Insource, Outsource and Federate

Transcription

1 article When Enterprises migrate to UC: Insource, Outsource and Federate By Hugh Goldstein, VP Strategic Alliances, Voxbone Voxbone US LLC - San Francisco Office 535 Voxbone Mission US St San 535 Mission Francisco, St CA San Francisco, United CA States United Tel : +1 States Tel :

2 Communication Communication is a critical is a critical function function for any business for any business Listening to customers. Negotiating with suppliers. Collaborating with teams and partners. Without communication, no business can thrive or survive. In the past, businesses of all sizes were dependent on carriers for all of these services. According to Standard & Poor s Global Sales Report, nearly 48 percent of the S&P 500 business occurs outside of the United States. Accordingly, telecommunications requirements are more global than ever before. Connecting these international and disparate company footholds has required a complicated and often expensive combination of voice carrier and data networking expertise. But the long promised convergence of voice and data has enabled savings as IT and Telecom requirements and functions merged into an increasingly common set of products, services and skills. Today, the end of the PSTN and obsolescence of the Hardware PBX is clearly on the horizon, and it s a reality that must be addressed. Unified communications (UC) software and cloud communications present compelling solutions for this needed upgrade for business communications, with a range of solutions from outsourcing, insourcing, hybrid and federations.

3 OUTSOURCE For smaller organizations, the trend is towards hosted and cloud communications solutions. Instead of owning their own PBX and systems and relying on a carrier for the connectivity, they source software as a service from the network, leased on a monthly basis. INSOURCE Larger global multi-national organizations typically choose to own the UC software and manage it inhouse. They no longer have to order local loop services from an incumbent or CLEC country by country; global carriers can help them consolidate to reduce operational costs and increase efficiency. In doing so, they can further optimize their costs by thinking like carriers themselves. They are able to create their own Least-Cost-Routing tables with multiple SIP trunking termination providers to reduce the cost of long-distance, off-net calling. They can source local telephone numbers in dozens of countries for contact center, conferencing and office phones via Global SIP DID providers such as Voxbone. UC Platforms like Microsoft Skype for Business and others have put the tools into enterprise hands. They offer integrated systems for , messaging, voice, fax and conferencing via one platform, but enabled by wholesale priced origination and termination partners for voice, fax, and SMS. The business case and technical feasibility for unplugging local PRIs and replacing them with globally aggregated data networks, coupled with inbound DIDs and outbound calling, is one that many multinational corporations are now exploring. Instead of procuring local PRIs, the corporate can order telephone numbers from Voxbone and map them to the devices as needed. They can then aggregate their global numbers and outbound termination and secure better wholesale pricing, just like the carriers themselves do. FEDERATE Enterprises can also band together into federations to enable industry-wide or supplychain-based communications networks. Federating voice and video across enterprises, based on shared business interests or interoperable UC platform vendors, will allow more on-net calling. This can enable more sophisticated services, such as HD voice codecs and video telephony. FEDERATION

4 operational operational benefits benefits On an engineering level, the organization will be able to centrally manage and control telecom as inbound calls arrive via SIP, rather than from all over the world via local loop into a regional office. Inbound calls to the telephone number are forwarded via IP enabled carrier networks to Session Border Controllers, and then on to UC systems, contact center ACDs or conference bridges for further routing within the organization. Calls can be rerouted as needed; if an employee relocates, they need only to plug in their SIP phone to reconnect and get back to work. If the business requires a new local number for a new hire, or needs to support a project in a different country, IT can order one and map it instantly to that employee s SIP address. The employee could even do it themselves using an API enabled portal. In this scenario, organizations also benefit from disaster recovery, as global carriers can reroute inbound calls via redundant networks. This saves the IT manager valuable time and frees up personnel to focus on bringing the organization back online after a crisis. Inbound calls to the telephone number forwarded via SIP Enabled carrier network Session Border Controllers UC System call center ACDs conference bridges SECURITY SECURITY Implications Implications When choosing how to manage their communications, enterprises must consider the security implications. Scandals ranging from hacker-data theft, security holes in cloud communications services to perceived government overreach have created an environment of anxiety about the privacy of telecom. One widely-touted advantage of Microsoft Skype for Business Unified Communication systems, that many enterprises find attractive, is the encryption of all communication between servers using TLS and SRTP.

5 CONCLUSION conclusion Unified and Cloud communications have enabled enterprises to benefit from Telco-like economies of scale, and they can now purchase their voice and data services as if they were carriers. At Voxbone, we have been enabling wholesale carriers to globalize their IP Communications for ten years. As leaders in the SIP trunking market, we are increasingly delivering these benefits to large multi-national enterprises. Voxbone provides access to instant provisioning, 24/7 customer support, API and web portal based configuration. We invite you to consult with our team and take advantage of complimentary test numbers, cost savings analysis and global number portability research to support your Enterprise UC migration. By Hugh Goldstein, VP Strategic Alliance, Voxbone