Throughout the 5 Days

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2 The workshop The workshop is designed to offer students a wealth of advanced knowledge, while developing and using techniques for the professional activity. The program includes realistic photo shootings under the guide of Rossano B. Maniscalchi, international photographer, in collaboration with a professional make-up artist, hairstylist and models. The aim is to let students develop their artistic skills, guided by their personal competencies to build a creative and personal style highly connected with the shot photo.

3 Throughout the 5 Days

4 Day 1 Introduction to the workshop and to the teaching staff. The photographer, Mr. Rossano B. Maniscalchi, will make a presentation about the photographer as a profession in the USA and in Europe, focusing on the cultural differences. The program of the course will be shaped alongside students needs and ideas. Professional tools and equipment. How to organize a fashion photography studio. The creative use of natural daylight and artificial. Analysis of personal project and work set-up.

5 Day 2 Individual photo shooting. Fashion, Portrait and Beauty. Study of hairstyle, make-up and styling. Individual presentation of the works and analysis with the photographer.

6 Day 3 Woman and Men fashion photography for advertising and specialized press. How to make a professional commercial shooting.

7 Day 4 Artistic shooting on location and studio shooting with models. Students will shot after the photographer session under his supervision.

8 Day 5 Review and presentation of the works of every students. Projection of retrospective documentary of Mr. Rossano B. Maniscalchi photography with discussion Critical selection of the photos Selection of the best work of the class. The best photographer will obtain the opportunity of assisting Mr. Rossano Maniscalchi during his photo shooting around the year and a free copy of the book Without sounds signed by the author.

9 Rossano B. Maniscalchi Bio Rossano B. Maniscalchi was born in Florence Italy. A professional photographer, his work has always been of an outstanding standard, whether in the field o portraiture, art, still life, fashion, culture, beauty and glamour photography, or in the field of advertising. He works in the United States, where he also lives for many months of the year. His work takes him to Florida, California, New York, and, naturally, Europe for promotional campaigns at the show rooms of companies such as Ferragamo Shoes, Sunglasses by Armani, Cartier, Ungaro, Gap, Guess, Limited, Stefanel, Max Mara, Calvin Klein Shoes, Levi's, Rolex, and Mercedes. He also has engagements for the covers of many American and European magazines. He uses his camera to create fantastic scenes, evoking a multitude of different impressions in the observer. Everything he executes in his photographs is an explanation of his personal message, surpassing the conception of photography as such and transporting us into a world of sensations and perspectives that initialize a process where he sublimates everything that is part of everyday life, in its most fundamental and most concrete aspects. Maniscalchi's careful studies are the result of techniques garnered over his many years of work for well known fashion salons and advertising agencies on the one hand, and, on the other, acquired through experience in the field of still life, fashion, portraiture, art, and culture. He disconnects himself from, and goes on to surpass, standard values in order to create studies that are all the more personal all the more energetic. He has magnificent control over the artistic picture, and makes a suggestive masterpiece explode in a contradiction of the senses. His work truly offers the fruits of his spirit, a perfect fusion of ethics and aesthetics. In his photographs from the fields of fashion, art, or culture (where symbols are well-known for the restrictions placed on them by their preciseness), Maniscalchi plays with chiaroscuro and essentiality. Nevertheless his work contains a lot of freedom and inspiration; ever the ant minimalist, his photographs are executed in the style of a painter.

10 Like all great photographers, Rossano B. Maniscalchi knows that it is of prime importance to keep his eyes open, ready to marvel and to capture, to be excited by and to be bold with the minutest of observations that can add richness and completeness to an atmosphere. In his photography, he succeeds in fusing formal quality with theoretical exuberance, letting his subjects express themselves spontaneously, manifesting themselves in the creative value of a multitude of impressions. In its deepness, this is the personal discourse of Rossano B. Maniscalchi, free of limits, where everyone can get at his own truth. There are hundreds of ways in which the work of Rossano B. Maniscalchi could be presented. As his professional and artistic abilities have already been well documented, I can only make the recommendation of simply observing his photographs attentively. For this man, with such a rich curriculum vitae, the duty remains of continuing in his work since he is a photographer meriting ever more interest and demand. It is also necessary to understand the need to maintain success. His artistic work, photography from the fields of fashion, portraiture, beauty, glamour, and culture, has been exhibited extensively at art galleries and museums in the United States, Europe, and Asia, and continues to maintain an important position in the world.

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12 European School of Economics ESE è un College of Higher Education, una Scuola di Economia senza frontiere, internazionale, multiculturale e pragmatica. La sua missione è la formazione di una generazione di giovani imprenditori e manager di statura internazionale, con la cultura, le capacità e le qualità morali richieste dal moderno mondo dell'economia e del business. La European School of Economics crede nella possibilità di realizzare una società altruista, stabile e felice, basata sulla equa spartizione delle risorse e sulla responsabilità dei suoi leader. Il mondo è la proiezione fisica del nostro modo di pensare e l'economia è il riflesso delle nostre idee e dei nostri valori. Economy is a way of thinking. Se le idee ed il sistema dei valori di una società si evolvono anche la sua economia si trasforma. Soltanto l'individuo può trasformare la società e migliorarla. Per questo la European School of Economics è orgogliosa di dare ogni attenzione all'individuo e alla sua preparazione al centro di ogni attività

13 General Information Workshop Duration Five full days Workshop material Requirements Personal Reflex camera and flash light Enrollment Requirements: CV Workshop starting dates 2013 July and September 2013 Tuition Fee 800,00 VAT inclkuded Language of teaching: English Certification An attendance certification will be issued after the completion of the course Contacts and Information: European School of Economics Milano - Via Tortona 7 (MM2 Porta Genova) www. uniese.it

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