QUICKCHEK NEW JERSEY FESTIVAL OF BALLOONING

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2 WELCOME TO THE FESTIVAL North America s Largest Summer Balloon and Music Festival THE #1 Thing To Do In New Jersey according to New Jersey Monthly Magazine Approx 60,000 guests per day (175k-200k total throughout festival) Dominant local and regional presence throughout multiple DMAs in the Northeast 775+ Million In-Market Media Impressions throughout America s Top DMAs Awe-Inspiring Balloon launches, Grammy Award-Winning Artist Concerts, Nationally Ranked 5K Race, Fireworks, Games and More!

3 MISSION Entertainment for everyone Incredible Balloon Ascensions Top 10 Nationally Ranked Race Games, Shows & Fun Kids & Family Rides Grammy-Winning Artists Astonishing Fireworks Displays

4 FESTIVAL GUEST ANALYSIS/DEMOGRAPHICS New York City, Philadelphia, Newark This summer s biggest party is hosted by The QuickChek New Jersey Festival of Ballooning in Association with PNC Bank. Non-stop entertainment, a huge variety of attractions and beautiful balloon ascensions are all part of the largest summertime hot air balloon and music festival in North America. QuickChek became the title sponsor of the New Jersey Festival of Ballooning in Of the 72 possible event days (3 x 24 years), the Festival opened for all 72 days. Of the 120 mass balloon ascensions (5 x 24 years), the Festival launched 108, for an average of 4.5 out of 5. Over the past five years, we have averaged 158,125 guests. The Festival has raised over $2.6 million for various charities. DMA Coverage Miles New York 50 Newark 40 Philadelphia Million+ In-Market Media Impressions 54% Female Audience 40% of guests HHI >$100k 74% of guests own a home AGES MARKETS REACHED Reaching America s top DMA: New York City, Philadelphia FEATURED ATTRACTIONS 100 Balloons, Grammy Award Winning Artists, Advil Running With The Balloons 5k, Massive Fireworks Displays ANNUAL ATTENDANCE 60,000 guests per day 175k-200k guests total %

5 THE FESTIVAL ADVANTAGE Quantity AND Quality of Impressions QuickChek New Jersey Festival Of Ballooning draws more attendees than teams/entertainment venues Average Single Day Attendance HOME RUN! QuickChek Festival of Ballooning guests spend, on average, 7.5 hours/visit vs. the average length of a MLB game, just 2.55 hours. Sources: League Websites, Elias Sports Research

6 MAKING NATIONAL HEADLINES Blue Chip brands are attracted to the hottest name in entertainment 6

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8 INNOVATIVE OOH BRANDING Drive Awareness for your brand with the most unique media in the nation

9 EXPERIENTIAL MARKETING/ONSITE RETAIL On-site activation & Product Interaction

10 EVENT INTEGRATION & SPONSORSHIP Grammy-Award Winning Artists, Advil Running With The Balloons, & More

11 UNMATCHED EXECUTION & SERVICE Praise from Festival Partners The QuickChek NJ Festival of Ballooning is our #1 branding event with millions of media impressions throughout our market our top team-building event with over 500 team members and their families pitching in and a great sampling event.we dazzle our guests with 2 1/2 days of fun and excitement! "The QuickChek NJ Festival of Ballooning is an ideal marketing event that attracts an absolutely astounding number of consumers and tours alike We are looking forward to returning in 2016! Our sponsorship of The QuickChek NJ Festival of Ballooning in Association with PNC Bank offers PNC an excellent opportunity to connect with the community Each year, the team behind the festival is committed to making the experience for the community and sponsors alike more memorable and enjoyable than ever!

12 THANK YOU How can we help drive your business? Chris Komeshok Director of Corporate Partnerships