CORPORATE IDENTITY GUIDELINES_LAST UPDATE

Transcription

1 CORPORATE IDENTITY GUIDELINES_LAST UPDATE

2 INTRODUCTION Three Sticks is a boutique, family owned winery committed to creating small lot, artisanal wines from exceptional vineyard sites, such as our famed Durell Estate Vineyard in Sonoma, CA. Our philosophy in creating wines of beauty and balance is simple and it starts with the vineyards source from exceptional vineyard sites in Sonoma County, farm with earth friendly practices and manage for extremely low yields. 2

3 CONTENTS 3 IDENTITY GUIDELINES VISUAL SYSTEM GUIDELINES APPLICATIONS 4 INTRODUCTION 22 INTRODUCTION 30 INTRODUCTION THREE STICKS BRAND IDENTITY 5 LOGOTYPE CONSTRUCTION 6 LOGOTYPE CLEARSPACE / BLEED 7 LOGOTYPE MINIMUM SIZE 8 LOGOTYPE COLOURWAY 9 LOGOTYPE VIOLATIONS 10 INTRODUCTION: ICON CONSTRUCTION 11 ICON CONSTRUCTION 12 ICON CLEARSPACE / BLEED 13 ICON MINIMUM SIZE 14 ICON COLOURWAY 15 ICON VIOLATIONS 16 INTRODUCTION: LOCKUP CONSTRUCTION 17 LOCKUP CONSTRUCTION 18 LOCKUP CLEARSPACE / BLEED 19 LOCKUP MINIMUM SIZE 20 LOCKUP COLOURWAY 21 LOCKUP VIOLATIONS THREE STICKS VISUAL SYSTEM 23 COLOUR PALETTE 24 TYPOGRAPHY 25 TONE OF VOICE 26 PHOTO STYLE WINERY PHOTOGRAPHY 27 PHOTO LAYOUT EXAMPLES WINERY 28 PHOTO STYLE ESTATE PHOTOGRAPHY 29 PHOTO LAYOUT EXAMPLES ESTATE THREE STICKS STATIONERY 31 BUSINESS CARD 32 LETTERHEAD 33 LETTERHEAD GRID 34 HANDWRITTEN NOTECARDS 35 GENERAL USE ENVELOPE SYSTEM 36 ANNOUNCEMENT ENVELOPES 37 OVERVIEW OF COMPLETE SYSTEM

4 INTRODUCTION THREE STICKS BRAND 4 THE THREE STICKS CORPORATE VISUAL IDENTITY WILL COME TO LIFE ON THE MATERIALS WE USE TO COMMUNICATE. THESE INCLUDE STATIONERY, SIGNAGE, MARKETING MATERIALS AND OTHER MEDIA. CORRECT AND CONSISTENT USE OF THE VISUAL SYSTEM WILL BE THE DETERMINING FACTOR FOR A SUCCESSFUL IDENTITY. THE BRAND STYLE GUIDE WILL PROVIDE SAMPLE LAYOUTS AND MECHANICALS THAT ILLUSTRATE HOW ALL THE VISUAL ELEMENTS WILL COME TOGETHER TO CREATE A DISTINCT AND CONSISTENT CORPORATE IDENTITY FOR THE THREE STICKS BRAND.

5 THREE STICKS CORPORATE IDENTITY 5 LOGOTYPE CONSTRUCTION THREE STICKS LOGOTYPE DURELL VINEYARD SIGN OFF THE THREE STICKS CORPORATE IDENTITY IS MADE UP OF TWO COMPONENTS. THE LOGOTYPE AND THE SIGN OFF. THESE TWO COMPONENTS ARE ALWAYS PLACED IN A FIXED RELATIONSHIP AND SHOULD NEVER BE ALTERED, MODIFIED OR REPRODUCED IN ANY WAY. When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable identity, it is critical that Three Sticks logo appear only in the colors approved in these guidelines. File Identifier TS_Logotype_Black.ai

6 THREE STICKS CORPORATE IDENTITY 6 CLEARSPACE CLEARSPACE LOGOTYPE CLEARSPACE TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS CORPORATE IDENTITY SHOULD BE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDES BY AN ADEQUATE CLEARSPACE A SPACE EQUAL IN SIZE TO THE CAP HEIGHT OF THE LETTER T, AS SHOWN ON THE DIAGRAM TO THE LEFT. IN ANY INSTANCE, NEVER CROP OR BLEED THE LOGO. The logo may be paired with photographic images. A simple overlay may be used in any of the appropriate colourways.

7 THREE STICKS CORPORATE IDENTITY 7 MEASUREMENT AREA 2.35 LOGOTYPE MINIMUM SIZE THE THREE STICKS CORPORATE IDENTITY HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS. THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF THE SMALLEST VERSION CAN BE SCALED DOWN TO WHEN MEASURING THE LOGOTYPE, LOCATE THE WIDEST PARTS OF THE LOGOTYPE FROM THE LETTER T TO THE LETTER S. SEE THE MEASUREMENT AREA EXAMPLE IN DIAGRAMS TO THE LEFT When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and the The Durell Vineyards sign off must be legible.

8 THREE STICKS CORPORATE IDENTITY 8 COPPER BLACK DARK GREY LOGOTYPE COLOURWAY THE COLOURWAY OF THREE STICKS CORPORATE IDENTITY IS AN ESSENTIAL ELEMENT IN SETTING A RECOGNIZABLE LOOK AND FEEL FOR THE IDENTITY. CONSISTENT USE OF COLOUR ENHANCES THE STRENGTH OF THE IDENTITY. THE PRIMARY COLOURS FOR THE THREE STICKS CORPORATE IDENTITY ARE COPPER, BLACK, DARK GREY AND ANTIQUE GREY. ALL FOUR COLOUR VARIATIONS ARE MEANT TO BE USED INTERCHANGEABLY ACROSS VARIOUS MEDIUMS, HOWEVER, ALWAYS USE A SINGLE COLOUR AND NEVER MODIFY THE DURELL VINEYARD SIGN-OFF ANTIQUE GREY Copper Pantone 4705 U CMYK 0/62/71/49 RGB 144/73/45 Black Pantone Black U CMYK 0/0/0/100 RGB 35/31/32 Dark Grey Pantone Black U at 70% CMYK 0/0/0/70 RGB 109/112/113 Antique Grey Pantone Cool Grey 1 U CMYK 0/0/0/6 RGB 239/239/240

9 THREE STICKS CORPORATE IDENTITY 9 VIOLATIONS THE CONSISTENT USE OF THE THREE STICKS CORPORATE IDENTITY ENHANCES THE STRENGTH OF THE BRAND. NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED IN THIS DOCUMENT. NEVER ALTER THE SIZE OF THE DURELL VINEYARD SIGN-OFF. NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS OF THE LOGOTYPE AND THE SIGN-OFF.

10 INTRODUCTION ICON CONSTRUCTION 10

11 THREE STICKS CORPORATE IDENTITY 11 ICON CONSTRUCTION THREE STICKS ICON THE THREE STICKS ICON IS TAKEN FROM THE ORIGINAL PHOTOGRAPH THAT IS USED ON THE LABELS. THE ICON CAN BE USED BY ITSELF OR AS A LOCKUP, EXPLAINED LATER IN THIS DOCUMENT. When reproducing the icon, use only the artwork supplied with these guidelines. The icon must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable identity, it is critical that Three Sticks logo appear only in the colors approved in these guidelines. File Identifier TS_Icon_Black.ai

12 THREE STICKS CORPORATE IDENTITY 12 CLEARSPACE CLEARSPACE ICON CLEARSPACE TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS ICON SHOULD BE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDES BY AN ADEQUATE CLEARSPACE A SPACE EQUAL IN SIZE TO THE CAP HEIGHT OF THE LETTER T, AS SHOWN ON THE DIAGRAM TO THE LEFT. IN ANY INSTANCE, NEVER CROP OR BLEED THE ICON. The icon may be paired with the logotype. An explanation of this is explained later in this document.

13 THREE STICKS CORPORATE IDENTITY 13 MEASUREMENT AREA 0.60 HEIGHT ICON MINIMUM SIZE THE THREE STICKS ICON HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS. THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF THE SMALLEST VERSION CAN BE SCALED DOWN TO WHEN MEASURING THE ICON, LOCATE THE TALLEST PARTS OF THE MIDDLE STICK FROM TOP TO BOTTOM. SEE THE MEASUREMENT AREA EXAMPLE IN DIAGRAMS TO THE LEFT HEIGHT When reproducing the logo, use only the artwork supplied with these guidelines.

14 THREE STICKS CORPORATE IDENTITY 14 COPPER BLACK ICON COLOURWAY PRIMARY COLOURS FOR THE THREE STICKS ICON ARE COPPER, BLACK, DARK GREY AND ANTIQUE GREY. ALL FOUR COLOUR VARIATIONS ARE TO BE USED STRICT ACCORDANCE WITH THE LOGOTYPE; THEREFORE, WHEN USING THE LOGOTYPE AND THE ICON TOGETHER, COMMONLY REFERRED TO AS A LOCK-UP ALWAYS USE A SINGLE COLOUR. DARK GREY Copper Pantone 4705 U CMYK 0/62/71/49 RGB 144/73/45 Black Pantone Black U CMYK 0/0/0/100 RGB 35/31/32 Dark Grey Pantone Black U at 70% CMYK 0/0/0/70 RGB 109/112/113 Antique Grey Pantone Cool Grey 1 U CMYK 0/0/0/6 RGB 239/239/240 ANTIQUE GREY

15 THREE STICKS CORPORATE IDENTITY 15 VIOLATIONS THE CONSISTENT USE OF THE THREE STICKS ICON ENHANCES THE STRENGTH OF THE BRAND. NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED IN THIS DOCUMENT. NEVER ALTER OR CHANGE THE FIXED ELEMENTS. NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS FOR THE ICON.

16 INTRODUCTION LOCKUP CONSTRUCTION 16

17 THREE STICKS ICON THREE STICKS CORPORATE IDENTITY 17 LOCKUP CONSTRUCTION THREE STICKS LOGOTYPE DURELL VINEYARD SIGN-OFF THE THREE STICKS IDENTITY LOCKUP IS MADE UP OF THREE COMPONENTS. THE ICON, THE LOGOTYPE AND THE SIGN OFF. WHEN USED AS A LOCKUP, THE THREE COMPONENTS ARE ALWAYS PLACED IN A FIXED RELATIONSHIP AND SHOULD ALWAYS CONSIST OF A SINGLE COLOURWAY. THE ICON AND LOGOTYPE MAY BE USED SEPARATELY AS STATED PREVIOUSLY IN THIS DOCUMENT. When reproducing the lockup, use only the artwork supplied with these guidelines. The lockup must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable identity, it is critical that Three Sticks lockup appear only in the colors approved in these guidelines. File Identifier TS_Lockup_Black.ai

18 CLEARSPACE THREE STICKS CORPORATE IDENTITY 18 CLEARSPACE LOCKUP CLEARSPACE TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS LOCKUP SHOULD BE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDES BY AN ADEQUATE CLEARSPACE A SPACE EQUAL IN SIZE TO THE CAP HEIGHT OF THE LETTER T, AS SHOWN ON THE DIAGRAM TO THE LEFT. IN ANY INSTANCE, NEVER CROP OR BLEED THE LOCKUP. The lockup may be paired with photographic images. A simple overlay may be used in any of the appropriate colourways.

19 MEASUREMENT AREA THREE STICKS CORPORATE IDENTITY 19 LOCKUP MINIMUM SIZE 1.15 HEIGHT THE THREE STICKS LOCKUP HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS. THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF THE SMALLEST VERSION CAN BE SCALED DOWN TO WHEN MEASURING THE LOCKUP, LOCATE THE LOCATE THE TALLEST PART OF ICON TO THE BOTTOM OF THE DURELL SIGN OFF. SEE MEASUREMENT AREA EXAMPLE IN DIAGRAMS TO THE LEFT HEIGHT When reproducing the lockup, use only the artwork supplied with these guidelines. The lockup must appear clearly and the The Durell Vineyard sign off must be legible.

20 COPPER THREE STICKS CORPORATE IDENTITY 20 BLACK DARK GREY LOCKUP COLOURWAY THE COLOURWAY OF THREE STICKS CORPORATE IDENTITY IS AN ESSENTIAL ELEMENT IN SETTING A RECOGNIZABLE LOOK AND FEEL FOR THE IDENTITY. CONSISTENT USE OF COLOUR ENHANCES THE STRENGTH OF THE IDENTITY. THE PRIMARY COLOURS FOR THE THREE STICKS CORPORATE IDENTITY ARE COPPER, BLACK, DARK GREY AND ANTIQUE GREY. ALL FOUR COLOUR VARIATIONS ARE TO BE USED INTERCHANGEABLY. USING COLOUR VARIATION WILL REINFORCE THE HERITAGE, CULTURE AND FAMILY TRADITION OF THE IDENTITY. ANTIQUE GREY Copper Pantone 4705 U CMYK 0/62/71/49 RGB 144/73/45 Black Pantone Black U CMYK 0/0/0/100 RGB 35/31/32 Dark Grey Pantone Black U at 70% CMYK 0/0/0/70 RGB 109/112/113 Antique Grey Pantone Cool Grey 1 U CMYK 0/0/0/6 RGB 239/239/240

21 THREE STICKS CORPORATE IDENTITY 21 VIOLATIONS THE CONSISTENT USE OF THE THREE STICKS CORPORATE IDENTITY ENHANCES THE STRENGTH OF THE BRAND. NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED IN THIS DOCUMENT. NEVER ALTER, MOVE OR CHANGE THE SIZE OF THE FIXED ELEMENTS. NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS OF THE ICON AND LOGOTYPE.

22 INTRODUCTION VISUAL SYSTEM 22 THE THREE STICKS CORPORATE IDENTITY VISUAL SYSTEM IS DESIGNED TO BE EXACT AND LITERAL. THIS SECTION WILL EXPLAIN THE USE OF COLOUR, TYPOGRAPHY, IMAGE STYLE AND GRAPHIC ELEMENTS. THE STRICT NATURE OF THE SYSTEM REQUIRES CAREFUL TREATMENT AND ATTENTION TO ALL GRAPHIC ELEMENTS. THE PROPER USE OF THESE GUIDELINES WILL ASSURE THAT THE VISUAL SYSTEM WILL REINFORCE AND STRENGTHEN THE CORPORATE IDENTITY.

23 THREE STICKS VISUAL SYSTEM 23 PRIMARY PRIMARY SUPPORTIVE SUPPORTIVE PMS 4705 UNCOATED PROCESS BLACK 70% PROCESS BLACK PMS COOL GREY 01 UNCOATED COLOUR PALETTE THE THREE STICKS CORPORATE IDENTITY COLOUR PALETTE CONSISTS OF A PRIMARY AND SUPPORTIVE COLOURWAY. THE PRIMARY PALETTE CONSISTS OF COPPER AND BLACK. THE USE OF DARK GREY AND ANTIQUE GREY ARE TO BE USED IN INSTANCES WHERE THE COMBINATION OF COPPER AND BLACK IS NOT POSSIBLE, SUCH AS FAXING. THE CONSISTENT USE OF THESE COLOURS WILL CREATE BRAND RECOGNITION AND STRENGTHEN THE IDENTITY. THE THREE STICKS CORPORATE IDENTITY PRINT APPLICATIONS MUST USE THE PRIMARY AND SUPPORTIVE COLOURWAY. This is a sampling of the range deemed acceptable by the designer and should not go beyond this scope. The colours shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE is a registered trademark of Pantone, Inc.

24 THREE STICKS VISUAL SYSTEM 24 GEORGIA REGULAR ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijkl nopqrstuvwxyz GEORGIA ITALIC ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijkl nopqrstuvwxyz TYPOGRAPHY THE THREE STICKS CORPORATE TYPOGRAPHY CONSISTS OF TWO DISTINCT TYPEFACES: GEORGIA (MICROSOFT TYPE FOUNDRY) TRADE GOTHIC (LINOTYPE TYPE FOUNDRY) GEORGIA IS RESERVED FOR MAIN BODY COPY AND TRADE GOTHIC IS RESERVED FOR HEADLINES AND SUPPORTIVE TEXT. COMMITMENT TO THESE TYPEFACES WILL HELP CREATE A CONSISTENT IDENTITY. TRADE GOTHIC LIGHT ABCDEFGHIJ KLMNOPQRS TUVWXYZ Georgia is the primary font used for main body copy. Trade Gothic is considered a secondary font and should be reserved for headlines and supportive text, such as quotes. These typefaces should be used at all times. Contact the director of communications if there is a specific request not to use the specified typefaces. abcdefghijklm nopqrstuvwxyz

25 THREE STICKS VISUAL SYSTEM 25 LIGHT BACKGROUND: TRADE GOTHIC LIGHT DARK BACKGROUND: TRADE GOTHIC LIGHT IMAGE BACKGROUND: GEORGIA ITALIC Our earth friendly, sustainable approach to winemaking produces extremely low yields and terroir defined flavors. Our earth friendly, sustainable approach to winemaking produces extremely low yields and terroir defined flavors. Our earth friendly, sustainable approach to winemaking produces extremely low yields and terroir defined flavors. TYPOGRAPHY TONE OF VOICE THREE STICKS SHOULD BE PRO ACTIVE IN THE NEW MEDIUM OF CONVERSATIONAL MARKETING THROUGH THE USE OF PHILOSOPHICAL STATEMENTS. BY ACTIVATING A HEADLINE, IT BEGINS TO SOUND LIKE A VOICE. WE CAN UTILIZE THE CORPORATE BRAND TO FOSTER POSITIVE AND MEANINGFUL STATEMENTS TO EMPHASIZE THE COMPANY ETHOS. This is an example of the headline type style to be used on all applications. Trade Gothic Light is the headline font when used on a solid color background. Georgia Italic is the headline font when used over images only. These typefaces should be used at all times. Contact the director of communications if there is a specific request not to use the specified typefaces.

26 THREE STICKS VISUAL SYSTEM PHOTO STYLE THE WINERY THREE STICKS WINERY WILL HAVE AN INTIMATE STYLE OF PHOTOGRAPHY CALLED REPORTAGE. REPORTAGE PHOTOGRAPHY IS HAS A TIMELESS QUALITY. IT IS NATURAL, FULL OF DETAIL AND HAS A RICH, LAYERED QUALITY. 26

27 THREE STICKS VISUAL SYSTEM 27 PHOTO STYLE THE WINERY THESE IMAGES ARE AN EXAMPLE OF THE PHOTOGRAPHIC STYLE TO BE USED ON ALL APPLICATIONS. WHILE THIS PHOTOGRAPHIC STYLE IS SUBJECTIVE, SOME KEYWORDS TO REMEMBER REPORTAGE, SENSE OF SPACE, DETAILED, CRAFTSMANSHIP AND INTIMACY. This photographic style should be used at all times. Contact the director of communications if there is a specific request not to use the specified imagery.

28 THREE STICKS VISUAL SYSTEM 28 PHOTO STYLE THE ESTATE THREE STICKS PROVENANCE PHOTOGRAPHY WILL BE ROOTED IN NATURE AND SHOULD AIM TO HIGHLIGHT THE GRAPHIC PATTERNS FOUND IN NATURE. BROKEN DOWN INTO THREE CATEGORIES, WE WILL SHOWCASE PEOPLE, PLACES AND THINGS AND IT IS IN THEIR NATURAL SETTING WHERE WE WILL ACHIEVE HONESTY AND CAPTURE A STORYTELLING QUALITY.

29 THREE STICKS VISUAL SYSTEM 29 PHOTO STYLE THE ESTATE THESE IMAGES ARE AN EXAMPLE OF THE PHOTOGRAPHIC STYLE TO BE USED ON ALL APPLICATIONS. WHILE THIS PHOTOGRAPHIC STYLE IS SUBJECTIVE, SOME KEYWORDS TO REMEMBER LAYERED, MOODY, DETAILED, EARTH FRIENDLY AND SENSE OF SPACE. This photographic style should be used at all times. Contact the director of communications if there is a specific request not to use the specified imagery.

30 INTRODUCTION APPLICATIONS 30 THE THREE STICKS CORPORATE VISUAL IDENTITY WILL COME TO LIFE ON THE MATERIALS WE USE TO COMMUNICATE. THESE INCLUDE STATIONERY, SIGNAGE, MARKETING MATERIALS AND OTHER MEDIA. CORRECT AND CONSISTENT USE OF THE VISUAL SYSTEM WILL BE THE DETERMINING FACTOR FOR A SUCCESSFUL IDENTITY. THIS SECTION PROVIDES SAMPLE LAYOUTS AND MECHANICALS THAT ILLUSTRATE HOW ALL OF THE VISUAL ELEMENTS ARE ABLE TO COME TOGETHER TO CREATE A DISTINCT CORPORATE IDENTITY.

31 THREE STICKS APPLICATIONS 31 BILL PRICE PROPRIETOR THREE STICKS 135 East Sir Francis Drake Blvd. Larkspur, CA TEL DIRECT FAX threestickswines.com BUSINESS CARD THE THREE STICKS CORPORATE BUSINESS CARD ARE THE MOST IMPORTANT ELEMENTS OF THE STATIONERY SET. THE LOGOTYPE SHOULD REMAIN ISOLATED ON THE FRONT, THE TEXT ON ISOLATED ON THE BACK. PREMIUM PRINTING TECHNIQUES ARE ENCOURAGED AS THE BUSINESS CARD DENOTES TRUSTWORTHINESS AND ADDS A PERSONAL ELEMENT. Printing technique: Copper Foil Stamp Paper stock: 130lb DTC Bonded, Classic Crest Epic Black

32 THREE STICKS APPLICATIONS 32 Dear New Subscriber, Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi. LETTERHEAD THE THREE STICKS CORPORATE LETTERHEAD IS AN INTEGRAL PART OF THE STATIONERY SET. THE BODY COPY SHOULD BE SET IN A SAN SERIF FONT SUCH AS ARIAL OR HELVETICA. Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purus at lectus. Quisque vel quam eros, a aliquet tortor. info@threestickswines.com To activate your membership, please go to and enter the following code where prompted: MONUWINE7687. MAIN OFFICE P.O. Box 1869 Sonoma, CA TEL: FAX: You will receive an in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards. Warm regards, Bill Price Owner 24th, March 2010

33 THREE STICKS APPLICATIONS 33 Dear New Subscriber, Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi. Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purus at lectus. Quisque vel quam eros, a aliquet tortor. To activate your membership, please go to and enter the following code where prompted: MONUWINE7687. THE LETTERHEAD GRID A TYPOGRAPHIC GRID IS A TWO DIMENSIONAL STRUCTURE MADE UP OF A SERIES OF INTERSECTING VERTICAL AND HORIZONTAL AXES USED TO STRUCTURE CONTENT. THE GRID IS THE FOUNDATION ON WHICH WE ORGANIZE TEXT AND IMAGES IN A RATIONAL, EASY TO ABSORB MANNER. MAIN OFFICE P.O. Box 1869 Sonoma, CA TEL: FAX: You will receive an in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards. Warm regards, Once printed, a standardized template will be provided in Microsoft Word format for ease of use. When printing the letterhead in-house, remember to strictly follow the grid. File Identifier TS_Letterhead_Master.docx Bill Price Owner 24th, March 2010

34 THREE STICKS APPLICATIONS 34 HANDWRITTEN NOTECARDS PERSONALIZED NOTECARDS ARE A GREAT WAY TO ADD A HUMAN ELEMENT TO THE SYSTEM. A SERIES OF THREE CAN BE PRINTED IN A COST EFFECTIVE METHOD, ALLOWING FOR SEASONAL UPDATES. Notecards: 5 x 7 Printing technique: 4c Digital Paper stock: 100# Finch ID Cover, White

35 #10 Envelope THREE STICKS APPLICATIONS 35 GENERAL USE ENVELOPE SYSTEM Slimline THE THREE STICKS STANDARD ENVELOPE AND RETURN ENVELOPE ARE AN INTEGRAL PART OF THE STATIONERY SYSTEM. THE RETURN ENVELOPE IS SLIGHTLY SMALLER BY DESIGN. #10 Envelope: x 9.5 Printing technique: White Foil Stamp Paper stock: Classic Crest Pewter Slimline: x Printing Technique: Standard Lithography Paper Stock: Classic Crest Antique Grey

36 A10 Envelope THREE STICKS APPLICATIONS 36 ANNOUNCEMENT ENVELOPES THE ANNOUNCEMENT ENVELOPES ARE RESERVED EXCLUSIVELY FOR THE MARKETING LOOKBOOK AND HANDWRITTEN NOTECARDS. THE A10 ENVELOPE WILL HOLD THE MARKETING LOOKBOOK. THE A7 ENVELOPE WILL HOLD THE HANDWRITTEN NOTECARDS. A7 Envelope A10 Envelope: 6 x 9.5 Printing technique: Copper Foil Stamp Paper stock: Classic Crest Epic Black A7 Envelope: 5.25 x 7.25 Printing technique: White Foil Stamp Paper stock: Classic Crest Pewter

37 MAIN OFFICE P.O. Box 1869 Sonoma, CA TEL: FAX: MAIN OFFICE P.O. Box 1869 Sonoma, CA TEL: FAX: THREE STICKS APPLICATIONS 37 COMPLETE STATIONERY SET Dear New Subscriber, Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi. Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purus at lectus. Quisque vel quam eros, a aliquet tortor. To activate your membership, please go to and enter the following code where prompted: MONUWINE7687. You will receive an in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards. Warm regards, Bill Price Owner Dear New Subscriber, Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi. Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purus at lectus. Quisque vel quam eros, a aliquet tortor. To activate your membership, please go to and enter the following code where prompted: MONUWINE7687. You will receive an in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards. Warm regards, Bill Price Owner THE THREE STICKS CORPORATE STATIONERY SET IS A SYSTEM OF ORGANIZATION AND CLARITY. BY USING COPPER EARTHTONES AND HINTS OF BLACK, WE ELEVATE THE THREE STICKS BRAND AND REMAIN TRUE TO THE HERITAGE. 24th, March th, March 2010 BILL PRICE PROPRIETOR THREE STICKS 135 East Sir Francis Drake Blvd. Larkspur, CA TEL DIRECT FAX bprice@classicwinesllc.com threestickswines.com

38 Designed by Aaron Pou. Any amendments should be consulted with the design team before printed. Contact: