ATLANTA The premier growth city in south- east United States. By Aman Goyal. Tel:

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1 ATLANTA The premier growth city in south- east United States By Aman Goyal Tel:

2 Atlanta, Georgia, USA Atlanta is the capital and most populous city in the state of Georgia as well as the urban core of one of the fastest- growing metropolitan areas in the United States. With one of the busiest real estate markets in America, Atlanta is the 8 th biggest city in the United States and home to 5.4 million people. Considered as a top business city and a transportation hub, Atlanta is the world headquarters of The Coca- Cola Company, AT&T Mobility, and Delta Air Lines. The surrounding area contains additional corporate headquarters, including Home Depot and UPS. Atlanta has the nation s third largest concentration of Fortune 500 companies, and more than 75% of the Fortune 1,000 companies have a presence in Atlanta metro.

3 Why Invest in Atlanta? Growing Population Population to grow 43% by 2025 The combined metropolitan area for Atlanta has a population of 5.4 million people, which represents growth of 1.1 million people from 2000 through The population of Atlanta is expected to grow to 7.7 million residents by the year Atlanta's population is predicted to grow by 43% by the year That is only about a decade away! Atlanta was the second fastest growing metropolitan area in USA in the 2000s, population growth is predicted at 100,000 per year. The driving force behind this rapid growth is the strong business environment and employment opportunities in and around the city.

4 Rising Employment One of the best cities for young professionals Forbes The importance of Atlanta s business climate cannot be under- stated, as there will be many companies redeploying resources out of high tax states and into more business friendly environments over the coming years. Atlanta has a highly diverse base of employment. With nine fortune 500 company headquarters in the city, Atlanta ranks third in the number of Fortune 500 companies headquartered within city boundaries, behind New York City, Houston, and Dallas. This broad base creates much more economic stability for Atlanta than is experienced in many industrial cities that have become dependent on a small number of companies or industries. As the business hub of the southeast United States, Atlanta can be counted on to continue on its growth trajectory for a

5 considerable amount of time. Atlanta is one of eight U.S. cities classified as a beta world city by a 2008 study at Loughborough University.

6 Strong Rental Market With an exponentially growing job market and ever- increasing worldwide economic impact, the demand for Atlanta rental properties is truly astounding. Atlanta's employment numbers have continued to improve throughout 2013 and 2014 and it is still one of the few major metros with rents below its peak levels of reflecting significant upside ahead. Strong Capital Growth As a big metro, all of the lifestyle amenities people could want are there. And with a great higher educational system, Atlanta attracts people from all over the world, many of whom become permanent residents. The elements of location, climate, infrastructure, labor pool, lifestyle and educational system attract people and businesses, all of which combined present a great opportunity for real estate investors. Markets today allow you to Invest in good quality residential properties in nice neighborhoods for well below replacement costs and hence maximize your chances of strong capital gains with lowest possible risks. Price Advantage Home prices fell by 33.2 percent from 2006 to Falling home prices are not usually considered good for property investors, but the decreases in Atlanta ended four years ago. During the recession, property values fell so low that they had nowhere else to go but up. Fortunately, the climb has been slow and steady, allowing ample

7 opportunities for investors to enter the market. Today, Atlanta market, with a very developed real estate sector, offers a prime opportunity for investors to receive maximum cash flow at very low entry prices and a very strong rental demand. America s fastest growing Cities As the unofficial capital of the southeast United States, the Atlanta represents a shining gem of opportunity. An example of Atlanta s importance is its $270 billion GDP, which represents nearly 2/3rd of the Georgia Economy. This is largely why Atlanta is among the top- 3 major cities in relocation/growth. People are choosing relocation to Atlanta because of its superior business environment. Favorable Demographics The median income for a family in Atlanta was US$ 59,711. About 21.8%

8 of the population and 17.2% of families lived below the poverty line. When combined with the low cost of living in Atlanta, many residents have significant amounts of disposable income that help support vibrant culture and entertainment options throughout the city. One of the key attributes that attract so many people to Atlanta is its superior quality of life. With a strong business environment, reasonable commute, extensive culture, and educational institutions, there is no shortage of opportunity for people of varying interests.

9 The overall Property Market Atlanta is one of the busiest real estate markets in America. The city of Atlanta possesses very attractive housing affordability and cost of living, being ranked the #4 best major metropolitan area for both housing affordability and cost of living. The attractiveness of Atlanta as an affordable market makes it an ideal focal point for the next wave of economic growth, as young professionals flee from highly taxed and highly regulated markets. Infrastructure in Atlanta Average commute is minutes With a comprehensive network of freeways that radiate out from the city, residents rely on their cars as Interstate 285, a beltway locally known as the Perimeter which has come to mark the boundary

10 between the interior of the region and its surrounding suburbs, mostly encircles the dominant mode of transportation in the region Atlanta. Atlanta is the primary transportation hub for south- east United States. Hartsfield Jackson Atlanta International Airport is the world s busiest airport in terms of passenger traffic and aircraft traffic. Delta Airlines and AirTran Airways have their largest hubs at the airport. Atlanta Beltline, a multi- billion dollar 25 year project to transform 22 miles of railroad and industrial sites into a sustainable network connecting 45 inner city communities is one of the boldest sustainability projects in America. The city commissioned US$ 6.14 billion to overhaul its transportation system. The project will connect inner city Atlanta,

11 downtown and 45 neighborhoods by rail, pedestrian trails and parks. The new rail network will re- develop 22 miles of abandoned lines and connect with the urban railway and new streetcar services. A further 33- miles of pedestrian friendly trails will be added to link the railway lines to existing parks and walkways. Atlanta Beltline will increase the city s green space by almost 40% adding 1300 acres of new parklands. The new Atlanta Street car will provide direct connectivity to the existing and transport services in Midtown and Downtown. It will also link with planned commuter rail, regional light rail and high- speed rail networks.

12 Education, Art and More Atlanta is home to one of the largest concentrations of colleges and universities in the country and is the top higher education center for enrollment growth and research spending. The city houses 57 colleges and universities enrolling more than 250,000 students every year. 7 technical colleges enroll more than 60,000 students each year. Georgia Institute of Technology, a predominant engineering, and research university is ranked in the top ten public universities in the US. Emory University, a prominent liberal arts and research institution has been consistently ranked as one of the top20 schools since 1999 by US News and World Report Atlanta is ranked the ninth best city in the US for the arts. The famous High Museum of Art and the Museum of Southern Art have partnerships with leading institutions such as the Louvre and Museum of World Art in New York and are among the most visited museums in the world. The Atlanta History Centre is one of the largest museums in the US again. The famous civil rights activist Martin Luther King Jr,. was born in Atlanta and a nation historic site is dedicated to his life and work here in Atlanta. It is also the home to four major league sports teams, plays host to the PGA player s championship. The world s largest aquarium is located in downtown Atlanta that has attracted over 6 million visitors. It has 220 employees and over 1000 volunteers. The Zoo of Atlanta, located in Grant Part houses over 1300 animals with over 220 species and houses the country s largest collection of gorillas and orang- u- tans and giant pandas.

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14 What is your Opportunity? The housing market in Atlanta has been damaged by the financial crisis, similar to most major metropolitan areas. The key difference is that the strong economy of Atlanta and continued population growth makes has created a large population of prospective renters. This presents a rare window of opportunity for investors to capture good cash flow, excellent return on investment, and favorable location in one of the fastest growing metropolitan areas in the country. Atlanta offers the opportunity for a tremendous ROI one- two punch. The first step is short- term cash flow on a superior investment property. The second piece is long- term appreciation from an investment that is located in a rapidly growing metropolitan area. There are multiple micro- markets in and around Atlanta that are very attractive currently. Are you ready to take advantage of them? These opportunities are very near the once in a lifetime category, since Atlanta is expected to grow significantly in the near future, and prices may rise to the point where investment in this area becomes much less lucrative than it is today.

15 About the Author Aman Goyal is the founder and President of PineHeron Holdings and Investments. After having extensive experience at a major London- based international bulge bracket investment bank, Aman saw the opportunity to create a vehicle to provide direct access to the U.S. property to foreign investors. Formerly an Assistant Vice President with Barclays Capital Tokyo, one of the largest investment firms on Wall Street, Aman has been involved in the mortgage securities covering commercial, residential and asset- backed mortgage securities analytics and trading. Aman has a background in real estate working with bloodline in residential and commercial real estate, property management and investment market in different parts of the world. He earned his Masters in Computer Science from Urbana- Champaign, Illinois and a Masters in Applied Finance from Macquarie University in Australia. Aman is an avid real estate investor and believes investing in in- depth research before investing in properties. Feel free to reach Aman at or via at aman@pineheron.com. Disclaimer The contents of this guide are for a general overview only and must not be taken as an authoritative statement of international law and practice. Neither the author nor the publisher is responsible for any actions taken on the basis of information contained in this summary or for any errors or omissions. This text is not intended to provide legal, accounting or tax advice.