Direct selling The importance of communication
|
|
- Amos Reynolds
- 7 years ago
- Views:
Transcription
1 Direct selling Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest direct sales companies, with over 2.5 million independent distributors in more than 70 countries world-wide. There are 35,000 independent distributorships in the UK, Republic of Ireland and Channel Islands offering a range of products from a vast product portfolio. The critical relationship between Amway and the seller or distributor is at the heart of Amway's successful approach to direct selling.in direct selling, the sale is the culmination of many marketing activities which involve matching customer requirements to the goods or services offered. The main benefit of this form of selling is that it allows distributors to focus on individual customers and their needs. The starting point for any kind of direct selling activity is the preparation. Anybody involved in direct selling should be fully trained and familiar with all aspects of the product and customer needs. It is important to remember that consumers have many choices in the market-place and are better informed than ever of these choices. Preparation is therefore increasingly important for Amway's distributors. Although it has been said that sales people are born and not made, the development of skills and knowledge is essential for good sales performance. Product knowledge, in particular, is vital - so that the seller can present a product's benefits and functions comprehensively and answer any questions the consumer may have. The importance of communication Clear communication is essential when managing activities. Amway needs to communicate regularly with its 35,000 distributors in order to help them prepare for their increasingly challenging role. Communication is the passing on of ideas and information. In business, it is essential to have good clear channels of communication. This case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities. There are many possible objectives and benefits from a close and well developed communication system. Communication is only successful when the intended result is achieved. This effectiveness is dependent on the choice of recipient, the clarity of the message and the choice of communication medium. It would be inefficient and wasteful to send a message to every distributor regarding every single issue, particularly if some issues only concerned a few individuals. Similarly, members of an organisation should not be overburdened with communications. If there are too many messages, distributors may simply stop reading them. This could mean that they may miss the most important messages! Effective communication at Amway, therefore, involves making prior decisions about who needs to receive the message. Sometimes it is necessary to repeat a message. For example, in the classroom, a lecturer will attempt to explain a task in clear and simple terms, but if students are unsure about the message, he will rephrase it until the students understand. Repeating messages through a different communication channel can also aid the target market's understanding.
2 Messages to Amway's distributors should, therefore, be as clear and direct as possible, limiting areas in which misinterpretation could arise. A good understanding of the audience using terms and language they are familiar with is vital. Choosing the communication channel The choice of communication channel used by Amway depends on what needs to be communicated. The way in which a message is delivered has an important impact upon how it is received. For example, certain publications, specifically targeted at top distributors are used when Amway wishes to communicate very specialised information, of value only to this level. Amway s communication channels There are five different communication channels. Corporate Events Corporate events include specially arranged functions, such as product fairs, conferences and seminars, which distributors at different levels are invited to attend. Faceto-face communication at a range of events helps Amway and its distributors to get to know each other. They also provide an opportunity for distributors to get to know each other and are useful for relaying messages, giving advice and generating personal discussion. Events include: Pace Setter - a reward incentive to help new and existing distributors reach the 6bonus level within three consecutive calendar months.it also encourages a balanced business, with equal amounts of retailing and sponsoring - essential for long-term success and profitability. Direct Distributor Seminar - allows newly qualified Direct Distributors to meet the Amway Management Team, tour the UK Headquarters, attend key informative, motivational business sessions and go to the New Direct Distributor Gala Dinner. Leadership Seminar - where distributor leaders who have achieved a target criteria set by Amway, travel for a seven day trip with compliments of Amway to some of the world's finest beach locations and hotels where they attend a number of business sessions and exchange thoughts and ideas with corporate staff. Launch into '98 - a major annual launch of new products and services presented by a road show of events. Participation at these events enables distributors to contribute ideas and solutions to problems encountered. The relationship between Amway and its distributors can, therefore, take place in an atmosphere of mutual trust and respect. Training Training builds the skills and knowledge of distributors and therefore improves competence levels. For Amway, the starting point of the training process is to identify the skills and knowledge necessary for distributors to carry out their role.
3 Acquiring product knowledge is an important aspect of training and preparation. As Amway relies upon the personal service of its distributors and the quality of its products, it is essential that distributors are not just shown how to use products but also how to merchandise them to their best advantage. Training may involve either Corporate or Group (Line of Sponsorship) Training on specific product brands. Distributor input into these sessions provides informative help for the management of independent businesses. Once a distributor has achieved an advanced knowledge of a specific brand, they can then receive the training and tools required via a 'Train a Trainer' session whereby they will be taught how to train their own group, therefore maximising their expertise. Lines of sponsorship Amway is essentially a people-based business - without people, the business cannot expand. The business of each distributor grows via new customers and through the sponsorship of new distributors. Established distributors are involved in helping newly sponsored associates to merchandise Amway products. Distributor groups meet to discuss company procedures and their goals. The groups also discuss new product launches and promotions, the administration of their businesses and support new and existing distributors. These lines of sponsorship provide constant, face-to-face support from professional associates. Publications Written communication is useful as a permanent source of reference. Amway uses a range of written communications. These include: Amagram - This magazine is mailed directly to all Amway distributors in the UK, the Republic of Ireland and Channel Islands. Amagram is used to communicate information about new products, promotions, community news, distributor events and recognitions as well as news of other affiliates throughout the Amway world. Amagram shows how distributors can make more out of their business. It is also used to help distributors understand the philosophy by which the business operates and the legislation regulating the Direct Selling Industry. For example, The Trading Schemes Act 1997, widens controls over illegal 'pyramid selling' and provides basic standards of business practice for participants in legal Trading Schemes. Diamond & Leaders' News - This is used to communicate special information to leading distributors. It may involve providing them with information which they need to pass down to other distributors or it could provide top distributors with 'elite' information such as the previews of launches or any changes in policy which only applies to this group, at a particular time. Newsgram and WAD (Warehouse Authorised Distributor) Bulletin - Newsgram is sent from Amway to Direct Distributors. Although its purpose is similar to Diamond News, information is communicated in a format more suited to the target audience. Special Literature - Occasionally, Amway designs a brochure or leaflet which is used to address a particular change or launch, e.g. new car care product range. Other communication channels The circumstances under which a business communicates constantly change. Organisations have to constantly review their communication systems to ensure the correct messages are transmitted in the correct way to the required audiences.
4 For Amway, this means that different communication media are required for a range of purposes. For example: Direct distributors are targeted via a monthly mail-out Packing slips have short messages printed on them A telephone team at the Amway Information Centre handles ongoing enquiries Amway has recently launched their first ever brand advertising campaign. In an ever-competitive marketplace, it has been used to raise brand awareness. Perhaps the most rapidly developing global communication forum is the Internet. For a company like Amway, with distributors all over the world, the potential of the Internet, as a communication mechanism, is enormous. The Internet serves as an important information source and offers the Amway Corporation a platform to define 'Amway,' its opportunities, products and association. The Amway (UK) Limited web-site is interesting and informative, containing many different facts about the Amway Business in the UK, Republic of Ireland and Channel Islands. Pages in the Amway (UK) Limited web-site refer to: What is Amway (UK) Limited? Amway (UK) & the Community The Amway (UK) Product Range The Amway (UK) Business Opportunity Amway (UK) News. Artistry products Developing a new range of skin care and cosmetics products is a costly process. It is important to co-develop the distribution network, thus giving key advantages over other products in the market-place. Amway created ARTISTRY* as a complete line of skin care and cosmetics, to make clients look and feel the best that they possibly can. Amway is one of the few cosmetics companies in the world with its own manufacturing plant, so the Company can retain control over quality and follow hygiene guidelines which are stricter than those required by the law. No product is launched until is has been rigorously tested - before, during and after manufacturing processes, Amway does not test on animals. Amway has also invested heavily in the development of the packaging of the ARTISTRY line. The packaging features a signature gold band alongside the ARTISTRY diamond logo. Consequently, ARTISTRY products rival those sold in department stores, but with the added bonus that ARTISTRY products are sold with personalised, expert service - distributors can be trained to become ARTISTRY Consultants.
5 To become ARTISTRY Consultants, distributors attend a training course which covers: learning about the skin skin care products cosmetic application - basic techniques cosmetic products - application, co-ordination and advanced techniques merchandising session - how to build an ARTISTRY business. The aim of this course is to allow distributors to develop their product knowledge so that they can deal professionally and confidently with customers. At the course, Amway distributors are provided with a training manual. The ARTISTRY Learning Guide is the central part of a larger training and personal development programme known as the Amway Performance Learning System (APLS). APLS provides information about ARTISTRY products so that distributors can become successful and knowledgeable ARTISTRY Consultants. Also included with the ARTISTRY APLS is a video which co-ordinates with the Learning Guide. Whilst training to become Beauty Consultants, Amway distributors can also use other usual communication channels to further develop and improve their product knowledge and obtain key information, such as product updates. Clarifying business opportunities Acceptable business procedures must be developed when a large number of distributors representing a single organisation, all work independently. It is important that communications from Amway provide a moral direction for its distributors but, at the same time, allows them to develop their own identity. The Amway Rules of Conduct and Code of Ethics conform to the DTI's requirements and define the rights, duties and responsibilities of Amway distributors. Other communications are also designed to reaffirm acceptable moral principles. The manner in which a salesperson deals with an ethical issue can have far reaching consequences not just on that individual but also upon the organisation as a whole. For example, distributors must not mislead customers on the claims of a product in order to achieve a sale. Direct selling is about person-to-person marketing where the salesperson must have credibility and trust. The processes of communication at Amway are designed to help distributors become well trained and professional in all their dealings.
Global Social Media Policy
Page 1 of 11 Global Social Media Policy Social Media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating
More informationDO WHAT YOU LOVE. AMWAY BUSINESS OVERVIEW
DO WHAT YOU LOVE. AMWAY BUSINESS OVERVIEW BE YOUR OWN BOSS More freedom. More flexibility. An Amway independent business offers you a path filled with possibilities, all on your terms. It s a low-cost,
More informationJOB DESCRIPTION. Ecommerce & Mail Order Manager
JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Ecommerce Executive Corporate Development Enterprise Headquarters Ecommerce & Mail Order Manager
More informationCharities Policy Standard Corporate Centre. Our Community
Charities Policy Standard Corporate Centre Our Community Contact For further information please contact: corporateresponsibility@kingfisher.com Kingfisher plc 3 Sheldon Square, Paddington London W2 6PX
More informationCOMMUNICATION AND ENGAGEMENT STRATEGY 2013-2015
COMMUNICATION AND ENGAGEMENT STRATEGY 2013-2015 NWAS Communication and Engagement Strategy 2013-2015 Page: 1 Of 16 Recommended by Executive Management Team Communities Committee Approved by Board of Directors
More informationCommunications Strategy 2015-16
Communications Strategy 2015-16 Communication leads to community, that is, to understanding, intimacy and mutual valuing [Rollo May, 1909-1994, American Psychologist] Introduction The WWM CRC is a provider
More informationKEY STATISTICS & INFORMATION
28 29 September 2016 Olympia West & Central, London KEY STATISTICS & INFORMATION from Europe s no.1 exhibition and conference for contact centre & customer service professionals Organiser 2 ABOUT CUSTOMER
More informationOUR CUSTOMERS. Exciting, beautifully designed, excellent quality clothing and homeware that reflects the aspirations and means of our customers
OUR CUSTOMERS Content Our Approach Our aim is to meet or exceed our customers expectations of Next as a company and the products we sell by providing: Exciting, beautifully designed, excellent quality
More informationSAMSUNG TEAM OF EMPOWERED PARTNERS (STEP) A STEP UP TOWARD DRIVING SUSTAINABLE GROWTH THROUGH THE POWER OF COLLABORATION
SAMSUNG TEAM OF EMPOWERED PARTNERS (STEP) A STEP UP TOWARD DRIVING SUSTAINABLE GROWTH THROUGH THE POWER OF COLLABORATION STEP PROGRAM: WELCOME 2 Dear Valued Business Partner: I am pleased to announce the
More informationthe SOLICITORS group Quality training for less LAW2015 Glasgow Grand Central Hotel, Glasgow, 29 & 30 September
the SOLICITORS group Quality training for less LAW2015 Grand Central Hotel,, 29 & 30 September Your route to the legal profession Contents Event Information and Exhibition Opportunities... 3 Conference
More informationWelcome BUSINESS PORTSMOUTH. Portsmouth Business Expo 2013 Sponsorship Pack. Building on tried and tested formulas
Portsmouth Business Expo 2013 Sponsorship Pack The Portsmouth Business Expo 2013, which is now entering its second year, will attract an audience of more than 500 visitors of business owners, entrepreneurs
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationstrategic plan and implementation framework 2013-2018
strategic plan and implementation framework 2013-2018 contents Introduction 3 Strategic Plan 2013-2018 4 Strategic Priorities 4 2 Implementing the Plan 5 Measuring and Monitoring 5 Communicating and Reporting
More informationSuncorp Advice. A rewarding career
Suncorp Advice A rewarding career Introducing Suncorp Advice A successful career as a financial planner relies on partnering with a progressive and supportive employer. Suncorp Financial Services Pty Ltd
More informationHUDDLE2016. 26&27 APRIL 2016 / London. UK. Making the Vision a Reality. www.5ghuddle.ch. www.forum-europe.com
Sponsorship Brochure Contents P 3 P 4 P 5 P 6 P 8 P 9 About the WWRF 5GHuddle Sponsorship Packages Sponsored Catering packages Product Opportunities Exhibit at the WWRF 5GHuddle Sponsorship Reservation
More informationSALES AND MARKETING PLAN
SALES AND MARKETING PLAN Contents Section 1 Introduction to the Sales and Marketing Plan Section 2 How to calculate your income 3 Section 3 Recognition and Rewards 23 SECTION 1: INTRODUCTION TO THE SALES
More informationDistributing your tourism product
Distributing your tourism product No matter how impressive your product is its success relies on customers knowing you exist in the marketplace. The strength of your presence in the marketplace will be
More informationBRAND NEW SHOW FOR. Food I Beauty I Health 4-6 July 2014 I Olympia, London. www.lnlo.co.uk
BRAND NEW SHOW FOR 2014 Food I Beauty I Health 4-6 July 2014 I Olympia, London www.lnlo.co.uk THE SHOW YOUR PASSION, OUR EXPERTISE Attracting 25,000 consumer visitors, Love Natural Love Organic is three
More information1.4. Ensuring people and communities know and understand these issues can help build trust and confidence in the Council and improve our reputation.
Draft Communications Strategy -2018 1. Introduction and context 1.1. In the challenging and changing environment of local government, it s really important that regular, reliable and accurate information
More informationMarketing at McDonald s
at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the
More informationCommunications Strategy
Communications Strategy 2014-2017 Classification: Internal/Stakeholder 1. Introduction Good communication is central to the perception of City Property (Glasgow) LLP and our credibility. It is at the core
More informationWorking with us Support and benefits for authorised centres
Working with us Support and benefits for authorised centres Helping you serve your customers better Cambridge English exams are delivered by 2,800 exam centres in more than 130 countries. We put our centres
More informationGuide to choosing Graphic Designers
Guide to choosing Graphic Designers How to choose the right Graphic Designer for your business Contents About Computer Weekly 4 About Approved Index 5 Introduction 6 Branding 8 Choosing the right graphic
More informationLECTURE 1 Introduction To Integrated Marketing Communications. Marketing satisfying needs and wants through the exchange process.
LECTURE 1 Introduction To Integrated Marketing Communications Marketing satisfying needs and wants through the exchange process. The Marketing Management Process 1. Situation analysis (PESTL). 2. Objectives.
More informationLCCI International Qualifications. Level 3 Certificate in Selling and Sales Management. Extended Syllabus. Effective from 2007
LCCI International Qualifications Level 3 Certificate in Selling and Sales Management Extended Syllabus Effective from 2007 For further information contact us: Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com
More informationNine Kings Suite Lancaster London hotel November 3 2015
Nine Kings Suite Lancaster London hotel November 3 2015 THE FOOD MANUFACTURE EXCELLENCE AWARDS 2015 Come to the Carnival! About the event Now in their 15th year and with a Carnival theme for 2015, the
More informationriba shops distrib ution service ops RIBA Bookshops Distribution Service
riba book ok shops distrib ution service ops RIBA Bookshops Distribution Service Marketing Book promotions in print/online, working relationships with key reviewers and media contacts Purchasing Publisher
More informationNorthwards Housing s Communications Strategy 2014-16
Northwards Housing s Communications Strategy 2014-16 Executive Summary 1. The purpose of this strategy is to ensure a fully integrated approach to communications; one which is aligned with Northwards business
More informationTable of Sections. 1. The Company. 2. Introduction and Definitions
company policy Table of Sections FOREVER LIVING PRODUCTS COMPANY POLICY 1. The Company 2. Introduction and Definitions 3. Being a Distributor and becoming an Assistant Supervisor Being a Distributor Becoming
More informationInternational Payments
International Payments Copyright Moneynetint. All Rights Reserved MoneyNet international Ltd was established in 2005, providing companies and individuals with a full range of foreign exchange and payment
More informationCOMMUNICATION POLICY. Adopted by the Board of Directors on 6 March 2008 NORDIC INVESTMENT BANK
COMMUNICATION POLICY Adopted by the Board of Directors on 6 March 2008 NORDIC INVESTMENT BANK Communication policy 1. Purpose... 3 2. Goals... 3 3. Guiding principles... 3 4. Target groups... 4 5. Messages...
More informationRED HAT ISV PARTNER PROGRAM GUIDE EMEA
RED HAT ISV PARTNER PROGRAM GUIDE EMEA the RED HAT ISV Partner program Welcome to the ISV Partner Program. As market demand for open source solutions increases, Red Hat looks forward to partnering with
More informationSOCIAL MEDIA STRATEGY 2013 2015
SOCIAL MEDIA STRATEGY 2013 2015 October 2013 1 Contents 1. Background 2. Channels 3. Use 4. Management and Administration 5. Analytics and Reporting 6. Communication and Employee Engagement 7. Timeline
More informationCodestorm. E-commerce, Direct Mail, Order Fulfilment and Digital Print. Delivering results. to you and your customers
Codestorm E-commerce, Direct Mail, Order Fulfilment and Digital Print Delivering results to you and your customers Why choose Codestorm? Established 1996 as a pick and pack company Codestorm has expanded
More informationConsultation and Engagement Strategy
Consultation and Engagement Strategy Contents: 1. Introduction 2 2. Purpose 3 3. Aims and Objectives 4 4. Key principles 5 5. Delivery of the Strategy 6 6. Action Plan 2011-12 7 Appendix 1 Understanding
More informationMYSTERY SHOPPING STUDIES
MYSTERY SHOPPING STUDIES All ESOMAR world research codes and guidelines, including latest updates, are available online at www.esomar.org Last revised: 2005 Copyright ESOMAR 2005 Latest reprint: 2005 MYSTERY
More information2016 Resource and Construction Conference and Construction Industry Dinner
Sponsorship Proposal 2016 Resource and Construction Conference and Construction Industry Dinner 23 June 2016 Crown Perth Chamber of Commerce and Industry of Western Australia (Inc) CCI Construction Industry
More informationGOLD COAST CONVENTION AND EXHIBITION CENTRE 06.11.15 07.11.15 PARTNERSHIP AND EXHIBITION OPPORTUNITIES
GOLD COAST CONVENTION AND EXHIBITION CENTRE 06.11.15 07.11.15 PARTNERSHIP AND EXHIBITION OPPORTUNITIES INVITATION TO PARTNERS AND EXHIBITORS Welcome to the 2015 Australian Property Institute (API) Queensland
More informationCorporate Communications Strategy
Corporate Communications Strategy 2014 Office for Nuclear Regulation page 1 of 6 Introduction Effective communications is an important part of ONR s success and supports our reputation as a trusted, independent
More informationMedia kit. About Coeliac Queensland. Contact Us. Advertising. Who we are. What we do. Target audience. Page 1
Media kit About Coeliac Queensland Who we are Coeliac Queensland (CQ) is a not-for-profit organisation, established in 1974, to assist and support people who are diagnosed as requiring a gluten free diet
More informationAdvertising & Internet Policy
PartyLite Advertising and Internet Policy for PartyLite Independent Consultants Advertising & Internet Policy Advertising your PartyLite business is not just a reflection of you but of PartyLite and every
More informationThe 2nd Annual Middle East & North Africa Spectrum Management Conference
Organised by The 2nd Annual Middle East & North Africa Spectrum Management Conference The meeting point for the MENA spectrum community! Sponsorship and Exhibition Prospectus About the Event Taking place
More informationCommunications strategy refresh. January 2012. 1 c:\documents and settings\mhln.snh\objcache\objects\a654473.doc
Communications strategy refresh January 2012 1 c:\documents and settings\mhln.snh\objcache\objects\a654473.doc Contents 1. Introduction p 3 a. SNH: corporate aims and objectives b. SNH and communications
More information2016 INSURANCE CLIENT SUMMIT 2016 INSURANCE CLIENT SUMMIT, BOSTON, MASS.
2016 INSURANCE CLIENT SUMMIT 2016 INSURANCE CLIENT SUMMIT, BOSTON, MASS. Exhibitor/Sponsor Prospectus October 9 12, 2016 1 2016 INSURANCE CLIENT SUMMIT Each year, our summit attracts more than 200 clients
More informationHelping you to move. Sell your home with HomeXperts
Helping you to move Sell your home with HomeXperts We are here to help you every step of the way! HomeXperts Values At HomeXperts service really does matter. We are an owner run, local business where the
More informationPlanning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
More informationA Unique Business Opportunity
A Unique Business Opportunity in the World of English Language Training www.directenglish-egypt.co.uk www.linguaphone-egypt.co.uk +2016 55 33 246 As an enterprising business leader reading this brochure,
More informationGuild Accreditation Information Pack
Guild Accreditation Information Pack Guild Accreditation Of Short Training Courses Accreditation of training courses is vital for any school as it means your students will be able to obtain insurance with
More informationTestimonials and Case Studies
Testimonials and Case Studies Tailormade Conference Management has been operating since September 2002. The main services that are offered are: VENUE SELECTION - FREE Venue finding service according to
More informationUnderstanding the links between employer branding and total reward
8 September 2010 Understanding the links between employer branding and total reward An overview of our research findings and the implications for reward Limited is authorised and regulated by the Financial
More informationGuide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing
Guide to Trade Marketing A guide to give you support and ideas for reviewing your trade marketing Synergy Creative works with clients to plan, design and implement trade marketing campaigns. Here we share
More information2015 Media Pack Delivering the latest contact centre and customer service community news and insight
2015 Media Pack Delivering the latest contact centre and customer service community news and insight Insight l Analysis l Strategy l Innovation The UK s most trusted resource for the contact centre and
More informationA Call to Partner: Serving Our Energy Future
A Call to Partner: Serving Our Energy Future P R E S E N T E D BY Introduction Join Alberta Oil magazine as a sponsor for the Canadian Petroleum Services Show, March 14 to 16, 2016. The inaugural presentation
More informationPROMOTE YOUR BUSINESS FPFREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS. EUROPAGES +33 1 41 16 49 00 www.europages.com
PROMOTE YOUR BUSINESS FREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS EUROPAGES +33 1 41 16 49 00 www.europages.com Why register with EUROPAGES? Most international buyers these days start their search
More informationInternet of Things partner guide. Your solutions. Our technology. Smarter together.
2016 Internet of Things partner guide Your solutions. Our technology. Smarter together. Real Rewards, Starting Now Welcome to Intel Technology Provider The Internet of Things has arrived. At this point
More informationJob information pack Senior HR Manager
Job information pack Senior HR Manager THANK YOU FOR YOUR INTEREST IN PANCREATIC CANCER UK It is a pleasure to know that you are interested in working with us. Please find enclosed further information
More informationChapter 8: Publicity and fundraising
Chapter 8: Publicity and fundraising 8.1 OUTLINE OF CHAPTER All NGOs will want to publicise themselves to different audiences and in different ways as reputable organisations with high impact programmes.
More informationGuidelines for the Development of a Communication Strategy
Guidelines for the Development of a Communication Strategy Matthew Cook Caitlin Lally Matthew McCarthy Kristine Mischler About the Guidelines This guide has been created by the students from Worcester
More informationThe Touring Marketing Map A step-by-step tool for marketing a tour in Ireland
The Touring Marketing Map A step-by-step tool for marketing a tour in Ireland Guidance notes The touring marketing map has been produced by the AMA (Arts Marketing Association) for Arts Audiences 2014.
More informationLiteracy across learning Principles and practice
Literacy across learning Principles and practice Language and literacy are of personal, social and economic importance. Our ability to use language lies at the centre of the development and expression
More informationCAM Coach. How Technology Supports Complementary and Alternative Practice
The www.onlinetherapyinstitute.com CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known
More informationThe right deal for global trade?
Sponsorship Prospectus The right deal for global trade? 30th January 2014 The Hotel, Brussels Contents P 3 P 4 P 5 P 6 P 7 P 8 P 9 Introduction Sponsorship Packages Catering Packages Product Opportunities
More informationPlatinum sponsors. Length: 1 year. Contribution: 6,000. Services:
Platinum sponsors Length: 1 year Contribution: 6,000 Services: a) The Sponsor will be labeled as Platinum Sponsor and feature the Sponsor s logo (provided by the Sponsor) in all of the Society s information
More informationRollins College Strategic Marketing Guidelines
Rollins College Strategic Marketing Guidelines Role of the Strategic Marketing Team The Rollins College Strategic Marketing Initiative was designed to provide a substantial means to increase the visibility
More informationSPONSORSHIP & PROMOTIONAL ACTIVITIES
SPONSORSHIP & PROMOTIONAL ACTIVITIES Natural & Organic Products Europe offers you unrivalled opportunities to increase your brand awareness at Europe s No.1 natural trade event. Sponsorship opportunities
More informationCommunications Strategy and Department Work Plan 2016-2017
Council, 22 March 2016 Communications Strategy and Department Work Plan 2016-2017 Executive summary and recommendations Introduction The Communications Strategy, which was approved by Council in March
More informationINTERCHARM professional. April 14-16, 2011 Crocus Expo, Moscow, Russia
INTERCHARM professional April 14-16, 2011 Crocus Expo, Moscow, Russia INTERCHARM professional at a glance 19000 sqm of total area 395 exhibitors (+16.5% compared to 2010) 11 countries: Russia, Italy, France,
More informationTOURISM WHISTLER AFFILIATE PROGRAM
TOURISM WHISTLER AFFILIATE PROGRAM ABOUT TOURISM WHISTLER Formed in 1979, Tourism Whistler is a not-for-profit, Member based marketing and sales organization, representing more than 7,000 Members who own,
More informationMiddle East & North Africa 2012
Middle East & North Africa 2012 Brought to you by The premier source of franchise information in the MENA Region MEDIA PACK & SPONSORSHIP INFORMATION Welcome The Franchise Industry in the region will
More informationThe British Dental Trade Association
Delivering quality for dentistry The British Dental Trade Association The British Dental Trade Association What is The British Dental Trade Association? The BDTA represents and supports manufacturers and
More informationIt s not just about the environment
Supply Chain Consultancy It s not just about the environment Sustainable Supply Chains Paul Goose discusses the need to take a wider, more integrated view of operations to ensure long term growth. A great
More informationInternational Network of Street Papers (INSP)
1 Job description Position: Director of Strategic Development, Marketing and Communication International Network of Street Papers (INSP) Organisational overview: The International Network of Street Papers
More informationSponsorship, Branding, Awards & Networking Opportunities with the Forum
Sponsorship, Branding, Awards & Networking Opportunities with the Forum The Forum Raising Standards in Customer Operations Engage with this vibrant community of best practice and continuous improvement
More informationGrowing your business with confidence through strategic partnership. Paul Sutton, QFA FLIA
Growing your business with confidence through strategic partnership Paul Sutton, QFA FLIA Current challenges Downturn in Economic Environment Replacement of lost income Client retention Client relationship
More informationEvent Sponsorship Opportunities
Event Sponsorship Opportunities Creating Value for Your Company Sponsoring Medicon Valley Alliance provides you with unique access to life science professionals in Denmark and Sweden. Through a range of
More informationDMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East
DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction
More informationCorporate Fundraising Pack
Corporate Fundraising Pack Thank you! By opening this Corporate Fundraising Pack for The Gingerbread Centre you have taken the first step to creating a future for vulnerable families in Staffordshire.
More informationWHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION
WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies
More informationSetting up a website: key considerations.
Setting up a website: key considerations. Supporting you on your business journey. If your business is going to trade online, then you ll already be thinking about your website. But even if you re not
More informationProfessional Telesales Skills
Professional Telesales Skills This course is designed to improve the skills, techniques and confidence of those working in Telesales and Telemarketing. The type of individual who thrives in this type of
More informationSlide 1. Welcome to Chapter 11. This chapter is called Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 11 This chapter is called Marketing. The author is Vicente Lluch. Slide 2 In this chapter we will address the learning objectives by answering the following questions: What is
More informationeco1 GREEN BUSINESS GENERATOR eco1 Making Sales Appointments Closing Sales Appointments Business Development Marketing including E-Business
Making Sales Appointments Closing Sales Appointments Business Development Marketing including E-Business Sales Support & Productivity Tools Looking to boost your GREEN sales? We are dedicated to providing
More informationGENERAL CO-OP PROGRAM GUIDELINES
GENERAL CO-OP PROGRAM GUIDELINES Program Year The Promotional Fund Program runs from January 1 st thru December 31 st All claims and support documents for the program year must be submitted to NORDYNE
More informationUNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION
57 Stage 3: Set Up and Start Up Theme 6: Marketing UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION Now that you re ready to turn your idea into a reality and begin defining your
More informationSPONSORSHIP PROGRAMME
SPONSORSHIP PROPOSAL SPONSORSHIP PROGRAMME The London A Cappella International Summer School offers opportunities for sponsors to communicate to target audiences through tailored packages of benefits.
More informationRED HAT NORTH AMERICA PARTNER PROGRAM GUIDE Version 2.0
RED HAT NORTH AMERICA PARTNER PROGRAM GUIDE Version 2.0 2 INTRODUCTION 2 PARTNER PROGRAM OVERVIEW 5 PARTNER PROGRAM STRUCTURE 6 Partnership levels 6 Accreditations 8 Online Partner Enablement Network (OPEN)
More informationChesterfield Borough Council. Internal Communications Strategy. April 2014 - April 2017.
Appendix 1 Chesterfield Borough Council Internal Communications Strategy April 2014 - April 2017. Section 1: Introduction 1.1 Chesterfield Borough Council s single biggest asset is its employees. 1.2 It
More informationCORPORATE MEMBER PROGRAM 2016
LEADING PROFESSIONALS IN LOCAL GOVERNMENT CORPORATE MEMBER PROGRAM 2016 An exciting opportunity to strengthen your position in Tasmanian Local Government What is Local Government Professionals? Founded
More informationCourt Service Communication Strategy 2003-2006
Court Service Communication Strategy 2003-2006 0 A Communication Strategy for the Northern Ireland Court Service Contents Page Introduction 2 The Need 2 Theme 3 Purpose 4 Objectives 4 Baseline Measurement
More informationQUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION
QUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION 1. Target Award MSc Data Analytics and Marketing 2. Programme Title MSc Data Analytics and Marketing 3. Exit Awards PG Diploma Data Analytics and
More informationEnvironmental Association for Universities and Colleges (EAUC) EAUC Head Office, University of Gloucestershire, The Park Campus, Cheltenham
JOB DESCRIPTION Job Title: EAUC Membership Services Manager Salary Grade: Grade 6 24,273-28,983 Reference Number: School/Department: Base Location: S817 Environmental Association for Universities and Colleges
More informationBranding and advertising at the ATM
WHITE PAPER Benefits of ATM Branding and Advertising for your Bottom Line Use ATM advertising to deliver a customized message to a targeted audience. By Gary Wollenhaupt Contributing writer, ATMmarketplace.com
More informationSYNERGY WORLDWIDE MEGA-MATCH COMPENSATION PLAN UNITED STATES (ENGLISH) JANUARY 2015. 1 COLORg PMS 299. 4 COLORg CMYK (77, 11, 0, 0)
4 COLORg CMYK (77, 11, 0, 0) SYNERGY WORLDWIDE MEGA-MATCH COMPENSATION PLAN UNITED STATES (ENGLISH) JANUARY 2015 COLORS PRIMARY LOGO 1 COLORg PMS 299 MEGA-MATCH COMPENSATION PLAN UNITED STATES (ENGLISH)
More informationSponsorship at a Glance
Sponsorship at a Glance Platinum 25.000 Diamond 18.000 Gold 10.000 Silver 8.000 Bronze 6.000 limited to one sponsor per day 45-min opening presentation 10 one-to-one meetings private room chairman alternative
More informationThe Child at the Centre. Overview
The Child at the Centre Overview Giving our children the best start in life Twin aims of early education and childcare: Free part-time quality pre-school education place for all three and four year olds;
More informationSTRATEGY FOR ENHANCING STUDENT EMPLOYABILITY
UC 387 SE 401 STRATEGY FOR ENHANCING STUDENT EMPLOYABILITY 2014 2016 Underpinning this Strategy are the following key University objectives: i. Establish Liverpool Hope University as a leading institution
More informationJOB DESCRIPTION INVESTOR RELATIONS MANAGER
JOB DESCRIPTION JOB TITLE: DEPARTMENT/FUNCTION: BASE/AREA: BAND/LEVEL: INVESTOR RELATIONS MANAGER GROUP FINANCE INVESTOR RELATIONS PENINSULA HOUSE C 1. JOB PURPOSE: Reporting directly to the Group Director
More informationCapability Statement
Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience
More informationWHY NOT USE THE ESTATE AGENT WHO CARES!
WHY NOT USE THE ESTATE AGENT WHO CARES! At Lesley Greaves Estate Agents we embrace change and are constantly challenging tradition because we have a strong desire to improve the way our business operates.
More information