Galina Biedenbach. CV updated on CONTACT INFORMATION

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1 Galina Biedenbach CV updated on CONTACT INFORMATION Dr. Galina Biedenbach Umeå School of Business and Economics Umeå University Biblioteksgränd 6 SE Umeå Sweden galina.biedenbach@umu.se EDUCATION Degree Completed Doctor of Philosophy in Business Administration, Umeå University Degree of Licentiate in Economics, Umeå University MSc in Marketing, Umeå University BA in Business Administration, University of Tartu, Estonia EMPLOYMENT HISTORY 01/2013 current Senior lecturer (Universitetslektor), Umeå School of Business and Economics, Umeå University 01/ /2012 Lecturer (Universitetsadjunkt) and research assistant (Forskningsassistent), Umeå School of Business and Economics, Umeå University 04/ /2011 Doctoral student and lecturer in Marketing, Umeå School of Business and Economics, Umeå University 07/ /2006 Marketing Manager, Telecommunications, Estonia ADMINISTRATIVE AND ACADEMIC ASSIGNMENTS Head of Marketing Section, current Program Coordinator for the Master s Program in Marketing, 2014 current. Coordinator for the Method Teaching Team, 2014 current. Member of the Education Committee, current Member of the Committee for Doctoral Education, 2016 current Member of the Quality Assessment Committee for Master s Programs, 2015 current. Member of the Thesis Grading Committee, 2014 current. Discussant of 1 doctoral research proposal, opponent on 1 mid-term and 1 final pre-defense doctoral seminars at Umeå School of Business and Economics. Ad-hoc reviewer for Industrial Marketing Management, Journal of Brand Management, Journal of Product and Brand Management, Marketing Intelligence & Planning, Qualitative Market Research: An International Journal.

2 PUBLICATIONS Monographs M1. Biedenbach, G. (2012). Brand building in the business-to-business context: The brand equity perspective. Doctoral dissertation. Umeå School of Business and Economics, Umeå University, Sweden. ISBN , ISSN , nr. 82. M2. Ossipenko, G. (2008). Brand equity: An empirical study in the business-tobusiness context. Licentiate thesis. Umeå School of Business, Umeå University, Sweden. ISSN , nr Chapter in edited book B1. Biedenbach, G. (2010). B2B brand equity: Investigating the impact of contextual factors. In G. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony, & N. Papadopoulos (Eds.), Contemporary Issues in Brand Research (pp ). Athens: Athens Institute of Education and Research (ATINER). Peer-reviewed articles A1. Tarnovskaya, V., & Biedenbach, G. (2016). Multiple stakeholders and B2B branding in emerging markets. Qualitative Market Research: An International Journal, 19 (3). A2. Biedenbach, G., & Manzhynski, S. (2016). Internal branding and sustainability: Investigating perceptions of employees. Journal of Product & Brand Management, 25 (3). A3. Biedenbach, G., Bengtsson, M., & Marell, A. (2015). Brand equity, satisfaction, and switching costs: An examination of effects in the business-tobusiness setting. Marketing Intelligence & Planning, 33 (2), A4. Biedenbach, G. (2012). Brand equity in the business-to-business context: Examining the structural composition. Journal of Brand Management, 19 (8), A5. Biedenbach, G., Bengtsson, M., & Wincent, J. (2011). Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer employee rapport. Industrial Marketing Management, 40 (7), A6. Biedenbach, G., & Marell, A. (2010). The impact of customer experience on brand equity in a business-to-business services setting. Journal of Brand Management, 17 (6), Conference papers and presentations C1. Biedenbach, G., & Manzhynski, S. (2015). Sustainability and internal brand commitment: An empirical investigation in a transition economy. 44th EMAC Conference, the European Marketing Academy, KU Leuven, Leuven, Belgium, May C2. Biedenbach, G., & Manzhynski, S. (2015). Sustainability and internal branding: Investigating perceptions of employees in industrial markets. 10th 2

3 Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, University of Turku, Turku, Finland, April C3. Biedenbach, G. (2014). B2B brand equity: Investigating the impact of human capital and relational trust. Book of Abstracts, 9th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, University of Hertfordshire, Hertfordshire, UK, April C4. Eriksson, J., Biedenbach, G., & Marell, A. (2013). Public sector innovation for equal opportunities? Others will benefit more than me anyway! Equality, Growth and Innovation in theory and practice, Luleå University of Technology, Luleå, Sweden, October C5. Biedenbach, G., Eriksson, J., & Marell, A. (2013). Infrastructure investment for regional development? An empirical investigation of differences between the experience economy sector and other organizations. European Transport Conference, Association for European Transport, Goethe University, Frankfurt, Germany, September 30 - October 2. C6. Biedenbach, G., Eriksson, J., & Marell, A. (2013). Regional development and innovativeness of SMEs: Evaluating the importance of local embeddedness. 16th Uddevalla Symposium 2013 on "Innovation, High-growth Entrepreneurship and Regional Development", The Kauffman Foundation, Kansas City, MO, USA, June C7. Biedenbach, G., Bengtsson, M., & Marell, A. (2013). Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting. Book of Abstracts, 8th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Catholic University of Portugal, Porto, Portugal, April 3-5. C8. Eriksson, J., Biedenbach, G., & Marell, A. (2012). Perception of opportunities from an infrastructure investment: Investigating the effects of institutional thickness, innovativeness and local embeddedness. Book of Abstracts, RENT XXVI Research in Entrepreneurship and Small Business, ECSB, EMLYON Business School, Lyon, France, November ISSN: C9. Biedenbach, G., Bengtsson, M., & Wincent, J. (2011). B2B brand equity: Analyzing the impact of customer-employee rapport and employee role behavior. Proceedings, 40th EMAC Conference, the European Marketing Academy, The Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, May ISBN: C10. Biedenbach, G. (2011). B2B brand equity: Understanding the effects of switching costs, quality of alternatives, and customer-employee rapport. Book of Abstracts, 7th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Saïd Business School, University of Oxford, Oxford, UK, April 5-7. ISSN: C11. Biedenbach, G., Bengtsson, M., & Wincent, J. (2010). Dynamics of B2B brand equity: The role of interdependencies in buyer-seller relationships. Proceedings, 39th EMAC Conference, the European Marketing Academy, Copenhagen Business School, Copenhagen, Denmark, June 1-4. ISBN: C12. Biedenbach, G., Bengtsson, M., & Wincent, J. (2009). Dynamics of B2B brand equity formation: An empirical comparison between uni- and multiservice buyers. Book of Abstracts, 5th International Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, University of Cambridge, Cambridge, UK, September 1-3. ISBN: C13. Biedenbach, G., Bengtsson, M., & Marell, A. (2009). Satisfaction and brand equity: an empirical analysis of the effects in the B2B setting. Proceedings, 3

4 38th EMAC Conference, Audencia Nantes School of Management, The European Marketing Academy, Nantes, France, May C14. Ossipenko, G. (2009). The development of brand equity in the B2B context: Investigating the differences between market segments. Proceedings, 5th Thought Leaders International Conference on Brand Management, The Athens Institute of Education and Research, Athens, Greece, April 6-7. ISBN: C15. Ossipenko, G., Bengtsson, M., & Marell, A. (2008). The impact of customer experience on brand equity: A communal relationships norms perspective. Book of Abstracts, 4th International Colloquium of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Goizueta Business School, Emory University, Atlanta, Georgia, USA, September ISBN: C16. Ossipenko, G. (2008). Customer-based brand equity concept: Examining the applicability in the business-to-business context. Book of Abstracts, Thought Leaders International Conference on Brand Management, Birmingham Business School, University of Birmingham, the Academy of Marketing, Birmingham, UK, April RESEARCH GRANTS AND SCHOLARSHIPS 2016 USBE Research Institute, SEK for the research project Brand citizenship in a retail context: Investigating the impact of self-service technologies USBE Research Institute, SEK for establishing collaboration with researchers from University of Vaasa and initiating joined research between different units at USBE. Grant application by Vince, Z., Biedenbach, G., and Svensson, J Stiftelsen J C Kempes Minnes Akademiska Fonder, SEK for attending the 44th EMAC Conference, the European Marketing Academy, KU Leuven, Leuven, Belgium Länsförsäkringar Västerbotten Jubileumsfonden, SEK for attending the 7th Global Brand Conference of Academy of Marketing, Oxford, UK Stiftelsen J C Kempes Minnes Akademiska Fonder, SEK for attending the 5th International Conference of Academy of Marketing, Cambridge, UK. PEDAGOGICAL EDUCATION 2012 The roles of university teacher 2010 Teaching and learning with ICT 2009 Introduction to university teaching 2008 English for university teachers 2006 Environments for teaching and learning TEACHING Master s level Business to Business Marketing, 7.5 ECTS Consumer Behavior, 7.5 ECTS Executive Decision Making, 7.5 ECTS Product Planning and Development, 7.5 ECTS Research Method and Academic Writing, 15 ECTS Research Methodology, 7.5 ECTS 4

5 Strategic Marketing Planning, 7.5 ECTS Strategizing Planning and Processes, 7.5 ECTS Bachelor s level Marketing A, 7.5 ECTS Research Methodology in Business Administration B, 7.5 ECTS Service Marketing C, 7.5 ECTS Thesis supervision Supervision of Degree Projects, Examensarbete CE-examen, D-level, 30 ECTS: 19 completed theses. Supervision of Master s theses, D-level, 30 ECTS: 2 completed theses. Supervision of Master s theses, D-level, 15 ECTS: 2 completed theses. Supervision of Bachelor s theses, C-level, 15 ECTS: 7 completed theses. 5