Importance of Tourism Statistics

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1 Importance of Tourism Statistics DIRECTOR ROLANDO CAÑIZAL Office of Tourism Development Planning, Research and Information Management DEPARTMENT OF TOURISM

2 TOURISM A strategic sector for sustainable development A vehicle for poverty reduction, environmental conservation and cultural heritage preservation An engine to improve the quality of life of local communities by creating alternative livelihood and employment

3 Statistics pertains to the collection, analysis, interpretation or explanation, and presentation of data. Also with prediction and forecasting based on data Data - refers to a collection of facts usually collected as the result of experience, observation or experiment. 9/30/ :11 AM

4 In TOURISM... Policy makers and management offices MUST know the destination Knowledge = the product they are managing. Experience and Anecdotes Reliable Facts and Figures (Statistics)

5 Tourism Statistics allow policy makers and investors to optimize the tourism potential of an area. Tourism Statistics Data on Tourist Arrival and Tourist Expenditure - Tourist Arrival and Tourist Expenditure - Comparable Tourism Data between LGUs Economic Impact to National & Local Economy Survey on Economic Impact of Tourism Cost and Benefit Analysis on Tourism Related Investment Financial Viability of Tourism Investment - Market analysis by National, and Local Government as well as private sector - Regional and local tourism activity comparison Evaluation and determination of National and Local Government Tourism Policy, Project and Programs

6 The Need for Tourism Statistics Designing marketing strategies. Strengthening inter-institutional relations. Evaluating the efficiency and effectiveness of management decisions. Measuring tourism throughout the national economy.

7 The Need for Tourism Statistics Assessment tools whether tourism policies or activities are effective, sustainable and progressing. Monitoring instruments to track changes over time in a constant and consistent manner Help clarify goals Foster accountability and raise awareness for action

8 Why We Need Good Statistics Good Governance Improvement of people s lives Business growth Expansion of knowledge 9/30/ :15 AM

9 Why We Need Good Statistics for Tourism Development Business growth Good business: Not a blind undertaking By how much will the market grow in the next year or two? Is resort development a better investment than residential housing? Is Japan a better market than overseas Filipinos for retirement communities? By how much will passenger traffic and revenues increase if air services expand in this route? By how much will fares decrease with the expansion? By how much will industry output, income and employment increase for every P100 peso increase in tourist spending? Will ecotourism be the best product to offer for this destination?

10 Why We Need Good Statistics for Tourism Development Good Governance Why should government use marketing funds in this market and not in the other markets? What investment areas should government promote? Why should efforts be concentrated in this Region? Should taxation be preferred over monitoring policies and trading rights to prevent pollution? What are the additional benefits and costs of opening up secondary gateways? By how much will national, regional or community output, income and employment increase for every P100 peso increase in tourist expenditure?

11 By how much will per capita income Increase if markets are opened up? By how much will the costs of cleaning up the national parks increase if visitors increase by a certain percentage? By how much will household income increase if cooperatives support livelihood programs? Why We Need Good Statistics for Tourism Development Improvement of people s lives

12 In what areas should academic and research institutions concentrate their efforts? In what areas can they be most effective given their resources and the needs of the stakeholders? Why We Need Good Statistics for Tourism Development Expansion of knowledge

13 Tourism Statistics Sustainability Indicators for Tourism Development Intrinsic component of the tourism-related development planning and management process 9/30/ :17 AM

14 9/30/ :17 AM Why do we need Sustainability indicators?

15 Sustainable Development for Tourism involves trade-offs between today s and tomorrow s tourism (economic, environment, culture) Hence, there is a need to assess the extent of the trade-offs. 9/30/ :18 AM For instance: How much more of today s resources can we use in order to generate jobs, income and foreign exchange without depriving the future generation of their ability to enjoy the same or even better quality of life?

16 Sustainability Indicators Better decision-making, lower risks and costs, identify limits and opportunities Identification of emerging risks - prevention Identification of impacts - corrective action Performance measurement of the implementation of development plans and management actions Greater public accountability, better communication Constant monitoring - continuous improvement 9/30/ :18 AM

17 The Challenges of Establishing a Standard Tourism Statistics System Need for greater collaboration between the private sector, the LGUs and the national agencies Need for local level stakeholders to voice out the information most useful for their decision-making processes Need to promote good use of statistics Need for greater transparency

18 Thank You! For further inquiries: Address: Contact Number: (02)