A CSR Framework for Optimising the combined Social, Environmental and Economic (SEE) Performance in KSA Public Construction Projects

Transcription

1 A CSR Framework for Optimising the combined Social, Environmental and Economic (SEE) Performance in KSA Public Construction Projects By Ali Alotaibi, BSc, MSc Project Supervisors Professor Andrew Price Dr: Francis Edum-Fotwe 8 th September 2016

2 Contents Introduction Research Problem Statement Importance of Research Research Question Research Aim and Objectives Scope of the Research Study Main Findings of the Literature CSR Dimensions Conceptual Basis of Research Study Research Methodology Used Research Plan

3 Construction Industry in KSA

4 Construction Industry in KSA

5 KSA Government Investment in Construction Industry Years Budget Reference US$ 140 billion (Alrashed et al.,2014) US$ 500 billion The National Business (2014)

6 Corporate Social Responsibility (CSR) The responsibility of an organisation for the impacts of its decision and activities upon society and the environment through transparency and ethical behaviour which: achieves greater sustainability, including the health and welfare of society meets the expectations of stakeholders obeys the law and is consistent with the norm of international behaviour. (BS,2010)

7 Research Problem Large amount of waste as well as consuming large amount of resources Impact on the Environment High level of noise Research Problem Falling short to meet local expectations in generating employment and social welfare Lack of understanding of what CSR means to construction industry and how to practice it CO2 Emission Health and Safety Impact on society Shortage of skills

8 Importance of The Research Clear vision to implement CSR effectively. Construction is the worst industry in KSA from CSR aspects. The construction industry is typically project based and short term focus. CSR in KSA is still trapped in a charity mind-set rather then having an orientated strategy. CSR is an emerging concept, not seen as part of mainstream business activities nor embedded as a central corporate strategy. Need for theoretical and practical framework. Need for a guidelines and strategies.

9 Research Questions Q1. What are the main challenges and drivers for CSR in KSA public construction projects? Q2. How to develop optimum combined social, environmental and economic performance in public construction projects in KSA in designing CSR framework?

10 Research Aim and Objectives To develop a CSR decision support framework for optimising the combined social, environmental and economic performance of public construction projects in KSA The research objectives are: 1. Identify and evaluate the challenges in CSR issues within KSA public construction projects. 2. Assess the perceptions of CSR by public construction employers and employees in KSA and to examine the impact of an effective CSR on social, environmental and economic. 3. Identify the critical success factors to develop a CSR decision support framework. 4. Develop a novel CSR decision support framework for public construction projects in KSA. 5. Validate the framework for the public construction projects. 6. Provide recommendations for stakeholders of public projects within KSA

11 Scope of the Review Conducted CSR in Construction Industry worldwide CSR in KSA Construction CSR in KSA CSR History and Theories CSR

12 Main Findings in the Literature CSR research in construction industry worldwide is still in its early stage. Poor performance in fulfilling CSR requirements in construction industry. Pressure from stakeholders encourages businesses to act in a socially responsible manner. CSR has a positive relationship with corporate image and organisation performance. Research which considers effectiveness of CSR is growing. Construction industry is lagging behind what CSR means.

13 Dimensions of CSR Based on the pyramid model of Carroll which was introduced 1991 and is highly known and cited.

14 Conceptual Basis of the Research Three Domain Model which was developed by Schwartz and Carroll (2003)

15 Research Methodology: Data Collection Method Quantitative Data Designing Questionnaire Analysis of organisational statistical data Data Collection Methods Face-to-face Interviews Qualitative Data Document analysis Focus Group

16 Research Plan

17 Thank you for your attention