SMALL TOWN ECONOMIC REGENERATION: A JOINED-UP APPROACH. Douglas Wheeler. BEFS Annual Congress: Linlithgow 2o November 2010
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1 SMALL TOWN ECONOMIC REGENERATION: A JOINED-UP APPROACH Douglas Wheeler BEFS Annual Congress: Linlithgow 2o November 2010
2 STRUCTURE Definitions & Context TCR Regeneration Research: Economic Drivers Small Towns: Response to Challenges Retail business Culture & creative industries Place & local property owners Marketing Conclusions: Way Forward
3 RECENT PROJECTS: MULTI SKILLED TEAMS Projects Northern Ireland: DSD N England: RDAs Market Town Initiatives Scotland: Town Centre Regeneration Research Skills Land use & urban design: place intervention spatial strategies development frameworks master plans Local economic development Involvement & delivery
4 DEFINITIONS & CONTEXT Predominant: only 25 more than 30,000 pop SG Urban Rural Classification (6): - large urban: 39.1%/ 60.9% by population - 0ther urban: 3o.4% - accessible small towns: 8.7% - remote small rural: 3.7% - accessible rural: 11.6% - remote rural: 6.5% SRUC vulnerability index ( data) - unemployment, out-migration, decline in services
5 Small Towns: Distinctive Places: Scale & Function Region Whole settlement Town centre Block Plot Economic: business not just retail Community: civic Place: buildings & space
6 TCR RESEARCH: KEY FINDINGS Complex concept: multi-dimensional issues Whole town : rather than focus just on physical Town centre: scale distinctiveness: context Partnership: vision: strategy: action plan Partnership is not an outcome: - need effective coordinated delivery Small/medium business: limited data Community ownership of assets Improving TCR project planning Improving: TC health checks Applying Theories of Change
7 SMALL TOWNS AS ECONOMIC DRIVERS Local service centres: hinterland e.g. health care Jobs: independent businesses Infrastructure: assets /liabilities & investment Community capital: relationships & networks Broadband infrastructure: connected Enterprise: growth & start ups Visitor economy
8 CHALLENGES: FUTURE DRIVERS Demographic & social change Economic recovery: consumer confidence & demand Technology: internet & e-commerce Niche consumer markets Changing expectations & service quality Climate change: low carbon economy Knowledge based economy - new skills & aptitudes - lifestyle: social media UK big four : 76.4% grocery shopping: - one stop: consumer choice?
9 SMALL TOWNS: RESPONSE : What kind of town? Vision: strategy: action plan Integrated whole town strategy: more than High Street Coordinated delivery: town & wider area Three sectors involved: town team : one voice Coordinator & facilitator: agitator Target small independent business: negative on retail & apathy Affordable housing More than just investment in public realm/buildings Stimulate confidence: compelling economic case
10 STRATEGY STRUCTURE & COMPONENTS Town Vision Community Place Economy Place Making: Buildings & Sites Marketing & Branding Environmental Improvements: Glue Enterprise & Business Development Parking & Accessibility Visitor Destination Improvements Magnets
11 RETAIL BUSINESS INITIATIVES Retailers struggling: apathy & poor perception Limited data: e.g. Local Data Company Targeted internal support: - workshops/events & advisor support - customer service & merchandising: ILA - e-commerce - social media: communities of interest Shared town centre marketing: involve PLCs Events based marketing: public realm Interest in: independent specialist consultation: - Master Classes - Shop Doctor: Dumfries Retail Business Support: Scottish Borders Enterprise & Start Ups: - Retail Rocks : Aberdeen/Torry - Retail Incubators
12 CULTURE & CREATIVE INITIATIVES History & cultural heritage Making facilities & commercial outlets Pilot incubator Active creative networks Community ownership & community anchors Cultural industries & arts crafts: visitor economy Events & festivals Visitor packages: Hand Made Holidays
13 PLACE INITIATIVES Distinctive & diverse: authentic spirit of place Mixed use: vertical & horizontal Town Centre Living: affordable hidden homes Townscape Heritage Initiative/HLF: end use enterprise Business Premises Renovation Allowance: tax incentives Shop fronts design: business development Enterprise hubs & incubators
14 SMALL TOWNS & LOCAL OWNERS Local owners & landlords: attitudes & upward rent reviews Part of the solution: distressed property Simplified leases: RICS leasing code Tax relief on capital spend Benefits to owners - Income stream: rented property - Safeguarding capital asset - Reduced Council tax & business rates - Occupier responsibilities
15 MARKETING & PROMOTION Regeneration through re-branding: themes Internet: effective web sites Engage VistScotland & Creative Scotland Family friendly guide: directory Local food sourcing & marketing Orientation & navigation: interpretation
16 CONCLUSIONS: WAY FORWARD SG: National Review of Town Centres 3/4: test new initiatives? Whole town/integrated strategies & action plans Proactive & locally driven: one voice Focus small independent business & local owners Improve project planning: short/medium term outcomes Town facilitator/agitator
17 SMALL TOWN ECONOMIC REGENERATION: A JOINED-UP APPROACH Douglas Wheeler
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