Breaking Point. Broadcasters can show content on their websites, but this is only the starting point.
|
|
- Colin Powell
- 8 years ago
- Views:
Transcription
1 TV: End of the industry? Or just the end of a business model? E: enquiries@yomego.com T: Mitchell Street Glasgow G1 3LX 33 Cavendish Square London W1G OTT T: White Paper
2 The impending death of television has received its fair share of column inches in recent years. Competition from online channels and falling ad revenues caused by recession are the oft-mentioned symptoms. But the underlying causes increased competition and lifestyle change do not make the diagnosis inevitably terminal. The business model might be on its last legs, but there s life in the old dog yet. Breaking Point TV advertising has lost its premium appeal. Only very few flagship shows or live events now attract premium status, so the options are startlingly bleak (or simple, if you re an accountant):- i) Reduce Costs Fine, in principle. But TV is not a normal industry. There s only so much you can trim before the whole shebang collapses in on itself. Going down this route becomes a game of diminishing returns and threatens any company with a slow decline into oblivion. In terms of traditional ad revenues, the current outlook isn t rosy. Standard and Poor recently estimated ITV s 2009 spot ad revenue to shrink by nearly 15% v. 08 and while ITV.com is reportedly doing ok, it is not even close to the amount the TV channel is losing. ii) Find new revenue streams Content has an intrinsic value. Viewers will subscribe to watch it (if it s good enough), advertisers will pay to be labeled alongside it (for the right price), but the online model is still evolving. The same losses are also reflecting across the Atlantic with all of the big American networks under pressure to change, or be damned. These sharp revenue declines are in stark contrast with viewing figures. Recent reports from Nielsen have shown that TV viewing is actually increasing in the US, UK, Australia, New Zealand and most of mainland Europe. Broadcasters can show content on their websites, but this is only the starting point. So people are watching more TV but big broadcasters are still hemorrhaging cash. 02
3 Bebo now has a track record for commissioning its own content (KateModern and Sofia's Diary), funded by tactical sponsorships and product placement. But Facebook has 300m users. Audience figures are potentially not the problem. It s all in the packaging. Subscriptions models using facebook apps are a potential money-spinner for content owners. Users don t want to pay multiple subscriptions to access content (hello, Hulu!) so multi-layered content for niche audiences just needs to find suitable homes. And social media channels have a rather large Welcome mat. Spreading TV content through social media channels can also have a positive effect offline too. CBS has attributed a 200,000 increase in viewers in one month to the strategic placement of sample content on You- Tube. Brace Yourself! So there s light at the end of the tunnel for TV producers and broadcasters. However, those who think goose is about to lay another golden egg, should look away now:- By 2010 Generation Y will outnumber Baby Boomers 96% of generation Y in the first world have joined a social network Years it took to reach 50 million users: Radio (38 years), TV (13 years), Internet (4 years), ipod (3 years). Facebook has added 100 million users in less than 9 months The second largest search engine in the world, based on number of searches conducted, is YouTube Only 14% of people trust advertisements Only 18% of TV campaigns generate a positive ROI for advertisers YouTube probably presents the biggest threat, as well as the biggest opportunity for content owners. 03
4 Currently an average of 20 hours of video is uploaded every minute. A lot of this content may be there illegally, or may not be very good quality, but audiences still flock in their droves. Google, YouTube s owner, has very deep pockets, so while it continues to build its audience, the commercial pressure is off (for now). Legal wrangles over copyright issues are unlikely to derail the YouTube juggernaut. A recent ruling in Universal Music Group's copyright infringement lawsuit against Veoh Networks shows that social video sites may actually not be breaking any laws at all, at least not in the USA. Under the DMCA a piece of legislation passed several years ago there is a clause called the safe harbour. This allows protection from copyright lawsuits for any online service that is making content available, providing they allow content owners the ability to find and request any contain which infringes copyright to be removed. Dance with the devil? This would seem to leave content owners with three choices: Ignore social video and hope it goes away. (Er, unlikely!) Sue anyone uploading content outside of copyright. (YouTube alone has over 600m registered users from over 120 countries so good look with that one!) Embrace social media rather than fight it. Television has always been about getting content to people and generating revenue from this process. For fifty plus years the industry has been every good at this but technology has come along and pulled the rug form under the feet of the industry. The industry must now respond by altering its business models to incorporate these new platforms before these new platforms replace TV altogether. 04
5 Yomego the social media agency. With offices in London and Glasgow, Yomego is behind the social media strategies of many household name brands. See Yomego.com for more details. For a FREE Social Media Reputation audit of your brand, please contact- Joe@yomego.com or Laurence@yomego.com Author Joe Hughes used to be Online Channel Controller at STV. 05
THE EVOLUTION OF TV. Reaching Audiences Across Screens
2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we
More informationCurrent State and Outlook of the Advertising Business. Prepared by Commercials Research Department of the Screen Actors Guild May 2006
Current State and Outlook of the Advertising Business Prepared by Commercials Research Department of the Screen Actors Guild May 2006 1 Traditional Television Advertising in 2005 Death of the 30 Second
More informationCopyright (Infringing File Sharing) Amendment Bill 2010 - further glossary of terms relating to File Sharing and the Digital Environment
Copyright (Infringing File Sharing) Amendment Bill 2010 - further glossary of terms relating to File Sharing and the Digital Environment As requested by the Commerce Select Committee Contents Introduction
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationCABLE NATION: The Value of Niche Cable Networks
CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their
More informationfragment of your imagination?
Is good digital advertising a fragment of your imagination? Ken Mallon Global President, Digital Allan Thompson Vice President, Digital Product Development This media revolution can be an extremely sharp
More informationSocial Media For Small Business. Presented by: Sara Nguyen
Social Media For Small Business Presented by: Sara Nguyen 1 Who Am I? 2 Why Social Media is crucial for Small Business The new world of marketing What s out there in the world of Social Media? The big
More informationBrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices
More informationCEA Marketing Group Inc.
CEA Marketing Group Inc. 2233 Nursery Rd. Clearwater, FL 727.523.8044 877.669.6630 info@ceamarketing.com 10 Social and Digital Marketing Trends Impacting Retirees and Baby Boomers Buying Behavior Presented(by(Kelly(Bose/(
More informationHighlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry
OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise
More informationOld Media vs. the Internet in the United States
Old Media vs. the Internet in the United States David Waterman Professor Department of Telecommunications Indiana University Bloomington, IN 47405 U.S.A. With Sangyong Han and Sung Wook Ji Graduate Students
More informationGenerational differences
Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some
More informationINFLUENCE THE DIGITAL SPACE IN THE NEW YEAR:
INFLUENCE THE DIGITAL SPACE IN THE NEW YEAR: DIGITAL MEDIA TRENDS & STRATEGIES FOR 2015 BY ASHTAN MOORE MCBEE DIGITAL 2015 ONLINE AUDIENCES ARE SAVVIER THAN EVER BEFORE Consumers are now living in a whirlwind
More informationReality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV
OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV Alarmist statements abound regarding the predatory nature of over-the-top (OTT) and how it is poaching traditional TV viewers. Myth Reality
More information2010 Brightcove, Inc. and TubeMogul, Inc Page 2
Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...
More informationKey highlights Entertainment & Media Outlook in Italy 2015-2019
www.pwc.com/it/mediaoutlook Key highlights Entertainment & Media Outlook in Italy 2015-2019 Filmed entertainment Italy s total filmed entertainment revenue will rise at 1.0bn 4.1% 1.3bn Global total filmed
More informationMedia Strategy Discussion. March 19, 2015
Media Strategy Discussion March 19, 2015 Shifts in Media Budgeting and Planning Approach Major Media Considerations for 2016 Broadcast Budgets: Need to strategically plan for market exposure growth in
More informationTV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study
Press Contact: Corporate Communications The Harris Poll 212-539-9600 Press.TheHarrisPoll@Nielsen.com TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study Generation Z, Not Millennials,
More informationHonolulu, Hawaii January 17, 2012
The Opportunities and Threats From Next Generation Television A Presentation at the 34 th Annual Pacific Telecommunications Council Conference Honolulu, Hawaii January 17, 2012 Rob Frieden, Pioneers Chair
More informationMulticultural Traditional Media Usage (TV, Print, Radio) Sample Entry
Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Campaign Name State Farm I m Connected Campaign Client Name State Farm Agency Name intertrend Communications Campaign Partners N/A
More informationINCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
More informationEntrepreneurship Center
Entrepreneurship Center Basic Concepts Using The Internet to Market Your Business Search Engines Basics Copyright 2009 tenby technologies 2 Using The Internet To Market Your Business Internet marketing
More informationTulix. Sponsored Content
Tulix Sponsored Content The market for over-the-top set-top boxes has grown considerably in recent years as many consumers have looked towards devices like Roku, Google TV, and Apple TV to either replace
More informationTHE EFFECTIVENESS OF TELEVISION
THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.
More informationThe NBN Will (Not) Be Televised: Internet, Mobile Media, and the Future of the Audiovisual
The NBN Will (Not) Be Televised: Internet, Mobile Media, and the Future of the Audiovisual Converging on an NBN Future: Content, Connectivity, and Control University of Canberra Symposium, Tuesday 9 October
More informationChanging Business Models in the Creative Industries: The cases of Television, Computer Games and Music. Executive Summary
Changing Business Models in the Creative Industries: The cases of Television, Computer Games and Music Executive Summary This is an independent report commissioned by the Intellectual Property Office (IPO).
More informationPartner with PBS KIDS The Most Trusted Children s Media Brand in America
Partner with PBS KIDS The Most Trusted Children s Media Brand in America An Unparalleled Partner PBS KIDS Delivers: 13 #1 kids website for video 2 #1 5 of the top 10 programs for women with children under
More informationWe are a DIGITAL EXPERIENCE AGENCY
We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer
More informationThe Economic Future of Online Video
The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationWhy TV? Internet Most Internet users now have access to broadband connection that allows for richer content and a more enjoyable experience
w w w. m e dia centero nlin e.co m Why TV Television Tops Three Screens Americans tuned into their televisions for recordsetting hours during the second quarter of 2009 when average in-home consumption
More informationRhythm Q2 2010 Mobile Video Advertising Report
Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This
More informationBridging Digital with Television Measurement Presentation to the BRC
Presentation to the BRC May 28, 2013 Rebecca Shropshire, VP Digital Chris Herlihey, VP Research Bridging digital with television measurement Why it s important 25-30 TV hours / 11 internet hours per week
More informationWhite Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends
White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes
More informationSOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE
MEDIA PACK WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This
More informationRevenue Growth. Video Advertising
Increase Your Revenue Growth With Video Advertising A Guide to Getting Started with YouTube Ads + 47% Contact Us Today to Jumpstart Your YouTube Advertising: 1 About YouTube YouTube is the leader in online
More informationMusic, Film, TV and the Internet. A guide for parents and teachers
Music, Film, TV and the Internet A guide for parents and teachers Music, film and TV on the internet what you should know There are many great ways of accessing music, film, TV and video safely and legally
More informationMulti-Screen Video: A Requirement in Today s Digital World
WhitePaper Multi-Screen Video: A Requirement in Today s Digital World Part 1: Today s Digital Content Value Chain and Its Opportunities video. personal. everywhere. White Paper In today s continually evolving
More informationHow to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015
EXPERT GUIDE How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 You re planning your digital marketing budget for the new year, and expecting to increase your marketing
More informationSocial Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing
Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear
More informationReach a larger audience online.google AdWords for Video Google AdWords for Video with TrueView.
Google with TrueView. Pay for the people you want. YouTube Size and Scope. #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion+ video streams per day. 60 hours of
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationOutlook special Behavioural shifts in target audiences
Outlook special Behavioural shifts in target audiences September Where can you reach your customer in? Behavioural shifts in target audiences The future media consumption of five generations explored Introduction
More informationThe Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationSTATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
More informationProduction Music. Rate Card
Production Music Rate Card 2013 Contents Introduction Applying for a licence Advertising Corporate Online & Mobile Film Retail TV Production company Additional information... 2... 2... 3-4... 5... 6-7...
More informationInternet Marketing Rules!
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
More informationwww.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web
www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web What ll we cover! What is AdWords for video?! Why use AdWords
More informationPPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the
More informationABOUT US OUR BACKGROUND
MEDIA KIT There is a Revolutionary new television network launching in 2015 that will responsibly offer extraordinary access to purchasing the most diverse representation of firearms and related consumer
More informationSocial media metics How to monitor a Social Media campaign?
Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the
More informationGfK Crossmedia Link, Unlocking new insights
GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link
More informationIn praise of television: Worksheet
In praise of television: Worksheet A Before reading the text A1 Questionnaire: How do you watch television? 1) How do you receive television programmes? (Choose as many as relevant) a) Directly, through
More informationBricks And Clicks A Look At Today s Retail Marketing Trends
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
More informationIrdeto Piracy and Cybercrime Management
Last modification: 01-09-2015 / 06:09 AM GMT+01:00 Solution Overview Revenue Assurance Irdeto Piracy and Cybercrime Management An end-to-end suite of services for brand and revenue protection Online piracy
More informationGlobal entertainment and media outlook 2014-2018 Seizing the initiative
www.pwc.com/outlook Global entertainment and media outlook 2014-2018 Seizing the initiative The industry segments Internet and video games continue to outperform the other sectors. Global growth in aggregate
More informationTVMAINSTREAM MEDIA KIT. New Media for the New Media Industry INTERNET T V NETWORK
TVMAINSTREAM New Media for the New Media Industry MEDIA KIT INTERNET T V NETWORK TV Mainstream Media Kit TV Mainstream, TV Worldwide s leading channel targeting the digital media and telecom industries,
More informationGet in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview
Digital Marketing - Introduction & Overview Session - 1 Module - 1 Website Creation How To Book A Domain, Deciding On Hosting, How To Install A CMS ( Word press ) How To Decide Ona Perfect Theme For Your
More informationMeasuring TV s Impact for Mobile Advertisers
Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted
More informationDigital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
More informationNetherlands Media Day
Netherlands Media Day 27 November 2015 Hilversum Niko Waesche 1 When programmatic TV is discussed today we see confusion, fear and uncertainty Questions surrounding programmatic TV 1 2 3 1. Confusion What
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationSOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER
The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered
More informationAs General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads
Social Media Doubles, but Remains Limited As General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads By Tom Rosenstiel and Amy Mitchell of PEJ With the election less
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More information9 The continuing evolution of television
Section 9 9 The continuing evolution of television 9.1 There have been no significant changes in the coverage of traditional broadcast terrestrial, satellite and cable networks over the past year. However,
More informationGrow Your Business with Cidewalk
Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to
More informationHousekeeping. Agenda. Welcome to How to Blow Away Your Competition SLOW AND STEADY WINS THE SEO RACE ANCIENT PROVERB
Housekeeping Welcome to How to Blow Away Your Competition on Google Search Results Presenter: Stephanie Erickson SEO Strategist & Founder AuDseo Digital Marketing for Hearing Aid Practices www.audseo.com
More informationMaking Television Commercials Measurable and Affordable for the Performance-Driven Marketer
Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer November 2011 Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Introduction
More informationmedia kit What is this document?
media kit What is this document? The Facebook media kit provides an overview of Facebook s advertising and Sponsored Stories products. It is a tactical guide for advertising and marketing professionals
More informationHarnessing Digital. November 2014
Harnessing Digital November 2014 Who is WSI? Founded in 1995 World s largest digital agency network 1000+ offices Operating in 87 Countries 2014 WSI. All rights reserved. Our Corporate Partners Award Winning
More informationHow to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
More informationMusic, Film, TV and the Internet. A guide for parents and teachers
Music, Film, TV and the Internet A guide for parents and teachers Music, film and TV on the internet what you should know There are many great ways of accessing music, film, TV and video safely and legally
More informationGenerations GWI AUDIENCE REPORT SUMMARY Q2 2014
Generations GWI AUDIENCE REPORT SUMMARY Q2 2014 Understanding the digital behaviors and attitudes of the Millennial, Gen X and Baby Boomer Generations 1 INTRODUCTION GWI Audience reports are designed to
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More informationCross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the
More informationCut The TV Cable. Paul Glattstein
Cut The TV Cable by Paul Glattstein Cut The TV Cable by Paul Glattstein Television is a medium because it is neither rare nor well done. Ernie Kovacs Overview Disconnect from Cable or Satellite TV What's
More informationONLINE COPYRIGHT INFRINGEMENT RESEARCH A MARKETING RESEARCH REPORT. Prepared For: DEPARTMENT OF COMMUNICATIONS 24 JUNE 2015
ONLINE COPYRIGHT INFRINGEMENT RESEARCH A MARKETING RESEARCH REPORT Prepared For: DEPARTMENT OF COMMUNICATIONS 263103193 24 JUNE 2015 TNS Level 1, 181 Miller Street North Sydney NSW 2060 t +61 2 9563 4200
More informationTiVo Incorporated (tivo) Memo
Name: Vivek Vakil College/School: Commerce Year: 3rd Important Company Financial Data Current Stock Price $10.02 10-Day AVG. Volume 10.7 Million Market Cap $1.2 Billion 52 Week High $18.93 P/E N/A 52 Week
More informationYou are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2
You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing
More informationCat Country 98.7 / NewsRadio1620 WYCT FM / WNRP AM ADX Communications 7251 Plantation Road Pensacola, Florida 32504 850.262.6000
Cat Country 98.7 / NewsRadio1620 WYCT FM / WNRP AM ADX Communications 7251 Plantation Road Pensacola, Florida 32504 850.262.6000 Radio is thriving because it connects with listeners in ways no other medium
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationHow To Know What Your Mom Thinks
Moms and Media 2015 Mom in 2015 remains connected and even more mobile Strong Mobile Tendencies Commitment to Social Media Household CEO Today s Mom Why is Mom s opinion so important? She s coordinating
More informationMedia Trends: Q4 Report
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
More informationEasy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
More informationNITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
More informationThe Business of Children s Content 9/12/2014. Tim Westcott, Principal Analyst Anna Stuart, Analyst
The Business of Children s Content Tim Westcott, Principal Analyst Anna Stuart, Analyst IHS Technology TV Programming Intelligence technology.ihs.com Cannes, France http://www.miptv.com http://mipcom.com
More informationSix Big Things to Watch in Marketing in 2013
Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things
More informationStrategic Sourcing Outlook: Emerging Techniques and Media
Strategic Sourcing Outlook: Emerging Techniques and Media www.chandlermacleod.com Social Media The Future of Strategic Sourcing? It s often tempting to stick with the tried and true and focus simply on
More informationFactsheet 4 Consumption of broadcast TV and news. Ofcom Oxford Media Convention 2 March 2016
Factsheet 4 Consumption of broadcast TV and news Ofcom Oxford Media Convention 2 March 2016 This factsheet has been compiled by Ofcom and provides some background information to aid discussion at the 2016
More informationTHREATS. Deeper consumer connections:
Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz
More informationWhere Affiliates Look for Trusted Programs!
APCW SPONSORSHIP OPPORTUNITIES Where Affiliates Look for Trusted Programs! APCW.org When I consider promoting a new program, I look for the APCW seal and always place a great deal of weight on programs
More informationFacebook Advertising Playbook
Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR
More information2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC.
. 2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC. Dear Friends, On behalf of the team at America s Television Network, Inc., we want to wish you and yours a very Merry Christmas and a Happy
More informationThe Power of Social Media - And Significance to Adventure Travel Operators
The Power of Social Media - TrekTraka LLC Level 1, 80 Jephson St Toowong, Qld, Australia e info@trektraka.com p +61 (0)7 3103 2660 w www.trektraka.com 2 Purpose of this paper This paper provides a high
More informationA Brief History About Social Media
Table Of Contents Executive Summary...3 A Brief History About Social Media...4 Evaluating Social Media Tools...5 Facebook...5 Twitter...6 MySpace...6 YouTube...7 Blogging...8 LinkedIn...8 Conclusion...10
More informationagency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
More informationBPI response to the Draft Ofcom Annual Plan 2013-14
BPI response to the Draft Ofcom Annual Plan 2013-14 Introduction 1. BPI welcomes the opportunity to comment on the planned work of Ofcom in the year 2013-14. BPI will contain its comments to those aspects
More informationSubmission by Free TV Australia
Submission by Free TV Australia Parliamentary Joint Select Committee on Gambling Reform Inquiry into the advertising and promotion of gambling services in sport 27 February 2013 EXECUTIVE SUMMARY Free
More information