Southwest AK Municipal Conference The Genuine Aquabounty

Transcription

1 Southwest AK Municipal Conference The Genuine Aquabounty February 17, Alaska Seafood Marketing Institute Division of Economic Development HB Broadband 5 Alaska Energy Authority 6 ceholder Division of for Community your content and Regional description Affairs Page 2 1

2 Alaska Seafood Marketing Institute ASMI is a public-private partnership between the State and industry, for economic development of a renewable natural resource for 32 years. U.S. Retail Marketing U.S. Foodservice Marketing International Marketing Program Technical Program Communications Page 3 ASMI Mission Statement Mission is increasing the economic value of the Alaska seafood resource through: Increasing the positive awareness of the Alaska Seafood brand Collaborative marketing programs that align ASMI and industry marketing efforts for maximum impact within the food industry Long-term proactive marketing planning Quality assurance, technical industry analysis, education, advocacy, and research Prudent, efficient fiscal management Page 4 2

3 ASMI Retail Program Aligns AK seafood suppliers and retailers to support their sales and marketing programs Literature and sales aides Interactive, web-based training for retail seafood counter personnel Recipe collections and preparation videos on ASMI s website Page 5 ASMI Foodservice Program Designed to help both commercial and non-commercial foodservice operators handle, menu and promote wild Alaska seafood products Chef network Programs with Culinary Institute of America Expertise and promotional and educational materials Page 6 3

4 ASMI International Program Promotional efforts in key markets Japan EU China Emerging markets of Ukraine, Russia, now Brazil Mostly retail and foodservice promotions, technical seminars, chef and retail training. Tours for trade and press, trade shows and trade missions, advertising and PR Page 7 ASMI Technical & Communications Seafood Technical Program Food safety, quality, nutrition, and food labeling as well as environmental issues, sustainability and purity Communications Supports the marketing programs through media relations and PR Page 8 4

5 ASMI Activities & Accomplishments Contracted with Global Trust to form an FAO-based Responsible Fisheries Management Certification 2010 ex-vessel value of Alaska seafood $1.7 billion, up 21% 2010 value of Alaska salmon nearly $600 million, up 39% Coordinating efforts with other state marketing groups: tourism, Alaska Grown, Silver Hand, Marine Highway, Alaska Railroad, etc. Page 9 Division of Economic Development Financing Marketing Research Technical Assistance Outreach Page 10 5

6 Financing Programs FY11: 313 loans totaling $30 million Commercial Fishing Revolving Loan Fund ($300,000/varies by program) Vessel, permit, quota, fuelefficient engine Fisheries Enhancement Revolving Loan Fund Hatcheries Rural Development Initiative Fund ($300,000) Population 5,000 or less (if road or rail) RDIF cont. Cont. 2,000 or less (if no road or rail) Small Business Economic Development Loans ($300,000) Population 30,000 or less Small % available urban Capstone Avionics (80% of cost) Navigation equipment New - Alternative Energy Revolving Loan Fund Page 11 HB 121 Suite of 3 revolving loan funds Mariculture Revolving Loan Fund $100,000/$300,000 total Commercial Charter Halibut Revolving Loan Fund $100,000 Microloan Revolving Loan Fund $35,000 (one person) $70,000 (two or more) Page 12 6

7 Fisheries Development Underutilized species and mariculture R&D for seafood technologies and product forms HB 118 Incentives for can size conversion and product innovation Maritime infrastructure and marine support services Endangered Species Act Economic Impacts research Page 13 Alaska Film Office/Made in Alaska Alaska Film Production Incentive Tax credits Rural Alaska film location incentive Film industry training grants Make it Authentic Made in Alaska Promoting Alaska products and crafts Growth in food and textile Page 14 7

8 Page 15 Economic Development Cont. Tourism Marketing AVSP and other research Training & rural development Minerals Round-up, PDAC, NW Miners Assn. Minerals Commission ARDORS Forest products and agriculture STEP grant What Broadband Means for Alaska Every Alaskan participate and competete E-commerce, e-government services, telemedicine, education, emergency services Task force members By 2025, every Alaskan has 100 megabits per second (mbps) broadband connectivity Page 16 8

9 Alaska Energy Authority Rural power system and bulk fuel upgrades Financing and project management Technical assistance and training Renewable Energy Fund Energy efficiency and conservation Planning Alaska Energy Pathway Regional planning Renewable Energy Atlas New - Energy Audit Program Page 17 Community & Regional Affairs Local government assistance $1.4 billion in grants Community revenue sharing: $80 million PILT, fisheries landing tax, forest receipts over $30 million Bulk fuel bridge loan program Community mapping Local Boundary Commission, state assessor, publications Page 18 9

10 Comments and Questions Page 19 10