AFFILIATE SOFTWARE KEY FEATURES FLEXIBLE CONVERSION TRACKING

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1 1. Affiliate Software 2. Key Features 3. Flexible Conversion Tracking 4. Ad Server and Traffic Optimization 5. Superior Affiliate Support 6. Reporting 7. Full List of Features Affiliate Software

2 AFFILIATE SOFTWARE Affiliate Software is a cloud-based solution which enables you to start your own affiliate programs right away. You'll be able to set up offers, manage affiliates, create invoices and control payouts. The system supports industry-standard methods for tracking impressions, clicks and conversions. The unique feature of Affiliate Software is an advanced ad server intended for mobile and web. It supports various targeting options and also seamlessly integrates with other systems using the Open-RTB protocol. The smart optimization mechanism ensures that you buy only usable traffic and redirect it to the best-performing offers. KEY FEATURES Advanced affiliate and offer management Flexible tracking models with custom prices for specific affiliates or tracking events Targeting based on geolocation, mobile operator, device, time, and other custom parameters Possibility to promote multiple offers using promo tools such as direct links, pop-under scripts, and banner rotators Automatic traffic optimization to maximize conversion rate Automatic and manual generation of payouts for affiliates Private offers and special prices for certain affiliates Customized templates and affiliate terms & conditions Standard and secure server-to-server tracking Possibility to store and manage banners and other files Third-party conversion tracking Multi-currency support User-friendly web interface for affiliates Flexible reporting Ad server with traffic optimization Open-RTB support Complete two-way API FLEXIBLE CONVERSION TRACKING Affiliate Software enables you to tailor conversion tracking models and payout amounts according to your business needs. You can pay affiliates per thousand of impressions, per click, per action, share your revenue, or combine cost per action with revenue share. Along with these models, you will be able to set custom prices for specific affiliates or tracked actions.

3 Conversion tracking is based on secure and accurate technology which supports both the client-based tracking methods and server-to-server tracking. Our unique server-toserver conversion tracking protocol supports counters of recurring post-backs in the same offer. This mechanism ensures fraud prevention and track of all subsequent actions. In many cases affiliates might need to track conversions on their side as well. This is common if you are working with another affiliate network that is providing your offer to their affiliates. Third-party tracking enables you to fire post-backs in real time to your affiliates and other third-party systems whenever a new conversion is reported. In affiliate marketing it is very important to be aware of any sudden changes in traffic. For that reason, Affiliate Software has an advanced and flexible monitoring system which can track the incoming traffic and conversions. AD SERVER AND TRAFFIC OPTIMIZATION Affiliate Software is the only affiliate tracking system on the market which supports advanced ad serving with automatic traffic optimization and RTB integration. That means that the system will take care of choosing the best-converting offer for a certain visitor, even before the banner is displayed to them. Your affiliates can simply put an ad snippet within their web pages and be sure that banners showed to users will be relevant and optimally selected. In this model you can also choose whether you want to pay affiliates per thousand impressions, click or conversion knowing that in all cases your profit will be maximized. Advanced targeting options allow you to accurately define your target audience. If you are interested in buying traffic using the CPM model from ad networks, you will love the possibility to use Open- RTB. It is an industry-standard for server-to-server communication between ad servers, based on bidding principles. An intelligent algorithm implemented in Affiliate Software ensures that you buy only valuable traffic that converts. SUPERIOR AFFILIATE SUPPORT Affiliates joined in your affiliate program or network get access to a web-based interface where they can browse offers, communicate with affiliate managers, and check statistics.

4 Each affiliate can have multiple users allowed to use the interface. Affiliates can sign-up to your program using a public web. As an affiliate manager, you can review their submission and then activate or block them. In order to learn more about prospect affiliates, you can create custom questions and place them in the sign-up form. This way, you can ask them about their scale, traffic, focused markets, and anything other relevant to your affiliate program. Using referral programs, you can award affiliates for bringing new ones to your affiliate program. They can receive a fixed amount for a sign-up of a referred affiliate, but also a percentage of referred affiliate s earnings in a specific time period. Referral bonus programs allow you to expand your affiliate program faster and keep your affiliates satisfied. REPORTING Get insightful information about your affiliates, offers, and marketing performance by using interactive dashboards. Interactive dashboards allow you to select measures you want to see, to group, filter, sort, and export data. Additionally, there is a unique monitoring system that performs hourly checks of your conversions and clicks. If unusual sudden changes appear in you traffic, you will be notified instantly.

5 FULL LIST OF FEATURES Offers Payout per click, impression, action, or sale Combine flat rate with revenue share Recurring actions for the same offer Specific payouts per affiliate Specific payouts for different goals or products within the same offers Target users based on geo-location Target users based on mobile device Target users based on connection type and mobile operator Flexible fallback destination for targeting Back traffic redirects Click capping Conversion capping Custom currency per offer Track conversions without clicks Grant or block affiliate access to offers Public and private offers Offer terms and conditions Require affiliates to apply for offer promotion Add geo-location data to Offer URLs Pay affiliates per thousand impressions (CPM), per click (CPC), per action (CPA), or percentage of sale (CPS). Pay affiliates a fixed amount per sale plus a percentage of the total sale amount from the advertiser. Set different costs for first-time conversions (e.g. service subscription or the first-time purchase) from all further actions (e.g. a renewal for recurring services). Create special payout settings, different from the default offer cost, just for selected affiliates. Create special payout settings, different from the default offer cost, for specific types of user actions, promotion goals, or product within the same offer. Filter users based on countries and regions. Filter users based on device type (mobile/desktop), device brand, model, operating system and OS version. Filter users based on whether they use Wi-Fi or mobile internet connection. You can also target specific mobile operators or Internet service providers. You can configure to which offers the user can be redirected if targeting criteria are not matched for the original offer. There are several options including a fixed fallback offer, an automatically selected offer from the offer groups and a blank page. Unique traffic optimization tool which allows the redirection of users who clicked the back button in the browser to another offer. Define the maximal number of clicks per day, week, month or until the expiration. Define the maximal number of conversions per day, week, month, or until the expiration. Offers can track revenues and payouts in a currency which is different from the default currency. The system will automatically convert currencies when you check reports or generate credit notes and invoices. Track any type of user actions, even if those users have never clicked on an affiliate tracking link. For each offer it is possible to configure which affiliates are permitted to see and promote the offer and which are not. Private offers are created specifically for selected affiliates. Other cannot see or promote those offers. It is possible to define the terms and conditions which affiliates have to accept for each offer. You can require affiliates to apply in order to promote a certain offer. They will be able to see the offer details, but not advertise or send clicks to the offer, until you approve their request. When defining offer URLs, you can use placeholders for data which will be dynamically replaced. This way, you can pass country and region in the offer URLs.

6 Add device information to Offer URLs Add connection type and mobile operator information to Offer URLs Pass custom parameters to Offer URLs Set Offer URL path from click tracking URL Expiration dates for offers Offer thumbnail images Pause offer Test status Offer categories Manage creative files Bulk upload of creative files Create similar offer Featured offers Custom traffic monitoring When defining offer URLs, you can use placeholders for data which will be dynamically replaced. This way, you can pass information about user's device in offer URLs. When defining offer URLs, you can use placeholders for data which will be dynamically replaced. This way, you can pass user's connection type and mobile operator. When defining offer URLs, you can use placeholders for data which will be dynamically replaced. This way, you can pass custom parameters from incoming click tracking URLs. The Offer URL path can be dynamically modified from the specific parameter in the click tracking URL. This is convenient for offers that have more than one landing page or have several products. Define the date until the offer will be active and available for promotion. Each offer can have a thumbnail image displayed in the Affiliate GUI. Offers can be paused, and clicks received in that period will be redirected to a selected secondary offer. Before activating offers, you can test them. All impressions, clicks and conversions captured by that offer, while having the test status, will not appear in statistics, credit notes or invoices. You can define categories and put each offer in one or more of them. You can upload banners, thumbnail images, and any other files related to offers. Affiliates can use creative files from the Affiliate GUI. Upload many creative files of the same type at once. Just use a ZIP file containing multiple creatives. When creating a new offer, you can save time by copying one of existing offers. You can choose offers which will stand out on the Affiliate GUI and manage them from the central place. Option for creation of custom traffic monitors per offer that will track and notify users if the clicks, conversions or CR values are out of the ranges that the user has selected. Tracking Server-to-server post-back tracking iframe and Image tracking pixels Counter of recurring actions for subscription-type offers Secure tracking using HTTPS IP filtering for server-to-server postbacks Encrypt post-back parameters Define tracking lifespan between Server-to-server tracking is an industry standard for conversion tracking which provides high accuracy, security, and flexibility. iframe and image tracking pixels are highly-adopted for conversion tracking. This mechanism allows easy technical implementation on the advertisers web pages. Our server-to-server conversion tracking protocol supports counters of recurring post-backs in the same offer. This mechanism ensures fraud prevention and tracking of all subsequent actions. Track conversions using the secure SSL protocol. Important fraud detection mechanism, since the system accepts only postbacks from approved IPs or IP ranges. Post-back URLs can be encrypted for higher security. Conversions are valid only if the first conversion appears within the defined

7 click and conversion Track offers from other networks time interval after the click. Possibility to track conversions from other affiliate tracking systems. Notify third-party system when a conversion occurs Pass additional data in third party URLs HTTPS support or third-party tracking Choose default conversion status Bulk upload of conversion from a CSV file Approve and reject conversion manually The system can automatically send post-backs to your affiliates or other third-party systems for each conversion. When defining third-party tracking URLs, you can use placeholders for data which will be dynamically replaced. This way, you can pass custom parameters from incoming click tracking URLs or from the system. Third-party post-backs can be sent over the HTTPS protocol. Possibility to define which status will be default for new conversions. You can import conversions from your old platform or any other conversion tracking system by uploading a CSV file with a list of conversions. You can manually approve or reject conversions. Rejected conversion will not contribute to invoices and credit notes. Affiliate Management Dedicated affiliate graphical user interface Multiple users per affiliate Affiliate sign-up using a web form Custom questions on the affiliate sign-up form Approve pending affiliates Referral program for affiliates Custom amounts of referral bonuses per affiliate Affiliate dashboard Export affiliate data Account managers Possibility to hide conversions for CPM and CPC offers Possibility to hide clicks and conversions for CPM offers Affiliates get access to the graphical interface where they can browse offers, require approval for offer promotion, check statistics, communicate with their affiliate manager, and perform other actions. Each affiliate can have multiple users which are allowed to access Affiliate GUI. Affiliates can sign-up using a public web form. As an affiliate manager, you can review their submission and then activate or block them. You can define custom questions which will appear on the sign-up form for affiliates. This way you can find out more about prospective affiliates, their scale, traffic, focused markets, etc. Based on data entered on the sign-up form you can approve or block pending affiliates. Automatic referral bonuses for affiliates who bring new affiliates in your program or network. They can receive a fixed amount for a sign-up of a referred affiliate, but you can also pay them commissions for earnings of referred affiliates in a specific time period. You can customize referral bonuses per affiliate. Overview of all affiliates, their statuses and statistics. Export affiliate data to CSV file. Assign affiliate managers to your affiliates. You can choose to hide conversions on CPM and CPC offers from affiliates so they can see only measures relevant to them. You can choose to hide clicks and conversions on CPM offers from affiliates so they can see only measures relevant to them.

8 Affiliate API API playground Notifications Custom traffic monitoring Login history Custom currency Full API which provides information about offers and statistics. Affiliate GUI contains all information on how to implement the API including the interactive playground where affiliates can test all API methods. Affiliates can receive notifications both in their user interface and via when a certain event in the system happens, e.g. when a new offer is created or their request for offer promotion gets approved. Option for creation of custom traffic monitors per affiliate that will track and notify users if the clicks, conversions or CR values are out of the ranges that the user has selected. Track the login history of the affiliates that includes the login time and also the IP address and Country of the users. You are able to set custom currency for all affiliates or per specific affiliate. When custom currency is set for an affiliate than all reports, analytics and also credit notes will be created in the selected currency. Advanced Promo Tools Back traffic redirect Global and common links Pop-ups Ad tags An innovative feature for redirecting users to another offer if they click the Back button (in the browser) after visiting the landing page of a certain offer. Instead of going back to the page where he originally found the offer banner, Affiliate Software allows you to redirect those users to another offer. If they didn t convert at the first offer, they might like the other offer better. Direct link is a promo tool type that allows affiliates to promote only one link. The system will automatically choose the offer on which the end user will be redirected. Which offer will show up depends on optimization type and filters that affiliate chooses. Pop-up is a promo tool type that helps affiliate software to automatically choose the offer on which the end user will be redirected. Which offer will show up depends on optimization type and filters that affiliate chooses. Affiliates get a pop-up script which is ready-to-use. Ads can be delivery dynamically through snippets integrated in affiliates web pages. The mechanism for ad delivery has an advanced targeting engine and traffic optimization based on performance. Advertiser Management Dedicated affiliate graphical user interface Multiple users per advertiser Advertiser sign-up using a web form Custom questions on the advertiser sign-up form Advertisers get access to the graphical interface where they can browse their offers, submit new offers, check statistics, communicate with their advertiser manager and perform other actions. Each advertiser can have multiple users which are allowed to access Advertiser GUI. Advertisers can sign-up using a public web form. As an advertiser manager, you can review their submission and then activate or block them. You can define custom questions which will appear on the sign-up form for advertiser. This way you can find out more about prospective advertiser,

9 their offers, etc. Approve pending advertisers Advertiser dashboard Offer submissions Account managers Possibility to hide impressions for RPC offers Possibility to hide impressions and clicks for RPA offers Advertiser API API playground Notifications Login history Custom currency Based on data entered on the sign-up form you can approve or block pending advertisers. Overview of all affiliates, their statuses and statistics. Advertisers can submit new offers using the Advertiser GUI. After checking submissions, you can create offers in the system on the Admin GUI. This makes communication with advertisers much simpler, but you still have full control over offers in your affiliate network. Assign account managers to your advertisers. You can choose to hide impressions on RPC offers from advertisers so they can only see measures relevant to them. You can choose to hide clicks and conversions on CPM offers from affiliates so they can only see measures relevant to them. Full API which provides information about offers and statistics. Advertiser GUI contains all information on how to implement the API including the interactive playground where advertisers can test all API methods. Advertisers can receive notifications both in their user interface and via e- mail when a certain event in the system happens. Track the login history of the advertiser that includes the login time and also the IP address and Country of the users. You are able to set custom currency for all advertisers or per specific advertiser. When custom currency is set for an advertiser than all reports, analytics and also invoices will be created in the selected currency. Credit Notes and Invoices Automatic and manual generation of credit notes for affiliates Automatic and manual generation of invoices for advertisers Minimal amounts Export credit notes and invoices to PDF Send credit notes and invoices by e- mail Assign a tax-rate to affiliates and advertisers Automatic tax calculation in credit notes and invoices Edit items of credit notes and invoices Attach notes to affiliate invoices Automatic generation of periodic credit notes for affiliates with the possibility to create and modify credit notes manually. Automatic generation of periodic invoices for advertisers with the possibility to create and modify invoices manually. Define minimal amount for a credit note / invoice to be generated. Export credit notes and invoices to PDF documents. Send credit notes and invoices by . You can define multiple tax rates in the system and then assign different tax rates to different affiliates and advertisers. Automatic tax calculation in credit notes and invoices. You can modify credit notes and invoices by adding positive or negative adjustments. Use notes to add comments.

10 Automatic currency converter Credit notes deposits Track credit notes payouts All amounts will be converted to the default currency using the conversion rate on the day when the credit note or invoice is created. If you enable deposits for credit notes than a percentage of the credit notes amount will be kept for a predefined number of days. After the period has passed the deposit will be payed to the affiliates. Keep track of which credit notes you paid and which are still pending. Reporting Near real-time reporting Custom reports with flexible data grouping, filtering, and sorting Save and load all filter settings Export to CSV Change time zone on the fly Show/hide data based on statuses Affiliate, offer, and advertiser reports Geolocation report Device report Trends report Raw clicks and conversions Dedicated reporting for affiliates and advertisers Referral report Statistics API with flexible querying Reports are refreshed every 10 minutes showing recent and accurate data. You can customize every report based on your needs. Once you define the report, you can simply recall all its settings later. Export any of customized reports to the CSV file for further analysis. On every report you can change the time zone in one click. Option for showing and hiding test impressions, clicks, and conversions in all admin reports. Flexible reports showing all data captured by the system. Specific report with an interactive map. Specific report oriented to devices, models, brands, and operating systems. Trends report shows how the measures change in the time dimension. See the list of raw clicks and raw conversion. You can approve and reject conversions. Affiliate and Advertiser user interfaces contain a separate set of reports for them. Report which shows details about the affiliate referral bonus program. Fetch any data using the API. Customization Custom currency Custom time zone Custom tracking domains Custom domain for user interfaces Terms and conditions for affiliates Terms and conditions for advertisers Terms and conditions per offer Define templates of automatically generated s You can define a custom currency for your affiliate program or network. You can define a custom time zone for your affiliate program or network. You can define custom tracking domains for your affiliate program or network. You can define a custom domain for user interfaces. Terms and conditions for affiliates. Terms and conditions for advertisers. Terms and conditions per offer. Define templates of automatically generated s.

11 Define questions for the affiliate and advertiser sign-up forms Define questions for the offer promotion approval form Define questions for the offer submission form Enable/disable referral programs Enable/disable various features on the Affiliate GUI Custom content in the Affiliate GUI Custom contact support Possibility to hide conversions for CPC offers from affiliates Possibility to hide clicks conversions for CPM offers from affiliates Enable/disable various features on the Advertiser GUI Define questions for the affiliate and advertiser sign-up forms. Define questions for the offer promotion approval form. Define questions for the offer submission form. Enable/disable referral bonus programs. Enable/disable various features on the Affiliate GUI. iframes in every page of the Affiliate GUI where you can put custom content such as news and promotions. Choose between a built-in solution for support via Affiliate GUI or integrate a third-party solution like Zendesk. If you would not like for affiliates to see conversions when they are paid on CPC basis, you can hide conversions from Affiliate GUI and API. If you would not like for affiliates to see clicks and conversions when they are paid on CPM basis, you can hide clicks and conversions from Affiliate GUI and API. Enable/disable various features on the Advertiser GUI. Complete API Two-way REST API with more than 30 methods Create, edit, and manage data over API Statistics API with flexible querying Affiliate API Advertiser API