PRESS KIT RESULTS 2015

Transcription

1 PRESS KIT RESULTS 25

2 DECATHLON LOOKS AHEAD TO A SOLID NEW FINANCIAL YEAR 25 marked fresh growth in Decathlon s turnover, both in France as confirmed by a successful 24 and internationally, with the company establishing operations in two new countries. Various projects and initiatives are planned for 26, so that Decathlon s 4th anniversary year delivers further progress and improvement. Press kit - Results 25 2

3 35% DECATHLON CONTINUES ITS INTERNATIONAL EXPANSION In 25, Decathlon and all of its activities totalled 9. billion in turnover (excl. tax), representing a 2% increase (.6% in 24). On a comparable basis, Decathlon store growth stood at 5% (6% in 24). In 25, Decathlon opened 4 new retail outlets (compared with 3 in % Breakdown of turnover in 25 8,2 7,4 7 6,5 9, 24). With its first ever stores in Slovakia and Thailand, the company now operates in 29 countries, with a total of,3 retail outlets Evolution of the turnover in billions of euros Press kit - Results 25 3

4 Detailed view of Europe China (Taiwan included) India Decathlon international Russia Spain Turkey Italy 6 +6 Russia 39 (+5) Thaïland Portugal Romania Germany Belgium Slovakia 3 +3 Croatia 3 +2 Poland Morocco 4 +2 Morocco 4 (+2) Slovakia 3 (+3) UK France Hungary Brazil 9 (+) India 37 (+7) Thaïland 5 (+5) China 66 (+5) Brazil Netherlands Czech republic Sweden Bulgaria United Arab Emirates Lebanon Kuwait Japan e-commerce Total points of sale: 3 Singapore Total e-commerce 3 4 Figures: st January 26 Press kit - Results 25 4

5 Significant facts With a surface area of 2,m², Slovakia s first store opened its doors on April in Bratislava. Two other stores were launched a few weeks later, including a second one in the capital and another in the city of Košice (south-east). Martina Paulikanova, director of the Bratislava store (Slovakia) In Thailand, no fewer than five new stores have opened their doors in the capital since 22 October. Located in several different areas of Bangkok, including the city centre, their sizes vary from,7m² to 2,7m². They are unique in that they exclusively sell Decathlon brand products. The Kipsta brand forays into a new field Located at the crossroads of Roubaix, Tourcoing and Wattrelos, the Kipstadium has been providing sports enthusiasts from metropolitan Lille with a range of services since Spring 25. WITH 2 INDOOR AND OUTDOOR PITCHES AND COURTS BOASTING A TOTAL SURFACE AREA OF 45 M 2 THEY CAN NOW CHOOSE FROM OVER DIFFERENT 3 TEAM SPORTS The site is also home to 8 team sport brand employees, as well as a 9m² store. Serving as a user observation point and innovation hub for team sports, the Kipstadium is one of the first sites to help regenerate the former industrial wasteland in the Union district. The Rama IV store teammates (Bangkok) Press kit - Results 25 5

6 28 products designed per year EVERYONE S INNOVATING Each year, everyone comes together for the Innovation Awards ceremony, where employees, customers and partners can discover a whole range of innovative products, with the lowdown on their usage, their concept and their level of technical sophistication.this evening is also and primarily an opportunity to promote and share the knowhow of our teams and to actively champion the spirit of innovation that drives us all every day. 55 engineers 8 brand campuses in France 2 Passion Brands 8 designers The 25 winner, as voted by customers and employees, wasdouble Use System, a bottle designed by our Aptoniabrand, whereby users simply click a dial to swap from water to an isotonic drink or to mix the two. 6 R&D centre : SportsLab patents filed worldwide (in 24), including 32 applications published in France 5 researchers Press kit - Results 25 6

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8 PRESS CONTACTS Valérie LEFRANC Press manager Magda WINIARCZYK Press manager For more information, please visit our website: corporate.decathlon.com Press kit - Results 25 8