Food & Beverage. A Natural Growth Industry. January 2011

Transcription

1 Food & Beverage A Natural Growth Industry January 2011

2 Table of Contents Food & Beverage in Greece: A growth industry sector Advantages and key business drivers Areas of potential growth and business expansion Success stories in trade and investment

3 Food & Beverage in Greece: A growth industry sector

4 Key Figures F&B is the most dynamic and high-growth sector of Greek manufacturing Number of companies in the Greek F&B sector F&B enterprises represent 17.1% of total manufacturing enterprises 16,500 16,000 15,500 15,000 14,500 14,490 15,195 15, ,270 are industrial companies with prominent domestic and international presence. The rest are SMEs Sales account for 12 billion Euro covering 21% of total manufacturing 14,000 13, Almost 16,300 enterprises at industrial and artisanship level Employs 120,000 people covering 22% of total employment in manufacturing Pastries, snacks, confectionery and pasta represent 2/3 of the enterprises, 1/3 of the total turnover and absorb half of total employment Source: Foundation for Economic and Industrial Research (IOBE) - F&B Sector Annual Report 2009, Eurostat

5 contributing decisively and steadily to the country s exports and EU diet Share of the F&B industry exports in Greece s total foreign trade EU is the major export destination for the Greek F&B products (2008) 13.00% 12.80% 26% 12.60% 12.40% 12.20% 12.30% 12.20% 12.30% 12.10% EU-27 Rest of the world 12.00% % Source: Foundation for Economic and Industrial Research (IOBE) - F&B Sector Annual Report 2009, Eurostat

6 Outward looking by nature High rating of Greek F&B investments abroad and prominent presence in international markets Greek investments in developed regions by sector (2007) Greek investments in developing regions by sector (2007) 2% 3% 4% 10% 28% Food & Beverage Financial Services Information & Communications Technology Retail & Wholesale Trade 2% 2% 1% 2% 2% 4% 4% Financial Services Information & Communications Technology Food & Beverage Construction & Real Estate 4% Construction & Real Estate 9% Building Materials 5% 8% Pacaging Materials & Machinery Mining 55% Energy & Environment Retail & Wholesale Trade 8% 28% Building Materials Tourism, Travel, Leisure & Entertainment Other 19% Basic Metals Machinery & Equipment Other Source: Invest in Greece, Policy & Planning Unit: Latest version survey entitled Greek Investors in Foreign Markets

7 Strong receiver of FDI Second strongest sector in Greek manufacturing after chemicals Foreign Direct Investments in the Greek manufacturing sector ( ) Gross figures 2% 13% 17% Food & beverage Refineries 16% 8% Chemicals Metals Machinery Transport means Rest 15% 29% Source: Bank of Greece, 2010

8 resistant and adaptive to the current financial crisis Employment 5.5% increase in workforce in the first half of 2009 contributing to the alleviation of the crisis s consequences Industry Production Despite the decrease in 2009 production (2.6% in food and 6.7% in drinks), F&B experienced milder losses than those of the total manufacturing sector (10.6%) Source: Foundation for Economic and Industrial Research (IOBE) - F&B Sector Annual Report 2009

9 Bakery, snacks, confectionery and pasta is the largest subsector in terms of turnover and employment Turnover by subsector (% classification) Employment by subsector (% classification) 16.50% 7.00% 1.60% 10.40% Meat Production & Processing Fishery products Vegetable & Fruit Processing Vegetable & Animal Oils & Fats 11.80% 6.90% 1.70% 10.00% Meat Production & Processing Fishery products Vegetable & Fruit Processing Vegetable & Animal Oils & Fats 8.60% Dairy Products 6.40% Dairy Products 32.10% 2.70% 16.80% 4.30% Flour Products Prepared Animal Feed Bakery, Snack, Confectionery & Pasta Products Drinks 46.30% 12.10% 3.00% 1.60% Flour Products Prepared Animal Feed Bakery, Snack, Confectionery & Pasta Products Drinks Source: Foundation for Economic and Industrial Research (IOBE) - F&B Sector Annual Report 2009, Eurostat

10 Advantages and key business drivers

11 A privileged sector environment Low operating costs Abundant raw materials of high quality Access to the emerging growth markets of Southeast Europe and Eastern Mediterranean through the established production and sales network of Greek enterprises Shift towards a low calorie, cholesterol free and vitamin-rich diet throughout the western world favoring the Greek Mediterranean diet Highly experienced and well-educated labor force

12 offering plenty of benefits to international entrepreneurs A well-developed domestic retail / supermarket network that guarantees timely distribution and has already attracted key foreign players (Carrefour, Delhaize, Lidl) Strong focus on R&D. Innovative manufacturers and highly specialized research centers develop new up-market and high quality products. Leaders in R&D, innovation and food technology are: The Food Industrial Research & Technological Development Company (ETAT) The Institute of Agrobiotechnology The Institute of Aquaculture The University of Thessaly

13 and a promising future as will continue to be the steam-engine of Greek manufacturing Further development of small local production and reinforcement of competitiveness Further reinforcement of R&D and innovation at industry level to cover new consumer needs and preferences (i.e. demand for convenience and specialized products based on safe, healthy and high quality ingredients) Increasing demand and new consumer habits lead the way for branded products Strategic alliances and further human resource exploitation are key industry priorities in the immediate future Source: Foundation for Economic and Industrial Research (IOBE) - F&B Sector Annual Report 2009, The Greek Economy in 2008 Taseis Journal

14 The Greek F&B industry is supported by a potent agricultural sector Agriculture accounts for 5-6% of GDP in Greece as compared to 1.5% of EU-15. Although the share of agriculture in total economy diminished in the previous decade, continues to be at much higher levels in comparison with other EU members Greek agriculture continues to provide jobs to a considerable amount of people in Greece. Its share in total employment (17%) is much higher than that of EU-15 (4.3%) 35 to 40% of the total agricultural land is cultivated with arable crops, 20% with olive trees, 11% with cotton, 8% with fruits and vegetables, 3.5% with vines and 1.5% with tobacco Source: A Brief Overview of Agriculture in Greece, Pavlos D. Pezaros, Director of Agricultural Policy, Ministry of Rural Development & Food

15 The Greek F&B industry is supported by a potent agricultural sector (2) Fertile semi-mountainous and mountainous areas: 50-55% of the cereals, 60-65% of olive trees, 70% of sheep and goat herds and 40-50% of bovine animals are cultivated or raised in these areas A big size of holdings: Statistically, about 800,000 of family-type holdings appear to still be active in Greece Source: A Brief Overview of Agriculture in Greece, Pavlos D. Pezaros, Director of Agricultural Policy, Ministry of Rural Development & Food

16 characterized by a developing and very promising organic segment Reliance on organic food imports offers space for business expansion to cultivators, producers and processors The sector of organic products mainly consists of small, family-owned businesses 65% 35% Production of organic foodstuffs Imports of organic foodstuffs Producers and processors of organic products in Greece account approximately for 7,810 Latest available figures suggest that cereals come first (38.3%) in organic cultivation followed by olive trees (38.2%) and vines (3.8%) Source: ICAP Organic Farming & Products sector study (April 2009), ΔΗΩ (Organization for the Inspection and Certification of Organic Products)

17 Fish farming holds a discrete position in Greece s F&B industry Greece is the largest producer of sea bream and sea bass in the Mediterranean (370,000,000 fry & 150,000 tons of fish) and a key supplier of European markets (85% of the produced fish is exported Greek farmed sea bream & sea bass constitute one of the four most important agriculture products of Greece (together with olive oil, tobacco and cotton), occupying the second place in the Greek agricultural exports Approximately 100 companies, are engaged in the Mediterranean Aquaculture in Greece, the vast majority of which are small family businesses Source: Sector data and statistics presented by Dias, Nireus and Selonda Aquaculture Groups

18 Fish farming holds a discrete position in Greece s F&B industry (2) 5 listed groups in the Athens Stock Exchange control over 70% of domestic production Strong consolidation through mergers and acquisitions into larger groups opting to become more powerful in the market Key European Producers (2009) Consolidation Over Time 3.20% 1.80% 4.40% Greece % Turkey Spain 12.40% % Italy % France Egypt, Morocco, Tunis Other Source: Sector data and statistics presented by Dias, Nireus and Selonda Aquaculture Groups * Estimate * Companies Licenses

19 Areas of potential growth and business expansion

20 Abundant niche markets There is abundant opportunity to create value added in many product categories in the Greek F&B sector, especially as the global interest in healthful foods continues to expand: Honey and nut based snacks Macaroni products Marmalades and pickled goods Ready made meals and frozen food Seafood

21 offer great potential Meat and delicatessen products based on olive oil and other healthy Mediterranean ingredients Boutique and niche market goods including: sprirulina and saffron, both widely known for their therapeutic attributes mastiha and other herb products unique sauces baby foods

22 for investment and business expansion chocolates and confectionery cheeses specialty herb mixes traditional spoon sweets Liqueurs and fruit juices herbal beverage products organic products

23 Simple steps to Establish a F&B manufacturing activity in Greece Decide on geographical area, focusing on target market, availability of raw materials, transportation and infrastructure Explore space availability within Industrial Areas where set-up is easier and faster Issue licenses if the investment is to be located outside an Industrial Area Use our free support services for guidance and assistance, saving valuable time

24 Success stories in trade and investment

25 Greece is the base of famous F&B brands

26 Your Investment Partner in the region 3 Mitropoleos St Athens, Greece t f e. info@investingreece.gov.gr