SUCCESS IN THE TELEMATICS FIELD
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- Buddy Sharp
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1 Telematics Practice
2 SUCCESS IN THE TELEMATICS FIELD Telematics is defined as the integrated use of telecommunications and information technology in vehicles, including Navigation, Vehicle Tracking, in Vehicle Entertainment and Vehicle Controls, such as remote start. Specifically, the Automotive industry is currently undergoing a technology race to differentiate from the competition and looking to telematics as a way to win this race. Strategy This fast-paced, rapidly changing area of technology presents many challenges. Developing and implementing the proper organizational, operational and technology framework is essential to realizing the potential in this area. Success will depend on building the right culture, operations, technical capabilities and overall approach into the very DNA of your organization. CBC s telematics expertise provides invaluable support in developing a telematics strategy for your business, including aligning technology, culture and execution to effectively support the organizational goals. We help you assess your current DNA and plan the modifications needed to set your telematics initiatives on a path to success. Technology Advisory Execution CONFIDENTIAL Copyright 2012 Concannon Business Consulting. All rights reserved. 2
3 TELEMATICS STRATEGY General product manufacturing is typically done over a multi-year cycle and results in a physical product that, once in the market, does not require updates or enhancements, minus the occasional product recall. Software development and support is vastly different in both execution and expectations. Competitive advantage is gained by meeting consumer expectations for frequent and meaningful updates. This difference requires an innovative strategy including organizational, operational and cultural shifts. Telematics Roadmap Assessment Culture Change Structure Set a plan that is meaningful, incorporating impacts to your current business and design to support cultural and organizational changes. The goal: Have a clear path to success in the telematics business, incorporating all your current strengths and overcoming challenges. Perform analysis on how the Structure, People, Process and Technology of your company align with your strategic goals. The goal: Define how all your organizational moving parts line up with where you re headed. Merging the rapid-cycles of software development with the longer cycles of hardware and manufacturing presents a unique set of challenges. Align your culture to support your telematics business while maintaining your core values. Optimize your business to effectively deliver your telematics products to your customers. Clear lines of responsibility and ownership are key to success. CONFIDENTIAL Copyright 2012 Concannon Business Consulting. All rights reserved. 3
4 TELEMATICS TECHNOLOGY ADVISORY Entering and succeeding in the telematics space requires a critical understanding of the diverse mobile devices and operating systems in the market, including how the products are utilized by the end user. Additionally, security requirements are a critical consideration in such an ever changing market with conflicting consumer concerns and expectations. By leveraging our industry leading consultants, experts in GPS and other early telematics solutions, CBC offers strategic guidance and well balanced analysis to help you find the right path forward for your organization. Product Planning Future Services Business Intelligence Our experienced telematics team will help you identify and articulate the market requirements for your telematics offerings. This includes vetting technical viability, usability studies and developing estimated pricing models. Our unique industry knowledge and discernment of industry trends will guide you in future product planning including detailed planning of future enhancements to your inmarket solutions. Whether you prefer to keep up with, or lead the industry, CBC will take you there. Using both quantitative and qualitative analysis, CBC helps you understand the market, your competitors, and your customers to help you build market share and maximize profits while improving, or maintaining overall customer satisfaction. CONFIDENTIAL Copyright 2012 Concannon Business Consulting. All rights reserved. 4
5 TELEMATICS EXECUTION Implementing telematics solutions requires balancing customer expectations with budgets, quality standards and technology limitations. CBC s consultants have an average of 10+ years of experience in the software development lifecycle using proven methodologies and helping you to establish repeatable processes. We leverage our team s experience to execute on your strategy. Program Management Project Management Business Analysis Change Mgmt. In addition to the standard tactical program controls, our experienced program managers will provide the strategic guidance to help the working team, the executives and the enterprise stakeholders navigate this challenging environment. Our experienced telematics project managers apply the right level of rigor to keep the business goals in sight, while coordinating across all the appropriate parties: business, software and hardware, including 3rd party vendors. Experienced telematics analysts understand your unique business requirements, and will translate requirements into successful results. Their experience in this space helps you think through the nuances of the telematics world, including consumer expectations and regulatory risks. As an emerging field, telematics can place a tremendous strain on the organization and its distribution channels. Our expertise will allow you to successfully implement your telematics business vision while minimizing the adverse effects of change on your organization. CONFIDENTIAL Copyright 2012 Concannon Business Consulting. All rights reserved. 5
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