VELOCITER PROGRAM OVERVIEW

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1 VELOCITER PROGRAM OVERVIEW

2 Contents Welcome 1 Program Roadmap 2 Coaching 3 Pitch Competition 3 Matchmaking 3 Resources 4 Deliverables 4 Partnership 5 Contact 5 i

3 Abbreviations SBIR STTR The Small Business Innovation Research (SBIR) program is a highly competitive program that encourages domestic small businesses to engage in Federal Research/ Research and Development (R/R&D) that has the potential for commercialization. Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation s R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its specific research and development needs. The Small Business Technology Transfer (STTR) is another program that expands funding opportunities in the federal innovation research and development (R&D) arena. Central to the program is expansion of the public/private sector partnership to include the joint venture opportunities for small businesses and nonprofit research institutions. The unique feature of the STTR program is the requirement for the small business to formally collaborate with a research institution in Phase I and Phase II. STTR s most important role is to bridge the gap between performance of basic science and commercialization of resulting innovations. ii

4 Glossary I Transition Commercialization Matchmaking Technology transition is the process by which technology deemed to be of significant use to the operational military community is transitioned from the science and technology environment to a military operational field unit for evaluation and then incorporated into an existing acquisition program or identified as the subject matter for a new acquisition program. This is different from technology transfer. Phase III is the commercialization phase and the ultimate goal of each SBIR/STTR effort. Phase III work derives from, extends, or completes efforts made under prior funding agreements under the SBIR/STTR program. Statute requires that Phase III work is funded by sources outside the SBIR/STTR program. Small businesses are expected to leverage SBIR/STTR funding to obtain funding from the private sector, non-sbir/non-sttr government sources, or both to continue research or research and development for commercial applications to sell in either private sector or military markets. Commercial applications can include testing and evaluations of products, services, or technologies for use in technical or weapons systems. Within the DoD, often the initial customer is a prime contractor for a major weapon system or other program of record. The arrangement or initiation of opportunities for small businesses to create business relationships with interested commercial or government parties. iii

5 Glossary II Pitch Competition Business Pitch Elevator Pitch Pitch Deck Quad Chart A competition where businesses present their business plans in the form of a business pitch to a panel of business experts. For the Velociter Program, participants will also compete against other businesses for an opportunity to present their business plan at a conference in fall For the Velociter Program, the business pitch is a discussion of the business, its technology, its value proposition, its competitive advantage, and the process by which the business will transition/commercialize their technology. A succinct and persuasive sales pitch. The term also describes a brief speech that outlines an idea for a product, service, or project that can be delivered in a short time period (10-20 seconds). Set of presentation slides used to orally present the business pitch. A quad chart is a form of technical documentation used to briefly describe an invention or other innovation through writing, illustration and/or photographs. Such documents are described as quad charts because they are divided into four quadrants laid out on a landscape perspective. iv

6 Welcome DoD Velociter Program Welcome to the DoD Velociter Program. We appreciate the opportunity to partner with you to facilitate your business goals. The mission of Velociter is to support rapid transition/commercialization of DoD SBIR/ STTR technology throughout the life cycle of the SBIR/STTR programs. Goals Increase small business education opportunities. Increase program transparency in order to reduce barriers to entry. Provide resources to better position business and SBIR/STTRdeveloped technology for Phase III. Services Commercialization/transition of your technology can be challenging. We equip innovators with tools to overcome these challenges. VELOCITER provides a variety of services through a program roadmap designed to support firms in achieving their business goals. The overall program incorporates the following: Training resources Business coaching Opportunity analysis Pitch preparation and competition Matchmaking Tech showcase The program roadmap consists of three multi-step stages (My Velociter Plan, Preparation, and Execution) and is shown on the following page. 1

7 Program Roadmap 1 MY VELOCITER PLAN VELOCITER LAUNCH ASSESSMENT WEBINARS MY VELOCITER PLAN STAGE 1 DELIVERABLES Welcome webinar to outline the program. Velociter coach debriefs with each firm s business and technology leads. Interactive Q&A webinars with brief instruction on hot topics. Velociter coach & firm establish a custom plan for the program. Firm provides first set of deliverables. 2 PREPARATION PITCH COACHING PITCH PRACTICE FIRM COACHING STAGE 2 DELIVERABLES PITCH PRELIMINARY Velociter coaches prepare participants for pitches. Coaches hold online pitch practices with peer feedback. Coaches work with firms on strengths and weaknesses. Firms deliver second set of deliverables. Coaches hold online pitch matches with peer voting. 3 EXECUTION CUSTOM COACHING STAGE 3 DELIVERABLES FINAL CONFERENCE GRADUATION Coaches work with firms on custom needs and finalizing plans. Firms provide final deliverables and gain free participation in the Conference. Conference with matchmaking and final pitch competition. Velociter graduation and promotion. 2

8 Coaching Every firm participating in VELOCITER is provided with a dedicated business coach. The coaches work on a custom basis with each firm on building capacity and progress in transition/commercialization. The value and quality of the relationship established between the firm and the coach positively impacts progress in achieving goals. Pitch Competition To facilitate further development of each firm s transition/commercialization strategy, the VELOCITER pitch competition offers interaction with transition and commercialization professionals in the form of pitch presentations and panel feedback. These interactions are an opportunity for feedback by the panels as well as program peers and help participants identify areas of opportunity to improve their value propositions and strategies for success. Matchmaking For firms that are ready to begin discussions, VELOCITER offers matchmaking at the final conference event as a way to facilitate transition/commercialization. 3

9 Resources VELOCITER provides training materials and references on transition, commercialization, intellectual property, contracting, and more, to program participants and firms outside the program interested in DoD business. Deliverables Every firm participating in VELOCITER agrees to provide deliverables as outlined in My Velociter Plan, a custom plan co-developed by the firm and the Velociter Coach which may include strategies for transition/commercialization as well as a few program-required deliverables: Quad Chart Company Capability Brochure Pitch Deck (business pitch) Conference Materials 4

10 Partnership VELOCITER is your partner in transition/commercialization. We strive for excellence in coaching and facilitate opportunities for success. As part of that partnership, we ask for a few deliverables that are designed to facilitate each firm in getting the most out of the program, and specifically achieving their business goals (see deliverables). Contact The primary point of contact for program participants is their VELOCITER Coach. In addition, the program may be contacted or explored any time: 5

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