the first EGM launched the first gaming magazine in 1988 the biggest social media footprint with 4.5 million readers

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1 2012 MEDIA KIT

2 OUR MISSION More people engage the EGM brand now than at any other time in our near quarter-century of publication. - Steve Harris Publisher and Founder Long considered THE resource of the gaming community, EGM continues to provide a respected voice still read by millions 25 years after its debut. Now the first media brand catering to gamers is bigger than ever before. Only EGM connects gamers to the targeted info they want, and takes you everywhere this important audience lives. From print to digital to social to the web, EGM has the most influential consumer groups covered with engaging content, delivered in cutting-edge ways. Fast Facts About EGM: the first EGM launched the first gaming magazine in 1988 the biggest social media footprint with 4.5 million readers the leader in digital magazine publishing on PC, ipad, and Facebook the best website solution that speaks to gamers in brand new ways

3 THE POWER OF GAMING Video Games Attract A Valuable Audience of Consumers that Invest Heavily In Their Hobby More than Movies and Music Combined... Gaming is hotter than ever, and EGM is the trusted PLACEHOLDER source that millions TEXT turn to FOR for the INFO/DEMOS respected info ON they THE need. GAMING MARKET, THIS IS A NARRATIVE OR INTRODUCTION EGM talks to casual TO and THE core gamers, getting your SUBJECT OF THE PAGE marketing message in front AND THE CONTENTS TO of millions of the most THE engaged RIGHT. readers consumers who are first in line to buy the latest games and who s opinions matter most when it comes to sales. EGM reaches these proven purchasers with an array of properties that no other media company can match! 37 average age of gaming consumers 58% of gamers are male 33% claim gaming as their favorite pasttime 25.1 billion dollars spent annually on gaming

4 EGM: BY THE NUMBERS No Other Audience Of Gamers Compares To EGM s Readership... EGM is a conduit to one of the most elusive buying groups, in a publication that truly delivers the goods. EGM readers play more, buy more, and influence others unlike any other group. They re content consumers with huge appetites for the latest in gaming, always first-inline to add to their enormous game collections. Take advantage of the media buy that connects you to an avid enthuasist group that is second to none with EGM! 97.4% of EGM readers are MALE 65.3% of readers are YEARS OLD 61.6% play games at least 8 HOURS per week 48.5% own more than 10 PC GAMES 43.1% own more than 50+ GAMES 71.9% PRE-ORDER new games 57.1% own more than 20 DOWNLOAD GAMES 2.2 average games bought per month 60.9% earn more than $50K annually 84.4% purchase new games at retail stores

5 EGM: BY THE NUMBERS EGM Readers Are Hardcore When It Matters Most Playing More and Buying More then Any Other Media Consumer... Electronic Gaming Monthly and EGMi: The Digital Magazine readers are influential trendsetters who call themselves hardcore and show it with playing and purchasing habits that are unrivaled in the category. EGM readers are also loyal, with the vast majority turning to the brand for their gaming info for more than a decade! Tap into this powerful audience of gamers with the one media property that reaches them everywhere they play! 60.3% of EGM Readers Self-Identify As Hardcore Gamers 80.5% Have Read EGM For More Than 10 Years 65.8% have purchased games based on EGM editorial 90.9% of readers provide advice to others

6 A DIFFERENT READER Our Influential Readership Relies On EGM For All Their Game Magazine Needs In print and digitally, EGM reaches a different kind of reader who turns to the magazine s independent voice for the insight and info they need to stay up-todate on the latest gaming news, impartial reviews, and exclusive commentary. Using EGM gets your important messaging in front of one of the most powerful purchasing segments in the elusive male youth category, via one of the most trusted media properties in the gaming space. Which magazines do you read regularly? 84.7% EGM 54.3% GAME INFORMER 18.9% OFFICIAL XBOX 18.4% OFFICIAL PS 11.9% EDGE 11.2% NINTENDO POWER 10.9% OTHER

7 EGM DIGITAL EXTENSIONS The First Digital Magazine In the Gaming Category Now Available On ipad, Facebook, Android, and PCs Every month gamers turn to EGMi: The Digital Magazine for the most cutting-edge interactive interface and high-quality editorial. As the world s first regularfrequency videogame magazine to take advantage of technology that literally brings products to life on computers, social media sites, and tablet devices including ipad. It s the evolution of everything you ve come to know about EGM, in a package that connects with consumers in immersive new ways. 97.5% would recommend EGMi to friends 76.0% Read Every Issue Of EGMi: 74.7% cite the quality of EGMi s content as their favorite 57.3% engage video when with ads in EGMi

8 EGM/EGMI: DISPLAY RATES Discover How EGM and EGMi Can Increase the Reach of Your Marketing Message and Provide Added Value In Brand New Ways... SPACE 1X 3X 6X 12X 24X EGM DISCOUNT* Electronic Gaming Monthly and EGMi: The Digital Magazine provide a powerful one-two punch to your marketing plan and let you reach one of the most powerful groups of gaming enthusiasts in print and digitally across a spectrum of tablet and social media platforms. Obtain a strong return on your advertising investment and enhance your added value by taking advantage of the built-in EGM Discount to extend your reach across EGM Media s array of print, digital, and web properties. FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE COVER 2 COVER 3 BACK COVER $4,500 $3,950 $3,400 $2,850 $5,500 $5,500 $6,000 $4,275 $3,755 $3,230 $2,700 $5,225 $5,225 $5,700 $4,050 $3,550 $3,050 $2,575 $4,950 $4,950 $5,400 $3,825 $3,350 $2,900 $2,425 $4,675 $4,675 $5,100 $3,600 $3,160 $2,725 $2,280 $4,400 $4,400 $4,800 15% 10% 5% N/A 20% 20% 20% * EGM Discount applicable to space placements of equal value that also run in Electronic Gaming Monthly/EGMi/EGMNOW.com. Agency discounts are applied against the net billing inclusive of EGM Discount. For additional information on this program please contact your EGM sales representative.

9 AD SPECIFICATIONS Electronic Gaming Monthly and EGMi: The Digital Magazine Offer A Multitude Of Ad Placement Options In Print and Digital Formats... EGM Media provides the following digital advertising specifications as a courtesy to advertisers to assist in the submitting and processing of advertising creative for our print and digital magazines. EGM Media shall not be liable for creative that is submitted erroneously or that otherwise does not conform to the requirements on this page. If you have any questions regarding delivery of your ad creative, please contact Marc Camron, production specialist, at marc.camron@egmnow.net SPREAD FULL-PAGE ADVERTISEMENT BLEED: x PAGE TRIM: x LIVE AREA: x FULL PAGE BLEED: x TRIM: x LIVE: x /3 PAGE BLEED: 5.00 x TRIM: 4.75 x LIVE: 4.25 x SUBMITTING All of EGM Media s print publications utilize direct-to-plate technology. Please provide a PDF that conforms to these specifications. Please use the FTP address and login provided to you by your EGM Media sales representative to ensure proper receipt and placement of your files. SIZES Please use the guidelines on this page to ensure that your advertisement conforms to the proper ad size and specifications for our magazines. COLOR PROOFS Advertisers must provide color proofs with all creative submissions to ensure accurate color reproductions from your PDF files. If you do not provide a proof then EGM Media shall not be liable for deviations in the final color reproduction of your ad. SPREAD HALF-PAGE ADVERTISEMENT BLEED: x 5.75 PAGE TRIM: x 5.50 LIVE AREA: x 5.00 HALF PAGE BLEED: x 5.75 TRIM: x 5.50 LIVE: x /3 PAGE BLEED: 3.00 x TRIM: 2.75 x LIVE: 2.25 x For FTP and other delivery questions please contact: Marc Camron, Production Specialist, at marc.camron@egmnow.net

10 THE EGM DIFFERENCE A QUARTER-CENTURY LEGACY OF TRUSTED GAMES REPORTING A VALUABLE READERSHIP OF GAMING ENTHUSIASTS WHO INFLUENCE SALES AND SET THE TRENDS AN INTEGRATED PUBLISHING SOLUTION THAT DELIVERS READERS VIA PRINT, DIGITAL, AND REAL-TIME ONLINE CONNECTIONS NATIONALLY DISTRIBUTED AT OVER 25,000 RETAIL LOCATIONS DIGITAL EDITION AVAILABLE ON IPAD, FACEBOOK, PCs AND SOON AVAILABLE ON ANDROID TABLET AND MOBILE DEVICES

11 media group For Adveritinsg Opportunities Contact: Jeffrey Eisenberg National Advertising Sales Director , ext. 201