Digital radio report th September 2013

Transcription

1 Digital radio report th September 2013

2 1 Figure 1 Existing DAB coverage Existing DAB coverage Aggregate of local multiplexes BBC national Commercial national (Digital One) Households 71.7% 94.4% 89.5% Roads 56.4% 83.6% 75.7% Source: Ofcom, Arqiva, BBC, September 2013 Note: National means UK-wide. Road coverage refers to motorways and A-roads

3 2 Figure 2 Existing FM coverage Existing FM coverage Aggregate of local coverage BBC national (BBC Radios 1 to 4) Commercial national (Classic FM) Households 92.6% 94.9% 90.9% Households (variable) 97.9% 99.1% 97.4% Roads 91.5% 93.1% 86.8% Roads (variable) 95.5% 95.8$ 90.3% Source: Ofcom, September 2013

4 3 Figure 3 Number of UK radio stations broadcasting on analogue, August 2013 Type of station AM FM AM/FM total Local commercial UK-wide commercial BBC UK-wide networks BBC local and nations Community radio TOTAL Source: Ofcom, May 2012 Note: the conditions of each licence will determine the amount of programming that may be shared between these licensed services. Here we have taken the view that a service providing at least four hours a day of separate programming (even if the same brand has other services) equals one service.

5 4 Figure 4 Number of UK radio stations broadcasting on DAB: August 2013 Type of station Relation to analogue area Number of stations Local commercial DAB in analogue area 100 DAB extends analogue area 12 DAB only 33 UK-wide commercial 14 BBC UK-wide networks 11 BBC local and nations 32 TOTAL 250 Source: Ofcom, August 2013

6 Figure 5 Number of services available on UK DAB, UK map No. services BBC national Commercial national No. local multiplexes (see note) Source: Ofcom, September Note: the Tyne and Wear and Teeside areas have one multiplex each, but each of these multiplexes carry more services than most other local multiplexes. 5

7 6 Figure 6 Take-up of equipment capable of receiving digital radio: 2013 Year-on-year increase (pp) Share of households 78% 98% 45.7% 100% Cable 16% 80% 60% 40% 20% Fixed or mobile broadband 78% Terrestrial 39% Satellite 42% DAB radio 45.7% 0% Internet Digital TV DAB radio Source: Ofcom Technology tracker, RAJAR Q2 2013

8 Figure 7 Number of analogue and digital radio sets sold: year to Q Total annual sales: 10.4 million 9.0 million 9.3 million 8.1 million 6.6 million 5.6 million Digital share of sales: 20.8% 23.3% 20.5% 23.4% 28.7% 33.4% Radio set sales (millions) Year to Q Year to Q Year to Q Year to Q Year to Q Year to Q Analogue sets DAB sets Source: GfK sales data, Note: Figures cover GB only, GfK Panelmarket data represents over 90% of the market. Categories of device included are; portable radios, personal media players, car audio systems, home audio systems, clock radios, radio recorders, headphone stereos, tuners and receivers. 7

9 8 Figure 8 Status of digital radio availability in newly registered cars Proportion of newly registered cars (%) 45% 33.3% 35.4% 38.3% 30% 29.4% 29.8% 27.4% 27.7% 24.4% 27.4% 26.0% 15% 9.9% 12.1% 17.8% 20.8% 22.5% 25.9% 25.5% 21.1% 19.6% 20.9% Standard Cost Option 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q Source: CAP/SMMT

10 9 Figure 9 The radio set universe and frequency of listening Sets in the market (millions) lower bound estimate 3 Estimated proportion used at least weekly (%) 4 Estimated proportion that are digital (%) 5 In home radios 1 66m 81m 73% 19 23% Vehicle radios 2 35m 92% 5 9% Total 101m 117m 83% 15 19% Source: Ofcom research on home radio ownership and vehicle figures from the Department for Transport Note 1: In-home radios includes hi-fis, portable radios and alarm clock radios. Note 2: data on the number of vehicles on UK roads, as reported by the Department for Transport in September 2013 Note 3: Due to the complexity of estimating the radio set universe, we have included a range of figures based on consumer research conducted in 2010 and GfK retail sales data for Note 4: Frequency of listening figures from Ofcom consumer research May 2010 Base: 1075 UK adults (Q1) How many working (insert type of device) do you have in your household? (Q4ii to q6i): How often do you or someone in your household listen to (type of device)? Note 5: Proportion of home radios including a DAB digital radio tuner draws on GfK sales data

11 Figure 10 The number of radio sets in the home that consumers listen to in most weeks Proportion of households 40% 30% 20% 10% % None DK Q Q Q Source: Ofcom Technology Tracker Wave QP8. In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? Base: All respondents Q (3772), Q (2893), Q (2879) 10

12 11 Figure 11 The location of radio sets in the home Proportion of respondents 40% 20% % Source: Ofcom Technology Tracker Wave Q4. In which of these rooms at home do you have any radios? Base: All respondents, n=2879 Note: the question wording is not comparable to the 2012 question, which asked about the location of radio sets used in most weeks

13 12 Figure 12 Proportion of individuals claiming to own a DAB set in the home Proportion of adults (15+) 50% % % % 10% % Q Q Q Q Q Q Q Q Q Source: RAJAR / Ipsos MORI / RSMB

14 Figure 13 Take-up of DAB digital radio, by multiplex area % of households % % % % % % % n/a Source: RAJAR, Q Note: this map is based on analysis which uses the total survey area of the individual station which best represents the coverage area of each digital multiplex. 13

15 Figure 14 Distribution of listening hours across analogue and digital platforms, by quarter: Q Q Share of total listening hours 100% 75% 50% 25% 31.5% 31.3% 33.0% 34.3% 36.8% 7.4% 6.9% 4.5% 5.1% 4.6% 61.1% 61.8% 62.6% 60.5% 58.6% Digital Unspecified Analogue 0% Q Q Q Q Q Source: RAJAR. All adults (15+) Note: Unspecified relates to listening where the radio platform was not confirmed by the listener. 14

16 15 Figure 15 Distribution of listening hours across analogue and digital platforms, the 12 months to Q2: Share of total listening hours 100% 75% 50% 25% 22.7% 25.9% 29.5% 33.9% 10.9% 7.9% 7.2% 5.2% 66.5% 66.2% 63.2% 60.9% Digital Unspecified Analogue 0% Q Q Q Q Source: RAJAR. All adults (15+) Note: Data relate to the year ending each date shown. Unspecified relates to listening where the radio platform was not confirmed by the listener.

17 16 Figure 16 Share of listening, by digital platform and area DAB DTV Online/apps All digital 0-4.9% % % % % % % % % % n/a Source: RAJAR, Q Note: these maps are based on analysis which uses the total survey area of the individual station which best represents the coverage area of each digital multiplex.

18 17 Figure 17 Digital radio s share of total radio listening hours, by platform Year ending Q2 year-on-year change (percentage points) Share of total listening hours 40% 30% 20% 10% 0% 33.9% 22.0% 5.1% 5.0% 1.8% All digital DAB DTV Online/apps Digital unspecified Source: RAJAR. All adults (15+), year ending Q Note: Digital unspecified relates to listening to digital-only stations, where the survey respondent has not specified the platform used.

19 18 Figure 18 Distribution of listening hours, by service provider, analogue and digital platforms: year to Q % 50% 25% 0% Year ending Q2 year-on-year change in digital share of listening (percentage points) Share of total listening hours 100% 33.9% 5.2% 60.9% 16.9% 2.1% 27.2% All radio BBC network BBC local/nations 1.6% 7.6% 6.3% 4.8% National commercial 6.7% 21.4% Local commercial Digital Unspecified Analogue Source: RAJAR. All adults (15+), year ending Q Note: Unspecified relates to listening where the radio platform was not confirmed by the listener.

20 19 Figure 19 Distribution of listening hours, by service, analogue and digital platforms: year to Q Share of total listening hours BBC Radio % 4.7% YoY change in digital listening (pp) +0.5 BBC Radio 4 7.6% 4.5% +0.6 BBC Radio 1 5.1% 1.8% 0.0 BBC Radio FIVE LIVE 1.8% +0.1 Classic FM 1.2% +0.2 talksport 0.6% 0% 5% 10% 15% 20% Analogue Unspecified Digital 0.0 Source: RAJAR. All adults (15+), year ending Q Note: Unspecified relates to listening where the radio platform was not confirmed by the listener.

21 20 Figure 20 Digital-only stations by average weekly reach Average weekly reach (thousands) YoY change (%) BBC 6 Music BBC Radio 4 Extra 1Xtra from the BBC Absolute 80s Smash Hits Radio The Hits FIVE LIVE SPORTS EXTRA Smooth 70s Heat Jazz FM Absolute Radio 90s ,102 1, ,747 1, ,000 1,500 2,000 Radio group BBC Bauer Absolute Other Source: RAJAR. All adults (15+), year ending Q2 2013

22 21 Figure 21 Proportion of people, by age, who have ever listened to a radio through a digital platform Digital radio listening by age group (% of total) 80% 60% 40% 20% 4% 6% 51% 5% 6% 56% 6% 3% 7% 7% 51% 53% 5% 47% 2% 36% Ever Monthly Weekly 0% All Source: Ofcom Technology Tracker Wave Base: All who listen to the radio (n=2242) Q: Whether ever use digital radio

23 22 Figure 22 Those who listen to digital radio at least weekly, by socio-economic group Digital radio listening by socio-economic group (% of total) 80% 60% 40% 20% 4% 6% 51% 3% 7% 60% 4% 7% 54% 6% 4% 3% 6% 45% 41% Ever Monthly Weekly 0% All AB C1 C2 DE Source: Ofcom Technology Tracker Wave Base: All who listen to the radio (n=2242) Q: Whether ever use digital radio

24 23 Figure 23 Frequency of radio listening, by platform Proportion of respondents 60% Have tried it once 40% 20% 0% FM anywhere AM anywhere DAB DTV Internet At least monthly At least weekly Every day Source: Ofcom Technology Tracker Wave Q4. How often, if at all, do you access the radio via... Base: Adults aged 16+ who listen to radio n = 2242 UK Note: Remaining percentages are Don t know responses.

25 Figure 24 Awareness of devices capable of receiving digital radio services 100% 80% 60% 40% 20% 0% DTV 82 Internet-enabled computer Awareness can be used to receive radio 38 Smartphone MP3 player* Games console* None of these Take-up of device 20 Source: Ofcom Technology Tracker Wave *Take-up measures from Quarter Base: All respondents, n=2879 QP13. Before today were you aware that you can listen to radio programmes as they are broadcast in these ways? 24

26 Figure 25 Awareness of digital radios, sometimes called 'DAB digital radio' Before today, had you heard of digital radios, sometimes called D-A-B radios? Yes No Dont know Q Q Q Source: Ofcom Technology Tracker, Wave , Wave , Wave Base: All adults Q3. Before today, had you heard of digital radios, sometimes called D-A-B radios? Digital radios are sometimes called D-A-B radios and may have ones of these logos (SHOWCARD). They can receive more radio stations and have a clear signal with no interference. It doesn t simply refer to a radio with a digital display panel. 25

27 Figure 26 Associations of digital radio among those with and without digital radio Aware of digital radio - Associate with digital radio Digital Radio listeners - Associate with digital radio DAB owners - Associate with digital radio Non-DAB owners - Associate with digital radio 80% 60% 40% 20% % Clear and high quality sound Wider choice of stations Ease of use Extra features Scrolling text information Future proof/ready for switchover None of these Source: Ofcom Technology Tracker Wave QP14. Which if any of these features did you associate with digital radio? Base: All aware of digital radio, with experience of listening or aware of way of listening; all with any type of digital radio n=2628; n=1279; n=904; n=

28 27 Figure 27 Features of digital radio that listeners have experienced Proportion of digital radio listeners 80% % 40% 35 20% % Clear and high quality sound Wider choice of stations Ease of use Scrolling text information Extra features None of these Source: Ofcom Technology Tracker Wave QP15. As a digital radio listener which, if any, of these features of digital radio have you experienced? Base: All with any type of DAB digital radio (in home or vehicle) n=1104

29 28 Figure 28 Likelihood of purchasing a DAB set Percentage of respondents who listen to the radio, have any active radio sets at home but have no DAB set in the home Certain to Very likely Likely Unlikely Very unlikely Certain not to Don't know 2% 3% 9% 17% 21% 20% 28% 0% 20% 40% 60% 80% 100% Source: Ofcom Technology tracker, Wave Base: Those who listen to the radio but have no DAB sets in the home (n=784) QP12: How likely is it that your household will get a DAB radio in the next 12 months?

30 29 Figure 29 Reasons for not acquiring a DAB digital radio set No need 59% Happy to use existing service 39% Can receive via DTV Happy to use analogue radio Can't afford it Too expensive Would never listen Don't know why I should Poor reception in area 6% 5% 4% 4% 4% 1% 1% Source: Ofcom Technology tracker, Wave Base: Radio listeners who said they were unlikely to get a DAB radio in the next 12 months Q: Why are you unlikely to get a DAB radio in the next 12 months?