2016 PARTNERSHIP OPPORTUNITIES CHICAGO RED STARS NATIONAL WOMEN S SOCCER LEAGUE IN COOPERATION WITH THE UNITED STATES SOCCER FEDERATION

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1 2016 PARTNERSHIP OPPORTUNITIES CHICAGO RED STARS NATIONAL WOMEN S SOCCER LEAGUE IN COOPERATION WITH THE UNITED STATES SOCCER FEDERATION

2 ABOUT THE NATIONAL WOMEN S SOCCER LEAGUE NATIONAL WOMEN S SOCCER LEAGUE The National Women s Soccer League (NWSL) is a ten-team women s professional soccer league featuring national team players from Canada, Mexico and the U.S. The ten clubs are the Boston Breakers, Chicago Red Stars, Houston Dash, FC Kansas City, Portland Thorns FC, Seattle Reign FC, Sky Blue FC, Washington Spirit, Western New York Flash and expansion side Orlando Pride. Based in Chicago, the NWSL is supported by an unprecedented international collaboration between the Canadian Soccer Association, the Federation of Mexican Football and the United States Soccer Federation. Each of the league s ten clubs will play a total of 20 games from April through October, with a schedule consisting of 10 matches at home and 10 away with an Olympics break in August. 2

3 ABOUT THE CHICAGO RED STARS Second longest operating professional women s soccer franchise in the country. One of the strongest female soccer brands between the coasts. A roster with the best players in the world World Cup superstars, Olympians and D-1 college standouts. For nearly a decade, has delivered the affluent family household demographic to sponsors. Established in 2007, the Chicago Red Stars began as one of seven teams competing in the Women s Professional Soccer(WPS) league, which lasted from Red Stars win U.S. Open Cup Championship. NWSL expands to nine teams, with the addition of MLS franchise Houston Dash. Red Stars add U.S. Women s National team players Christen Press and Julie Johnston, as well as Canadian Olympians Karina LeBlanc and Melissa Tancredi. Julie Johnston is honored as NWSL Rookie of the Year. Red Stars join Women s Premier Soccer League (WPSL) and finish as National Semi Finalists. Red Stars join seven other teams for the inaugural 2013 National Women s Soccer League season. U.S. Olympians Shannon Boxx and Lori Chalupny are added to the roster. Four Red Stars are part of the World Cup Winning American team. Red Stars earn NWSL Player of the Month honors for the first time in team history. (Christen Press, April. Sofia Huerta, May) Red Stars Reserves win WPSL National Championship. Red Stars make professional playoffs for the first time in club history. Danielle Colaprico is honored as NWSL Rookie of the Year. 3

4 OUR PLAYERS CHRISTEN PRESS JULIE JOHNSTON > USWNT World Cup Champion > USWNT World Cup Champion > 1st American to win Golden Boot Award in Sweden > 2015 NWSL Best XI > 2014 NWSL Rookie of the Year > 2015 NWSL Best XI > 2012 US Soccer Young Athlete of the Year VANESSA DIBERNARDO ALYSSA NAEHER > USWNT World Cup Champion > 2014 NWSL Goalkeeper of the Year > FIFA U20 World Cup Golden Glove Winner > Holds NWSL record with 106 saves DANIELLE COLAPRICO > U20 USA CONCACAF Women s Championship Member > 2015 NWSL Rookie of the Year > MAC Hermann Trophy Semi-Finalist > 2015 USWNT Call-up > Two-time All-American at University of Illinois > University of Virginia s all-time leader in assists & appearances 4

5 2016 HOME VENUE - TOYOTA PARK Chicagoland s only soccer-specific stadium located in Bridgeview, IL, just outside of Chicago 20,000 capacity multi-purpose venue with suites and VIP experience Was home to the Red Stars during WPS in 2009/2010 Home to Chicago Fire of MLS - men s professional soccer team. 5

6 2015 FIFA WOMEN S WORLD CUP / 2016 OLYMPICS - RIO SHARE IN THE U.S. WOMEN S NATIONAL TEAM S WORLD CUP VICTORY & BE A PART OF THE EXCITEMENT AS TEAM USA GOES FOR GOLD IN RIO - SUMMER 2016 In choosing to partner with the Chicago Red Stars, especially after the thrilling World Cup victory by Team USA in 2015, partners will be uniquely positioned to not only strengthen their brands locally, but also to position themselves as a top brand throughout the country, and globally. Chicago Red Stars had 8 representatives in the 2015 FIFA Women s World Cup in Canada: Christen Press (USA), Julie Johnston (USA), Shannon Boxx (USA), Lori Chalupny (USA), Karina LeBlanc (CAN), Melissa Tancredi (CAN), Adriana Leon (CAN), and Abby Erceg (New Zealand) 6

7 2015 RED STARS PARTNERS 7

8 PARTNERSHIP BENEFITS IN 2014, IN THE U.S. ALONE 3,055,148 BOYS AND GIRLS WERE REGISTERED FOR YOUTH SOCCER. IN THE MIDWEST THERE ARE OVER 626,907 80,652 YOUTH SOCCER PLAYERS WITH OVER IN THE STATE OF ILLINOIS ALONE. GLOBALLY, 30MILLION WOMEN AND GIRLS ARE PLAYING THE SPORT OF SOCCER TODAY. IN AMERICA, YOUTH SOCCER IS STILL ONE OF THE FASTEST GROWING SPORTS. *Statistics from US Youth Soccer, CREATE, DEVELOP & ENHANCE CREDIBILITY Build trust and establish rapport with your customers and prospects. 2 3 MEDIA EXPOSURE In 2014, the Red Stars tallied over 108 million impressions online and in print publications. This included local, regional and national media outlets. 4 HIGHLY TARGETED MARKETING Reach our demographic of upper-middle class suburban families, sports fans, and the LGBT community. COMMUNITY INVOLVEMENT & GIVING BACK Show your interest by supporting the community team and a local organization. 5 BRAND AWARENESS Logo placement in a variety of places from the Red Stars front of jersey to direct pieces and in-stadium signage will add to increase brand awareness. Being recognized as a sponsor will communicate value and support with your target audience. 8

9 PARTNERSHIP OPPORTUNITIES - JERSEY BRANDING Your company logo will be prominently displayed on the front of the Chicago Red Stars home and away jerseys. The logo will be visible to fans in the stadium, on national and local media coverage, along with meet-and-greet appearances throughout the community. BRANDING ON THE JERSEY BACK, SLEEVE, WARM-UP TOP, SHORTS ALSO AVAILABLE HOME JERSEY AWAY JERSEY WARM-UP TOP SOLD OUT SOLD OUT SOLD OUT 2016 SOLD OUT 2016 SOLD OUT 2016 YOUR LOGO YOUR LOGO 9

10 PARTNERSHIP OPPORTUNITIES TITLE NIGHT SPONSOR Take ownership of a Chicago Red Stars home game! Your company will have its name attached to its very own Red Stars soccer match on a mutually-agreeable date. Your company name will be included in all media, social media and promotion. For example: Fan Appreciation Night Presented by CJ Wilson Mazda, Mascot Night Presented by TeamSnap. MASCOT SPONSOR Your company will be the official presenting partner of the Chicago Red Stars mascot, Supernova. This will include Mascot jersey branding, web/social media integration, and experiential co-marketing in the community. IN STADIUM ASSETS BOOTH/TENT SPACE Interact directly with soccer fans on the stadium concourse. Hand out samples, coupons, flyers, or demonstrate a product. FIELDBOARDS Fieldside ad signage in view of the fans, live webcast, and television broadcast. STADIUM SIGNAGE Branded company banners can be hung throughout the stadium. PRESS BACKDROP Branded backdrop with your company logo shown in all photos and videos with players & coaches postgame. Supernova attends approximately 40 events per year, including all Red Stars home games. 10

11 PARTNERSHIP OPPORTUNITIES ONLINE ASSETS WEBSITE ADVERTISING > 300x250 rotating ad spaces > Logo and link on chicagoredstars.com WEEKLY E-NEWSLETTER > Banner ads, or advertorials in our newsletter > Sent out once a week to a database of over 16,000 active recipients SOCIAL MEDIA > Social media contents, mentions and integration on the following channels: HOSPITALITY SEASON TICKETS > Reward your employees, entertain a client or donate your tickets to a local non-profit group CORPORATE VIP FIELDSIDE SEATS + TABLES > Be courtside for a Red Stars game by sitting at field level. > Includes waiter service so you don t miss any of the action PLAYER APPEARANCES SOLD OUT > Have professional athletes attend your company event, sign autographs or give a motivational speech >17K >14K >27K >4.5K MEDIA GUIDE > Sent to media database over 300 soccer specific personnel and local Chicago media leaders > Available via download from website WEBCAST > Video player skin branding > Company representative appearance at half time > Halftime branding or Post-game highlights branding > Broadcast mentions > Logo appearance on screen 11

12 CHICAGO RED STARS ACADEMY CHICAGO RED STARS ACADEMY Team up with the Chicago Red Stars Soccer Academy, the only All-Girls Academy in Chicago with an all female staff (taught by Red Stars players and elite female athletes) Opportunities include: Camper t-shirt branding On-site marketing presence Online advertising Camper goodie bag inclusion Presenting sponsor RED STARS RESERVES Our amateur reserves team is comprised of some of the top college players in the nation, who are aspiring professionals WPSL NATIONAL CHAMPIONS Opportunities include: Presenting sponsor Jersey sponsor CONTACT For more information on Chicago Red Stars partnership opportunities, please contact: ALYSE LAHUE GENERAL MANAGER (CELL) 12