BITMOVIN. LIVE 24/7 OTT Broadcast TRANSCODING & STREAMING AS-A-SERVICE BY BITMOVIN

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1 TRANSCODING & STREAMING AS-A-SERVICE BY LIVE 24/7 OTT Broadcast Today, content, service, and network providers including broadcasters are expanding the distribution of their On-Demand and Live offerings to the Web and across multiple devices beyond TV. Due to the increasing customer expectations, the success of media companies is dependent on the video quality they provide. Therefore, bitmovin provides its high-quality end-to-end adaptive bitrate transcoding and streaming services, enabling highest quality on the Web up to HD and 4K, while keeping the distribution costs low by using the efficient HTTP infrastructure.

2 Highest Streaming Performance and Quality US-Patents pending Today s Transcoding & Streaming Challenges Transcoding and streaming of audio and video content for Web delivery is an increasingly complex task with substantial requirements and costs in terms of hardware and systems (encoders, servers, network, etc.); bandwidth & connectivity; and specialized staff for encoding/streaming. Furthermore, companies need to balance investments in (hardware) systems and connectivity with the required scalability and flexibility. Today s encoding systems are dimensioned on peak loads (e.g., during special events) while the financial returns on those systems are driven by overall utilization of the infrastructure. As a result, content providers have not enough infrastructure for peak hours and special events, although their existing infrastructure is underutilized or idle at the rest of the time. Why Cloud-based Transcoding & Streaming? Cloud-based transcoding & streaming provides benefits across multiple dimensions: Remove capacity bottlenecks in the streaming media workflows. Flexibility to scale resources and associated operational costs with the demand. Right-size encoding and streaming infrastructure. Eliminate the necessity for capital investments in dedicated encoding systems. Full flexibility to choose quality and speed of encoding. Reduce reliance on specific technical encoding/streaming expertise. Due to these benefits bitmovin s customers can focus on operating their business more economically, while delivering a better service to their customers and gain a faster time to market!

3 bitmovin s End-to-End Portfolio bitmovin offers an end-to-end portfolio: from content generation (bitcodin ) to content consumption (bitdash clients). bitmovin s solution is suitable for Over-The-Top playout of all types of audio/video content and media file formats, including live streams - such as TV broadcast signals, live events, etc. and On-Demand media. Using our cloud-based transcoding platform bitcodin it is possible to generate highest quality adaptive bitrate streaming output for any type of device, ranging from smartphones to set-top boxes and smart TV sets. In combination with bitmovin s seamless distribution capabilities and highly efficient bitdash clients, it is possible to rapidly deliver the highest streaming quality to the user (up to HD and UHD/4K) over the Internet in a very flexible way. LIVE STREAM UPLOAD BITCODIN CLOUD-BASED 24/7 Live. OnDemand. Catchup. Timeshift. CUSTOMER PORTAL BITDASH MPEG-DASH CLIENTS TRANSCODING & STREAMING USER GENERATED CONTENT Cloud-based transcoding & streaming as-a-service by

4 Astonishing Quality of Experience (QoE) bitcodin - Cloud-based Transcoding-as-a-Service bitcodin is built from the ground-up as a cloud-native platform and thus offers the highest transcoding scalability, performance, and quality on the market. bitcodin enables orders of magnitudes faster transcoding than real time this means transcoding a 2-hour HD video in minutes! Therefore, customers can choose to dedicate more resources to the encoding process and still encode faster than real-time, while (a) increasing the quality for the customer s target bitrates or (b) reduce bitrates and distribution costs while maintaining the same QoE. The solution also enables instant playout just seconds after the start of the ingest process for both Live and On-Demand use cases. bitcodin supports: Highest performance and quality (up to HD and UHD/4K) for Live and On-Demand; Multiple bitrates/resolutions for adaptive streaming; 24/7 HD and UHD/4K encoding of live streams; API-level integration for Live 24/7 and On-Demand encoding (coming soon). Input: Reliable input stream (RTP via TCP, RTMP, HLS, HTTP/HTTPS, FTP, Amazon S3) Output: Adaptive bitrate & resolution representations for OTT streaming using, e.g., MPEG- DASH + Apple HLS & Microsoft Smooth Streaming (coming soon) Video: Audio: H.264, any qualities and resolutions, up to HD and 4K AAC & MP3 Egress: Streaming: Interfaces to various destination types (HTTP, FTP, Amazon S3.). Additional distribution & streaming services are provided by bitmovin as well, enabling cost-efficient & scalable distribution using HTTP-based infrastructure. Scale your audience up to thousands or millions of parallel viewers without a problem thanks to our highly scalable distribution architecture!

5 Up to 101% Higher Quality Highest Streaming Quality bitdash MPEG-DASH Clients bitmovin has a profound technical expertise in media streaming development, research, and standardization. The company is an active contributor to the ISO/IEC MPEG-DASH standardization, created the official MPEG-DASH reference client implementation libdash (github.com/bitmovin/libdash) and is an active member of the DASH Industry Forum (dashif.org). bitdash is a suite of highly optimized MPEG-DASH clients for the broadest range of platforms and devices, delivering the best streaming performance and user experience, in particular in adverse (mobile) network conditions. bitdash enables lower start up delays, higher media bitrate and lower number of stalls/buffering. bitdash is the result of continued R&D investments and incorporates patent pending technology resulting in MPEG-DASH compliant client solutions that deliver up to 101 % higher effective media throughput as well as significantly higher Quality of Experience (QoE) compared to existing adaptive bitrate streaming technologies and clients. Supported bitdash platforms: Web: HTML5 Media Source Extensions (MSE) + JavaScript, Flash using OSMF. Android: HTML5 Media Source Extensions (MSE) for browser-based playout and Appintegration via WebView (> Android 4.2), C++ level native & Java libraries. C++ Implementation: Embedded client libraries for Windows, Linux, and Mac (32/64 bit). bitdash streaming performance is 53% higher compared to Microsoft Smooth Streaming and 101% higher than Apple HLS.

6 Scaling up to Millions of parallel Viewers Live 24/7 HD Streaming promotional offer Deliver your content e.g. broadcast TV, sport events, press conferences live in highest quality over the Internet, up to Full HD and 4K/UDH, and expand your audience worldwide without limitations to any kind of devices, ranging from smartphones, tablets to PCs and even TVs with one single streaming solution. bitmovin offers a scalable streaming platform supporting various cost models enabling the flexibility and massive scalability of the cloud, just when you need it. While having these benefits, it always maintains the capabilities and high quality levels of bitmovin s 24/7 live streaming service. Try out our high quality live 24/7 HD transcoding and streaming service with this promotional transcoding configuration: Example Video Qualities: Example Audio Qualities: 500 kbps at 640x kbps at 48 khz 700 kbps at 640x kbps at 48 khz 1100 kbps at 960x kbps at 48 khz 1500 kbps at 1280x kbps at 48 khz 3000 kbps at 1280x kbps at 1920x1080 In addition to transcoding, bitmovin also provides distribution and streaming services by partnering with the best-of-breed providers and CDNs, ranging from models with fixed bandwidth commitments to flexible and hybrid distribution scenarios. In combination with bitdash playback clients, support services and SLAs provides you with an end-to-end streaming service enabling the best experience for your viewers!

7 Why MPEG-DASH? MPEG-DASH is a relatively new adaptive bitrate streaming format that places the streaming intelligence on the client-side facilitating a scalable architecture which comes along with significant lower distribution costs due to the usage of cost-efficient HTTP infrastructure. Comparing the distribution costs of DASH-streams against other technologies such as RTMP, distribution cost reductions of 90 % and more are possible! Furthermore, MPEG-DASH is considered to be the enabler for the future of streaming, e.g., due to the support in HbbTV 1.5 as well as the possibility to deliver 4K/UHD today! Through bitmovin s advanced and patented streaming algorithms it is possible to prevent stalls, bufferings, and startup delays, while increasing the delivered media bitrate as well as providing superior Quality of Experience (QoE) for each consumer! Not convincing enough? Then look at the more precise technology comparison.

8 Scalability, reliability, extensibility A technology comparison MPEG-DASH vs. MICROSOFT, ADOBE & APPLE Adobe Apple Microsoft MPEG HDS HLS Smooth DASH Deployment on Standard HTTP Servers Official International Standard (e.g., ISO/IEC MPEG) Multiple Audio Channels (e.g., Languages, Comments, etc.) Flexible Content Protection with Common Encryption (DRM) Closed Captions / Subtitles Efficient Ad Insertion Fast Channel Switching Support multiple CDNs in parallel HTML5 Support Support in HbbTV (v1.5) HEVC Ready (UHD/4K) Agnostic to Video Codecs Agnostic to Audio Codecs ISO Base Media File Format Segments MPEG-2 TS Segments Segment Format Extensions beyond MPEG Support for multiplexed (Audio + Video) Content Support for non-multiplexed (separate Audio, Video) Content Definition of Quality Metrics Client Logging & Reporting Client Failover Remove and add Quality Levels during Streaming Multiple Video Views Efficient Trick Modes

9 About bitmovin bitmovin is providing industry leading over-the-top streaming solutions and cloud encoding systems, enabling best-quality media experience for the user. Our main expertise is technology related to cutting-edge standards and multimedia technologies, which is the basis for our transcoding- & streaming-as-a-service (TaaS/SaaS) solutions and our bitdash high-quality streaming clients. Moreover, we leverage newest standards & technologies, and contribute in various standardization bodies, such as ISO/IEC MPEG, DASH-IF, IETF, and IEEE. Member of

10 bitmovin GmbH HEADQUARTER Lakeside B01, 9020 Klagenfurt am Wörthersee, Austria SILICON VALLEY OFFICE c/o 1200 Pacific Ave. Suite 275, Santa Cruz, CA 95060, USA T E office@bitmovin.net facebook.com/bitmovin twitter.com/bitmovin github.com/bitmovin