Advertising Automation SOFTWARE OVERVIEW

Transcription

1 Advertising Automation SOFTWARE OVERVIEW

2 Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic media buying, predictive revenue optimization, and real-time business intelligence across today s most valuable channels all offered through a SaaS (Software-as-a-Service) subscription model. One end-to-end solution Gain in-house control and remove data silos through one interface that unites ad creation, optimization, and analytics for iterative, data-driven ad management. Cross-channel ROI automation Dynamically deliver the right ad to the right person at the right time through multichannel, cross-device, universal bidding and optimization. Data unification and transparency Unify first party data and benefit from real-time business intelligence tools offering unmatched transparency into cost, ROI, bids, and performance data. Nanigans Advertising Automation

3 Software built for the in-house advertiser. Nanigans users are data-driven, analytical performance marketing pros who know the importance of having the right tools for the job. After taking control of ad campaign performance in-house, here s how the average Nanigans user spends their day. 111 MINUTES USING NANIGANS PER DAY 3 SOFTWARE LOG-INS PER DAY Distribution of Interactions in Nanigans Data Analysis Campaign Optimization Ad Creation Other 35% 4% 14% 46% Nanigans Advertising Automation

4 Wayfair teams have been longtime users of Nanigans ad automation software to manage our large, complex social and mobile ad campaigns and quantify how these efforts drive growth for our business. Nanigans offers the best ad analytics in the industry, providing unmatched insights, transparency and control over how our bids are placed and what s truly driving performance.

5 Cross-channel ROI Automate and scale campaigns across today s most valuable digital channels. Facebook Reach and retarget Facebook s audience of 1.59 billion potential customers where they re spending their time on desktop and mobile. Twitter Join the conversation and reach a real-time global network of highly engaged users with the right message in the right moment. FBX Instagram Inspire action in a creative visual community that engages more than 400 million people around the world. Facebook Exchange Combine Facebook Exchange (FBX) retargeting with the native Facebook Ads API to remarket to your top customers. Mobile exchanges Close the loop on attribution with the free, light-weight Nanigans mobile SDK. Achieve a complete cross-device solution without the need to work with a third-party mobile measurement partner. Maximize your campaign reach with programmatic access to mobile web and in-app ads on the leading mobile ad exchanges. Nanigans Advertising Automation

6 Nanigans sophisticated Facebook ad creation technology along with its robust bid management tool allowed us to seamlessly scale our Facebook initiatives while maintaining stability and cost efficiency.

7 Predictive optimization Find your next best customer with Predictive Lifetime Value based automated bidding and optimization algorithms, customizable to every measurable KPI. Value-based bidding Using sophisticated Predictive Lifetime Value machine learning, Nanigans bids to maximize your return. Spend with confidence, knowing your bids are backed by deep data intelligence. $ Bids update dynamically based on downstream actions, always optimizing for performance and maximum return on ad spend. Intelligent pacing Don t let shifting ad market dynamics hurt campaign performance. Advanced pacing algorithms allocated your budget smartly throughout the day, always optimizing for ROI. Creative testing Uncover the ad creative combinations that resonate most with customers. Quickly test thousands of images and copy variations and boost only those that drive peak performance. Nanigans Advertising Automation

8 Storm8 uses the Nanigans platform to create, optimize, and scale our social acquisition efforts beyond our existing network of more than 400 million users. The Nanigans family is insightful, diligent, and supportive much like the excellent platform they ve built, and their pay-itforward approach continues to drive our shared success in mobile marketing.

9 Real-time business intelligence Analyze and take action on real-time and lifetime performance using 100+ reporting attributes with interactive visualizations and dashboards. Total transparency Enjoy unparalleled visibility into costs, bids, and decisioning logic through full data transparency. No other platform enables you to track, surface, and activate your own data like Nanigans. Multidimensional analytics Leverage your data every step of the way through a unified interface for ad creation, optimization, and analytics. Actionable reporting tools give you immediate insight and control. Dashboards and visualizations Monitor multiple campaigns from one screen with interactive data visualizations. Powerful tools like Cohort Analysis give an at-a-glance picture of real-time and lifetime performance. Customizable metrics Bridge the gap between vanity metrics and truly actionable data. Calculate unique business metrics with custom formulas that can fully integrate with your internal systems and tools. Flexible filtering Apply an unlimited number of filtering rules to your reporting and ad management views. Drill deep down into campaign performance to focus on the granular metrics that matter most. Collaborative reporting Quickly and easily save and share custom reporting views to enable efficient collaboration across teams, eliminating import/export and version control headaches. Nanigans Advertising Automation

10 The advanced optimization and reporting capabilities of Nanigans software have allowed us to confidently expand our advertising efforts on Twitter. We re exceeding our performance goals, including a double-digit increase in conversion rates and an equally significant decrease in CPAs since moving to Nanigans solution.

11 End-to-end workflow automation Save time and maximize efficiency with an intuitive multichannel interface and a highly modular ad campaign structure. Combinatorial ad building Keep data front and center as you design, target, and deploy multichannel ads through one unified interface. Automate thousands of ad combinations to reach your customers fast. On average, ad building accounts for 35% of the actions marketers take when using Nanigans, which enables them to spend more time analyzing and optimizing performance. Rules-based retargeting Reengage your best customers with the most relevant ads through flexible ROI-based rule building. Save time and reach high-value shoppers, repeat purchasers, and more. Dynamic budgeting Specify budgets and allow advanced algorithms to ensure you only pay for the highest performing ads across channels. Granular thresholds give you full spend control at scale. Nanigans Advertising Automation

12 Nanigans business intelligence tools are a very valuable addition to the product, allowing us to easily review performance of our campaigns and take action all in the same view. This means we are able to manage our campaigns much more efficiently. It s been great to see Nanigans software evolve into the amazing tool that it is today.

13 Unified data activation Build a complete picture of customer behavior and leverage cross-device insights for universal multichannel campaign optimization. Deep data integration Achieve end-to-end integrated tracking across your mobile and desktop website and apps with Nanigans desktop pixels and a single lightweight mobile SDK. Downstream optimization Optimize for downstream goals and lifetime ROI using data collected and synced across channels and devices. Bid smarter with deep crosschannel insight on customer behavior. Unified customer view Benefit from a universal cross-channel view of each customer and leverage actions and conversion activity from one channel to improve campaign performance on another. Data analysis accounts for 46% of the actions marketers take in Nanigans. With a wealth of metrics at their fingertips, they can make more informed data-driven decisions to drive ROI. Nanigans Advertising Automation

14 Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today s most valuable digital channels. Contact Us 2016, Nanigans. All Rights Reserved.