HP leads you into the Cloud

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1 HP Helion HP leads you into the Cloud Faster, more agile, leaner more successful with Cloud services 1

2 What is HP Helion? HP Helion is HP s comprehensive Cloud portfolio consisting of products and services which help enterprises move to the Cloud. With its open and extensible platform, HP provides the solutions and know-how required to easily build, manage and use workloads in the most appropriate delivery model in a hybrid IT environment. Table of contents 3 The sorrows of a CIO 4 The CIO and his Herculean task 5 This is Cloud 6 The Cloud challenge 8 Who do leading analysts recommend? 9 Cloud delivery models and their characteristics 10 The journey to the Cloud 11 Why HP? 12 A look into the future 13 Cloud values 15 The CIO as service broker 16 HP Helion simply unique 18 HP and partners guarantee for your success 19 About HP 2

3 The sorrows of a CIO Franco Genoli is the CIO of a large Swiss company and is not having an easy time at present. His stakeholders are demanding a great deal from him and his IT. Every year you use up your entire budget for the operation of your IT. However, you should also be able to pay for your IT infrastructure with these funds. You will not receive an additional budget for this purpose. CFO Because you were not able to offer me a solution with which I can share large amounts of data with my customers, I am now using an external file sharing platform. Account Manager It is completely unacceptable that at the end of the month our customer consultants are plagued by such long system response times. CEO Oh my, I ll never cope with all that with my traditional IT Our competition is much faster than us at launching new products. You need to reduce our time-to-market by at least 40%. CEO Head of Department I pay 80% of your IT budget, but only need 20% of your solutions. I will only pay for what I actually need. Head of Product Development CIO Franco Genoli I need a new test environment for our new online portal immediately. And as soon as we have completed the tests, this needs to go live. The management of our IT infrastructure is enormously expensive and complicated. We must do something about this. Infrastructure Manager 3

4 The CIO and his Herculean task IT as an important competitive factor The example of Franco Genoli makes it clear: Companies today face tough competition. In the process, IT is increasingly taken up on its promise, because it plays a central role in increasing the competitiveness of the company. IT should help the company become more agile and faster. New products and services need to be brought to market significantly faster, but with a continually decreasing budget. All this with a maximum of security in order to minimize risks. In the process, the traditional IT reaches its limits: it is too slow, too expensive, too complex and allows too little innovation. It is therefore not surprising that, according to a study by Forrester 1, the majority of business managers have the impression that their own IT department gets in the way of the company s success. This attitude, regardless of whether this is true or not, leads to disadvantages for the company as a whole. Employees in the business units start to avoid the internal IT and procure the required IT services from external providers. This fosters the emergence of security and compliance problems and means loss of control for IT and the company. How to proceed? A new IT delivery model is required. Franco knows that he cannot meet the requirements of his stakeholders with his traditional IT. That is why he immediately sets about finding a solution. I have heard of Cloud before CIO Franco Genoli 4 1 «What the European CEO needs from his CIO in 2014», Forrester Research.

5 This is Cloud In order to be able to meet the requirements of the business, IT must become a proactive, customer-oriented service provider. The Cloud approach provides the means for this. The Cloud approach stands for a new IT delivery model which fundamentally changes the way IT is delivered and consumed. IT resources are provided in the form of standardized services in line with demand, not only scalable, but also elastic and dynamic. Billing is based on a usage-dependent model. There are different vertical ranges of manufacture, so-called service models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Application as a Service (AaaS) and Software as a Service (SaaS). Properties and characteristics of Cloud Services Based on services: End users obtain IT resources as standardized services which are made available to them via a self-service portal in accordance with their needs. Budget Pay-per-use: The use of Cloud services can be traced back to the individual user. The CIO is thus able to charge their use to the individual business units. IT becomes a profit center and a service provider. Integration System bus for networking Elastic: With Cloud services, the IT capacity can be elastically scaled up or down «on demand» within a few seconds to a few hours thanks to full automation. Shared resources: For Cloud services, the IT infrastructure forms a shared pool from which IT resources can be obtained flexibly in line with demand. The utilization of the entire IT infrastructure thus increases by more than 40 percent. Web/Internet Internet technologies: Thanks to the Internet, today s world is mobile and connected. Cloud services use this powerful characteristic of the Internet in order to give the end users the possibility of accessing their data from anywhere. 5

6 The Cloud challenge Franco can hardly believe it: The solution for his problem seems to have been found. However, as a clever CIO, Franco knows that not all Clouds are equal and that there are different Cloud delivery models. With the Cloud I can save costs AND satisfy the wishes of my stakeholders! But Is the Cloud secure enough? Which Cloud is the most suitable for my company? I don t have anyone within the company who has the necessary know-how in the area of Cloud. Who should I contact? The Cloud challenge Too many Clouds obscure the view of heaven 52% of all CIOs without Cloud implementation say that the greatest obstacle to adopting Cloud services is the security factor. 1 65% of all CIOs are afraid of vendor lock-in. 2 43% of all decision makers say that it is an enormous challenge to find the right strategic partner for the development of a Cloud strategy. 2 1 IT Solutions Survey Wakefield Research, Hybrid 2013: The Next Generation Cloud 2 Coleman Parkes Research by HP, Coleman Parkes, May

7 I do not want to be eternally bound to one manufacturer. I need a reliable and competent partner who leaves all possibilities open to me, saves me from vendor lock-in and offers a secure Cloud solution. 7

8 Who could help me? Who do leading analysts recommend? Cloud leader Leading analysts rate HP as a leader in Cloud solutions. «HP leads the pack» 1 Strong Risky Bets Contenders Strong Performers Leaders Strong Followe Microsoft HP Current offering CA Technologies ASG Software Solutions BMC Software IBM VMware Eucalyptus Systems Clsco Systems Execution Citrix Systems Market presence Weak Weak Weak Strategy Strong Weak «The overall leader» 2 Strong Risky Bets Contenders Strong Performers Leaders Strong Follower Challenger Leaders HP Microsoft IBM HP Current offering CA Technologies ASG Software Solutions BMC Software IBM VMware Eucalyptus Systems Clsco Systems Execution NetO Dell CA Technologies ASG VMware Microsoft BMC Citrix Systems Citrix Market presence Ret Hat Weak Weak Weak Strategy Strong Weak Technology assessment Strong 8 1 The Forrester WaveTM: Private Cloud Solutions, Q Ovum Virtualization and Cloud Management , Ovum Decision Matrix

9 Cloud delivery models and their characteristics Franco relies on the ratings of important industry analysts and arranges a face-to-face meeting with his contact person at HP who will first of all explain what distinguishes the different Cloud delivery models. Private Cloud Managed Private Cloud Virtual Private Cloud Public Cloud Specifically built for your company, tailor-made Cloud in your own datacenter operated by your internal IT. Your Private Cloud which is operated by HP or an HP Cloud Partner. From the Virtual Private Cloud (VPC) you obtain Cloud services which run on a virtual infrastructure that is dedicated to you. In the VPC it is thus ensured at infrastructure level that the data of the different customers remain completely separate. From the Public Cloud you obtain standardized services from a datacenter from an HP Cloud Partner or HP. You share the infrastructure with other customers. Location Datacenter On-premises The customer decides: on- or off-premises Off-premises, the customer can choose the HP datacenter (CH or abroad) Off-premises Operation Customer HP, HP Cloud Partner HP, HP Cloud Partner HP, HP Cloud Partner Owner of the infrastructure Characteristics Customer Customer, HP HP, HP Cloud Partner HP, HP Cloud Partner flexible, scalable, efficient Focused on responsiveness Resources are consumed according to demand forecast CAPEX controlled by the internal IT, OPEX depends on the needs of the business Maximum control OPEX financing models from HP 4 Swiss datacenters (1 FINMA-compliant) Datacenter security according to enterprise standard Complete service offering Global standardized offering for enterprise customers 4 Swiss datacenters (1 FINMA-compliant) Datacenter security according to enterprise standard Complete service offering Short contract duration Global standardized offering for enterprise customers Obtain new services quickly Extremely elastic, but full of standardized services (no individual wishes possible) Only OPEX costs Security is controlled at application level Focused on cost efficiency Hybrid Cloud Combines the different Cloud delivery models to form a hybrid IT environment in which any IT resource is delivered from that Cloud which is best suited for this purpose. The maximum flexibility, scalability and efficiency which Cloud computing has to offer. Requires an open, interoperable Cloud platform. 9

10 The journey to the Cloud From Discovery Workshop to operation The Cloud fundamentally changes the way IT resources are delivered and obtained. However, the journey to the Cloud needs to be well-planned the highest importance is attached to the choice of the right travel companion. HP not only supports all Cloud delivery models the company also has the broadest experience in Cloud projects and can comprehensively advise and support the custo mers from the initial brainstorming on the topic of Cloud to the implementation and operation. After his conversation with HP, Franco now knows the most important stages of his journey to the Cloud: At the beginning there is a Cloud Discovery Workshop. During this one-day workshop HP s Cloud Experts will clarify together with the responsible people from your company how they can meet the different requirements of the business by means of skillful Cloud deployment. A rough analysis of your IT environment shows the state of your Cloud maturity. Furthermore, the workshop participants will jointly create a first draft of your Cloud strategy with a rough definition of fields of action and implementation plans. The next stage is a transformation plan: Which applications are actually eligible for the transformation into a Cloud concept? Which use cases should be supported? What does the target architecture look like? How will applications be modernized and migrated to the Cloud? And how should traditional IT and Cloud delivery models be integrated? If you want to gain even more certainty that you will achieve your objectives with the Cloud, a Proof of Concept (PoC) is the next logical step. The objective is to demonstrate in practice that the plans are actually realizable. In the process, Cloud services are tested with company-owned applications and data in a productive Cloud environment, and this in the same manner as they are supposed to be used later. A successful PoC is a very important milestone: Afterwards the implementation of the Cloud strategy, the application transformation and the Cloud implementation can be started. After this has been accomplished, the next step is the operation of the Cloud, and HP is also the right partner for this: As the leading Cloud provider, HP also operates Cloud centers for customers. Cloud Discovery Workshop The first stage of the journey to the Cloud is a Cloud Discovery Workshop: Target audience Decision makers and users from IT and the business, CFOs Duration 1 day Your benefit Briefing Analysis and workshop Analysis of the current Cloud maturity Development of the Cloud strategy Definition of fields of action, possible projects and rough implementation plans Documentation Book your HP Cloud Discovery Workshop today. Contact cloud_ch@hp.com 10

11 Why HP? Five good reasons to go to the Cloud with HP Franco is now sure that he wants to implement the Cloud approach in his IT. He has already received concrete implementation proposals from HP. But of course he knows that HP is not the only Cloud provider and he now wants to know which tangible reasons speak in favor of HP. 1. With HP Helion, HP has the most complete Cloud portfolio in the market. Regardless of whether you build or operate, whether Private Cloud, Managed Private Cloud, Virtual Private Cloud or Public Cloud, HP supports all delivery models and thereby offers you a complete Cloud portfolio. 2. At HP all Cloud delivery models are based on the same open architecture (OpenStack1 ). The great advantage is that the interoperability between the different Cloud delivery models is thus ensured. This means that you can easily move applications from one Cloud to another, for example from the Public Cloud to the Private Cloud. This means maximum flexibility for you With HP s Cloud solutions you prevent vendor lock-in. All HP Cloud solutions are based on the open Cloud software OpenStack. This not only ensures interoperability, but also freedom of choice. HP Helion even allows you to obtain services from non-hp Clouds. HP Helion relies on best-in-class security software. HP protects your data, also in the Cloud. In doing so, HP relies on leading security software. HP Tipping Point, HP ArcSight and HP Fortify protect your network, your information and your applications. All this makes the HP Helion Cloud solutions unique on the market. For this reason, HP is the ideal partner to accompany you on your journey to the Cloud. Freedom of choice, openness, interoperability and security I like it. HP has convinced me. 1 OpenStack is an Open Source software project that aims at providing companies with an Open Source Cloud computing platform which meets the needs of public and private Clouds of any size, is easy to implement and massively scalable. 11

12 A look into the future Two years have passed. CIO Franco Genoli has successfully completed the journey to the Cloud together with HP. In his hybrid HP Helion Cloud environment he now operates his applications from the Cloud delivery model that is best suited for this purpose. At the same time Franco also manages a small part of the traditional IT for essential applications which are not Cloud-enabled. Franco s hybrid Cloud environment Build and operate Consume Traditional IT Private Cloud Managed Private Cloud Virtual Private Cloud Public Cloud Proprietary developments Legacy applications Customer data Business-critical applications, mission critical services Compensation of load peaks by means of bursting New test environments Employee benefits: Reservation system for holiday apartments in Zermatt HP Helion OpenStack Common Architecture 1 Applications which are in a Private Cloud access resources in a Virtual Cloud or Public Cloud quickly and cost-effectively if the local resources of the Private Cloud are no longer sufficient in order to ensure optimal operation. 12

13 Cloud values CIO Franco and his company enjoy the following benefits 30% less costs Cost reduction: Today Franco gets by with 70% of his IT budget. The IT resources are no longer stockpiled, but correspond to the needs of the business. IT costs have become more predictable and transparent: Franco has managed to further develop his IT from a cost center to a profit center. As a service broker, he provides the business with the necessary services and bills them according to their use. 98% faster provisioning of the infrastructure Agility: Thanks to the high level of automation in the Cloud, the provisioning of the infrastructure and the installation of new applications are much easier and faster. Therefore, the application for the customer consultants always has as much IT capacity available as it needs at the time. The customer consultants no longer experience any performance differences at the end of the month. For example, the high level of automation provides a team leader with the opportunity to quickly and easily install a new SharePoint portal via a self-service portal, unlike in the past, when he first had to submit an application. The Cloud leads to a massive process simplification, which in turn increases the agility and speed of IT and saves personal expenses. 60% shorter time-to-market Flexibility and speed: Franco can satisfy the development department s wish for a test environment for a new online payment tool within a few minutes. They can easily obtain their test environment via the self-service portal. The company s time-to-market has thus decreased by 60%. As a result, Franco is now a step ahead of the competition. For the test environment, Franco obtains additional resour ces via the Virtual Private Cloud, installs the application and the test environment is ready. Since Franco s hybrid Cloud environment is based on OpenStack, he can easily move the new online payment tool into his private Cloud after the test phase for the live operation. Up to 4x less maintenance effort Easy management: Due to the high level of automation, the management of Franco s IT infrastructure requires up to four times less effort today. More security Ensure compliance prevent shadow IT: Franco has become an IT service broker. He determines which IT services are offered in which Cloud delivery model. He can now offer all those Cloud services that are needed. Nobody obtains external Cloud services without his knowledge anymore. The internal IT controls all IT services and can thus ensure the security of the company and its datasets. 13

14 Ever since I only have to pay for the IT services that I actually need, I have more budget available to invest in innovative new products. Thank you Franco! Head of Department 14

15 The CIO as service broker Franco, you have massively increased our competitiveness. Thanks to you we can launch new products twice as fast as our competition. If only all areas within the company would reduce their operating costs by 30% and thus create the opportunity to invest in innovations, I would be the happiest CFO in the world. CFO I have deleted my account on the external file sharing platform. Account Manager CEO Today, our administrative costs for the IT infrastructure are four times lower than they were just two years ago. Infrastructure Manager Thanks to you, we are now able to test and launch new products much faster. Head of Product Development It s great to be a service broker. The Cloud has saved me. CIO Franco Genoli 15

16 HP Helion simply unique The best of all worlds, without compromises, without restrictions HP knows: A universal solution will not meet your company s requirements. The world of today demands a convergent service delivery model: a hybrid Cloud environment. HP Helion maximum flexibility HP Helion is a portfolio of products and services which helps companies entering the Cloud. With an open and extensible platform, HP offers the solutions and know-how required to easily build, manage and consume applications and workloads in a hybrid IT environment with the most suitable delivery model, so that you can achieve maximum return on your investments. Unlimited freedom of choice Based on open standards (OpenStack), HP Helion prevents vendor lock-in. Since its foundation, HP has been collaborating intensively with the OpenStack Foundation as an active member. HP Helion supports different hypervisors, operating systems and heterogeneous infrastructures. Consistency brings flexibility With HP Helion you will get a shared, consistent architecture for all Cloud delivery models. This not only enables you to easily manage the hybrid environment, it also allows you to easily move workloads and applications from one Cloud to another. Furthermore, the users of the hybrid Cloud environment benefit from a uniform user interface. Regardless of the Cloud from which you obtain a service, you will always find your way. Highest security in the Cloud guaranteed Security is our first priority. HP Helion has everything you need to ensure security according to enterprise standard in a hybrid IT environment. Thereby, HP relies on leading security software: In addition to access management, HP Helion also ensures application security with HP Fortify, information security with ArcSight, and network security with HP TippingPoint. 16

17 Always up-to-date Because HP Helion is based on the Open Source Cloud platform OpenStack, you will benefit from continuous innovation and further development. OpenStack is a highly active platform which is constantly being renewed. HP regularly integrates these innovations in HP Helion, together with the feedback from our Cloud customers. Thus, your hybrid Cloud is always up to speed with the latest technical developments. We are here for you Our newly created department HP Helion OpenStack Professional Services, consisting of experienced HP consultants, engineers and Cloud technologists, will support you in the planning, implementation and operation of your hybrid IT environment. Build Cloud Services Cloud Builder Provide Cloud Services Cloud Service Provider Build and operate Consume Traditional IT Private Cloud Managed Private Cloud Virtual Private Cloud Public Cloud Broker Cloud Services Cloud Reseller HP Helion OpenStack Common Architecture Open No vendor lock-in Interoperable Consistent Secure Integrated Enterprise Security standards Agile Mobility Reduced time-to-market Scalability Professional Services Consulting, Strategy, Application Transformation, Design, Implementation, Operation, Education 17

18 HP and partners guarantee for your success Together with our partners we can provide companies of all sizes from micro-businesses to large international organizations with Cloud services. Certified HP Cloud Partners are able to advise you, to build a private Cloud for you (HP Cloud Builder), to provide Cloud services (HP Cloud Provider) or to compile such Cloud services for you in an optimal manner (HP Cloud Reseller). HP certifications guarantee the highest quality. Due to the open, shared Cloud architecture (HP Helion), you can easily combine services from HP partners and HP. Thereby, you benefit from the combination of the strengths of both providers. HP Partner Customer Cloud leader Best-in-class technologies Open standards based on OpenStack International innovative strength Worldwide presence Strong local representation Partnership High local customer proximity Maximum flexibility and agility Specific know-how confirmed by certification High level of consulting and service competence Pure Swissness Customers Tailor-made best-in-class solutions with best service Find an authorized HP Cloud Partner in your vicinity: 18

19 About HP HP creates new possibilities for information technology (IT) to have a meaningful impact on people, organizations and companies of all sizes, governments and society. As one of the world s largest technology companies, HP offers the most comprehensive portfolio in the industry. This portfolio comprises IT infrastructure such as servers, storage and network, printing and computing, as well as software and services. Based on this, HP builds customized, customer-relevant solutions in the focus areas of Mobility, Cloud, Big Data and Security. With this «New Style of IT», HP supports the customers in coping with today s challenges and in maximizing the contribution of IT to the success of the company. Focus areas These are the most important areas that concern our customers. Optimize delivery of ALL IT services Protect ALL assets Make value of ALL assets Consume ALL IT services Cloud Security Big Data Mobility HP Strategy We build customized and customer-relevant solutions from HP hardware, software and services. Solutions Services Software Infrastructure Customer-centric solutions that make it all work Industry and technology services solving key customer problems Best-in-class software that provides confidence, insight and agility World s largest provider of information hardware infrastructure 19

20 Hewlett-Packard (Schweiz) GmbH Ueberlandstrasse 1 CH-8600 Dübendorf T: +41 (0) F: +41 (0) Hewlett-Packard (Schweiz) GmbH, October 2014

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