Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal Cloudlets
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1 ICT Cloud Computing, Internet of Services & Advanced Software Engineering, FP7-ICT Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal Cloudlets Deliverable Project Web Page Workpackage: Authors: Status: WP7 Dissemination & Exploitation Fenareti Lampathaki (NTUA), Dónal McCarthy (WIT) Draft Date: 29/12/2012 Version: 0.20 Classification: Public Disclaimer: The OPENi project is co-funded by the European Commission under the 7 th Framework Programme. This document reflects only authors views. EC is not liable for any use that may be done of the information contained therein.
2 OPENi Project Profile Contract No.: Acronym: Title: URL: FP7-ICT OPENi Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal Cloudlets Start Date: 01/10/2012 Duration: 30 months Partners Waterford Institute of Technology Coordinator Ireland National Technical University of Athens (NTUA), Decision Support Systems Laboratory, DSSLab Greece Fraunhofer-Gesellschaft Zur Foerderung Der Angewandten Forschung E.V Germany INFORMATICA GESFOR SA Spain AMBIESENSE LTD UK Velti Anonymos Etairia Proionton Logismikou & Synafon Proionton & Ypiresion Greece BETAPOND LIMITED Ireland 2
3 Document History Version Date Author (Partner) Remarks Fenareti Lampathaki (NTUA) Initial Table of Contents Fenareti Lampathaki (NTUA) Initial draft containing sections 1 and Dónal McCarthy(TSSG) Added Section 2 3
4 Executive Summary The purpose of this internal report is to provide an initial documentation for the online presence of the OPENi project as established until the end of December 2012 (M3). Currently, the OPENi website is set up at it currently contains information on the partners, the projects mission and objectives, links to project documents, a contact mechanism, and a news blog. It is also integrated with a number of related social media accounts. It needs to be noted that the website is subject to redesign during the next month, so the present deliverable will only report its current functionalities which will be constantly enriched to meet the requirements and standards set for the project. In parallel, in order to ensure the maximum visibility for the OPENi project, a social media presence has been initiated with the purpose of sharing information produced or found during the OPENi activities. A twitter account (@openi_ict, hashtag: #openi_ict), a Facebook page entitled OPENi, a LinkedIn group «OPENi: Integrating Applications with Social Media Services and Personal Cloudlets», a delicious account (openi_ict), a SlideShare account (openi_ict), a YouTube account (OPENiICT) and a Mendeley account (openi-project) have been created and will be regularly updated. In order to address the specific OPENi needs for dissemination and stakeholder involvement, the use of such tools and channels will differ according to the character of the dissemination material and to the specific objective it aims to serve. 4
5 Table of Contents 1 Introduction Purpose and Objectives Structure of the Document Website General Information URL Hosting Compatibility with browsers Website Statistics Website Structure Social Media Presence OPENi in Twitter OPENi in LinkedIn OPENi in Facebook OPENi in SlideShare OPENi in Delicious OPENi in YouTube OPENi in Mendeley Other
6 List of Figures Figure 3-1: OPENi Account in Twitter Figure 3-2: OPENi Group in LinkedIn Figure 3-3: OPENi Page in Facebook Figure 3-4: OPENi Page in SlideShare Figure 3-5: OPENi Page in Delicious Figure 3-6: OPENi Page in YouTube Figure 3-7: OPENi Page in Mendeley List of Tables Table 3-1: OPENi Social Media Accounts
7 1 Introduction 1.1 Purpose and Objectives The establishment of the OPENi online presence through the website and social media falls under Task 7.1 «Online presentation» within Workpackage 7: Dissemination and Exploitation. According to the DoW, task T7.1 targets dissemination through modern communication and collaboration channels such as project Web sites and Web2.0 dissemination. The following concrete activities will be considered: Creation of an informative and content rich project Web site. This will include but is not limited to an overall presentation of the project, the advantages of the approach, differences to other approaches, the project progress, milestones, and events. In collaboration with the demonstration activities, the project web site will also include an ongoing live demonstration section to permanently demonstrate the project and its features. To boost the site publicity and social traction, a blog will be built and maintained on project findings and the future of web operating system and rich web applications. The blog will be updated regularly throughout the project lifetime. A Twitter and a Fan Page channel will be created which will serve multiple goals: to announce project findings, to establish a direct feedback channel to the project consortium, to report project progress, to announce event dates and code-fests, and generally built social traction for dissemination of the project research. The effective use of social media (web, blogs, twitter, etc) as dissemination media will maximise the effects of the project s dissemination efforts and allow for direct feedback and engagement with the public, the developer communities and industry circles. In this context, the purpose of this internal report is to provide an initial documentation for the online presence of the OPENi project as established until the end of December 2012 (M3). It needs to be noted that the website is subject to redesign during the next month, so the present deliverable will only report its current functionalities which will be constantly enriched to meet the requirements and standards set for the project. The material contained in the website and social media will be regularly updated by the OPENi consortium. 1.2 Structure of the Document The structure of the document is as follows: Section 1 introduces this internal report. Section 2 provides an overview of the OPENi project website. Section 3 presents the social networks to which OPENi has established its online presence. 7
8 2 Website 2.1 General Information URL The website for OPENi is located at Hosting The website is hosted on a virtualised environment within the TSSG s high density data centre which guarantees 24/7 high bandwidth operations. The integrity of the website data and operation and performance is ensured by backups of the system which are taken on a standard daily basis in order for the system to be able to recover in case of a failure. Backups are routinely verified and tested Compatibility with browsers The website offers a high cross-browser compatibility covering most popular web browsers such as: Microsoft Internet Explorer 7.0 or higher Google Chrome 6.0 or higher Mozilla Firefox 2.0 or higher Apple Safari 3.0 or higher Website Statistics The statistics regarding the visitors of the website are constantly recorded and stored, using the Google Analytics (GA) toolkit which is a free service offered by Google that generates detailed statistics about the visitors to a website. Through this toolkit, interesting stakeholders can anytime access the history logs and extract useful information about the website operation based on those statistics. In this case, with the support of Google Analytics the Consortium and the EC will get information regarding: number of visits, Absolute Unique Visitors, Page Views, Average Page Views, Time on Site, Bounce Rate, New Visits, referring sites, search keywords, language of visitors, and country of visitors. These statistics will be made available in due course. 2.2 Website Structure The figure below shows the home page as it looks presently, it is indicative of the structure and look and feel of the general site. The header contains a search bar, links to a number of OPENi s social media accounts, as well as the News sections RSS feed. Two widgets can be found on the bottom 8
9 right of each page, 1) listing the most recent entries in the news section and 2) the most recent entries in the OPENi twitter account. 9
10 The navigation bar contains links to the following pages: Home: The entry point to the site, About us: Outline the projects mission and objectives, Contact: Allows the public to contact the project partners, Documentation: This section provides a document repository for all public OPENi related documents. Document can be downloaded to view offline, News: The news section contains a number of blog entries containing information on project meetings, dissemination events and other events/news, 10
11 11
12 Open Source: Eventually this section will contain material relating to OPENi s opensource repository, Partners: This section list the OPENi partners, their country, and a contact from each partner. A link is also provided to each partners website. 12
13 3 Social Media Presence There is a new age of engagement emerging, revolutionizing the way business is done and leveraging social media for research and practice. Exploiting social media in the OPENi project is significant as they offer global outreach and influence to audiences that are not aware of European projects, while providing the means for exchanging ideas and expertise and access to real-time content. In order to maximize the estimated benefits from social media, OPENi has embedded Social Media well in its electronic dissemination strategy and has established a strong presence in Web 2.0 platforms in order to facilitate stakeholders involvement in a two-way conversation rather than push dissemination. To this end, the OPENi social media presence aims at: Sharing information produced during the OPENi activities. Announcing important events organized by the OPENi project. Enhancing the project results visibility to international audiences Transferring knowledge from external stakeholders to the OPENi consortium by reproducing (cross-posting, retweeting, etc.) it via appropriate Social Media. In order to address the specific OPENi needs for dissemination and stakeholder involvement, the use of such tools and channels will differ according to the character of the dissemination material and to the specific objective it aims to serve. Table 3-1: OPENi Social Media Accounts Social Network Twitter Facebook LinkedIn delicious Slideshare YouTube Mendeley Link zxa-kn_ttomx5janvu_hmew0lwsaltimxtofk2hhlikaneiplclci2ahomy2q0yqntdiu0ojnhx5wkbythq OPENi in Twitter Twitter hashtag: # openi_ict) is used as a news dissemination tool, particularly for breaking news and events announcements, and as a means for sharing valuable links with other twitter users and enlarging the OPENi audience. With the hashtags (#) facility, the OPENi Twitter account is able to identify, listen to and connect to relevant audiences. 13
14 Figure 3-1: OPENi Account in Twitter 3.2 OPENi in LinkedIn A group in LinkedIn has been created under the title «OPENi: Integrating Applications with Social Media Services and Personal Cloudlets» and will be utilized in order for its members to be able discover, share and participate in a number of professional conversations happening in the OPENi areas of interest. 14
15 Figure 3-2: OPENi Group in LinkedIn 3.3 OPENi in Facebook A Facebook page named OPENi, helps reach out and engage stakeholders during various phases of the project activities, although in a more informal and casual way. 15
16 Figure 3-3: OPENi Page in Facebook 3.4 OPENi in SlideShare Slideshare is exploited to open up access to OPENi presentations to larger audiences, as well as to indicate relevant presentations for future reference. 16
17 Figure 3-4: OPENi Page in SlideShare 3.5 OPENi in Delicious The Delicious social bookmarks account shares the project s collection of links and categorizes them with keyword tags. This provides a common platform for the usage and exploitation of internet resources related to the project. 17
18 Figure 3-5: OPENi Page in Delicious 3.6 OPENi in YouTube YouTube offers the functionality to favourite and deliver short videos on specific issues regarding the OPENi topics of interest or its projects advancements. Figure 3-6: OPENi Page in YouTube 3.7 OPENi in Mendeley Mendeley provides an efficient way to organize, share, discover academic references related to the OPENi project activities. 18
19 Figure 3-7: OPENi Page in Mendeley 3.8 Other Accounts have been also created to Tumblr and Pinterest, but it will be decided during the course of the project whether they will be utilized. 19
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