Transcription

1 SPONSORSHIP

2

3 A PROUD HISTORY The Dowerin GWN7 Machinery Field Days is an agricultural expo located in the Central Wheatbelt of Western Australia. The event has continually expanded over the past 51 years to become the largest and most successful event of its kind in the state. With a strong reputation, which is widely recognised throughout Australia, the Dowerin Field Days are classed as being among the three largest agricultural machinery events in the country. The small Wheatbelt community swells from a population of a few hundred to over 24,000 throughout the two days in August. The number of exhibitors continues to grow each year and reached a historic 700 in Exhibitors and visitors travel from all over the state, country and increasingly overseas. The Field Days provide businesses, offering a wide range of products and services, with an opportunity to showcase their capabilities and promote their brand to a targeted audience. Exhibitors range from manufacturers and distributors of farm machinery and allied equipment, rural services, information technology to lifestyle and leisure products and services. The Dowerin Field Days are a valuable shop window to the farming community. The outstanding efforts from members of the community in contributing time, energy and expertise, ensures visitors and exhibitors enjoy the benefit of a well organised and professional managed event. As a not-for-profit community owned and operated event, income generated is injected back into Dowerin and surrounding towns, contributing to the success and survival of the region. The event is symbolic of rural communities helping themselves.

4

5 INTRODUCTION We are pleased to present the opportunity for a partnership with the Dowerin GWN7 Machinery Field Days. Let us help boost your image, reputation and credibility with a targeted agricultural audience to give your company the competitive edge. We can assist in differentiating your company from its competitors by maximising your exposure, putting you in touch with potential new customers and helping you to develop a stronger relationship with existing clients, through face to face contact. You will enjoy the benefits of heightened visibility through a broad marketing campaign and on-site promotions. Take advantage of media coverage you may not have available by other means and benefit from two of the most effective marketing tools- Event sponsorship and Exhibition.

6

7 WHY THE DOWERIN FIELD DAYS? The Dowerin GWN7 Machinery Field Days is the largest and most widely recognised agricultural event in Western Australia. The Committee has built a strong reputation over its 50 year history, with the brand recognised throughout Australia and increasingly overseas, across rural, regional and metropolitan areas. The Dowerin Field Days directly targets attendees from agricultural regions, attracting over 24,000 visitors each year. Recent studies have shown that over 70% of all attendees come from rural and regional areas and most own or run an agricultural related business. Around 7000 broad acre farmers attend the event each year and over half of all visitors stated their reason for attending was a strong interest in agricultural products and services. But in recognition of the extraordinary efforts of the Dowerin community in establishing and maintaining the unique event, the Committee has also involved themselves in promoting the event beyond the agricultural context, to acknowledge it importance to regional tourism. As a result the Field Days has won several tourism awards at a state and national level. After taking out the WA award for Significant Local Festivals and Special Events in 1995, the event went on to win the National award in the same category and then proceeded to be the winner of the category again in 1996 and In 1998 the Dowerin Field Days was inducted into the Sir David Brand Tourism Awards Hall of Fame. The Field Days has an extensive marketing campaign, across many marketing mediums, designed to target rural communities and agricultural businesses. The campaign offers maximum exposure of its corporate partnerships in order to align their company with the success of the Dowerin Field Days brand. Traditional methods of marketing include Television, Radio and Print, with new methods of Social Media becoming an increasingly important part of the advertising plan. By aligning your brand with the Field Days, your business is showing strong support of rural communities. The Dowerin Field Days is a not-for-profit organisation, with all income generated going directly into the local region. Through the fundraising efforts of our volunteers for their nominated clubs and organisations, as well as significant funding offered through our funding Committee, Dowerin and the wider community benefit greatly from the event.

8

9 MEDIA CAMPAIGN Radio Radio West Radio West advertise the event extensively across their FM and AM stations, with a Corporate Sponsorship arrangement with the network ensuring maximum exposure through standard advertising and interviews. Corporate partners are regularly acknowledged in interviews and offered the opportunity to participate in interviews throughout the year. Principal and Major Partners are recognised on all advertisements. The stations covering the Field Days campaign include: 6SE Esperance 6WB Katanning 6MD Merredin 6NA Narrogin 6AM Northam Hot FM Interviews are conducted on breakfast shows and the Rural Focus Network throughout the year, with a special on-site broadcast conducted throughout the event. 98FIVE Sonshine FM Sonshine FM is a Perth-based community station that prides itself on being a family focussed radio alternative to commercial stations. As a community broadcaster, the station can play no more than 5 minutes of advertisements per hour, giving the Dowerin Field Days maximum exposure. This campaign is designed to target metropolitan families, by offering a raw country experience, with the view of educating our city counterparts about agriculture.

10

11 MEDIA CAMPAIGN Print The Dowerin Field Days is widely promoted throughout a wide range of publications, with the print campaign valued at over $150,000 each year. Some of the publications include: Countryman The Sunday Times The West Australian The Avon Valley Advocate Community Newspapers Kondinin Group Farm Weekly Have A Go News The Parents Paper AFDJ Many of these publications prepare special editions, previews and reviews for the event, providing additional exposure for the Field Days, its partners and exhibitors. Countryman prepare the official program and prospectus each year, which includes recognition for all sponsors. Principal and Major partners are acknowledged in special articles in addition to all print adverts.

12

13 MEDIA CAMPAIGN Television As the Principal Partner of this event, GWN7 conduct an ongoing and comprehensive state-wide advertising campaign throughout the year. Advertisements and promotional segments are also developed from time to time, in partnerships with both sponsors and exhibitors. The television campaign is valued at over $250,000 and now includes an online component. Major partners receive acknowledgement on television advertisements where possible. Additional Marketing Mediums The Dowerin Field Days has a growing online presence, which allows for an even greater acknowledgment of corporate partners. Farmmachinerysales.com.au are a major partner, providing over $45,000 worth of online advertising across multiple site including farmmachinerysales.com.au, farmhub.com.au and carsales.com.au. The Field Days is advertised on multiple agricultural websites including Farming Ahead. And of course uses its own website, dowerinfielddays.com.au, to heavily promote the event and its partners. Social media is an increasingly important marketing medium and a valuable tool for recognising the contribution of our partners. The Dowerin Field Days Facebook page has in excess of 3000 likes, which is growing rapidly. Other social media avenues are being investigated. Paid advertising is also part of the marketing plan, as it is useful in target specific groups online. In addition to online advertising and social media, the Dowerin Field Days uses signage on-site and around the township of Dowerin to effectively promote the event and its partnerships, which is particularly effective throughout the event.

14

15 EXHIBITION In addition to recognition through more traditional marketing mediums, corporate partners are offered the opportunity to exhibit at the Dowerin Field Days as part of their sponsorship agreement. Exhibiting at live events is one of the most effective marketing mediums. Studies have shown it offers the greatest return on investment, placing it ahead of advertising, direct marketing, public relations, sales, promotions and internet advertising. It achieves this by increasing the time consumers interact with your product, service and brand. Event Marketing is effective in enhancing corporate identity, awareness, equity and/or image. And is also valuable for businesses that wish to support the community and reinforce relationships with consumers and other business organisations. Through your alignment with the Dowerin Field Days, we can further enhance your image at our event, and help you to make the most of your experience. We do this by offering premium positioning, promoting your brand in the lead up to the event and throughout the two days and offering unique networking opportunities with other key stakeholders.

16

17 PARTNERSHIP LEVELS Principal Partner (1) Term: Min. 5 years Investment: $250,000 per Annum Exclusive Dowerin Field Days Principal Partner Branding, offering exposure to state and national audiences. High level of public recognition with extensive on-site exposure and branding in all aspects of Field Days marketing and promotional activities throughout Australia, via multiple mediums, including media releases, website, print, radio and television. The Principal Partner will receive naming rights to the Dowerin Field Days event and exclusive benefits as the premium sponsor. Major Partner (3) Term: Min. 3 years Investment: $50,000 per Annum Significant branding as one of only three Dowerin Field Days Major Partners. Negotiated access to corporate hosting and other facilities. A full range of partnership benefits. Supporting Partner (10) Term: Min. 1 year Investment: $10,000 per Annum Excellent branding opportunities as one of only ten Supporting Partners. A significant range of partnership benefits. Associate Partner Term: 1 year Investment: $2500-$10,000 There are a range of marketing and promotional activities that need support and Dowerin Events Management welcomes the opportunity to discuss the various options that may best fit your company s partnership or marketing objectives.

18

19 BENEFITS OF INVOLVEMENT Benefits Principal Partner Major Partner Supporting Partner Associate Partner Naming Rights Media Coverage Event ie. The Dowerin GWN7 Machinery Field Days Major Area ie. Entertainment Pavilion Exhibitor Award Logo placement on all print and television advertisements. Verbal recognition on all radio advertisements and interviews. Logo placement on website, social media and in official publications. Free advertising on website, social media and in official publications. Recognition in all media releases. Major Area ie The Motoring Arena Exhibitor Award Logo placement on all print advertisements and on television where possible. Verbal recognition on many radio advertisements and interviews. Logo placement on website, social media and in official publications. Free advertising on website, social media and in official publications. Recognition in all media releases. Minor Area or event ie Lifters & Diggers Area or Sheep Dog Trials Exhibitor Award Logo placement on limited special publications. Verbal recognition on limited radio interviews. Logo placement on website, social media and in official publications. Minor Area or event ie Lifters & Diggers Area or Sheep Dog Trials Exhibitor Award Logo placement on website, social media and in official publications.

20 BENEFITS OF INVOLVEMENT Benefits Principal Partner Major Partner Supporting Partner Associate Partner Event Signage Verbal Recognition (Public Address System and Official Events) Exhibition Space PR Opportunities Extensive signage including above the office building, on the railing outside the office, at all entry gates and around the sponsored area. Extensive verbal recognition on public address system and at official events. Free advertising on public address system. Free exclusive use of a permanent or temporary building throughout the event. Six complimentary passes to the Dowerin Field Days, Official Events (including the opening ceremony and sundowner) and VIP Parking Area. Free use of a venue for launches or events throughout the Field Days. Extensive signage including above the office building, on the railing outside the office and around the sponsored area. Extensive verbal recognition on public address system and at official events. Free advertising on public address system. Free exclusive use of a permanent or temporary building throughout the event. Six complimentary passes to the Dowerin Field Days, Official Events (including the opening ceremony and sundowner) and VIP Parking Area. Free use of a venue for launches or events throughout the Field Days. Extensive signage including above the office building, on the railing outside the office and around the sponsored area. Significant verbal recognition on public address system. Free advertising on public address system. Free exhibition space by negotiation. Premium positioning on all paid sites. Four complimentary passes to the Dowerin Field Days, Official Events (including the opening ceremony and sundowner) and VIP Parking Area. Limited signage including railing outside the office and around the sponsored area if applicable. Significant verbal recognition on public address system. Premium positioning on all paid sites. Two complimentary passes to the Dowerin Field Days, Official Events (including the opening ceremony and sundowner) and VIP Parking Area.

21 BENEFITS OF INVOLVEMENT Benefits Principal Partner Major Partner Supporting Partner Associate Partner Access to Field Days Database Additional Benefits Optional Benefits Access to full contact details of all exhibitors one month prior to public release on August 1st. Early release upon negotiation. Use of Field Days logos, images and trademarks. Opportunity to provide inserts for Field Days mail outs. Opportunity to provide prizes for media and promotion activities. Customized hospitality event to suit the sponsor s VIP audience. Related creation of an event especially for staff. Discounted blocks of tickets for loyal customers. Specially designed new event to suit sponsor. Sponsor provision of talent to enhance association. Access to full contact details of all exhibitors one month prior to public release on August 1st. Early release upon negotiation. Use of Field Days logos, images and trademarks. Opportunity to provide inserts for Field Days mail outs. Opportunity to provide prizes for media and promotion activities. Discounted blocks of tickets for loyal customers. Specially designed new event to suit sponsor. Sponsor provision of talent to enhance association. Access to full contact details of all exhibitors one month prior to public release on August 1st. Use of Field Days logos, images and trademarks. Opportunity to provide inserts for Field Days mail outs. Opportunity to provide prizes for media and promotion activities. Discounted blocks of tickets for loyal customers. Sponsor provision of talent to enhance association. Access to full contact details of all exhibitors on August 1st. Use of Field Days logos, images and trademarks. Opportunity to provide inserts for Field Days mail outs. Opportunity to provide prizes for media and promotion activities. Discounted blocks of tickets for loyal customers.

22

23 KNOWN BY THE COMPANY YOU KEEP Countryman GWN7 Farmmachinerysales.com.au The Avon Valley Advocate Shire of Dowerin RadioWest Avon Legal Community Newspapers JCB Kondinin Group Milne Feeds Boekeman Machinery Events West WA Australian Council for the Arts Contact Details If you would like more information or want to arrange a face to face meeting, to discuss how we can best service your company s partnership or marketing objectives, please get in touch. Jenna Santos Event Coordinator Ph: (08) E: info@dowerinfielddays.com.au dowerinfielddays.com.au