTEE COMMUNITY SURVEY As the Town of North Reading prepares for contract negotiations with each cable television provider, Comcast and Verizon, the Cable Advisory Committee seeks community

More information

March Madness Generates $7.5 Billion in TV Advertising Since 2005

March Madness Generates $7.5 Billion in TV Advertising Since 2005 For interview requests and queries: Bill Daddi Daddi Brand Communications 646-370-1341 917-620-3717 Bill@DaddiBrand.com March Madness Generates $7.5 Billion in TV Advertising Since 2005 Achieved $1.13

More information

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media INTRODUCTION We re living in an always on society where business and life never slow down for a moment. To stay on top of their busy lives, your target customers are constantly connected. Whether watching

More information

10 Advantages of College Newspaper Advertising

10 Advantages of College Newspaper Advertising 10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

Sports and Entertainment Marketing

Sports and Entertainment Marketing Sports and Entertainment Marketing Course Outline Board Approved: March 27, 2012 I. Course Information A. Course Title: Sports and Entertainment Marketing B. Course Code Number: 1BU150 C. Course Length:

More information

Benefit: Monetary or non-monetary gain received because of an action taken or a decision made.

Benefit: Monetary or non-monetary gain received because of an action taken or a decision made. What s It Worth? Lesson Overview In this lesson, students look at the cost-benefit analysis process, first with a fairly simple decision, and next with one that is a little more difficult to assess. Students

More information

Lesson 9: To Rent-to-Own or Not to Rent-to-Own?

Lesson 9: To Rent-to-Own or Not to Rent-to-Own? All About Credit Lesson 9: To Rent-to-Own or Not to Rent-to-Own? Standards and Benchmarks (see page C-61) Lesson Description Students review the elements of a contract. They discuss the characteristics

More information

IMEO International Mass Event Organisation based on Recent Experience of Euro 2012

IMEO International Mass Event Organisation based on Recent Experience of Euro 2012 IMEO International Mass Event Organisation based on Recent Experience of Euro 2012 Name of the workshop: Marketing of mass events Leader of the workshop: Mateusz Rak, Management Faculty, Wroclaw School

More information

A qualitative examination of online gambling culture among college students: Factors influencing participation, maintenance and cessation

A qualitative examination of online gambling culture among college students: Factors influencing participation, maintenance and cessation A qualitative examination of online gambling culture among college students: Factors influencing participation, maintenance and cessation R I N A G U P T A, J E F F D E R E V E N S K Y & M I C H A E L

More information

Tools and Tips for Marketing Your Nutrition-Based Business - Prerecorded Self Study Webinar Tuesday, August 6, 2013 1 2:00 pm CDT

Tools and Tips for Marketing Your Nutrition-Based Business - Prerecorded Self Study Webinar Tuesday, August 6, 2013 1 2:00 pm CDT Tools and Tips for Marketing Your Nutrition-Based Business - Prerecorded Self Study Webinar Tuesday, August 6, 2013 1 2:00 pm CDT Thank you for viewing as an individual the Tools and Tips for Marketing

More information

Timing This assembly should take 15 to 20 minutes (longer with pupil participation).

Timing This assembly should take 15 to 20 minutes (longer with pupil participation). H Oxfam Education www.oxfam.org.uk/education Looking Behind the Logo Assembly: Supporting teachers notes Age range: 13-17 Introduction This assembly is intended to encourage pupils to see the contradiction

More information

INTRODUCTION TO TEAMWORK AND GROUP DEVELOPMENT CORPORATE LEARNING COURSE TEAMBUILDING BLOCK SEMINAR 3.2

INTRODUCTION TO TEAMWORK AND GROUP DEVELOPMENT CORPORATE LEARNING COURSE TEAMBUILDING BLOCK SEMINAR 3.2 LESSON PLAN INTRODUCTION TO TEAMWORK AND GROUP DEVELOPMENT CORPORATE LEARNING COURSE TEAMBUILDING BLOCK SEMINAR 3.2 SCOPE What is teamwork? Why is teamwork important to Civil Air Patrol? This seminar provides

More information

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers Allan Petrilli Manager of Affiliate Services Income Access Group PRESENTATION OVERVIEW

More information

THE TIMES 100. Marketing mix lesson suggestions & activities (McCain)

THE TIMES 100. Marketing mix lesson suggestions & activities (McCain) Marketing mix lesson suggestions & activities (McCain) Lesson objectives By the end of the lesson students should be able to: Know the different elements of the marketing mix and understand the influences

More information

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY 5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience

More information