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1 To reserve your d spce tody, contct Mriu Emmons x6940 memmons@mimibechfl.gov Hve you ever wnted to rech ll 65,000 residences in Mimi Bech? Advertising in MB mgzine is the quickest wy to rech every resident plus countless visitors to this islnd prdise. Cheper thn n d in locl newspper nd more effective thn n expensive direct-mil cmpign, dvertising in MB mgzine mkes economic sense. Pired with editoril content directly relted to every resident, your d will surely be seen nd get pssed long to others.

2 AT A GLANCE MB is free, bilingul publiction produced in response to resident nd business surveys tht reflected n interest in receiving more informtion bout the city. MB is miled to every household in Mimi Bech, s well s distributed t city fcilities. Not only is MB informtive nd well-designed, it is lso gret vlue when considering promoting your business to the Mimi Bech community. For s little s frction of penny, it is by fr the best vlue vilble for citywide dvertising directly to highly coveted demogrphic. The MB communictions tem strives to crete meningful nd interesting fetures tht directly trget issues tht concern residents nd businesses in the Mimi Bech community. MB is 52-pge wrd-winning publiction, including 3CMA Awrd of Excellence. SECTIONS MB mgzine is written specificlly for Mimi Bech residents. Informtion relted to prks nd recretion, culturl events, free things to do nd countless other topics re spred out through nine sections: Sfety First Topics Your Spce Helth nd Fitness Next Genertion Green Spce Culturl Corner Plnned Progress Since You Asked At Your Service VALUE MB is the choice for businesses tht wnt to dvertise directly to residents in Mimi Bech. With the lowest cost per impression nd direct miling to every residence, dvertising in MB is gret, economicl choice. MB DAILY NEWSPAPER COMMUNITY WEEKLY ENGLISH COMMUNITY MONTHLY SPANISH DIRECT MAIL NO SUBSCRIPTION MAILED TO EVERY RESIDENT GLOSSY+FULL COLOR SHELF LIFE 3 MONTHS 1 DAY 1 WEEK 1 MONTH 1 DAY EDITORIAL EXCLUSIVE TO M.B. RESIDENTS BILINGUAL COST PER IMPRESSION* $0.02 $0.05 $0.03 $0.37 *Bsed on full-pge d rte.

3 READER PROFILE 84,880 Totl popultion 65,000 MB distribution RESIDENTIAL PROFILE 55% of Mimi Bech residents re mle nd 45% re femle. Mimi Bech hs one of the highest housing densities in the United Sttes, with over 9,000 units per squre mile. AGE RANGE % OF POPULATION 11% 18% 33% 17% 9% ECONOMICS INDUSTRY REVENUE Accomodtions & Food Services $1,711,082,435 Arts, Entertinment & Recretion 254,881,868 Construction 616,659,990 Eductionl Services 21,889,937 Finnce & Insirnce 475,336,190 Helthcre & Socil Assistnce 1,083,455,488 Informtion 386,269,608 Mnufcturing 16,831,552 Other Services (except public dministrtion) 139,402,908 Professionl, Scientific & Technicl Services 901,840,104 Public Administrtion 359,472,872 Rel Estte, Rentl & Lesing 399,211,998 Retil Trde 877,059,599 Trnsporttion, Wrehousing & Utilities Wholesle Trde 615,251,179 TOTAL $7,858,645,729 INCOME MEDIAN HOUSEHOLD INCOME $44,739 MEDIAN HOME/CONDO VALUE $1.15M / $339,000 From 2005 to 2006, fmily income incresed 14% nd non-fmily income incresed 24%. From 2000 to 2006, the number of jobs in Mimi Bech incresed by 30%. RACE WHITE BLACK OTHER (ONE RACE) OTHER (MORE THAN ONE RACE) 87% 1% 8% 3% ETHNICITY SPENDING According to sles reported to the Florid Deprtment of Revenue, Mimi Bech hd the highest spending density in the stte in 2006: $1.1 Billion per squre mile in consumer spending. GEOGRAPHY 54% of Mimi Bech residents re Hispnic. Mimi Bech is pproximtely 7.1 squre miles of lnd nd 10 miles of wter. Totl wter frontge in Mimi Bech is just over 63 miles. WHAT READERS ARE SAYING I m 29 yer old Mimi ntive, living on South Bech since 1998, who receives your mgzine in the mil. As resident, I pprecite mgzine tht keeps our citizens in touch with the locl hppenings of the community. Robert Sutherlnd-Cohen, resident As long time resident of this beutiful islnd, I enjoy your chrming mgzine. Keep up with the good work! Grce Tglibue, resident I pplud your work in producing this chrming nd informtive community mgzine. Frncinelee Hnd

4 RATES AND SPECS FULL-PAGE AD Full-pge ds hve bleed nd need to be set up to specifictions. Plese follow the guidelines below. If you hve ny questions, plese contct Mtt Tumbleson t x4819 or t mtumbleson@mimibechfl.gov..125 Bleed.375 No-Text Are W x 10.5 H Finl Live Are RATES 1X 2X 4X NON-PROFIT 501(c)3 Qurter Pge 3.95 W x 5.2 H $830 $740 $650 $650 Hlf Pge 8 W x 5.2 H Full Pge Inside Front Inside Bck Bck Cover 8.5 W x 7.75 H PRODUCTION NOTES All ds tht re not full-pge do not hve bleed. Acceptble formts for ds re CMYK, high-resolution (300 dpi) PDF or JPG files supplied on disk or in E-mil. Plese cll x4819 for dditionl informtion. Ads must be supplied cmer-redy. Plese outline ll text prior to sending. 4-color only. No PMS colors in ds.

5 DISTRIBUTION LOCATIONS In ddition to being delivered by US Mil to 60,000+ households, MB is vilble t the following distribution sites: City Hll First Floor Lobby City Hll Fourth Floor Lobby City Hll Third Floor Atrium Elevtor Lobby City Mnger s Lobby City Attorney s Office Myor s Lobby Building Deprtment Humn Resources 777 Building, Lobby 555 Building Fillmore Mimi Bech t the Jckie Gleson MB Chmber of Commerce s Visitor Center 21st Street Recretion Center Prking Deprtment 23rd Street Librry Bss Museum Scott Rkow Youth Center Byron Crlyle Theter North Shore Youth Center North Shore Librry UNIDAD Mimi Bech Golf Club Jewish Museum Colony Thetre Police Athletic Legue Wolfsonin Museum Police Hedqurters, Lobby South Shore Librry Mimi City Bllet MB Ltin Chmber of Commerce

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