Peter Relan Executive Chairman
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1 Peter Relan Executive Chairman
2 Why Cloud Gaming? Cloud Gaming From PC Client GPU Server: Challenges Nvidia Grid Technology: Addressing the key challenges Agawi True Cloud + Nvidia Grid Market: How Big is it? 4B users Enabling the OTT/MSO Channel: Project VG36
3 Gaming is next
4 Cloud Gaming 1.0: PC Era Vertical System Architecture: Poor Eco-system Not Cloud : Dedicated Servers/Cap-ex AAA Games for Core Gamer on a PC: Small Market, Hard to Please Friendster, MySpace Cloud Gaming 2.0: Post-PC Era Horizontal Platform Architecture: Strong Eco-System Agawi True Cloud: Elastic, Minimal Cap-Ex ALL Games for Social and Ex- Gamers on Tablets/TV s: Huge Market, Easier to Please Facebook: a Platform
5 Confidential B2C Service Content Licensing Private Data Centers Proprietary H/W Codecs CPUs, GPUs PROPRIETARY, EXPENSIVE, LOCAL
6 IBM PC ComputerLand Apps IBM DOS CPU WINTEL PC Retail, Online, Phone Office, Apps PC Industry Windows CPUs
7 Getting to $0.25/User/Hour + Global Coverage Confidential Applications Cloud Service Providers: AMZN.. Data Centers, MSP s Server X Server Y CPUs OPEN, ECONOMICAL, GLOBAL Server Z
8 Getting to $0.25/User/Hour + Global Coverage Confidential Content Partners: Social, Mid-Core MMO, PC Casual, PC Core, AAA 4 core CPU Server Agawi True Cloud Virtualization/QOS Amazon, Azure Tesla & Kepler GPU Servers CPUs & GPUs Open, Economical, Global True Cloud API XO, Peer1, BBG Grid Appliance
9 The Difference between GPU on a Personal PC vs. Server-based GPUs Power: Personal PC GPU is less sensitive to power/cooling cost Virtualization: Personal PC GPU is for ONE stream per GPU Elastic Scaling: Personal PC GPU can have idle time
10 Confidential H.264 Hardware Encoding SMX Streaming Multi-processor for power efficiency 192 CUDA Cores
11 Confidential Grid Server Grid Appliance 8 virtual 2.6 GHz Memory: 15 GB RAM GPU: 1 NVIDIA Grid K520 GPU memory: 4GB Elastic Storage 12 physical GPUs per server 3072 Cuda Cores 36 game streams 200 TFLOPS in rack Rack is ~700 Xbox 360s
12 True Cloud Software Elastic: Leverage CSPs or Use True Cloud Gaming API for MSPs for Scale Flexible: Runs on Linux, Windows; Capable of hybrid GPU/CPU clouds for ALL types of content High Performance: <100ms latency, 30FPS Control Virtualization for play on post-pc era devices True Cloud Gaming API Content Ingestion Platform for Scalable Publisher Self Service
13 Analytics Content Mgmt Billing System User Profile Mgmt VG 36 Agawi True Cloud VG 36 Agawi True Cloud VG 36 Agawi True Cloud VG 36 Agawi True Cloud Nvidia Grid Server Nvidia Grid Server Nvidia Grid Server Nvidia Grid Server
14 Density/Unit Power: Nvidia Hardware Encoding: Nvidia Server Architectures: Nvidia GPU Virtualization: Nvidia/Agawi True Cloud Elasticity/QOS: Agawi Content Partnerships/Ingestion: Agawi Universal Client for Tablets/TV s/pc s: Agawi
15
16 Confidential GPU Tech
17 Confidential $ Kepler Maxwell Moore Cost/User-hour
18 Cloud Gaming 1.0 Audience Core Gamers 2010 cloud gaming revenue: $85m Gamer Ex-Gamer Cloud Gaming 2.0 Audience 36m ex-gamers male 30+ in US 37m women 35+ in US Projected revenue by 2018: $2 billion* Social Gamer
19 200M installed base => 760M in M console installed base 2012 => 2017: 9x increase 1.1B Smartphone Users Today => >3B in 2017 >300M PC gamers 450M users >4B users
20 Getting to $0.25/User/Hour + Global Coverage Confidential 4 Core CPU Amazon, Azure.. Agawi True Cloud Gaming BBG, Peer1, XO Quaddro & Kepler GPU based Servers Intel CPUs, Nvidia GPUs True Cloud Gaming API Grid Appliance
21 Content: 50 Curated Facebook Social Games, 20 PC Games, 10 AAA Titles Clients Supported: Nexus/Galaxy Tabs, ipad, Kindle, Marvell STB (Android) Servers Supported: Nvidia Grid Appliance, Nvidia Kepler based 1U Server True Cloud Streaming Specifications: 720P, 30FPS, 2-3 Streams per GPU Content Ingestion Platform: Developer Self-Service, 1-2 days of work/game Availability: 3Q 2013, Global Data Center Partners, or as Software Appliance
22 Plug and Play Trial System for 30 to 3000 users Coverage of all genres of content for the modern family, and all modern gaming devices Scale up SAME system horizontally by adding more VG36 servers in the Cloud, or in MSO s own data center Ride the cost curve downwards as technology improves and demand scales up
23 Cloud Gaming 2.0 is Here: With a Long Term Architecture Nvidia Grid and Agawi True Cloud Makes it Possible Agawi has most scale in Cloud Gaming 2.0 in world: 4 million users playing games off a global cloud VG36: The first packaged solution to standardize a cost-effective plug and play system + content Q&A: peter.relan@gmail.com; Demos? Visit booth!
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