The nature of the role means that there will be a requirement for occasional weekend and/or evening working.

Transcription

1 Faculty of Business Leeds University Business School Marketing Officer (Research and External Engagement) As a key member of the Marketing, Alumni and Events team within Leeds University Business School, you will lead the development of a specific portfolio of marketing activity to increase awareness of the School with research, academic and business audiences. Reporting to the External Communications Manager, you will lead the development and implementation of marketing plans and campaigns to raise the external profile of the School s research and impact, external engagement activities and executive education activities addressing a range of audiences, both nationally and internationally. The role will require close working with a wide range of stakeholder teams within the School including Deputy Dean, Pro-Dean for Research, Research Support Office Team, Faculty Research Engagement Manager, Faculty Research Impact Manager, Director of Executive Education, and Executive Education Team. You will develop strong relationships with colleagues across the Business School and the wider University, as well as external suppliers. You will be educated to degree level or have equivalent experience. You will have experience of working in a marketing or relevant marketing-related role. The role will cover the whole of the marketing mix, but with a primary focus on marketing communications, particularly digital. You will use your marketing knowledge and expertise to contribute to the marketing strategy via the evaluation and analysis of marketing activity, market research and intelligence gathering and will act as a source of professional advice and guidance for senior staff and colleagues across the School. You will be required to be self-directing, with the ability to prioritise, working closely with all members of the Marketing team, as well as colleagues in the Research and Innovation, External Engagement and Executive Education teams. In addition, you will need to develop strong relationships with colleagues across the University, as well as external suppliers. You will be joining an inclusive and friendly team with an excellent support system. The nature of the role means that there will be a requirement for occasional weekend and/or evening working. This is an exciting and challenging opportunity to help develop the profile and reputation of the Leeds University Business School and contribute to its future development. University Grade 6 ( 25,769-30,738 p.a.) Informal enquiries may be made to Samantha Mullany, tel +44 (0) , s.mullany@leeds.ac.uk Ref: LUBSC1128 Interviews are likely to be held on 21 or 22 July Click here for further information about working at the University of Leeds

2 Job Description Responsible to: Head of Marketing Reports to: External Communications Manager Main duties and responsibilities: Planning and Budget Management Working with the External Communications Manager, develop and implement effective marketing strategies and operational communications plans to increase awareness of the Business School s research and innovation and external engagement, building awareness and reputation with targeted audiences. Ensure the strategies selected fit seamlessly into the overall School marketing strategy and meet the wider Business School objectives. Working with the External Communications Manager, develop and implement effective marketing strategies to support Executive Education activity and take responsibility for development and implementation of specific projects and activities, ensuring alignment with the EMBA student recruitment strategy, overall School marketing strategy and wider Business School objectives. Develop annual integrated marketing plans detailing activity for target segments. Produce an annual budget proposal to the External Communications Manager covering forecasted and recommended spend on marketing activity for each area. Record and monitor spend on delegated budgets, reporting back key issues to the External Communications Manager to ensure evidence-based decisions inform future planning. Reconcile budgets on a monthly basis and report any anomalies or potential risks to the External Communications Manager. Marketing Communications Plan and produce a range of marketing communications aimed at the full range of market segments. This includes: Develop, implement and evaluate implementing annual marketing communications plans across all relevant media to increase the profile of Faculty Research, External Engagement and Executive Education activity. To provide web and digital marketing support for the stakeholder teams; developing the Research, Executive Education and for Business web sections, ensuring content is current, relevant and aligns with key messages. This will include carrying out competitor analysis, monitoring effectiveness, liaising with internal stakeholders, writing/updating content and implementation of search engine optimisation (SEO) best practice. To generate innovative content for Business School social media accounts, formulating content plans and campaigns, to achieve optimum reach and engagement. To report on social media success through analytical tools. To create and repurpose content which is integrated across digital and offline channels for multiple target audiences, supporting overarching marketing strategy and ensuring regular liaison with student recruitment marketing colleagues. Plan, implement and evaluate online marketing campaigns, campaigns and presence on external websites as appropriate. Act as a source of advice and support on using the web content management system for web editors in the stakeholder teams.

3 Working with the Head of Marketing and other colleagues to contribute to periodic website reviews Support SEO activity within the Marketing team including agency and project management, implementation of recommended activity and evaluation of success. To ensure all relevant database interactions are managed professionally following marketing and data protection best practice. Lead, manage and evaluate Leeds University Business School entries on internal and external websites/databases for the Executive Education programme portfolio. Working with the External Communications Manager and University Press Officer, contribute to media relations activity to raise the profile of the Business School. Compile a bank of case studies and success stories for use in marketing activities including newsletters, website, social media and print materials. Responsibility for developing marketing collateral (brochures, banners and leaflets) including, writing copy, commissioning photography and developing design agency briefs. When appropriate, plan and execute creative advertising campaigns, including negotiating with and briefing external agencies. Attend targeted events, exhibitions and workshops to raise the profile of the Business School to gather intelligence. Events Management Manage the planning, promotion, administration and operations of a high profile external engagement event series, delivered on campus. Market Research and Evaluation Manage market research and evaluation: analysing market and competitor data, segmentation and needs analysis and customer insights. Where appropriate, undertake market research to gain customer insight and evaluate effectiveness of specific marketing initiatives. Other Develop and produce digital marketing reports using web metrics, reporting regularly to the External Communications Manager. Attend relevant marketing and operational meetings and where required deputise for marketing colleagues. Act as a brand guardian providing advice on application of visual identity guidelines to internal and external stakeholders for communications material in all formats. Support and where required, lead on projects commissioned by the Head of Marketing. Build and maintain excellent working relationships internally and externally at all levels, including the Research Support Office, External Engagement Manager, Faculty Research Impact Manager and Executive Education Team. Any other duties as may reasonably be required, consistent with the grade of the post.

4 University Values All staff are expected to operate in line with the University s values and standards, which work as an integral part of our strategy and set out the principles of how we work together. More information about the University s strategy and values is available at

5 Person Specification Essential Qualifications/Experience Educated to degree level or have equivalent work experience. Experience of working in a marketing or relevant marketing-related role that involves marketing communications, including experience of digital marketing (e.g. digital content creation, web, social, video, SEO, paid digital). Skills Experienced user of Microsoft Office packages. Strategic awareness with the ability to develop focused action plans and be result focussed. Excellent organisational skills with the ability to prioritise and plan work independently and effectively and work on a wide range of tasks simultaneously to meet strict deadlines. Demonstrate excellent written communication skills (copy writing, editorial and proof reading skills) with a high level of accuracy and close attention to detail. Strong communication and interpersonal skills to influence and build relationships with a diverse range of internal and external stakeholders. Strong analytical skills with the ability to interpret data to identify trends and feedback to key stakeholders. A strong negotiator with the ability to apply sound judgement and make decisions in difficult circumstances. Ability to plan budgets, phase campaigns and control expenditure. Knowledge of market research techniques. Attributes/Qualities Ability to work as part of a team and individually. Demonstration of collaborative team orientation, with proven ability to work cross functionally. Ability to project a professional image of the Business School to all stakeholders. Show a professional approach to the role and a service orientated approach to others. Desirable Positive attitude to and a willingness to work flexibly within a fast changing environment. Professional marketing qualification. Understanding of current issues in higher education and demonstrate an ability to operate successfully within it.

6 Additional Information The University offers generous terms and conditions of employment, a wide range of benefits, services, facilities and family friendly policies. Full details are available on the Human Resources web pages accessible at The Partnership The Partnership has been developed by students and staff and describes the mutual expectations of us all as members of the University of Leeds community. More information about the Partnership is available at Disclosure and Barring Service checks A Disclosure and Barring Service (DBS) Check is not required for this position. However, applicants who have unspent convictions, cautions, reprimands and warnings, including any pending criminal proceedings must indicate this in the other personal details section of the application form and send details to the Recruitment Officer at disclosure@leeds.ac.uk. Disabled Applicants The post is located in the University of Leeds, 20 Lyddon Terrace. Disabled applicants wishing to review access to the building are invited to contact the department direct. Additional information may be sought from the Recruitment Officer, disclosure@leeds.ac.uk or tel + 44 (0) Disabled applicants are not obliged to inform employers of their disability but will still be covered by the Equality Act once their disability becomes known. Further information for applicants with disabilities, impairments or health conditions is available in the applicant guidance.