IEEE Canada Publicity and Advertising Handbook 2015

Transcription

1 Part 1 - General IEEE Canada Publicity and Advertising Handbk IEEE Canada Advertising Media IEEE Canada ffers the fllwing carriers/media t ptential advertisers: IEEE Canadian Review (printed versin), IEEE Canada e-newsletter (advertisements embedded in the electrnic newsletter), IEEE Canada website (includes IEEE Canada main page, IEEE Canadian Review hme page, and e-newsletter hme page). It als ffers advertising n-site (display banners and psters) at IEEE Canada cnferences. Detailed advertising plicy and rates fr each medium are presented in Part 2 f this dcument. IEEE Canada Educatinal and Technical Prgrams All the abve IEEE Canada media may prvide free listing r advertising t prmte educatinal and technical prgrams r events that are fficially rganized by IEEE Canada. Advertisement IEEE Canada prvides paid advertising space fr gds and services relevant t its members; including advertisement f educatinal and technical prgrams, events and cnferences run by a third party. IEEE Canada will nt prvide any free advertising r listing fr any third party events, gds r services. IEEE Canada reserves the right t refuse an advertisement whse cntent is deemed unsuitable fr IEEE Canada members r the general public. Each f the IEEE Canada media has its specific advertising requirements and rates. All advertisements must be reviewed and apprved by the Publicity and Advertising Chair and the Editr/Chair f the respective medium/carrier. Detailed advertising plicy and rates fr each medium are presented in Part 2 f this dcument. IEEE Canada Lg IEEE Canada Lg can nly be used in events fr which IEEE Canada is an fficial partner, spnsr, supprter r rganizer, in part r in full. N third party is allwed t use IEEE Canada Lg withut express authrizatin in writing by the IEEE Canada Executive. IEEE Canada Membership List IEEE Canada will under n circumstance prvide its membership list t any third party. Revised December 29, 2014 Page 1 f 11

2 IEEE Canada Publicity and Advertising Handbk Dcument Review and Update This dcument shuld be reviewed annually at the end f the year by the IEEE Canada Publicity and Advertising Chair. Any prpsed change must be made and submitted t the Publicatin and Cmmunicatins Grup chair by the end f the year. Part 2 - Media Specific Guidelines and Rates IEEE Canadian Review (print versin) Publicatin Mandate T prvide infrmatin abut the Canadian electrical, electrnics, cmmunicatins and cmputer engineering and their assciated academic and business cmmunities t IEEE Canada members and the general public. Advertising Guidelines The guidelines exist and are already in practice fr a number f years. Detailed guidelines and rates are given in Appendix A. IEEE Canada e-newsletter (electrnic versin) Publicatin Mandate T prvide the latest news regarding IEEE Canada activities, Canadian industry trends, etc. t the IEEE Canada members. Advertising Guidelines Embedded advertising in the newsletter is a service intrduced recently. The guidelines are similar t thse f the IEEE Canada Review. Detailed guidelines and rates are given in Appendix B. IEEE Canada websites Publicatin Mandate T prvide infrmatin abut IEEE Canada services, rganizatins, news and activities t IEEE Canada members and the general public. Advertising Guidelines Web advertising is a relatively new service. The guidelines are similar t thse f the IEEE Canada Review. Detailed guidelines and rates are given in Appendix C. Third Party Advertising Service IEEE Canada may invlve a trusted third party advertising agency t place advertisement n designated areas f IEEE Canada Web. Specific Revised December 29, 2014 Page 2 f 11

3 IEEE Canada Publicity and Advertising Handbk terms and cnditins are fund in Appendix D. They are subject t annual review and change. IEEE Canada Cnferences (n-site display banners and psters) Mandate IEEE Canada cnferences prvide frum fr shwcasing the technlgical achievements in the relevant engineering fields in Canada, and prvide a frum fr academic exchange amng Canadian researchers in the abve fields. Advertising Guidelines Advertiser must be a spnsr f the cnference. Advertisement must fllw IEEE Canada by-laws and peratinal guidelines. The specific guidelines and requirements are set by respective cnference rganizers. Canadian Jurnal f Electrical and Cmputer Engineering (CJECE) Mandate The IEEE Canadian Jurnal f Electrical and Cmputer Engineering (CJECE) prvides an pprtunity fr the peer-reviewed publicatin f research results f its members in Canada and abrad. CJECE is f particular interest t anyne invlved in research and develpment activities in the field f electrical and cmputer engineering. Advertising Guidelines CJECE is an academic jurnal and des nt carry advertisement. Revised December 29, 2014 Page 3 f 11

4 IEEE Canada Publicity and Advertising Handbk Cntent f Appendices APPENDIX A - Advertising with the IEEE Canadian Review General Infrmatin APPENDIX B - Advertising with the IEEE Canada Electrnic Newsletter General Infrmatin APPENDIX C - Advertising with the IEEE Canada Web General Infrmatin APPENDIX D - Additinal Guidelines fr Advertising in the IEEE Canada Web Media APPENDIX E - Advertising with IEEE Canadian Review General Infrmatin and Rate fr US Based Clients APPENDIX F - Advertising with the IEEE Canada Newsletter General Infrmatin fr US Based Clients APPENDIX G - Advertising with IEEE Canada Web Media General Infrmatin fr US Based Clients Revised December 29, 2014 Page 4 f 11

5 IEEE Canada Publicity and Advertising Handbk APPENDIX A Advertising with the IEEE Canadian Review General Infrmatin IEEE Canada, the Canadian arm f IEEE (Institute f Electrical and Electrnic Engineers) publishes a magazine, the IEEE Canadian Review (referred t as The Review belw) 3 times annually. The Review reaches IEEE Canada membership (ver 17,000, in 2014), as well as many ther prfessinal, academic, gvernmental and business cmmunities in Canada and abrad (such as libraries, student assciatins at Canadian universities, and internatinal learned scieties). It is als available in electrnic frm t the general public thrugh the Internet. Featuring the latest trends in technlgy and engineering science, the Review als engages readers thrugh articles and regular clumns n technlgical advances, industry news as well as educatin challenges f natinal and internatinal interests. Items in the publicatin may appear in either f the tw fficial languages (English r French). Advertising with the Review gives the advertiser expsure t a large and diversified audience f technlgy-riented prfessinals. Ads appear in bth the printed (4-clur) and n-line editins, the latter psted at Advertising Rates befre tax (in Canadian dllars, r $CAD) - 1/8 page: (3 5/8" x 2.5") in 4-clrs 1 time $600, 3 times $500 / advertisement 1/4 page: hrizntal (7 1/2" x 2.5") r vertical (1 13/16" x 10") in 4-clrs 1 time $800, 3 times $700 / advertisement - 1/2 page: hrizntal (7 1/2" x 5") r vertical (3 5/8" x 10") in 4-clrs 1 time $1,500, 3 times $1,350 / advertisement, - Full page (8.5" x 11") in 4-clrs (8.75" x 11.25" t allw fr bleed). 1 time $2,400, 3 times $2100 / advertisement - Inside the back cver page (8.5" x 11") in 4-clrs (8.625" x 11.25" t allw fr bleed) 1 time $2,800, 3 times $2,450 / advertisement - Back cver page (8.5" x 11") in 4-clrs (8.625" x 11.25" t allw fr bleed) 1 time $3,500, 3 times $3,000 / advertisement Advertisement Submissin Deadlines The Review is published three times per year; deadlines fr are shwn belw. Issue Distributin Reservatin Deadline *Artwrk Deadline 74 Apr. 15, Mar 1, Mar 15, 75 Sep. 15, Aug 01, Aug.15, 76 Nv. 15, Oct. 01, Oct. 15, *Unless special arrangements made with Prductin Manager Ntes: Advertisements are sld n a first cme first served basis, space permitting. The Editrial bard reserves the right t refuse advertisements deemed unsuitable t the IEEE members r the general public. All IEEE entities / rganizatinal units are eligible fr a 25% discunt n the abve rates. Rates are subject t an annual review and adjustment. Fr further infrmatin, cntact: IEEE Canada Publicity and Advertising Chair Revised December 29, 2014 Page 5 f 11

6 IEEE Canada Publicity and Advertising Handbk APPENDIX B Advertising in the IEEE Canada Electrnic Newsletter General Infrmatin IEEE Canada, the Canadian arm f IEEE (Institute f Electrical and Electrnic Engineers) publishes an Electrnic Newsletter, e-newsletter, n a mnthly basis. They are ed t the IEEE Canada membership (ver 17,000 members, 2014). The e-newsletter is als available t the general public thrugh the IEEE Canada news web page. The e-newsletter prvides the latest news regarding (IEEE and) IEEE Canada activities, industry trends, member services and benefits, etc. t the IEEE Canada members. The news articles may appear in any f the tw Canadian fficial languages (English r French). Advertising with the e-newsletter gives the advertiser expsure t a large and diversified audience f technlgyriented prfessinals. The ads may be placed with text nly messages under the sectin Infmercial. Advertising Rates befre tax (Canadian Currency) 1 t 150-wrd text $400 per mail (mnthly); $800 per quarter (3-mails); $1600 per year ( ings annually) 151 t 300-wrd text $600 per mail (mnthly); $1200 per quarter (3-mails); $2400 per year (10-12 mails) Advertisement Submissin Deadlines Ntes: 20 th f each mnth. Advertisements are sld n a first cme first served basis, space permitting. The maximum advertising term is 12 mnths; resubmissin after a full 12-mnth term will be accepted fr cnsideratin after 3 mnth cling perid. The e-newsletter Editr reserves the right t refuse advertisements deemed unsuitable t IEEE Canada members r the general public. All IEEE rganizatinal units/entities are eligible fr a 25% discunt n the abve rates Rates are subject t annual review and adjustment. Fr further infrmatin, cntact: IEEE Canada Publicity and Advertising Chair Revised December 29, 2014 Page 6 f 11

7 IEEE Canada Publicity and Advertising Handbk APPENDIX C Advertising n the IEEE Canada Web General Infrmatin The Institute f Electrical and Electrnic Engineers Canada (IEEE Canada) uses its website as ne f the main means fr cmmunicatin with its membership (ver 17,000 members, 2014). The IEEE Canada website prvides infrmatin, news and activities abut IEEE Canada and its subsidiary entities r rganizatinal units. IEEE Canada welcmes web advertising pprtunities and cllabrates with advertisers t create relevant infrmatin fr its members and the general public. All prspective advertisers must cmply with the fllwing: An advertiser must be a business registered in the USA r Canada. An advertiser must be able t demnstrate hw the intended advertising cntent wuld benefit the IEEE Canada members. An advertiser must prvide the fllwing infrmatin: 1. State r prvince where business is registered in and business registratin number. 2. The wner f the agency. If privately wned, t prvide names, addresses and phne numbers f the principal wners. 3. Statement f the categries t be advertised, e.g. travel, cmmercial, retail, industrial, jb penings, training and educatinal, medical, etc. 4. Minimum f 3 references f existing clients with their cntact infrmatin. IEEE Canada accepts nly static image / graphics with r withut a link t the advertiser s web page. Other frmats are nt cnsidered at this time. There are five bxes n the right side panel f every page n the IEEE Canada website. They are reserved t carry advertisement directly placed with IEEE Canada. Tp and bttm banner spaces are reserved fr advertisement placed thrugh the designated third party advertising agency. There will be n tp banner n the hme page. Rate per bx befre tax: $400/mnth; $800/quarter; $1600/year The maximum advertising term is ne year; renewal submissin is accepted fr cnsideratin after a 3-mnth cling perid. Ntes: Advertisements are sld n a first cme first served basis, space permitting. The Editrial bard reserves the right t refuse advertisements deemed unsuitable t the IEEE Canada members r the general public. All IEEE rganizatinal units/ entities are eligible fr a 25% discunt n the abve rates. All rates are in Canadian dllars ($ CAD). Rates are subject t annual review and adjustment. Fr further infrmatin, cntact: IEEE Canada Publicity and Advertising Chair Revised December 29, 2014 Page 7 f 11

8 IEEE Canada Publicity and Advertising Handbk APPENDIX D Additinal Guidelines fr Advertising n the IEEE Canada Web IEEE Canada has entered (int) an agreement with Multiview Inc, an (third-party) advertising agency, in rder t bring/increase advertisement fr/t/n the IEEE Canada website. This agreement is renewable annually fr the duratin f three years (Jan. 1, 2014 t Dec. 31, 2016). The existing IEEE Canada guidelines and plicies fr web advertising remain valid. The advertisement agency, Multiview, r any such third-party agency, shuld IEEE Canada chse t enter agreement with in the future, will be required t perate within the IEEE Canada guidelines and plicies. IEEE Canada will retain all f its existing advertisers and will cntinue accepting advertisement directly, based n the availability f its advertising space. On the newly redesigned IEEE Canada website, there will be 5 bxes n the right-hand side f a web page reserved fr advertising. There will be a tp banner space fr advertisement n every web page except the Hme web page. There will als be a bttm banner space fr advertisement n every page including the Hme web page. Three f the five right-hand side bxes will be reserved fr IEEE Canada special annuncements r advertisements placed directly with IEEE Canada. The remaining tw right side bxes and the tp and bttm banners will be allcated fr the third-party advertising agencies t place their advertisements. Revised December 29, 2014 Page 8 f 11

9 IEEE Canada Publicity and Advertising Handbk APPENDIX E Advertizing with IEEE Canadian Review General Infrmatin and Rate fr US Based Clients The IEEE Canadian Review is a high quality general interest magazine distributed t the 17,000 Canadian members f the Institute f Electrical and Electrnic Engineers. Featuring the latest trends in Pwer, Cmmunicatins, Cmputers, and Electrnics, it als engages readers thrugh articles and regular clumns n Natinal and Internatinal Affairs, Industry and Educatin. Items in the publicatin (als knwn as the Review) may appear in either fficial language. The Review is published 3 times per year, with a distributin reaching the academic, gvernmental and business cmmunities. It is als distributed t libraries, student assciatins at Canadian universities and internatinal learned scieties. Advertising with the Review gives the advertiser expsure t a large and diversified audience f technlgy-riented prfessinals. Ads appear in bth the printed (4-clur) and n-line editins, the latter psted at Advertising Rates ( rate fr US based clients) - Magazine 1/8 page: (3 5/8" x 2.5") in 4-clrs 1 time US$600, 3 times US$500 / advert - Magazine 1/4 page: hrizntal (7 1/2" x 2.5") r vertical (1 13/16" x 10") in 4-clrs 1 time US$800, 3 times US$700 / advert - Magazine 1/2 page: hrizntal (7 1/2" x 5") r vertical (3 5/8" x 10") in 4-clrs 1 time US$1,500, 3 times US$1,350 / advert - Magazine page (8.5" x 11") in 4-clurs (8.75" x 11.25" t allw fr bleed). 1 time US$2,400, 3 times US$2100 / advert - Inside the back cver page (8.5" x 11") in 4-clurs (8.625" x 11.25" t allw fr bleed) 1 time US$2,800, 3 times US$2,450 / advert - Back cver r inside frnt cver page (8.5" x 11") in 4-clurs (8.625" x 11.25" t allw fr bleed) 1 time US$3,500, 3 times US$3,000 / advert File Frmats: Acceptable file frmats include high reslutin PDF; Encapsulated Pstscript (.eps); r Adbe InDesign CS4 r lwer n the Macintsh platfrm. Publicatin Deadlines: The Review is published three times per year; deadlines fr are shwn belw. Issue Distributin Reservatin Deadline *Artwrk Deadline 74 Apr. 15, Mar 1, Mar 15, 75 Sep. 15, Aug 01, Aug.15, 76 Nv. 15, Oct. 01, Oct. 15, *Unless special arrangements made with Prductin Manager Ntes: 1. Advertisements are first cme, first serve basis, space permitting. 2. The Editr reserves the right t refuse unacceptable advertisements. 3. IEEE entities are eligible fr a 25% discunt n the abve published rates. Fr further infrmatin, cntact: Advertising Manager, IEEE Canadian Review Revised December 29, 2014 Page 9 f 11

10 IEEE Canada Publicity and Advertising Handbk APPENDIX F Advertising in the IEEE Canada Newsletter General Infrmatin fr US Based Clients The Institute f Electrical and Electrnic Engineers Canada (IEEE Canada) e-newsletter, published every mnth, is sent via t its 17,000 members. Thrugh the IEEE Canada news website, it is als available t the general public and internet audience. The newsletter prvides the latest news regarding IEEE Canada activities, Canadian industry trends, and member service and benefit infrmatin, etc. t the IEEE Canada members. The articles may appear in either fficial language. Advertising with the e-newsletter gives the advertiser expsure t a large and diversified audience f technlgyriented prfessinals. The ads may be placed with text nly messages under the sectin Infmercial. Advertising Rates befre tax (US Currency) 1 t 150-wrd text nly US$400 per mail (mnthly); US$800 per quarter (3-mails); US$1600 per year (10-12 mails) 151 t 300-wrd text nly US$600 per mail (mnthly); US$1200 per quarter (3-mails); US$2400 per year (10-12 mails) Advertisement Submissin Deadlines 20 th f each mnth Ntes: 4. Advertisements are sld n a first cme first served basis, space permitting 5. The Editr reserves the right t refuse advertisements unsuitable t its members r the general public 6. IEEE entities are eligible fr a 25% discunt n the abve rates 7. Maximum term is 12 mnths; renew submissin accepted after 3 mnth cling perid 8. Rates are subject t annual review and adjustment Fr further infrmatin, cntact: Advertising Manager, IEEE Canadian Review Revised December 29, 2014 Page 10 f 11

11 IEEE Canada Publicity and Advertising Handbk APPENDIX G Advertising n the IEEE Canada Web General Infrmatin fr US Based Clients The Institute f Electrical and Electrnic Engineers Canada (IEEE Canada) uses its website as ne f the majr media t cmmunicate with its 17,000 members by prviding infrmatin abut IEEE Canada services, rganizatins, news and activities. IEEE Canada welcmes web advertising pprtunities and wuld like t cllabrate with the advertisers t create prper cmmercial infrmatin fr its members and the general public. All prspective advertisers must cmply with the fllwing: - Must be a business registered in the USA r Canada - Must be able t identify hw the intended advertising cntent may benefit IEEE Canada members - Must prvide the fllwing: 1. State r prvince where business is registered in and business registratin number 2. The wner f the agency. If privately wned, prvide names, addresses and phne numbers f the principal wners 3. Statement f the categries t be advertised, e.g. travel, cmmercial, retail, industrial, jb penings, training and educatinal, medical, etc 4. Minimum 3 references f existing clients with their cntact infrmatin IEEE Canada accepts nly static image / graphics with r withut a link t the advertiser s web page. Other frmats are nt cnsidered at this time. There are three bxes n the right side f the page n the IEEE Canada website that are reserved t carry advertisement directly placed with IEEE Canada. All ther spaces are reserved fr advertisement placed thrugh the designated third party advertising agency. Rate per bx befre tax: US$400/mnth; US$800/quarter; US $1600/year The maximum advertising term is ne year; renewal submissin is accepted fr cnsideratin after a 3-mnth cling perid. Ntes: 1. Advertisements are sld n a first cme first served basis, space permitting 2. The Editr reserves the right t refuse advertisements unsuitable t its members r the general public 3. IEEE entities are eligible fr a 25% discunt n the abve rates 4. Maximum term is ne year; renew submissin accepted after a 3-mnth cling perid 5. All rates are in US dllars 6. Rates are subject t annual review and adjustment Fr further infrmatin, cntact: Advertising Manager, IEEE Canadian Review Revised December 29, 2014 Page 11 f 11