Sudeep Deb. User Experience and Accessibility Professional

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1 Sudeep Deb User Experience and Accessibility Professional Things I do: Consulting and Coordination User Interface and Interaction Design Front-End Development Never Stop Learning

2 Value Offered 15+ years experienced, versatile, accomplished user experience generalist and senior manager with a proven track record of designing and leading the development of user interfaces that are central to the success of websites and applications. A hands-on leader with the unique ability to communicate effectively with developers, customers, team members, and upper-management to drive harmony for designs those are both usable and buildable. Equal amounts of experience working in start-up and corporate environments. User Experience Design- Accessibility - Usability Summary of Skills and Experience Dynamic, creative hands-on leader with knowledge of all aspects of User Experience: interaction design, visual design, usability, user research, and content development. Able to strategize at the high level and also very good at managing the details. 11+ years designing, developing, and implementing user experience strategy. Successful at building, managing, and motivating teams. Created the user experience and documentation departments at three software companies. Strong track record of high performance in fast-paced environments. Ability to manage multiple projects and meet deadlines. Attention to quality and detail without sacrificing the needs of the business. Always seeking ways in which user experience improvements can make a measurable difference to sales and profits. Serviced International clients like BAE Systems, TESCO, Cadbury, EasyJet, Standard Life etc. Also works as a consultant with agency like Tribal DDB ( Mudra Communication). Extensive knowledge and experience in W3C Web standards, cross-browser compatibility issues. Also, have Knowledge of HTML5 and design for Mobile devices, Web 2.0, Ajax, Unicode and internationalization. Excellent knowledge in Re-designing web with User Centric Design, accessibility and WAI standards. Experience in DDA (Disability Discrimination Act), RNIB and Section 508 issues. Strong empathic skills, able to understand how and why an interface succeeds or fails and spot problems in layout, information architecture, flow, copy or presentation before they go into production Solid understanding of user-centered design principles with the ability to address complex design problems and provide sound design solutions by creating wireframes, site/system flows, site architecture diagrams, etc. Ability to include stakeholders in project discussions and successfully incorporate/address their feedback

3 Present Attachment Consulting and developing for clients ( international and national both) and exploring new things in the area of responsive user experience. Previous Experience WRC Technologies Pvt. Ltd. Continuing from July 11 UX Strategist and COO Hired to build the team and lead the Customer Centric Development effort. Direct and manage IT strategy implementation focusing on IT budgets, timelines and critical systems. Drove operational efficiency through rigorous project planning and allocation of resources, realizing measured improvements in on-time, on-budget delivery and client satisfaction. Evaluate workflow and operations results, take corrective actions and establish process controls, set key performance indicators and prioritize opportunities and internal projects. Manage resource schedules to achieve utilization targets and strategic non-billable activities Established a lightweight Scrum project management process and helped team meet sprint goals. Interpret use cases and technical requirements to deliver a site map, wireframes, and functional prototype of a unique Mobile Marketing platform. Evolved and led the user experience team responsible for WRC Web strategy, user experience consulting and execution in a hybrid business and technology environment. Provided Web user experience and digital brand consulting Led by example; introduced an informal mentoring program for my team to augment employee training and growth efforts by company. Infoservices Pvt. Ltd. (Netezrezepte.de, Germany) Senior UI Designer August 10 June 11 Heading the UI development Department Co-ordinate with cross-functional teams to fulfill project needs. Creating, Implementing and maintaining standardization document. Reviewing the projects from the UI perspective and giving solution to the findings.

4 Liaison with the other partner company. Tripod Computing Services Pvt. Ltd. August 09 July 10 Head Multimedia Implementing new age ideas and standard within the organization. Requirements gathering, Development of creative briefs, Producing project work breakdowns, Scheduling projects, Project tracking and progress reporting. Co-ordinate with cross-functional teams to fulfill project needs. Mentoring the Development team. Responsibility for troubleshooting, updating and managing sites Investis Ltd. London, UK, via Quick Start Global Pvt. Ltd. Web Producer Vadodara October 08 June'09 Worked and lead UAT (User Acceptance Testing) for future CMS (SiteCore) product which will replace all the present CMS (Media Surface, Content press and Tridion) that the company is currently using. Worked as a Lead producer to developed and launch the first proper Sitecore platform site for one of the prestigious client of Investis called easyjet. This is our first multi-lingual Sitecore website featuring the Media section in French, German, Spanish and Italian in addition to English. Helped the production and development team to build the first group of websites for the clients like Cadbury, BAE Systems, Standard life etc on Sitecore platform. This lead role also involves contributing to the : Creation of design concepts through participation in brainstorming and other ideagenerating team sessions. Effectively understanding briefs, collaborating with internal and external stakeholders to clarify, improve, and design solutions. Actively contributing to the design team s creative evolution and knowledge of industry trends and techniques.

5 Internet Communication Ltd. UK, via Austenite Engineers Pvt. Ltd. Sr. Web Designer Jun 07 September 08 This lead role involves both the creation of exciting new sites and maintenance of existing sites along with the creation of other online promotional material. Typical web skills I m using regularly XHTML, CSS, Photoshop, Flash and Dreamweaver. My duties included: Requirements gathering and development of creative briefs. Producing project work break-downs Co-ordinate with cross-functional teams to fulfill web project needs. Overseeing design and programming work. Scheduling projects. Project tracking and progress reporting. Follow web standards (W3C) and design structures established within the company. Involvement in redesigning of websites, usability, functionality, navigation, interaction and interface design. Responsibility for troubleshooting, updating and managing sites. Researching developments in search engine technologies through testing and analysis of search results, reading patents/white papers and participating in forums. Radiance Software Pvt. Ltd. July 06 May'07 Sr. Designer and Search Engine Optimizer Mindsource Solutions Pvt. Ltd May 04 June 06 Head Design Team Xponse Technologies October 2003 May2004 Web Master and SEO Chabria InfoTech Pvt. Ltd Web Designer Brainmates Web Designer October 2002 October 2003 December 2000 October 2002

6 Skills User Experience: Information architecture; Wireframes; High fidelity prototypes; flow diagrams; Usability; requirements analysis. User Interface Engineering: Interaction Design, Usability, Web Accessibility, Web Standards, Creative Web Application Interface Design, Internet/Intranet Design Project Leadership: Project Management, Team Leadership, Development Lifecycle, Agile process, Risk Analysis, Change Control;. Client facing. Technical: Markup Language : HTML 4, XHTML (Transitional and Strict), HTML 5. CSS : CSS 2 and CSS3. Tools : Axure RP, Balsamiq Mockups. Dreamweaver, Photoshop. Jira. Tortoise SVN. Trotoise Git. JavaScript library : Jquery. Technology : Cross browser compatibility. W3C Markup Validation. Responsive Web Design (RWD) Usability. WAI Compatibility issues, DDA and Section 508. Screen Reader and Handheld Search Engine Optimization. Educational Qualification Bachelor Of Science (B.Sc.) from Calcutta University Technical Qualification One-year Diploma Course form ZAP InfoTech on Web designing and programming.

7 Personal Information Name : Sudeep Deb Date of Birth : 10 th day of June Nationality : Indian Permanent Address : 36 Sadananda Road, 2 nd Floor Telephone (Residence) : (+91) (033) Mobile No : (+91) (, India) sudeep.deb@gmail.com Skype Id : sudeep.deb Objective I want to strengthen my hold over various technologies related to user focused design and gain expertise so that it can be used effectively in the escalation of the organization. I thrive on challenge and love to work with the best designers, developers & creative management in scenarios where I can both contribute and learn. Interest and Activities Digital Graphics, Bird watching, Photography, Quiz, Music, Traveling. Volunteering with NGO s. Date Sudeep Deb Signature