How to Ensure a ROI on Your Digital Strategy
|
|
- Daniela Johnson
- 7 years ago
- Views:
Transcription
1 How to Ensure a ROI on Your Digital Strategy There are many misconceptions about digital and its return on investment. Many business owners worry that the money they invest in digital will be lost, but this isn t typically the case - so how can you ensure a ROI on digital?
2 02 About Statement Statement is an award-winning digital agency based in Wakefield, West Yorkshire. We are experts in digital marketing, working across a variety of industries - from retail and ecommerce to education and professional services. We are a commercially-focused team specialising in retail and ecommerce businesses; finding creative ways to achieve our client s goals and working in partnership with our clients for long term success. If you want to learn more about how we can help your business grow in an everchanging digital world, visit our website at statementagency.com or get in touch by calling us on
3 03 Your ecommerce Business When it comes to implementing a new digital strategy, thorough planning is of the utmost importance. It can be easy to get carried away with ideas about what you can do, and just dive in head-first with no real direction, but doing so will only cause you to see a loss on your investment. Revisit Your Brand Before developing any marketing strategy or planning, be sure to revisit your brand and determine exactly what you want to communicate to your audience, and who that audience will be. Competitor Research During the planning stage (as well as on an ongoing basis), it can also be beneficial to take a look at what your competitors are doing. Take note of what seems to be working for them, and what you maybe don t like about their strategies, and learn from both. Planning Calendar Having a calendar of key dates in your industry, as well as things that people are thinking about at different points in the year, can also prove useful when writing content as this will help keep your content relevant and ensure you don t miss any important events that you really should be talking about. Identify Your Audience If you notice that your content seems to lack direction, or that you re sometimes unsure of what you need to be writing about and how to promote your business, you may need to revisit who your audience is. Having a target audience in mind is vital, but brands often forget to create a group of brand cameos. By doing this, you can be clear who the different groups within your audience are, what they value and what they re interested in. You will be able to cater different posts to different people, and really hone in on what matters to them, which will greatly increase your chances of connecting with your audience and converting them into customers - subsequently increasing your sales.
4 04 Be Active in the Right Places As well as knowing who your audience is, it s crucial that you know which social platforms they gravitate to. Your social activity should be consistent and include all the right kinds of content, but if you re not using the same platforms as your customers, you won t be getting back what you put in. Facebook and Twitter, as two of the most commonly used social media platforms, are often a safe choice for businesses; however, if you work in a B2B company, then using Facebook might not see the ROI that you re aiming for, whereas LinkedIn may work wonders. Likewise, if your business is mostly visual (e.g. if you re a photographer, interior designer, or fashion retailer), then using visual platforms such as Instagram and Pinterest can be highly beneficial for your business, as you can use them to inspire your customers. Making sure that you are actually in the right place for your customers is a simple (yet often overlooked) way to ensure a ROI on your social presence. Analyse the Performance If you do try a new marketing campaign and it doesn t seem to be bringing in conversions, this can always be reviewed before it ends to identify which aspects might not be performing as well as hoped, and how they can be amended to improve the campaign. Furthermore, when beginning a new marketing strategy using digital, it is usually difficult to get any real insight into its performance before the end of at least a three month time period (or possibly six months depending on your industry). This means that you shouldn t be too quick to discard your digital strategy as you could see a much stronger return on investment after a few more months. Attribute Accurately In an integrated digital strategy, one aspect of your marketing might not appear to be increasing conversions - but it might be doing more than you think. Social media, for example, is a platform that a lot of business owners don t believe increases conversions because the results aren t instant and can be difficult to measure;however, it should be taken into consideration that customers may engage with your brand on social, and then convert after clicking through on an . This would mean that, when using the last interaction model, the would be given credit for the conversion, when social media did also contribute to earning the customer s trust.
5 05 The final action being given full credit for influencing a conversion is why the last interaction model is not always the most effective, and the first interaction model (which gives full credit to the first brand touchpoint in the conversion journey) is also often ineffective for the same reason. Time decay (where the touchpoints closest to the time the conversion happens are given the most credit) and position based (the first and final touchpoints both receive 40% of the credit, and the remaining 20% is awarded to the touchpoints in between) models are often seen as more appropriate as all platforms are taken into consideration. Read this helpful overview from Google if you would like to learn more about different attribution models. Hire Experts Another thing to consider when implementing any new marketing efforts is whether the person producing your content and managing your marketing activity is an expert. If the person in charge of your digital strategy has knowledge and experience of digital marketing, then this can really increase the likelihood of having a strong ROI on investing in digital. If there isn t anyone in your internal team with expertise in this field, then your business may benefit from hiring an agency as they will have expert knowledge of digital, and will have an understanding of the metrics you should be measuring (as well as industry averages in these) so will be able to effectively analyse your data. Keep Activity Consistent How consistent your activity on digital is can significantly affect the success of your campaign, and therefore affect your ROI. If you don t post on social on a regular basis, your blog is updated infrequently, or you don t have a clear strategy and calendar for digital marketing then this can paint a negative picture of your brand and can impact conversions. If you are consistent with how much content you post, and how often you are active on digital, then this will keep you front of mind with your customers and help to increase brand awareness and sentiment. To learn more about how to stay front of mind with your customers, take a look at one of our previous blog posts.
6 06 Reporting and Analysis It can be difficult to really determine if you re seeing a return on investment without proper reporting and analysis, and digital offers a range of tools that aren t available to you if you use traditional marketing such as TV ads or flyers. So what tools can you use for monitoring different aspects of your digital marketing? Social Media Many social media platforms have their own reporting and analytical tools for businesses. Facebook tells you: The reach of each post, allowing you to gain insight into how many people viewed it How many photo clicks your posts received How many link clicks your posts gained How many page likes you received as a result of each post Twitter tells you: How many impressions your Tweets had How many profile visits you have received over a set period of time How many followers you have, and how this has changed Your most popular Tweets so you can learn which types of content are most successful with your audience. Website Using a tool such as Google Analytics is an easy way to monitor the success of your website. Google Analytics allows you to track a wide variety of key metrics, including: The number of sessions The number of users How many page views you have received, and the number of pages viewed per session The average session duration Your site s bounce rate The percentage of new sessions Call Tracking If you find that the majority of your business customers and clients call you, it can be difficult to know how they found you, so setting up call tracking on your website is an efficient way to find out if an enquiry or lead came via your website. This will keep a log of the number of calls made so you can find out exactly how many people have found you online, and then made contact offline.
7 07 Content If your company creates content, this can be monitored through the same tool you use to monitor your website. Being able to see how many views each post has received, how many times your ebooks were downloaded, or how many views your videos have, as well as how long visitors have stayed on your pages can be clear indicators of success. It s also useful to know if any of your pages have high bounce rates, as the content of these pages could be improved. If you use a platform such as Campaign Monitor or MailChimp for your marketing campaigns, these provide a range of insights. The information the platform will provide you with can include: Open rates Bounce rates Click through rates The number of unsubscribes Google AdWords If you set up a Google AdWords campaign to advertise your business, this comes with a variety of different reporting tools so you can measure the performance of your ads. They will provide information on metrics such as: New user acquisition User engagement Conversions The effectiveness of the keywords targeted The best time of day to display your ads For more information on AdWords reports, take a look at Google s Adwords reporting support. Ensuring ROI When using digital to market your business, it can be easy to assume it doesn t work and give up too quickly, but ensuring that you take steps to build an effective strategy and review this on a regular basis can help you to reach a wider audience and grow your business. If you would like to learn more about how we can help you use digital to advertise your business and see a strong return on investment, get in touch.
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationYour Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved
Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world
More information10 Essential Google Analytics Reports And How They Matter to B2B Executives
10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application
More informationHigher Education in Further Education Webinar
Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationIntroduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...
Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can
More informationYour guide to email marketing
Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way
More informationAt The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationSmart marketing for small businesses»
Smart marketing for small businesses» 2 Contents» Welcome 04 05 Small businesses: thriving in 2016 06 07 Building relationships with existing customers 08 09 Acquiring new customers 10 11 Using multichannel
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationWhy Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
More informationGET STARTED WITH LINKEDIN. A Guide by ConsultingFact.com. An Insider s Guide
GET STARTED WITH LINKEDIN A Guide by ConsultingFact.com An Insider s Guide Why Is LinkedIn Popular? With the advent of technology and social media, LinkedIn has become one outstanding tool for finding
More informationA Guide to Social Media Marketing for Contractors
A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes
More informationSocial Media & Internet Marketing :: Menu of Services
Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationMYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.
RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media
More informationGUIDE Social Media Strategy Guide. How to build your strategy from start to finish
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
More informationREAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
More informationPopular Paid and Free Traffic Sources
Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing
More informationLOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationSocial Media, Website Marketing & Sales Training. Clever internet marketing that grows
Social Media, Website Marketing & Sales Training Clever internet marketing that grows Social Media, Website Marketing & Sales Training First published 2013 Edited by Rebecca Harrison Designed by Nikki
More informationIndex. Your Company logo HOW TO REGAIN TRUST IN GOOGLE AFTER YOUR SITE HAS BEEN HIT BY A MANUAL PENALTY
Index 1 HOW TO REGAIN TRUST IN GOOGLE AFTER YOUR SITE HAS BEEN HIT BY A MANUAL PENALTY 2 GOOGLE YET AGAIN DIRECTLY RECOMMENDS HAVING A RESPONSIVE DESIGN 3 BE AWARE IF YOU ARE IMPLEMENTING BLOG COMMENTS
More informationDon t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
More informationcreativity ADAPTABIlITY PASSION www.webcon.co.in
creativity ADAPTABIlITY PASSION www.webcon.co.in TABlE OF contents 01 EXECUTIVE SUMMARY 02 BUSINESS STATEMENT 03 WEB DESIGN 04 SEO SERVICES 05 SOCIAL MEDIA 06 WHY WEBCON TECHNOLOGIES 07 QUALLTY ASSURANCE
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationWhy digital marketing?
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making your brand famous in your location TABLE OF CONTENTS Introduction 01 Chapter I Managing Business Listings and Social Pages 02 Chapter II Optimizing Websites for Local Audiences
More informationIntegrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
More information20 Ways to Maximize Digital Marketing Effectiveness. How to Market Efficiently through the Five Digital Marketing Topics
20 Ways to Maximize Digital Marketing Effectiveness How to Market Efficiently through the Five Digital Marketing Topics Introduction Trying to wrap your head around what you need to focus on when it comes
More informationKey Accountabilities and Tasks:
Job Title: Key relationships Location: Job Purpose: Digital Marketing Executive Reports to: Marketing and Business Development Manager Responsible for: N/A Works with: Marketing team, PR, Design, external
More informationACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
More informationVIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts:
VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall
More informationYouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence
YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationSpeaker Monique Sherrett
Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing
More informationA Marketer's Guide. to Facebook Metrics
A Marketer's Guide to Facebook Metrics 2 Whether you ve invested big in social or are starting to consider a new strategy for 2014, one of the key aspects to think about is social media metrics - namely
More informationHEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI
Healthcare Marketing White Paper HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI SMITHANDJONES.COM 518.272.2400 HEALTHCARE MARKETING
More information6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE
6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More information5 Things Your App Needs to Become a Hit
5 Things Your App Needs to Become a Hit 1 Every day, thousands of new apps are submitted to the app stores. Considering the number of apps people install on their mobile and actually use (about 27 apps,
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationWEB ANALYTICS Where to Begin
WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationA 7-Step Analytics Reporting Framework
A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped
More informationSocial Media Strategy
Social Media Strategy Tonbridge School Social Media Strategy We believe social media is important to the school and its communications. Tonbridge School should share messages about academic excellence,
More informationREPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.
REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses
More informationwebinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of
creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,
More informationADVERTISING RESOURCES
ADVERTISING RESOURCES - Great Ways To Increase Your Web Traffic - What Is Web Traffic? Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has
More informationThe Social Media Guide For Small Businesses
The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media
More informationGetting Your Keywords Right
Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive
More informationUsing Social Media for Your Life Coaching business: 101 Module Two: A 4-Pronged Approach to a Solid Online Presence
Using Social Media for Your Life Coaching business: 101 Module Two: A 4-Pronged Approach to a Solid Online Presence By Tracy Ray 1 The 4 Pronged Approach 1. WEBSITE 2. SOCIAL PLATFORM 3. BLOG 4. MAILING
More informationYour Guide To Crowdfunding With Superior Ideas
Your Guide To Crowdfunding With Superior Ideas TIP GUIDE 1.0 Table Of Contents: From Our Team... 3 Welcome! Crowdfunding... 4 Questions to ask yourself Creating Your Project... 6 Project set up & multimedia
More informationTen top tips for social media success
Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for
More informationCertified Digital Marketing Expert
Programme Details Certified Digital Marketing Expert 28,29 May & 4,5,11,12 June 16 THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIESBUD) Ministry of Skill Development and
More informationSmall Business Growth
5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small
More informationTHE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication
10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles
More informationCoastwebs.com WEBSITE DEVELOPMENT & MARKETING GUIDELINE v. 1.0
P a g e 1 Coastwebs.com WEBSITE DEVELOPMENT & MARKETING GUIDELINE v. 1.0 P a g e 2 WHY GET A PROFESSIONAL WEBSITE? a. Your small business will gain credibility Today, more and more consumers use the internet
More informationContent Marketing Strategy: 3 Ways to Measure Success with Google Analytics
About Us Blog Email Updates Contact Us ARTICLES RESOURCES RESEARCH FOCUS ON EVENTS WEBINARS TRAINING CONSULTING MAGAZINE PODCAST Search By ARNIE KUENN published JUNE 18, 2014 Content Marketing Strategy:
More informationGUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationDigital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand
Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by
More informationCurate Your Own Online Marketplace
Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools
More informationPROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE
PROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE An Introduction If you wander the Internet these days, you can find a buzzword, discount, all around. Of course, it s time for all of us to grab valuable
More informationThe Power of Relationships
The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationAdWords Google AdWords Setup and Management
levelmarketing.co.uk 2 AdWords Google AdWords Setup and Management Level Marketing is a full service marketing agency that offers a full range of traditional and digital services. If you re reading this,
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationSOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
More informationHow. How Online Retailers Can Drive Sales With Call Tracking
How Online Retailers Drive Sales with Call Tracking 1 CONTENTS 1. INTRODUCTION 3 2. FIVE KEY BENEFITS OF CALL TRACKING FOR ONLINE RETAILERS 4 3. MEDIAHAWK IN ACTION 6 4. WHY CHOOSE MEDIAHAWK 8 5. TESTIMONIALS
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More informationYour Toughest Questions. Answered
Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing
More informationPAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy
PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call
More informationMarketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationOnline Lead Generation For Law Firms
Online Lead Generation For Law Firms Overview If you are responsible for lead generation within your practice you need to know the digital marketing world inside out, but who has the time to learn that
More informationIntroduction. We hope you find this series helpful and look forward to learning from each other. Let's get data inspired!
Introduction Our customers often ask us to share our thoughts on marketing best practices. We may be a little biased, but we believe great marketing starts with great data, which is why we created the
More informationHow using Google Analytics can improve your website performance and social campaigns
How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly
More informationPPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
More informationThe Social Media Plan
The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.
More informationSocial Media Management
Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective
More informationCAM Coach. How Technology Supports Complementary and Alternative Practice
The www.onlinetherapyinstitute.com CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationThe. biddible. Guide to AdWords at Christmas
The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About
More informationConversion Rate Optimisation Guide
Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase
More informationDriving more business from your website
For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give
More informationIndustry data from WeddingWire
Industry data from WeddingWire BOOST YOUR BUSINESS USING SOCIAL MEDIA SEPTEMBER 2015 INTRODUCTION The WedInsight Series is designed to provide wedding professionals with relevant consumer and business
More informationUser s Manual For Chambers
Table of Contents Introduction and Overview... 3 The Mobile Marketplace... 3 What is an App?... 3 How Does MyChamberApp work?... 3 How To Download MyChamberApp... 4 Getting Started... 5 MCA Agreement...
More informationOnce you have clearly defined your ideal client, use these practical applications for your business web presence:
Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationBEGINNERS GUIDE TO USING. AdWords GOOGLE ADWORDS. www.cabbagetree.co.nz
BEGINNERS GUIDE TO USING AdWords GOOGLE ADWORDS www.cabbagetree.co.nz GOOGLE ADWORDS OVERVIEW Google AdWords is a great tool for driving traic to your site. It can be a cost eective solution for online
More information